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Lids is

Ranked

#75

Retail Brands

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Lids

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Lids

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Lids is ranked #75 in Retail Brands

About Lids' Brand

Lids’s brand is ranked #440 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Lids. When compared to other organizations within the Retail industry, Lids is ranked #75. Among its major competitors, Lids is ranked in 2nd place for NPS while DICK'S Sporting Goods is 1st, and Mitchell & Ness is 3rd. Overall, Lids has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

73%

Customer Loyalty

3.6/5

Product Quality

3.2/5

Pricing

3.2/5

Customer Service

Lids Ranking

^#75 in Retail
^#2 / 4 of its competitors

Lids NPS

Lids's Net Promoter Score (NPS) is a 18 with 52% Promoters, 14% Passives, and 34% Detractors. Net Promoter Score tracks whether Lids's customers would recommend using the product based on a scale of -100 to 100.

Lids Overall NPS

NPS

52%	Promoters
14%	Passives
34%	Detractors

Lids NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2024 15	Jan 2024	15
Feb 2024 14	Feb 2024	14
Mar 2024 14	Mar 2024	14
May 2024 16	May 2024	16
Jun 2024 16	Jun 2024	16
Jul 2024 17	Jul 2024	17
Oct 2024 14	Oct 2024	14
Jan 2025 16	Jan 2025	16
Feb 2025 16	Feb 2025	16
Mar 2025 17	Mar 2025	17
Aug 2025 17	Aug 2025	17
Nov 2025 18	Nov 2025	18

How Other Brands Compare

Lids is ranked second for NPS among its competitors. DICK'S Sporting Goods and Mitchell & Ness come in first and third, with Fanscape coming in at #4.

	Lids	DICK'S Sporting Goods	Mitchell & Ness	Fanscape
Global Ranking	#440	#244	#-	#-
NPS	18	31	-50	-
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$1.88B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Lids NPS by Gender

Male customers rated Lids's NPS 67 points higher than Female customers.

Male

Lids's NPS was rated by Male customers on Comparably.

39%

Promoters

22%

Passives

39%

Detractors

Female

-67

Lids's NPS was rated -67 by Female customers on Comparably.

Promoters

33%

Passives

67%

Detractors

Lids NPS by Ethnicity

Lids's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -17	Caucasian	-17
African American/Black 40	African American/Black	40
Other -25	Other	-25

Lids NPS by Age

Lids's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

43%

14%

43%

36-40

40%

20%

40%

41-45

17%

50%

33%

46-50

25%

50%

Lids NPS by Usage

Lids's NPS was rated the highest by customers who have used Lids's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -60	Less than 1 Year	-60
2 to 5 Years -1	2 to 5 Years	-1
5 to 10 Years -67	5 to 10 Years	-67
Over 10 Years -1	Over 10 Years	-1

Lids NPS vs. Competitors

Compared to its competitors, Lids's NPS is rated right above Mitchell & Ness, and is preceded by DICK'S Sporting Goods.

COMPANY		NPS Score
	DICK'S Sporting Goods	31
	Lids	18
	Mitchell & Ness	-50

Lids NPS vs Companies in Retail

In the Retail industry, Lids's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Lids	18
	Chipotle	16

Lids Customer Reviews

Out of the 9 Lids customer reviews 6 were positive and 3 were constructive. Lids customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Lids Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Lids users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Lids Customer Loyalty Score by Gender

Male customers rated Lids's Customer Loyalty score 22% higher than Female customers.

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Male

77%

Yes

Female

55%

Yes

Lids Customer Loyalty Score by Ethnicity

Lids's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Lids.

out of 100

Caucasian

100

out of 100

African American/Black

out of 100

Other

Lids Customer Loyalty Score by Age

Lids's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Lids.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 61%	18-25	61%
36-40 82%	36-40	82%
41-45 85%	41-45	85%
46-50 78%	46-50	78%

Lids Customer Loyalty Score by Usage

Lids's Customer Loyalty score was rated the highest by customers who have used Lids's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	46%
2 to 5 Years	74%
5 to 10 Years	70%
Over 10 Years	93%

Lids Customer Loyalty Score by Industry

Lids's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech	55%
Arts and Entertainment	55%
Healthcare, Hospitals and Medicine	100%

Lids Customer Loyalty vs. Competitors

Compared to its competitors, Lids's Customer Loyalty score is rated right above Mitchell & Ness, and is preceded by DICK'S Sporting Goods.

