-50
NPS
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Bankrate, Inc.
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About Bankrate, Inc. Brand
Bankrate provides consumers with personal finance editorial content, including mortgages, credit cards, personal loans, and others.
Brand at a Glance
73%
Customer Loyalty
2.9/5
Product Quality
3.1/5
Pricing
2.8/5
Customer Service
Bankrate, Inc. NPS
Bankrate, Inc.'s Net Promoter Score (NPS) is a -50 with 25% Promoters, 0% Passives, and 75% Detractors. Net Promoter Score tracks whether Bankrate, Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Bankrate, Inc. Overall NPS
| 25% | Promoters |
|---|---|
| 0% | Passives |
| 75% | Detractors |
Bankrate, Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 -100 | Apr 2022 | -100 |
May 2022 -100 | May 2022 | -100 |
Jul 2022 -100 | Jul 2022 | -100 |
Sep 2022 -50 | Sep 2022 | -50 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bankrate, Inc. NPS by Gender
Bankrate, Inc.'s NPS was rated -34 by Male customers on Comparably.
Male
-34
Bankrate, Inc.'s NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
Bankrate, Inc.'s NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Bankrate, Inc. NPS by Ethnicity
Bankrate, Inc.'s NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Bankrate, Inc. Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Bankrate, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bankrate, Inc. Customer Loyalty Score by Gender
Bankrate, Inc.'s Customer Loyalty score was rated 70 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Bankrate, Inc..
Male
70%
Yes
Female
N/A
Yes
Bankrate, Inc. Customer Loyalty Score by Ethnicity
Bankrate, Inc.'s Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bankrate, Inc..
70
out of 100
Caucasian
Bankrate, Inc. Product Quality
2.9/5
Bankrate, Inc. has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Bankrate, Inc. Product Information
Bankrate, Inc.’s product quality score is a 2.9 out of 5 as rated by its users and customers.
- Website
- https://www.bankrate.com/
- Company Size
- 501-1,000 Employees
Industry
Banking and Financial Services
FinTech
Quick Insights into Bankrate, Inc. Product Quality
Bankrate, Inc.'s Product Quality score was rated highest by Male customers.
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Ranked Bankrate, Inc. Product Quality the Highest
Bankrate, Inc. Product Quality Score by Gender
Bankrate, Inc.'s Product Quality score was rated 3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Bankrate, Inc..
Male
3/5
Female
N/A
Bankrate, Inc. Product Quality Score by Ethnicity
Bankrate, Inc.'s Product Quality score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bankrate, Inc..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Bankrate, Inc. Pricing
Bankrate, Inc. ROI & Value For Money
3.1/5
Bankrate, Inc. has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Bankrate, Inc. ROI
Bankrate, Inc.'s ROI score was rated highest by Male customers.
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Ranked Bankrate, Inc. ROI the Highest
Bankrate, Inc. ROI Score by Gender
Bankrate, Inc.'s ROI score was rated 3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Bankrate, Inc..
Male
3/5
Female
N/A
Bankrate, Inc. ROI Score by Ethnicity
Bankrate, Inc.'s ROI score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bankrate, Inc..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Bankrate, Inc. Customer Satisfaction (CSAT)
Bankrate, Inc. Customer Satisfaction (CSAT) Score
25 / 100
Bankrate, Inc. has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bankrate, Inc. Customer Satisfaction
Bankrate, Inc.'s Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Bankrate, Inc. Customer Satisfaction.
Ranked Bankrate, Inc. Customer Satisfaction the Highest
Bankrate, Inc. Customer Satisfaction Score by Gender
Bankrate, Inc.'s Customer Satisfaction score was rated 33 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bankrate, Inc..
33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 34% | |
Very Dissatisfied | 33% |
Bankrate, Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bankrate, Inc. Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bankrate, Inc..
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
33%
Bankrate, Inc. Customer Service
2.8/5
Bankrate, Inc. has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Bankrate, Inc.'s Customer Service
Website
https://www.bankrate.com/
Quick Insights into Bankrate, Inc. Customer Service
Bankrate, Inc.'s Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Bankrate, Inc. Customer Service score.
Ranked Bankrate, Inc. Customer Service the Highest
Bankrate, Inc. Customer Service Score by Gender
Bankrate, Inc.'s Customer Service score was rated 2.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bankrate, Inc..
Male
2.6/5
Female
N/A
Bankrate, Inc. Customer Service Score by Ethnicity
Bankrate, Inc.'s Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bankrate, Inc..
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Bankrate, Inc. as an Employer
3.0/5
Bankrate, Inc. has a 3.0/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Bankrate, Inc. scored a -50 for Net Promoter Score and a -75 for Employee Net Promoter Score. NPS gauges how likely a customer of Bankrate, Inc. would recommend the brand to a friend. ENPS measures how likely Bankrate, Inc. employees would recommend working at Bankrate, Inc. to a friend.
Net Promoter Score
-50
NPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
Employee Net Promoter Score
-75
eNPS Score
| 0% | Promoters |
|---|---|
| 25% | Passive |
| 75% | Detractors |
