19
NPS
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Ranked
#37
Banking and Financial Services Brands
Brand Page
SoFi
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SoFi is ranked #37 in Banking and Financial Services Brands
SoFi is ranked #37 in Banking and Financial Services Brands
About SoFi's Brand
For nearly a decade, SoFi has helped transform the fintech industry by creating financial products and services that help people borrow, save, spend, invest, and protect their money better, so they can achieve financial independence and realize their ambitions. Whether it’s owning a home, saving for retirement, paying off their student loans, or helping our members invest - SoFi is there every step of the way. SoFi’s brand is ranked #441 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SoFi. When compared to other organizations within the Banking and Financial Services industry, SoFi is ranked #37. Among its major competitors, SoFi is ranked in 3rd place for NPS while Lenda is 1st, and Grab is 2nd. Overall, SoFi has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $6.00B
Brand at a Glance
78%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
SoFi CMO
Joanne Bradford
joanne bradford serves as the Chief Marketing Officer of SoFi. joanne started at SoFi in June of 2017. joanne currently resides in San Francisco Bay Area.
SoFi Ranking
- #441 in Global Best Brands
- #37 in Banking and Financial Services
- #2 / 4 of its competitors
SoFi NPS
SoFi's Net Promoter Score (NPS) is a 19 with 53% Promoters, 13% Passives, and 34% Detractors. Net Promoter Score tracks whether SoFi's customers would recommend using the product based on a scale of -100 to 100.
SoFi Overall NPS
| 53% | Promoters |
|---|---|
| 13% | Passives |
| 34% | Detractors |
SoFi NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 19 | Feb 2025 | 19 |
Mar 2025 19 | Mar 2025 | 19 |
Apr 2025 19 | Apr 2025 | 19 |
May 2025 19 | May 2025 | 19 |
Jun 2025 19 | Jun 2025 | 19 |
Jul 2025 19 | Jul 2025 | 19 |
Sep 2025 19 | Sep 2025 | 19 |
Nov 2025 19 | Nov 2025 | 19 |
Dec 2025 19 | Dec 2025 | 19 |
Jan 2026 19 | Jan 2026 | 19 |
How Other Brands Compare
SoFi is ranked second for NPS among its competitors. Grab and LendingTree come in first and third, with Robinhood coming in at #4. Among those competitors, it is the second most valued company behind Robinhood.
SoFi |  Robinhood |  Grab |  LendingTree | |
| Global Ranking | #441 | #403 | #856 | #- |
| NPS | 19 | 18 | 23 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $6.00B | $8.00B | $5.60B | $4.52B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SoFi NPS by Gender
Male customers rated SoFi's NPS 40 points higher than Female customers.
Male
21
SoFi's NPS was rated 21 by Male customers on Comparably.
55%
Promoters
11%
Passives
34%
Detractors
Female
-19
SoFi's NPS was rated -19 by Female customers on Comparably.
32%
Promoters
17%
Passives
51%
Detractors
SoFi NPS by Ethnicity
SoFi's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 8 | Caucasian | 8 |
Hispanic or Latino 45 | Hispanic or Latino | 45 |
African American/Black -7 | African American/Black | -7 |
Asian or Pacific Islander 10 | Asian or Pacific Islander | 10 |
Native American 0 | Native American | 0 |
Other 23 | Other | 23 |
SoFi NPS by Age
SoFi's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
SoFi NPS by Usage
SoFi's NPS was rated the highest by customers who have used SoFi's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -23 | Less than 1 Year | -23 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
SoFi NPS vs. Competitors
Compared to its competitors, SoFi's NPS is rated right above LendingTree, and is preceded by Grab.
| COMPANY | NPS Score | |
|---|---|---|
 | Lenda | 100 |
| Grab | 23 |
| SoFi | 19 |
| LendingTree | 19 |
| Robinhood | 18 |
 | Upstart | 16 |
 | CommonBond | 0 |
 | Tuition.io | 0 |
 | Sindeo | N/A |
 | Student Loan Hero | N/A |
 | Kiavi (formerly LendingHome) | -10 |
 | Prosper | -22 |
 | Credible | -23 |
SoFi NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, SoFi's NPS is rated right above American Express, and is preceded by Block.
| COMPANY | NPS Score | |
|---|---|---|
 | Visa | 32 |
 | JPMorgan Chase & Co | 31 |
 | Mastercard | 27 |
 | Stripe | 26 |
 | Block | 25 |
| SoFi | 19 |
 | American Express | 18 |
 | PayPal | 9 |
 | USAA | 7 |
SoFi Customer Reviews
Out of the 41 SoFi customer reviews 29 were positive and 12 were constructive. SoFi customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
SoFi Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of SoFi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SoFi Customer Loyalty Score by Gender
Male customers rated SoFi's Customer Loyalty score 8% higher than Female customers.
