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Fannie Mae is

Ranked

#23

Banking and Financial Services Brands

Brand Page

Fannie Mae

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Fannie Mae

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Fannie Mae is ranked #23 in Banking and Financial Services Brands

About Fannie Mae's Brand

Fannie Mae is focused on creating financing solutions that allow millions of people across America to access long-term homeownership and quality, affordable rental housing. We provide an innovative and expanding suite of products and services to lenders, servicers, and builders and collaborate with these and other housing partners to support a strong housing market. Fannie Mae’s brand is ranked #295 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Fannie Mae. When compared to other organizations within the Banking and Financial Services industry, Fannie Mae is ranked #23. Among its major competitors, Fannie Mae is ranked in 1st place for NPS while Freddie Mac is 2nd.Their current market cap is $2.36B

Brand at a Glance

82%

Customer Loyalty

3.8/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

Fannie Mae CMO

Steve James

Fannie Mae Ranking

Fannie Mae NPS

Fannie Mae's Net Promoter Score (NPS) is a 28 with 55% Promoters, 18% Passives, and 27% Detractors. Net Promoter Score tracks whether Fannie Mae's customers would recommend using the product based on a scale of -100 to 100.

Fannie Mae Overall NPS

NPS

55%	Promoters
18%	Passives
27%	Detractors

Fannie Mae NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 23	Apr 2024	23
Jun 2024 21	Jun 2024	21
Sep 2024 23	Sep 2024	23
Oct 2024 25	Oct 2024	25
Nov 2024 22	Nov 2024	22
Dec 2024 22	Dec 2024	22
Jan 2025 24	Jan 2025	24
Feb 2025 26	Feb 2025	26
Mar 2025 27	Mar 2025	27
Apr 2025 27	Apr 2025	27
May 2025 26	May 2025	26
Jan 2026 28	Jan 2026	28

How Other Brands Compare

Fannie Mae is ranked first for NPS among its competitors. Freddie Mac comes in second. Among those competitors, it is the most valued company.

	Fannie Mae	Freddie Mac
Global Ranking	#295	#379
NPS	28	24
Valuation Updated every 24 hours for public companies	$2.36B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Fannie Mae NPS by Gender

Male customers rated Fannie Mae's NPS 7 points higher than Female customers.

Male

Fannie Mae's NPS was rated 67 by Male customers on Comparably.

67%

Promoters

33%

Passives

Detractors

Female

Fannie Mae's NPS was rated 60 by Female customers on Comparably.

80%

Promoters

Passives

20%

Detractors

Fannie Mae NPS by Ethnicity

Fannie Mae's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 75	Caucasian	75
Asian or Pacific Islander 67	Asian or Pacific Islander	67

Fannie Mae NPS by Age

Fannie Mae's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

100%

41-45

66%

17%

46-50

67%

33%

Fannie Mae NPS by Usage

Fannie Mae's NPS was rated the highest by customers who have used Fannie Mae's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 40	Less than 1 Year	40
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years 100	2 to 5 Years	100
5 to 10 Years 100	5 to 10 Years	100
Over 10 Years 20	Over 10 Years	20

Fannie Mae NPS vs. Competitors

Compared to its competitors, Fannie Mae's NPS is rated right above Freddie Mac.

COMPANY		NPS Score
	Fannie Mae	28
	Freddie Mac	24

Fannie Mae NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Fannie Mae's NPS is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Fannie Mae	28
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7

Fannie Mae Customer Reviews

Out of the 3 Fannie Mae customer reviews 3 were positive and 0 were constructive. Fannie Mae customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Fannie Mae Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Fannie Mae users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

Fannie Mae Customer Loyalty Score by Gender

Male customers rated Fannie Mae's Customer Loyalty score 11% higher than Female customers.

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Male

93%

Yes

Female

82%

Yes

Fannie Mae Customer Loyalty Score by Ethnicity

Fannie Mae's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Asian or Pacific Islander

Fannie Mae Customer Loyalty Score by Age

Fannie Mae's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
41-45 85%	41-45	85%
46-50 100%	46-50	100%

Fannie Mae Customer Loyalty Score by Usage

Fannie Mae's Customer Loyalty score was rated the highest by customers who have used Fannie Mae's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	100%
1 to 2 Years	82%
2 to 5 Years	100%
5 to 10 Years	100%
Over 10 Years	82%

Fannie Mae Customer Loyalty Score by Industry

Fannie Mae's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	89%
Banking and Financial Services	100%

Fannie Mae Customer Loyalty vs. Competitors

Compared to its competitors, Fannie Mae's Customer Loyalty score is rated right above Freddie Mac.

