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Northwestern Mutual is

Ranked

#25

Banking and Financial Services Brands

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Northwestern Mutual

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Northwestern Mutual

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Northwestern Mutual is ranked #25 in Banking and Financial Services Brands

About Northwestern Mutual's Brand

Northwestern Mutual has been helping families and businesses achieve financial security for 160 years. Northwestern Mutual’s brand is ranked #311 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Northwestern Mutual. When compared to other organizations within the Banking and Financial Services industry, Northwestern Mutual is ranked #25. Among its major competitors, Northwestern Mutual is ranked in 1st place for NPS while Primerica is 2nd, and MassMutual Financial Group is 3rd.Their current valuation is $2.97B

Brand at a Glance

80%

Customer Loyalty

3.9/5

Product Quality

3.9/5

Pricing

3.9/5

Customer Service

Northwestern Mutual CMO

Aditi Gokhale

Aditi Gokhale serves as the Chief Marketing Officer & Executive Officer of Northwestern Mutual. Aditi started at Northwestern Mutual in May of 2017. Aditi currently resides in Greater New York City Area.

Northwestern Mutual Ranking

Northwestern Mutual NPS

Northwestern Mutual's Net Promoter Score (NPS) is a 41 with 65% Promoters, 11% Passives, and 24% Detractors. Net Promoter Score tracks whether Northwestern Mutual's customers would recommend using the product based on a scale of -100 to 100.

Northwestern Mutual Overall NPS

NPS

65%	Promoters
11%	Passives
24%	Detractors

Northwestern Mutual NPS Trend

-100

-50

100

Summary	Date	Score
May 2024 40	May 2024	40
Jul 2024 40	Jul 2024	40
Aug 2024 39	Aug 2024	39
Sep 2024 40	Sep 2024	40
Oct 2024 40	Oct 2024	40
Nov 2024 40	Nov 2024	40
Jan 2025 39	Jan 2025	39
Feb 2025 39	Feb 2025	39
Mar 2025 39	Mar 2025	39
May 2025 40	May 2025	40
Jul 2025 40	Jul 2025	40
Jan 2026 40	Jan 2026	40

How Other Brands Compare

Northwestern Mutual is ranked first for NPS among its competitors. Primerica and New York Life Insurance Company come in second and third, with Prudential coming in at #4. Among those competitors, it is the lowest valued company behind New York Life Insurance Company.

	Northwestern Mutual	Prudential	New York Life Insurance Company	Primerica
Global Ranking	#311	#176	#515	#893
NPS	41	-4	24	35
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$2.97B	$36.42B	$54.48B	$5.95B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Northwestern Mutual NPS by Gender

Male customers rated Northwestern Mutual's NPS 6 points higher than Female customers.

Male

Northwestern Mutual's NPS was rated 36 by Male customers on Comparably.

68%

Promoters

Passives

32%

Detractors

Female

Northwestern Mutual's NPS was rated 30 by Female customers on Comparably.

50%

Promoters

30%

Passives

20%

Detractors

Northwestern Mutual NPS by Ethnicity

Northwestern Mutual's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 43	Caucasian	43
Other -75	Other	-75

Northwestern Mutual NPS by Age

Northwestern Mutual's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

31-35

43%

14%

41-45

75%

25%

56-60

75%

25%

66+

71%

29%

Northwestern Mutual NPS by Usage

Northwestern Mutual's NPS was rated the highest by customers who have used Northwestern Mutual's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
2 to 5 Years 18	2 to 5 Years	18
5 to 10 Years 20	5 to 10 Years	20
Over 10 Years 57	Over 10 Years	57

Northwestern Mutual NPS vs. Competitors

Compared to its competitors, Northwestern Mutual's NPS is rated right above Primerica.

COMPANY		NPS Score
	Northwestern Mutual	41
	Primerica	35
	MassMutual Financial Group	25
	New York Life Insurance Company	24
	Vanguard Multimedia	N/A
	Prudential	-4
	MetLife	-19

Northwestern Mutual NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Northwestern Mutual's NPS is rated right above Visa.

COMPANY		NPS Score
	Northwestern Mutual	41
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7

Northwestern Mutual Customer Reviews

Out of the 2 Northwestern Mutual customer reviews 2 were positive and 0 were constructive. Northwestern Mutual customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Northwestern Mutual Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Northwestern Mutual users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

Northwestern Mutual Customer Loyalty Score by Gender

Female customers rated Northwestern Mutual's Customer Loyalty score 5% higher than Male customers.

