19
NPS
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LendingTree
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About LendingTree's Brand
LendingTree is an online lending exchange that connects consumers with multiple lenders, banks, and credit partners who compete for business Among its major competitors, LendingTree is ranked in 5th place for NPS while Total Mortgage Services is 1st, and WalletHub is 2nd.Their current market cap is $4.52B
Brand at a Glance
83%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
LendingTree Ranking
- #3 / 4 of its competitors
LendingTree NPS
LendingTree's Net Promoter Score (NPS) is a 19 with 55% Promoters, 9% Passives, and 36% Detractors. Net Promoter Score tracks whether LendingTree's customers would recommend using the product based on a scale of -100 to 100.
LendingTree Overall NPS
| 55% | Promoters |
|---|---|
| 9% | Passives |
| 36% | Detractors |
LendingTree NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 13 | Dec 2024 | 13 |
Jan 2025 15 | Jan 2025 | 15 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2025 16 | Apr 2025 | 16 |
May 2025 14 | May 2025 | 14 |
Jun 2025 12 | Jun 2025 | 12 |
Jul 2025 12 | Jul 2025 | 12 |
Aug 2025 17 | Aug 2025 | 17 |
Sep 2025 13 | Sep 2025 | 13 |
Oct 2025 14 | Oct 2025 | 14 |
Nov 2025 18 | Nov 2025 | 18 |
Dec 2025 20 | Dec 2025 | 20 |
How Other Brands Compare
LendingTree is ranked third for NPS among its competitors. Fannie Mae and SoFi come in first and second, with Lendio coming in at #4. Among those competitors, it is the second most valued company behind SoFi.
LendingTree |  Fannie Mae |  SoFi |  Lendio | |
| Global Ranking | #- | #295 | #441 | #- |
| NPS | 19 | 28 | 19 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $4.52B | $2.36B | $6.00B | $250.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LendingTree NPS by Gender
Female customers rated LendingTree's NPS 64 points higher than Male customers.
Male
-25
LendingTree's NPS was rated -25 by Male customers on Comparably.
33%
Promoters
9%
Passives
58%
Detractors
Female
39
LendingTree's NPS was rated 39 by Female customers on Comparably.
66%
Promoters
7%
Passives
27%
Detractors
LendingTree NPS by Ethnicity
LendingTree's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
Native American -25 | Native American | -25 |
LendingTree NPS by Age
LendingTree's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
LendingTree NPS by Usage
LendingTree's NPS was rated the highest by customers who have used LendingTree's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
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50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
LendingTree NPS vs. Competitors
Compared to its competitors, LendingTree's NPS is rated right above UE.co, and is preceded by SoFi.
| COMPANY | NPS Score | |
|---|---|---|
 | Total Mortgage Services | 100 |
 | WalletHub | 40 |
| Fannie Mae | 28 |
| SoFi | 19 |
| LendingTree | 19 |
 | UE.co | N/A |
| Lendio | -21 |
 | Credible | -23 |
 | Bankrate, Inc. | -50 |
LendingTree Customer Reviews
Out of the 8 LendingTree customer reviews 8 were positive and 0 were constructive. LendingTree customer reviews reflect that all customers have a favorable experience using the products/services of the company.
LendingTree Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of LendingTree users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
LendingTree Customer Loyalty Score by Gender
Female customers rated LendingTree's Customer Loyalty score 9% higher than Male customers.
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Male
85%
Yes
Female
94%
Yes
LendingTree Customer Loyalty Score by Ethnicity
LendingTree's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of LendingTree.
92
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Native American
LendingTree Customer Loyalty Score by Age
LendingTree's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
46-50 100% | 46-50 | 100% |
66+ 87% | 66+ | 87% |
LendingTree Customer Loyalty Score by Usage
LendingTree's Customer Loyalty score was rated the highest by customers who have used LendingTree's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
LendingTree Customer Loyalty vs. Competitors
Compared to its competitors, LendingTree's Customer Loyalty score is rated right above Fannie Mae.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| LendingTree | 83% |
| Fannie Mae | 82% |
| SoFi | 78% |
| Lendio | 77% |
| WalletHub | 74% |
| Bankrate, Inc. | 73% |
| Credible | 65% |
| Total Mortgage Services | 55% |
| UE.co | N/A |
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LendingTree Product Quality
3.9/5
LendingTree has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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LendingTree Product Information
LendingTree’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- https://www.lendingtree.com
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
FinTech
Quick Insights into LendingTree Product Quality
LendingTree's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked LendingTree Product Quality the Highest
Ranked LendingTree Product Quality the Lowest
LendingTree Product Quality Score by Gender
Female customers rated LendingTree's Product Quality score 0.5 stars higher than Male customers.
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Male
3.8/5
Female
4.3/5
LendingTree Product Quality Score by Ethnicity
LendingTree's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of LendingTree.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
Native American 4 | Native American | 4 |
LendingTree Product Quality Score by Age
LendingTree's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of LendingTree.