COMPANY		Customer Loyalty Score
	DICK'S Sporting Goods	75%
	Lids	73%
	Mitchell & Ness	60%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Lids's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	Lids	73%

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Lids Product Quality

3.6/5

Lids has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Lids Product Information

Lids’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Lids's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Lids the lowest at 1.6.

Website: https://www.lids.com

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into Lids Product Quality

Lids's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Lids Product Quality the Highest

African American/Black	4.3
18-25	3.6
Less than 1 Year	3.4

Ranked Lids Product Quality the Lowest

Female	2.6
5 to 10 Years	2.3
Healthcare, Hospitals and Medicine	1.6

Lids Product Quality Score by Gender

Male customers rated Lids's Product Quality score 0.6 stars higher than Female customers.

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Male

3.2/5

Female

2.6/5

Lids Product Quality Score by Ethnicity

Lids's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
African American/Black 4.3	African American/Black	4.3
Other 3	Other	3

Lids Product Quality Score by Age

Lids's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.6	18-25	3.6
36-40 3.2	36-40	3.2
41-45 2.7	41-45	2.7
46-50 3.4	46-50	3.4

Lids Product Quality Score by Usage

Lids's Product Quality score was rated the highest by customers who have used Lids's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.4
2 to 5 Years	3.1
5 to 10 Years	2.3
Over 10 Years	3.1

Lids Product Quality Score by Industry

Lids's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.4
Arts and Entertainment	3.2
Healthcare, Hospitals and Medicine	1.6

Lids Product Quality vs. Competitors

Compared to its competitors, Lids's Product Quality score is rated right below DICK'S Sporting Goods.

COMPANY		Product Quality Score
	Mitchell & Ness	4/5
	DICK'S Sporting Goods	3.8/5
	Lids	3.6/5

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Product Quality for Other Retail Brands

In the Retail industry, Lids's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Lids	3.6/5

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Lids Pricing

Lids ROI & Value For Money

3.2/5

Lids has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Lids Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Lids.

Quick Insights into Lids ROI

Lids's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Lids ROI the Highest

African American/Black	4.1
Arts and Entertainment	3.6
18-25	3.4

Ranked Lids ROI the Lowest

5 to 10 Years	2.1
Female	2
Healthcare, Hospitals and Medicine	1.6

Lids ROI Score by Gender

Male customers rated Lids's ROI score 1.1 stars higher than Female customers.

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Male

3.1/5

Female

2/5

Lids ROI Score by Ethnicity

Lids's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
African American/Black 4.1	African American/Black	4.1
Other 2.5	Other	2.5

Lids ROI Score by Age

Lids's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 3.4	18-25	3.4
36-40 2.9	36-40	2.9
41-45 3	41-45	3
46-50 3	46-50	3

Lids ROI Score by Usage

Lids's ROI score was rated the highest by customers who have used Lids's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	2.8
2 to 5 Years	2.8
5 to 10 Years	2.1
Over 10 Years	2.9

Lids ROI Score by Industry

Lids's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	2.6
Arts and Entertainment	3.6
Healthcare, Hospitals and Medicine	1.6

Lids Pricing vs. Competitors

Compared to its competitors, Lids's ROI score is rated right below DICK'S Sporting Goods.

COMPANY		Pricing Score
	Mitchell & Ness	3.6/5
	DICK'S Sporting Goods	3.6/5
	Lids	3.2/5

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ROI for Other Retail Brands

In the Retail industry, Lids's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Lids	3.2/5

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Lids Customer Satisfaction (CSAT)

Lids Customer Satisfaction (CSAT) Score

58 / 100

Lids has an overall Customer Satisfaction score of 58 rated by its users and customers.

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Very Satisfied	41%
Satisfied	17%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	6%
Very Dissatisfied	22%

Very Satisfied

41%

Satisfied

17%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

22%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Lids Customer Satisfaction

Lids's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Lids Customer Satisfaction the Highest

46-50	75%
2 to 5 Years	67%
African American/Black	60%

Ranked Lids Customer Satisfaction the Lowest

5 to 10 Years	33%
Female	33%
Healthcare, Hospitals and Medicine	33%

Lids Customer Satisfaction Score by Gender

Male customers rated Lids's Customer Satisfaction score 19 points higher than Female customers.

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52 / 100

Male

	Very Satisfied	33%
	Satisfied	19%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	14%
	Very Dissatisfied	24%

33 / 100

Female

	Very Satisfied	0%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	34%

Lids Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Lids' Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.

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51 / 100

Very Satisfied	18%
Satisfied	33%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	8%
Very Dissatisfied	33%

Very Satisfied

18%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to African American/Black

Lids' Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.