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Male

86%

Yes

Female

91%

Yes

Northwestern Mutual Customer Loyalty Score by Ethnicity

Northwestern Mutual's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Other

Northwestern Mutual Customer Loyalty Score by Age

Northwestern Mutual's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
31-35 74%	31-35	74%
41-45 78%	41-45	78%
56-60 100%	56-60	100%
66+ 100%	66+	100%

Northwestern Mutual Customer Loyalty Score by Usage

Northwestern Mutual's Customer Loyalty score was rated the highest by customers who have used Northwestern Mutual's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	46%
2 to 5 Years	75%
5 to 10 Years	82%
Over 10 Years	96%

Northwestern Mutual Customer Loyalty Score by Industry

Northwestern Mutual's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	63%
Accounting	78%
Banking and Financial Services	100%
Education	70%
Healthcare, Hospitals and Medicine	100%

Northwestern Mutual Customer Loyalty vs. Competitors

Compared to its competitors, Northwestern Mutual's Customer Loyalty score is rated right above MassMutual Financial Group, and is preceded by Primerica.

COMPANY		Customer Loyalty Score
	Primerica	89%
	Northwestern Mutual	80%
	MassMutual Financial Group	80%
	MetLife	80%
	New York Life Insurance Company	78%
	Prudential	75%
	Vanguard Multimedia	N/A

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Northwestern Mutual's Customer Loyalty score is rated right above PayPal, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	Northwestern Mutual	80%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%

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Northwestern Mutual Product Quality

3.9/5

Northwestern Mutual has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Northwestern Mutual Product Information

Northwestern Mutual’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Northwestern Mutual's product the highest. Reviewers from the Education industry rated Northwestern Mutual the lowest at 3.

Website: https://www.northwesternmutual.com/careers/

Company Size: 10,000+ Employees

Industry

Banking and Financial Services

Quick Insights into Northwestern Mutual Product Quality

Northwestern Mutual's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Other customers.

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Ranked Northwestern Mutual Product Quality the Highest

Healthcare, Hospitals and Medicine	5
31-35	4.7
5 to 10 Years	4.3

Ranked Northwestern Mutual Product Quality the Lowest

41-45	3.6
Education	3
Other	2.5

Northwestern Mutual Product Quality Score by Gender

Male customers rated Northwestern Mutual's Product Quality score 0.5 stars higher than Female customers.

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Male

4.3/5

Female

3.8/5

Northwestern Mutual Product Quality Score by Ethnicity

Northwestern Mutual's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Other 2.5	Other	2.5

Northwestern Mutual Product Quality Score by Age

Northwestern Mutual's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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Summary	Age	Score
31-35 4.7	31-35	4.7
41-45 3.6	41-45	3.6
56-60 4.4	56-60	4.4
66+ 4	66+	4

Northwestern Mutual Product Quality Score by Usage

Northwestern Mutual's Product Quality score was rated the highest by customers who have used Northwestern Mutual's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
2 to 5 Years	4
5 to 10 Years	4.3
Over 10 Years	4.1

Northwestern Mutual Product Quality Score by Industry

Northwestern Mutual's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

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Tech	4
Accounting	4.1
Banking and Financial Services	4.6
Education	3
Healthcare, Hospitals and Medicine	5

Northwestern Mutual Product Quality vs. Competitors

Compared to its competitors, Northwestern Mutual's Product Quality score is rated right above MassMutual Financial Group, and is preceded by Primerica.

COMPANY		Product Quality Score
	Primerica	4.1/5
	Northwestern Mutual	3.9/5
	MassMutual Financial Group	3.6/5
	New York Life Insurance Company	3.4/5
	Prudential	3.3/5
	MetLife	2.9/5
	Vanguard Multimedia	N/A

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Northwestern Mutual's Product Quality score is rated right above Stripe, and is preceded by Mastercard.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Northwestern Mutual	3.9/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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Northwestern Mutual Pricing

Northwestern Mutual ROI & Value For Money

3.9/5

Northwestern Mutual has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Northwestern Mutual Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Education industry think that they had the lowest ROI from Northwestern Mutual.