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Male
82%
Yes
Female
74%
Yes
SoFi Customer Loyalty Score by Ethnicity
SoFi's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of SoFi.
83
out of 100
Caucasian
80
out of 100
Hispanic or Latino
72
out of 100
African American/Black
75
out of 100
Asian or Pacific Islander
100
out of 100
Native American
80
out of 100
Other
SoFi Customer Loyalty Score by Age
SoFi's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 88% | 18-25 | 88% |
26-30 70% | 26-30 | 70% |
31-35 78% | 31-35 | 78% |
36-40 88% | 36-40 | 88% |
41-45 75% | 41-45 | 75% |
46-50 90% | 46-50 | 90% |
51-55 92% | 51-55 | 92% |
56-60 78% | 56-60 | 78% |
61-65 44% | 61-65 | 44% |
66+ 78% | 66+ | 78% |
SoFi Customer Loyalty Score by Usage
SoFi's Customer Loyalty score was rated the highest by customers who have used SoFi's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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SoFi Customer Loyalty Score by Industry
SoFi's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
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SoFi Customer Loyalty vs. Competitors
Compared to its competitors, SoFi's Customer Loyalty score is rated right above Prosper, and is preceded by Grab.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| CommonBond | 100% |
| Kiavi (formerly LendingHome) | 90% |
| LendingTree | 83% |
| Grab | 82% |
| SoFi | 78% |
| Prosper | 78% |
| Upstart | 74% |
| Robinhood | 71% |
| Credible | 65% |
| Tuition.io | 55% |
| Lenda | N/A |
| Sindeo | N/A |
| Student Loan Hero | N/A |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, SoFi's Customer Loyalty score is rated right above Mastercard, and is preceded by PayPal.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| American Express | 85% |
| Visa | 84% |
| JPMorgan Chase & Co | 83% |
| PayPal | 79% |
| SoFi | 78% |
| Mastercard | 78% |
| Stripe | 77% |
| Block | 76% |
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SoFi Product Quality
3.6/5
SoFi has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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SoFi Product Information
SoFi’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Professional Services industry rated SoFi's product the highest. Reviewers from the Construction industry rated SoFi the lowest at 3.3.
- Website
- http://www.sofi.com
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into SoFi Product Quality
SoFi's Product Quality score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Legal industry.
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Ranked SoFi Product Quality the Highest
Ranked SoFi Product Quality the Lowest
SoFi Product Quality Score by Gender
Male customers rated SoFi's Product Quality score 0.4 stars higher than Female customers.
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Male
3.4/5
Female
3/5
SoFi Product Quality Score by Ethnicity
SoFi's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3.9 | Native American | 3.9 |
Other 3.4 | Other | 3.4 |
SoFi Product Quality Score by Age
SoFi's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2 | 61-65 | 2 |
66+ 2.9 | 66+ | 2.9 |
SoFi Product Quality Score by Usage
SoFi's Product Quality score was rated the highest by customers who have used SoFi's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SoFi Product Quality Score by Industry
SoFi's Product Quality score was rated the highest by Professional Services industry customers, and the lowest by Legal industry customers.
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SoFi Product Quality vs. Competitors
Compared to its competitors, SoFi's Product Quality score is rated right above Robinhood, and is preceded by LendingTree.
| COMPANY | Product Quality Score | |
|---|---|---|
| Upstart | 4/5 |
| Grab | 3.9/5 |
| LendingTree | 3.9/5 |
| SoFi | 3.6/5 |
| Robinhood | 3.6/5 |
| CommonBond | 3.4/5 |
| Kiavi (formerly LendingHome) | 3.3/5 |
| Credible | 3.2/5 |
| Prosper | 2.8/5 |
| Tuition.io | 2.2/5 |
| Lenda | N/A |
| Sindeo | N/A |
| Student Loan Hero | N/A |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, SoFi's Product Quality score is rated right above Block, and is preceded by Stripe.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| SoFi | 3.6/5 |
| Block | 3.6/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| USAA | 3.3/5 |
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SoFi Pricing
SoFi ROI & Value For Money
3.5/5
SoFi has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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SoFi Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Professional Services industry. The users from the Legal industry think that they had the lowest ROI from SoFi.