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60 / 100

Very Satisfied	60%
Satisfied	0%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	20%
Very Dissatisfied	0%

Very Satisfied

60%

Satisfied

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

20%

Very Dissatisfied

CSAT according to Other

Lids' Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.

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43 / 100

Very Satisfied	29%
Satisfied	14%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	14%
Very Dissatisfied	29%

Very Satisfied

29%

Satisfied

14%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

14%

Very Dissatisfied

29%

Lids Customer Satisfaction Score by Age

Lids's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

57%

36-40

50%

41-45

33%

46-50

75%

Lids Customer Satisfaction Score by Usage

Lids's Customer Satisfaction score was rated the highest by customers who have used Lids's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	40
2 to 5 Years	67
5 to 10 Years	33
Over 10 Years	46

Lids Customer Satisfaction Score by Industry

Lids's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	50
Arts and Entertainment	50
Healthcare, Hospitals and Medicine	33

Lids Customer Satisfaction vs. Competitors

Compared to its competitors, Lids's Customer Satisfaction score is rated right above Mitchell & Ness, and is preceded by DICK'S Sporting Goods.

COMPANY		Customer Satisfaction (CSAT) Score
	DICK'S Sporting Goods	76%
	Lids	58%
	Mitchell & Ness	33%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Lids's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Lids	58%

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Lids Customer Service

3.2/5

Lids has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Lids's Customer Service

Address

7555 Woodland Drive, Indianapolis, IN

Website

https://www.lids.com

Phone Number

(317) 829-5369

Quick Insights into Lids Customer Service

Lids's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Lids Customer Service the Highest

African American/Black	4.1
Arts and Entertainment	4
18-25	3.6

Ranked Lids Customer Service the Lowest

Less than 1 Year	2.6
Female	2.3
Healthcare, Hospitals and Medicine	1.5

Lids Customer Service Score by Gender

Male customers rated Lids's Customer Service score 0.9 stars higher than Female customers.

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Male

3.2/5

Female

2.3/5

Lids Customer Service Score by Ethnicity

Lids's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.8	Caucasian	2.8
African American/Black 4.1	African American/Black	4.1
Other 2.8	Other	2.8

Lids Customer Service Score by Age

Lids's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
36-40 3.1	36-40	3.1
41-45 3	41-45	3
46-50 3.1	46-50	3.1

Lids Customer Service Score by Usage

Lids's Customer Service score was rated the highest by customers who have used Lids's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.6
2 to 5 Years	3
5 to 10 Years	2.6
Over 10 Years	3

Lids Customer Service Score by Industry

Lids's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	2.5
Arts and Entertainment	4
Healthcare, Hospitals and Medicine	1.5

Lids Customer Service vs. Competitors

Compared to its competitors, Lids's Customer Service score is rated right above Mitchell & Ness, and is preceded by DICK'S Sporting Goods.

COMPANY		Customer Service Score
	DICK'S Sporting Goods	3.7/5
	Lids	3.2/5
	Mitchell & Ness	3/5

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Customer Service for Other Retail Brands

In the Retail industry, Lids's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Lids	3.2/5

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Lids as an Employer

2.2/5

Lids has a 2.2/5 stars for its overall company culture rated by their employees

bottom

CEO of Lids

Ken Kocher

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Lids scored a 18 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Lids would recommend the brand to a friend. ENPS measures how likely Lids employees would recommend working at Lids to a friend.

Net Promoter Score

NPS Score

52%	Promoters
14%	Passive
34%	Detractors

Employee Net Promoter Score

-48

eNPS Score

20%	Promoters
12%	Passive
68%	Detractors

Global Ranking Snapshot

Lids is ranked #440 in the Global Top 100 Brands. It ranks just behind Texas Roadhouse and just ahead of SoFi.

RANK			INDUSTRY
438	Speedway	Anthony Kenney	Retail
439	Texas Roadhouse	Jerry Morgan	Food and Beverages
440	Lids	Ken Kocher	Retail
441	SoFi	Anthony Noto	Banking and Financial Services
442	Dollar Shave Club	Michael Dubin	Consumer Goods
443	JLL	Christian Ulbrich	Banking and Financial Services
444	Brooks Brothers	Claudio Vecchio	Retail

Retail Ranking Snapshot

Lids is ranked #75 in the Retail Industry. It ranks just behind Speedway and just ahead of Brooks Brothers.

RANK		Location
73	Banana Republic	San Francisco, CA
74	Speedway	Enon, OH
75	Lids	Indianapolis, IN
76	Brooks Brothers	New York City, NY
77	Jersey Mike's Subs	Manasquan, NJ
78	Bonobos	York, NY
79	Vista	Waltham, MA