Quick Insights into Northwestern Mutual ROI

Northwestern Mutual's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Education industry.

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Ranked Northwestern Mutual ROI the Highest

Healthcare, Hospitals and Medicine	5
56-60	4.7
5 to 10 Years	4.3

Ranked Northwestern Mutual ROI the Lowest

41-45	3
Other	2.9
Education	2.8

Northwestern Mutual ROI Score by Gender

Male customers rated Northwestern Mutual's ROI score 0.5 stars higher than Female customers.

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Male

4.2/5

Female

3.7/5

Northwestern Mutual ROI Score by Ethnicity

Northwestern Mutual's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Other 2.9	Other	2.9

Northwestern Mutual ROI Score by Age

Northwestern Mutual's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.

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Summary	Age	Score
31-35 4.2	31-35	4.2
41-45 3	41-45	3
56-60 4.7	56-60	4.7
66+ 4.3	66+	4.3

Northwestern Mutual ROI Score by Usage

Northwestern Mutual's ROI score was rated the highest by customers who have used Northwestern Mutual's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
2 to 5 Years	3.7
5 to 10 Years	4.3
Over 10 Years	3.9

Northwestern Mutual ROI Score by Industry

Northwestern Mutual's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

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Tech	3.6
Accounting	3.2
Banking and Financial Services	4.5
Education	2.8
Healthcare, Hospitals and Medicine	5

Northwestern Mutual Pricing vs. Competitors

Compared to its competitors, Northwestern Mutual's ROI score is rated right above MassMutual Financial Group, and is preceded by Primerica.

COMPANY		Pricing Score
	Primerica	4/5
	Northwestern Mutual	3.9/5
	MassMutual Financial Group	3.6/5
	New York Life Insurance Company	3.3/5
	Prudential	3.2/5
	MetLife	2.8/5
	Vanguard Multimedia	N/A

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Northwestern Mutual's ROI score is rated right above Visa.

COMPANY		Pricing Score
	Northwestern Mutual	3.9/5
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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Northwestern Mutual Customer Satisfaction (CSAT)

Northwestern Mutual Customer Satisfaction (CSAT) Score

70 / 100

Northwestern Mutual has an overall Customer Satisfaction score of 70 rated by its users and customers.

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Very Satisfied	42%
Satisfied	28%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	4%
Very Dissatisfied	12%

Very Satisfied

42%

Satisfied

28%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Northwestern Mutual Customer Satisfaction

Northwestern Mutual's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.

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Ranked Northwestern Mutual Customer Satisfaction the Highest

31-35	100%
Caucasian	75%
Over 10 Years	74%

Ranked Northwestern Mutual Customer Satisfaction the Lowest

2 to 5 Years	60%
Female	60%
66+	50%

Northwestern Mutual Customer Satisfaction Score by Gender

Male customers rated Northwestern Mutual's Customer Satisfaction score 13 points higher than Female customers.

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73 / 100

Male

	Very Satisfied	64%
	Satisfied	9%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	9%
	Very Dissatisfied	9%

60 / 100

Female

	Very Satisfied	40%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	0%
	Very Dissatisfied	20%

Northwestern Mutual Customer Satisfaction Score by Ethnicity

Caucasian
75%

CSAT according to Caucasian

Northwestern Mutual's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	67%
Satisfied	8%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

Northwestern Mutual Customer Satisfaction Score by Age

Northwestern Mutual's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

31-35

100%

56-60

75%

66+

50%

Northwestern Mutual Customer Satisfaction Score by Usage

Northwestern Mutual's Customer Satisfaction score was rated the highest by customers who have used Northwestern Mutual's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years	60
5 to 10 Years	67
Over 10 Years	74

Northwestern Mutual Customer Satisfaction Score by Industry

Northwestern Mutual's Customer Satisfaction score was rated 50 points by Tech industry customers.

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	"title": "Northwestern Mutual Customer Satisfaction Score by Industry",
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			"label": "Tech",
			"groupId": 104,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Northwestern Mutual's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
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Tech	50

Northwestern Mutual Customer Satisfaction vs. Competitors

Compared to its competitors, Northwestern Mutual's Customer Satisfaction score is rated right above MassMutual Financial Group, and is preceded by Primerica.