Quick Insights into SoFi ROI
SoFi's ROI score was rated highest by customers from the Professional Services industry, and rated lowest by customers ages 61-65.
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Ranked SoFi ROI the Highest
Ranked SoFi ROI the Lowest
SoFi ROI Score by Gender
Male customers rated SoFi's ROI score 0.6 stars higher than Female customers.
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Male
3.4/5
Female
2.8/5
SoFi ROI Score by Ethnicity
SoFi's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3.9 | Native American | 3.9 |
Other 3.4 | Other | 3.4 |
SoFi ROI Score by Age
SoFi's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.4 | 51-55 | 3.4 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
SoFi ROI Score by Usage
SoFi's ROI score was rated the highest by customers who have used SoFi's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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SoFi ROI Score by Industry
SoFi's ROI score was rated the highest by Professional Services industry customers, and the lowest by Legal industry customers.
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SoFi Pricing vs. Competitors
Compared to its competitors, SoFi's ROI score is rated right above Credible, and is preceded by Robinhood.
| COMPANY | Pricing Score | |
|---|---|---|
| Grab | 3.8/5 |
| LendingTree | 3.8/5 |
| Upstart | 3.7/5 |
| CommonBond | 3.7/5 |
| Robinhood | 3.6/5 |
| SoFi | 3.5/5 |
| Credible | 3.5/5 |
| Kiavi (formerly LendingHome) | 2.9/5 |
| Prosper | 2.8/5 |
| Tuition.io | 2.2/5 |
| Lenda | N/A |
| Sindeo | N/A |
| Student Loan Hero | N/A |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, SoFi's ROI score is rated right above PayPal, and is preceded by Block.
| COMPANY | Pricing Score | |
|---|---|---|
| Visa | 3.9/5 |
| JPMorgan Chase & Co | 3.9/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.7/5 |
| Block | 3.6/5 |
| SoFi | 3.5/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| USAA | 3.2/5 |
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SoFi Customer Satisfaction (CSAT)
SoFi Customer Satisfaction (CSAT) Score
64 / 100
SoFi has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
45%
Satisfied
19%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SoFi Customer Satisfaction
SoFi's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers from the Legal industry.
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Ranked SoFi Customer Satisfaction the Highest
Ranked SoFi Customer Satisfaction the Lowest
SoFi Customer Satisfaction Score by Gender
Male customers rated SoFi's Customer Satisfaction score 17 points higher than Female customers.
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64 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 5% | |
Very Dissatisfied | 28% |
47 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 3% | |
Very Dissatisfied | 39% |
SoFi Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
SoFi's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
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55 / 100
Very Satisfied
41%
Satisfied
14%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
1%
Very Dissatisfied
41%
CSAT according to Hispanic or Latino
SoFi's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
SoFi's Customer Satisfaction (CSAT) score was rated 44% according to African American/Black users and customers.
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44 / 100
Very Satisfied
25%
Satisfied
19%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
12%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
SoFi's Customer Satisfaction (CSAT) score was rated 68% according to Asian or Pacific Islander users and customers.
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68 / 100
Very Satisfied
43%
Satisfied
25%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
14%
CSAT according to Native American
SoFi's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
SoFi's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
45%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
SoFi Customer Satisfaction Score by Age
SoFi's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 59% | |||||||||||||||
| 46-50 | 57% | |||||||||||||||
| 51-55 | 56% | |||||||||||||||
| 56-60 | 38% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 25% |
SoFi Customer Satisfaction Score by Usage
SoFi's Customer Satisfaction score was rated the highest by customers who have used SoFi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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SoFi Customer Satisfaction Score by Industry
SoFi's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Legal industry customers.
