
Banana Republic is an American clothing and accessories retailer owned by American multinational corporation, Gap Inc. Banana Republic’s brand is ranked #430 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Banana Republic. When compared to other organizations within the Retail industry, Banana Republic is ranked #73. Among its major competitors, Banana Republic is ranked in 3rd place for NPS while J. Crew is 1st, and Nordstrom is 2nd.Their current market cap is $11.23B
Banana Republic's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether Banana Republic's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 18% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 20 | Jul 2024 | 20 |
Aug 2024 18 | Aug 2024 | 18 |
Sep 2024 18 | Sep 2024 | 18 |
Oct 2024 18 | Oct 2024 | 18 |
Nov 2024 18 | Nov 2024 | 18 |
Dec 2024 17 | Dec 2024 | 17 |
Jan 2025 17 | Jan 2025 | 17 |
Feb 2025 18 | Feb 2025 | 18 |
Mar 2025 18 | Mar 2025 | 18 |
Apr 2025 18 | Apr 2025 | 18 |
Jun 2025 18 | Jun 2025 | 18 |
Jul 2025 18 | Jul 2025 | 18 |
Banana Republic is ranked second for NPS among its competitors. Nordstrom and Gap Inc. come in first and third, with Old Navy coming in at #4. Among those competitors, it is the most valued company.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Banana Republic's NPS 10 points higher than Female customers.
Banana Republic's NPS was rated 14 by Male customers on Comparably.
Banana Republic's NPS was rated 4 by Female customers on Comparably.
Banana Republic's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -21 | Caucasian | -21 |
Hispanic or Latino 8 | Hispanic or Latino | 8 |
African American/Black 6 | African American/Black | 6 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other 11 | Other | 11 |
Banana Republic's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Banana Republic's NPS was rated the highest by customers who have used Banana Republic's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 38 | Less than 1 Year | 38 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 13 | 2 to 5 Years | 13 |
5 to 10 Years 36 | 5 to 10 Years | 36 |
Over 10 Years -28 | Over 10 Years | -28 |
In the Retail industry, Banana Republic's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Banana Republic | 18 |
![]() | Chipotle | 16 |
Out of the 20 Banana Republic customer reviews 15 were positive and 5 were constructive. Banana Republic customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Banana Republic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Banana Republic's Customer Loyalty score 2% higher than Male customers.
Banana Republic's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Banana Republic's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 67% | 26-30 | 67% |
31-35 70% | 31-35 | 70% |
36-40 78% | 36-40 | 78% |
41-45 73% | 41-45 | 73% |
46-50 84% | 46-50 | 84% |
51-55 100% | 51-55 | 100% |
56-60 87% | 56-60 | 87% |
61-65 46% | 61-65 | 46% |
66+ 87% | 66+ | 87% |
Banana Republic's Customer Loyalty score was rated the highest by customers who have used Banana Republic's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Banana Republic's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Banana Republic's Customer Loyalty score is rated right above Old Navy, and is preceded by J. Crew.
In the Retail industry, Banana Republic's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
![]() | Banana Republic | 73% |
Banana Republic has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Banana Republic’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Professional Services industry rated Banana Republic's product the highest. Reviewers from the Architecture and Planning industry rated Banana Republic the lowest at 2.6.
Banana Republic's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Retail industry.
Banana Republic's Product Quality score was rated 3.2 by both Female and Male customers on Comparably.
Banana Republic's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.5 | Other | 3.5 |
Banana Republic's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 2.1 | 36-40 | 2.1 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.9 | 46-50 | 2.9 |
51-55 4.6 | 51-55 | 4.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3.9 | 66+ | 3.9 |
Banana Republic's Product Quality score was rated the highest by customers who have used Banana Republic's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Banana Republic's Product Quality score was rated the highest by Professional Services industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Banana Republic's Product Quality score is rated right above Old Navy, and is preceded by Gap Inc..
In the Retail industry, Banana Republic's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Banana Republic | 3.5/5 |
Banana Republic has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Banana Republic.
Banana Republic's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Banana Republic's ROI score 0.1 stars higher than Male customers.