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| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
36-40 5 | 36-40 | 5 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.3 | 46-50 | 4.3 |
66+ 3.4 | 66+ | 3.4 |
LendingTree Product Quality Score by Usage
LendingTree's Product Quality score was rated the highest by customers who have used LendingTree's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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LendingTree Product Quality vs. Competitors
Compared to its competitors, LendingTree's Product Quality score is rated right above WalletHub.
| COMPANY | Product Quality Score | |
|---|---|---|
| LendingTree | 3.9/5 |
| WalletHub | 3.8/5 |
| Fannie Mae | 3.8/5 |
| SoFi | 3.6/5 |
| Total Mortgage Services | 3.2/5 |
| Credible | 3.2/5 |
| Lendio | 3.2/5 |
| Bankrate, Inc. | 2.9/5 |
| UE.co | N/A |
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LendingTree Pricing
LendingTree ROI & Value For Money
3.8/5
LendingTree has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into LendingTree ROI
LendingTree's ROI score was rated highest by customers ages 36-40, and rated lowest by Native American customers.
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Ranked LendingTree ROI the Highest
Ranked LendingTree ROI the Lowest
LendingTree ROI Score by Gender
Female customers rated LendingTree's ROI score 1 stars higher than Male customers.
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Male
3.3/5
Female
4.3/5
LendingTree ROI Score by Ethnicity
LendingTree's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of LendingTree.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Native American 2.7 | Native American | 2.7 |
LendingTree ROI Score by Age
LendingTree's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of LendingTree.
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| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
36-40 5 | 36-40 | 5 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.8 | 46-50 | 4.8 |
66+ 3.2 | 66+ | 3.2 |
LendingTree ROI Score by Usage
LendingTree's ROI score was rated the highest by customers who have used LendingTree's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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LendingTree Pricing vs. Competitors
Compared to its competitors, LendingTree's ROI score is rated right above Fannie Mae, and is preceded by Total Mortgage Services.
| COMPANY | Pricing Score | |
|---|---|---|
| Total Mortgage Services | 4.7/5 |
| LendingTree | 3.8/5 |
| Fannie Mae | 3.7/5 |
| WalletHub | 3.5/5 |
| SoFi | 3.5/5 |
| Credible | 3.5/5 |
| Bankrate, Inc. | 3.1/5 |
| Lendio | 2.9/5 |
| UE.co | N/A |
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LendingTree Customer Satisfaction (CSAT)
LendingTree Customer Satisfaction (CSAT) Score
84 / 100
LendingTree has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
34%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into LendingTree Customer Satisfaction
LendingTree's Customer Satisfaction score was rated highest by customers who have used LendingTree's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
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Ranked LendingTree Customer Satisfaction the Highest
Ranked LendingTree Customer Satisfaction the Lowest
LendingTree Customer Satisfaction Score by Gender
Female customers rated LendingTree's Customer Satisfaction score 3 points higher than Male customers.
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89 / 100
MaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
92 / 100
FemaleVery Satisfied | 69% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
LendingTree Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
LendingTree's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
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78 / 100
Very Satisfied
44%
Satisfied
34%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to Hispanic or Latino
LendingTree's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Native American
LendingTree's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
LendingTree Customer Satisfaction Score by Age
LendingTree's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 66+ | 72% |
LendingTree Customer Satisfaction Score by Usage
LendingTree's Customer Satisfaction score was rated the highest by customers who have used LendingTree's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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LendingTree Customer Satisfaction vs. Competitors
Compared to its competitors, LendingTree's Customer Satisfaction score is rated right above WalletHub, and is preceded by Fannie Mae.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Total Mortgage Services | 100% |
| Fannie Mae | 84% |
| LendingTree | 84% |
| WalletHub | 72% |
| Lendio | 71% |
| SoFi | 64% |
| Credible | 40% |
| Bankrate, Inc. | 25% |
| UE.co | 0% |
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LendingTree Customer Service
4/5
LendingTree has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About LendingTree's Customer Service
Website
https://www.lendingtree.com
Quick Insights into LendingTree Customer Service
LendingTree's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used LendingTree's products/services for 1 to 2 Years.
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Ranked LendingTree Customer Service the Highest
Ranked LendingTree Customer Service the Lowest
LendingTree Customer Service Score by Gender
Female customers rated LendingTree's Customer Service score 1 stars higher than Male customers.
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Male
3.6/5
Female
4.6/5
LendingTree Customer Service Score by Ethnicity
LendingTree's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Native American 4.2 | Native American | 4.2 |
LendingTree Customer Service Score by Age
LendingTree's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
36-40 5 | 36-40 | 5 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.8 | 46-50 | 4.8 |
66+ 3.8 | 66+ | 3.8 |
LendingTree Customer Service Score by Usage
LendingTree's Customer Service score was rated the highest by customers who have used LendingTree's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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LendingTree Customer Service vs. Competitors
Compared to its competitors, LendingTree's Customer Service score is rated right above Fannie Mae.
| COMPANY | Customer Service Score | |
|---|---|---|
| LendingTree | 4/5 |
| Fannie Mae | 3.9/5 |
| Total Mortgage Services | 3.7/5 |
| WalletHub | 3.7/5 |
| SoFi | 3.5/5 |
| Credible | 3.2/5 |
| Bankrate, Inc. | 2.8/5 |
| Lendio | 2.8/5 |
| UE.co | N/A |
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LendingTree as an Employer
3.4/5
LendingTree has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
LendingTree scored a 19 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of LendingTree would recommend the brand to a friend. ENPS measures how likely LendingTree employees would recommend working at LendingTree to a friend.
Net Promoter Score
19
NPS Score
| 55% | Promoters |
|---|---|
| 9% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 46% | Promoters |
|---|---|
| 4% | Passive |
| 50% | Detractors |