COMPANY		Customer Loyalty Score
	Fannie Mae	82%
	Freddie Mac	73%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Fannie Mae's Customer Loyalty score is rated right above PayPal, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	Fannie Mae	82%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%

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Fannie Mae Product Quality

3.8/5

Fannie Mae has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Fannie Mae Product Information

Fannie Mae’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Fannie Mae's product the highest. Reviewers from the Tech industry rated Fannie Mae the lowest at 4.

Website: http://www.fanniemae.com

Company Size: 5,001-10,000 Employees

Industry

Banking and Financial Services

Quick Insights into Fannie Mae Product Quality

Fannie Mae's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Fannie Mae's products/services for Over 10 Years.

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Ranked Fannie Mae Product Quality the Highest

18-25	5
2 to 5 Years	4.6
Banking and Financial Services	4.2

Ranked Fannie Mae Product Quality the Lowest

41-45	3.6
Caucasian	3.6
Over 10 Years	3.5

Fannie Mae Product Quality Score by Gender

Male customers rated Fannie Mae's Product Quality score 0.4 stars higher than Female customers.

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Male

4.1/5

Female

3.7/5

Fannie Mae Product Quality Score by Ethnicity

Fannie Mae's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1

Fannie Mae Product Quality Score by Age

Fannie Mae's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 5	18-25	5
41-45 3.6	41-45	3.6
46-50 4.6	46-50	4.6

Fannie Mae Product Quality Score by Usage

Fannie Mae's Product Quality score was rated the highest by customers who have used Fannie Mae's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	3.8
2 to 5 Years	4.6
5 to 10 Years	4.6
Over 10 Years	3.5

Fannie Mae Product Quality Score by Industry

Fannie Mae's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	4
Banking and Financial Services	4.2

Fannie Mae Product Quality vs. Competitors

Compared to its competitors, Fannie Mae's Product Quality score is rated right above Freddie Mac.

COMPANY		Product Quality Score
	Fannie Mae	3.8/5
	Freddie Mac	3.5/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Fannie Mae's Product Quality score is rated right above Stripe, and is preceded by Mastercard.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Fannie Mae	3.8/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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Fannie Mae Pricing

Fannie Mae ROI & Value For Money

3.7/5

Fannie Mae has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Fannie Mae Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Fannie Mae.

Quick Insights into Fannie Mae ROI

Fannie Mae's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Fannie Mae's products/services for Over 10 Years.

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Ranked Fannie Mae ROI the Highest

18-25	5
2 to 5 Years	4.6
Asian or Pacific Islander	4.2

Ranked Fannie Mae ROI the Lowest

41-45	3.9
Caucasian	3.9
Over 10 Years	3.6

Fannie Mae ROI Score by Gender

Male customers rated Fannie Mae's ROI score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

Fannie Mae ROI Score by Ethnicity

Fannie Mae's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2

Fannie Mae ROI Score by Age

Fannie Mae's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 5	18-25	5
41-45 3.9	41-45	3.9
46-50 4.6	46-50	4.6

Fannie Mae ROI Score by Usage

Fannie Mae's ROI score was rated the highest by customers who have used Fannie Mae's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	3.7
2 to 5 Years	4.6
5 to 10 Years	4.6
Over 10 Years	3.6

Fannie Mae ROI Score by Industry

Fannie Mae's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	4
Banking and Financial Services	4.1

Fannie Mae Pricing vs. Competitors

Compared to its competitors, Fannie Mae's ROI score is rated right below Freddie Mac.

COMPANY		Pricing Score
	Freddie Mac	3.8/5
	Fannie Mae	3.7/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Fannie Mae's ROI score is rated right above Block, and is preceded by Stripe.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Fannie Mae	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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Fannie Mae Customer Satisfaction (CSAT)

Fannie Mae Customer Satisfaction (CSAT) Score

84 / 100

Fannie Mae has an overall Customer Satisfaction score of 84 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	46%
Satisfied	38%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	8%

Very Satisfied

46%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Fannie Mae Customer Satisfaction

Fannie Mae's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Fannie Mae's products/services for 1 to 2 Years.

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Ranked Fannie Mae Customer Satisfaction the Highest

18-25	100%
Female	100%
Less than 1 Year	100%

Ranked Fannie Mae Customer Satisfaction the Lowest

Male	80%
Caucasian	75%
1 to 2 Years	60%

Fannie Mae Customer Satisfaction Score by Gender

Female customers rated Fannie Mae's Customer Satisfaction score 20 points higher than Male customers.

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80 / 100

Male

	Very Satisfied	50%
	Satisfied	30%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	10%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	33%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Fannie Mae Customer Satisfaction Score by Ethnicity

Caucasian
75%
Asian or Pacific Islander
83%

CSAT according to Caucasian

Fannie Mae's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	25%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

25%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Fannie Mae's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.