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{
"title": "SoFi Customer Satisfaction Score by Industry",
"text": "SoFi's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Legal industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 88,
"stars": 0,
"csatScore": 88,
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"scoreClassName": "max",
"scoreLabel": 88
},
{
"label": "Accounting",
"groupId": 495,
"score": 43,
"stars": 0,
"csatScore": 43,
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"scoreClassName": "",
"scoreLabel": 43
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 62,
"stars": 0,
"csatScore": 62,
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"scoreClassName": "",
"scoreLabel": 62
},
{
"label": "Construction",
"groupId": 510,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "SoFi's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Education",
"groupId": 515,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "SoFi's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "SoFi's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "SoFi's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "SoFi's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "SoFi's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Transportation",
"groupId": 567,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "SoFi's Customer Satisfaction score is rated by Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
}
]
}SoFi Customer Satisfaction vs. Competitors
Compared to its competitors, SoFi's Customer Satisfaction score is rated right above Tuition.io, and is preceded by Robinhood.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lenda | 100% |
| Grab | 84% |
| LendingTree | 84% |
| Upstart | 76% |
| Kiavi (formerly LendingHome) | 72% |
| Robinhood | 71% |
| SoFi | 64% |
| Tuition.io | 50% |
| Prosper | 43% |
| Credible | 40% |
| CommonBond | 0% |
| Sindeo | 0% |
| Student Loan Hero | 0% |
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Customer Satisfaction for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, SoFi's Customer Satisfaction score is rated right above PayPal, and is preceded by Stripe.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Visa | 82% |
| Mastercard | 79% |
| JPMorgan Chase & Co | 77% |
| Stripe | 68% |
| SoFi | 64% |
| PayPal | 64% |
| Block | 63% |
| American Express | 62% |
| USAA | 30% |
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SoFi Customer Service
3.5/5
SoFi has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About SoFi's Customer Service
Address
234 1st Street, San Francisco, CA 94105
Website
http://www.sofi.com
Phone Number
866-357-6342
SoFi's Social Links
Quick Insights into SoFi Customer Service
SoFi's Customer Service score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Legal industry.
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Ranked SoFi Customer Service the Highest
Ranked SoFi Customer Service the Lowest
SoFi Customer Service Score by Gender
Male customers rated SoFi's Customer Service score 0.5 stars higher than Female customers.
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Male
3.4/5
Female
2.9/5
SoFi Customer Service Score by Ethnicity
SoFi's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
20
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.9 | Native American | 3.9 |
Other 3.3 | Other | 3.3 |
SoFi Customer Service Score by Age
SoFi's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
SoFi Customer Service Score by Usage
SoFi's Customer Service score was rated the highest by customers who have used SoFi's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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SoFi Customer Service Score by Industry
SoFi's Customer Service score was rated the highest by Professional Services industry customers, and the lowest by Legal industry customers.
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SoFi Customer Service vs. Competitors
Compared to its competitors, SoFi's Customer Service score is rated right above Robinhood, and is preceded by Upstart.
| COMPANY | Customer Service Score | |
|---|---|---|
| LendingTree | 4/5 |
| Grab | 3.9/5 |
| Upstart | 3.8/5 |
| SoFi | 3.5/5 |
| Robinhood | 3.4/5 |
| CommonBond | 3.2/5 |
| Credible | 3.2/5 |
| Kiavi (formerly LendingHome) | 3.1/5 |
| Prosper | 2.5/5 |
| Tuition.io | 2.5/5 |
| Lenda | N/A |
| Sindeo | N/A |
| Student Loan Hero | N/A |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, SoFi's Customer Service score is rated right above Block, and is preceded by Stripe.
| COMPANY | Customer Service Score | |
|---|---|---|
| Visa | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.6/5 |
| SoFi | 3.5/5 |
| Block | 3.4/5 |
| American Express | 3.4/5 |
| USAA | 3.3/5 |
| PayPal | 3.3/5 |
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SoFi as an Employer
4.3/5
SoFi has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
SoFi scored a 19 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of SoFi would recommend the brand to a friend. ENPS measures how likely SoFi employees would recommend working at SoFi to a friend.
Net Promoter Score
19
NPS Score
| 53% | Promoters |
|---|---|
| 13% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
29
eNPS Score
| 55% | Promoters |
|---|---|
| 19% | Passive |
| 26% | Detractors |
Global Ranking Snapshot
SoFi is ranked #441 in the Global Top 100 Brands. It ranks just behind Lids and just ahead of Dollar Shave Club.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
439 |  | Texas Roadhouse |  | Jerry Morgan | Food and Beverages |
440 |  | Lids |  | Ken Kocher | Retail |
441 | | SoFi | | Anthony Noto | Banking and Financial Services |
442 |  | Dollar Shave Club |  | Michael Dubin | Consumer Goods |
443 |  | JLL |  | Christian Ulbrich | Banking and Financial Services |
444 |  | Brooks Brothers |  | Claudio Vecchio | Retail |
445 |  | Jersey Mike's Subs |  | Peter Cancro | Retail |
Banking and Financial Services Ranking Snapshot
SoFi is ranked #37 in the Banking and Financial Services Industry. It ranks just behind Robinhood and just ahead of JLL.