COMPANY		Customer Satisfaction (CSAT) Score
	Primerica	76%
	Northwestern Mutual	70%
	MassMutual Financial Group	57%
	New York Life Insurance Company	55%
	Prudential	55%
	MetLife	52%
	Vanguard Multimedia	0%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Northwestern Mutual's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Northwestern Mutual	70%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	30%

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Northwestern Mutual Customer Service

3.9/5

Northwestern Mutual has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Northwestern Mutual's Customer Service

Address

720 E Wisconsin Ave, Milwaukee, WI 53202

Website

https://www.northwesternmutual.com/careers/

Phone Number

414-271-1444

Northwestern Mutual's Social Links

Quick Insights into Northwestern Mutual Customer Service

Northwestern Mutual's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Other customers.

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Ranked Northwestern Mutual Customer Service the Highest

Healthcare, Hospitals and Medicine	5
31-35	4.3
Over 10 Years	4.2

Ranked Northwestern Mutual Customer Service the Lowest

41-45	3.2
Accounting	3.2
Other	1.5

Northwestern Mutual Customer Service Score by Gender

Male customers rated Northwestern Mutual's Customer Service score 0.5 stars higher than Female customers.

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Male

4/5

Female

3.5/5

Northwestern Mutual Customer Service Score by Ethnicity

Northwestern Mutual's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4	Caucasian	4
Other 1.5	Other	1.5

Northwestern Mutual Customer Service Score by Age

Northwestern Mutual's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
31-35 4.3	31-35	4.3
41-45 3.2	41-45	3.2
56-60 3.9	56-60	3.9
66+ 4	66+	4

Northwestern Mutual Customer Service Score by Usage

Northwestern Mutual's Customer Service score was rated the highest by customers who have used Northwestern Mutual's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
2 to 5 Years	3.6
5 to 10 Years	3.6
Over 10 Years	4.2

Northwestern Mutual Customer Service Score by Industry

Northwestern Mutual's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.

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Tech	3.3
Accounting	3.2
Banking and Financial Services	4.6
Education	4.1
Healthcare, Hospitals and Medicine	5

Northwestern Mutual Customer Service vs. Competitors

Compared to its competitors, Northwestern Mutual's Customer Service score is rated right above MassMutual Financial Group, and is preceded by Primerica.

COMPANY		Customer Service Score
	Primerica	4.2/5
	Northwestern Mutual	3.9/5
	MassMutual Financial Group	3.5/5
	New York Life Insurance Company	3.3/5
	Prudential	3.2/5
	MetLife	2.7/5
	Vanguard Multimedia	N/A

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Northwestern Mutual's Customer Service score is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Northwestern Mutual	3.9/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Northwestern Mutual as an Employer

4.6/5

Northwestern Mutual has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Northwestern Mutual

John Schlifske

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Northwestern Mutual scored a 41 for Net Promoter Score and a 36 for Employee Net Promoter Score. NPS gauges how likely a customer of Northwestern Mutual would recommend the brand to a friend. ENPS measures how likely Northwestern Mutual employees would recommend working at Northwestern Mutual to a friend.

Net Promoter Score

NPS Score

65%	Promoters
11%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

58%	Promoters
20%	Passive
22%	Detractors

Global Ranking Snapshot

Northwestern Mutual is ranked #311 in the Global Top 100 Brands. It ranks just behind Jet.com and just ahead of Electrolux.

RANK			INDUSTRY
309	Torrid	Liz Munoz	Fashion and Beauty
310	Jet.com	Marc Lore	Retail
311	Northwestern Mutual	John Schlifske	Banking and Financial Services
312	Electrolux	Jonas Samuelson	Consumer Goods
313	GitHub	Thomas Dohmke	Tech
314	Dropbox	Drew Houston	Tech
315	L Brands	Leslie Wexner	Retail

Banking and Financial Services Ranking Snapshot

Northwestern Mutual is ranked #25 in the Banking and Financial Services Industry. It ranks just behind Sun Life and just ahead of Fiserv.

RANK		Location
23	Fannie Mae	Washington, DC
24	Sun Life	Toronto
25	Northwestern Mutual	Milwaukee, WI
26	Fiserv	Brookfield, WI
27	Berkshire Hathaway	Omaha, NE
28	Xero Inc	Denver, CO
29	BBVA	Madrid, NE