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83 / 100

Very Satisfied	33%
Satisfied	50%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

50%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

Fannie Mae Customer Satisfaction Score by Age

Fannie Mae's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 46-50 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

41-45

100%

46-50

100%

Fannie Mae Customer Satisfaction Score by Usage

Fannie Mae's Customer Satisfaction score was rated the highest by customers who have used Fannie Mae's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	100
1 to 2 Years	60

Fannie Mae Customer Satisfaction Score by Industry

Fannie Mae's Customer Satisfaction score was rated 75 points by Tech industry customers.

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{
	"title": "Fannie Mae Customer Satisfaction Score by Industry",
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	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Fannie Mae's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 75
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Tech	75

Fannie Mae Customer Satisfaction vs. Competitors

Compared to its competitors, Fannie Mae's Customer Satisfaction score is rated right above Freddie Mac.

COMPANY		Customer Satisfaction (CSAT) Score
	Fannie Mae	84%
	Freddie Mac	78%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Fannie Mae's Customer Satisfaction score is rated right above Visa.

COMPANY		Customer Satisfaction (CSAT) Score
	Fannie Mae	84%
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	30%

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Fannie Mae Customer Service

3.9/5

Fannie Mae has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Fannie Mae's Customer Service

Address

1100 15th St NW, Washington, DC 20005

Website

http://www.fanniemae.com

Phone Number

(800) 732-6643

Fannie Mae's Social Links

Quick Insights into Fannie Mae Customer Service

Fannie Mae's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Fannie Mae's products/services for Over 10 Years.

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Ranked Fannie Mae Customer Service the Highest

18-25	5
2 to 5 Years	4.8
Asian or Pacific Islander	4.3

Ranked Fannie Mae Customer Service the Lowest

41-45	3.9
Caucasian	3.9
Over 10 Years	3.5

Fannie Mae Customer Service Score by Gender

Male customers rated Fannie Mae's Customer Service score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

Fannie Mae Customer Service Score by Ethnicity

Fannie Mae's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fannie Mae.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Fannie Mae Customer Service Score by Age

Fannie Mae's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Fannie Mae.

100

Summary	Age	Customer Service Score
18-25 5	18-25	5
41-45 3.9	41-45	3.9
46-50 4.6	46-50	4.6

Fannie Mae Customer Service Score by Usage

Fannie Mae's Customer Service score was rated the highest by customers who have used Fannie Mae's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	4
2 to 5 Years	4.8
5 to 10 Years	4.8
Over 10 Years	3.5

Fannie Mae Customer Service Score by Industry

Fannie Mae's Customer Service score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	4.2
Banking and Financial Services	4

Fannie Mae Customer Service vs. Competitors

Compared to its competitors, Fannie Mae's Customer Service score is rated right above Freddie Mac.

COMPANY		Customer Service Score
	Fannie Mae	3.9/5
	Freddie Mac	3.8/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Fannie Mae's Customer Service score is rated right above Stripe, and is preceded by Mastercard.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Fannie Mae	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Fannie Mae as an Employer

4.5/5

Fannie Mae has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Fannie Mae

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Fannie Mae scored a 28 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Fannie Mae would recommend the brand to a friend. ENPS measures how likely Fannie Mae employees would recommend working at Fannie Mae to a friend.

Net Promoter Score

NPS Score

55%	Promoters
18%	Passive
27%	Detractors

Employee Net Promoter Score

eNPS Score

50%	Promoters
27%	Passive
23%	Detractors

Global Ranking Snapshot

Fannie Mae is ranked #295 in the Global Top 100 Brands. It ranks just behind Overstock.com and just ahead of Duracell.

RANK			INDUSTRY
293	Fanatics Commerce	Andrew Low Ah Kee	Retail
294	Overstock.com	Jonathan E. Johnson	Tech
295	Fannie Mae		Banking and Financial Services
296	Duracell	Lukma Hakim	Consumer Goods
297	Cargill	David MacLennan	Food and Beverages
298	Workday	Carl Eschenbach	Tech
299	Chubb	Evan Greenberg	Business and Consumer Services

Banking and Financial Services Ranking Snapshot

Fannie Mae is ranked #23 in the Banking and Financial Services Industry. It ranks just behind TD Ameritrade and just ahead of Sun Life.

RANK		Location
21	PIMCO	Newport Beach, CA
22	TD Ameritrade
23	Fannie Mae	Washington, DC
24	Sun Life	Toronto
25	Northwestern Mutual	Milwaukee, WI
26	Fiserv	Brookfield, WI
27	Berkshire Hathaway	Omaha, NE