Banana Republic's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.9 | Other | 2.9 |
Banana Republic's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 2.2 | 36-40 | 2.2 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.1 | 46-50 | 3.1 |
51-55 4.3 | 51-55 | 4.3 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.1 | 61-65 | 2.1 |
66+ 3.9 | 66+ | 3.9 |
Banana Republic's ROI score was rated the highest by customers who have used Banana Republic's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Banana Republic's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Banana Republic's ROI score is rated right above Gap Inc., and is preceded by Nordstrom.
In the Retail industry, Banana Republic's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Banana Republic | 3.5/5 |
![]() | Chipotle | 3.5/5 |
Banana Republic has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Banana Republic's Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Arts and Entertainment industry.
Female customers rated Banana Republic's Customer Satisfaction score 7 points higher than Male customers.
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 6% | |
Very Dissatisfied | 28% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 36% |
Banana Republic's Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.
Banana Republic's Customer Satisfaction (CSAT) score was rated 63% according to Hispanic or Latino users and customers.
Banana Republic's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
Banana Republic's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
Banana Republic's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
Banana Republic's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 26-30 | 44% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 14% | |||||||||||||||
| 41-45 | 72% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 66% |
Banana Republic's Customer Satisfaction score was rated the highest by customers who have used Banana Republic's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Banana Republic's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 80,
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"groupId": 535,
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}Compared to its competitors, Banana Republic's Customer Satisfaction score is rated right above Old Navy, and is preceded by Nordstrom.
In the Retail industry, Banana Republic's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Banana Republic | 63% |
![]() | Chipotle | 62% |
Banana Republic has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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2 Folsom St, San Francisco, CA 94105
http://www.bananarepublic.com/
Banana Republic's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Retail industry.
Male customers rated Banana Republic's Customer Service score 0.2 stars higher than Female customers.
Banana Republic's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.6 | Other | 2.6 |
Banana Republic's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.1 | 26-30 | 3.1 |
31-35 4.4 | 31-35 | 4.4 |
36-40 1.8 | 36-40 | 1.8 |
41-45 4 | 41-45 | 4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 4.5 | 51-55 | 4.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3.5 | 66+ | 3.5 |
Banana Republic's Customer Service score was rated the highest by customers who have used Banana Republic's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Banana Republic's Customer Service score was rated the highest by Professional Services industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Banana Republic's Customer Service score is rated right above Gap Inc., and is preceded by Nordstrom.
In the Retail industry, Banana Republic's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Banana Republic | 3.6/5 |
![]() | Chipotle | 3.6/5 |
Banana Republic scored a 18 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Banana Republic would recommend the brand to a friend. ENPS measures how likely Banana Republic employees would recommend working at Banana Republic to a friend.
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
| 24% | Promoters |
|---|---|
| 21% | Passive |
| 55% | Detractors |
Banana Republic is ranked #430 in the Global Top 100 Brands. It ranks just behind Olive Garden and just ahead of Outback Steakhouse.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
428 | ![]() | Cabela's | ![]() | Thomas Millner | Retail |
429 | ![]() | Olive Garden | ![]() | Dan Kiernan | Food and Beverages |
430 | ![]() | Banana Republic | ![]() | Retail | |
431 | ![]() | Outback Steakhouse | ![]() | Elizabeth Smith | Food and Beverages |
432 | ![]() | Callaway Golf | ![]() | Oliver Brewer III | Consumer Goods |
433 | ![]() | Planet Fitness | ![]() | Chris Rondeau | Health and Wellness |
434 | ![]() | Squarespace | ![]() | Anthony Casalena | Tech |
Banana Republic is ranked #73 in the Retail Industry. It ranks just behind Cabela's and just ahead of Speedway.
| RANK | COMPANY | Location | |
|---|---|---|---|
71 | ![]() | Kohl's | Menomonee Falls, WI |
72 | ![]() | Cabela's | Sidney, NE |
73 | ![]() | Banana Republic | San Francisco, CA |
74 | ![]() | Speedway | Enon, OH |
75 | ![]() | Lids | Indianapolis, IN |
76 | ![]() | Brooks Brothers | New York City, NY |
77 | ![]() | Jersey Mike's Subs | Manasquan, NJ |