

New York Life Insurance Company’s brand is ranked #515 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of New York Life Insurance Company. When compared to other organizations within the Banking and Financial Services industry, New York Life Insurance Company is ranked #42. Among its major competitors, New York Life Insurance Company is ranked in 1st place for NPS while MassMutual Financial Group is 2nd, and Prudential is 3rd.Their current valuation is $54.48B
New York Life Insurance Company's Net Promoter Score (NPS) is a 24 with 55% Promoters, 14% Passives, and 31% Detractors. Net Promoter Score tracks whether New York Life Insurance Company's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 14% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 27 | Apr 2024 | 27 |
May 2024 25 | May 2024 | 25 |
Aug 2024 27 | Aug 2024 | 27 |
Oct 2024 26 | Oct 2024 | 26 |
Nov 2024 27 | Nov 2024 | 27 |
Mar 2025 26 | Mar 2025 | 26 |
Apr 2025 24 | Apr 2025 | 24 |
May 2025 21 | May 2025 | 21 |
Oct 2025 23 | Oct 2025 | 23 |
Nov 2025 23 | Nov 2025 | 23 |
Jan 2026 25 | Jan 2026 | 25 |
Mar 2026 23 | Mar 2026 | 23 |
New York Life Insurance Company is ranked first for NPS among its competitors. Prudential and MetLife come in second and third, with Allstate coming in at #4. Among those competitors, it is the most valued company.
![]() New York Life Insurance Company | ![]() Allstate | ![]() Prudential | ![]() MetLife | |
| Global Ranking | #515 | #122 | #176 | #- |
| NPS | 24 | -32 | -4 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $54.48B | $31.46B | $36.42B | $54.48B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated New York Life Insurance Company's NPS 6 points higher than Female customers.
New York Life Insurance Company's NPS was rated -16 by Male customers on Comparably.
New York Life Insurance Company's NPS was rated -22 by Female customers on Comparably.
New York Life Insurance Company's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -23 | Caucasian | -23 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other -34 | Other | -34 |
New York Life Insurance Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
New York Life Insurance Company's NPS was rated the highest by customers who have used New York Life Insurance Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -10 | 1 to 2 Years | -10 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years -34 | Over 10 Years | -34 |
Compared to its competitors, New York Life Insurance Company's NPS is rated right above MassMutual Financial Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | New York Life Insurance Company | 24 |
![]() | MassMutual Financial Group | 23 |
![]() | Prudential | -4 |
![]() | MetLife | -21 |
![]() | Allstate | -32 |
In the Banking and Financial Services industry, New York Life Insurance Company's NPS is rated right above American Express, and is preceded by Block.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | New York Life Insurance Company | 24 |
![]() | American Express | 17 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
Out of the 8 New York Life Insurance Company customer reviews 3 were positive and 5 were constructive. New York Life Insurance Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of New York Life Insurance Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated New York Life Insurance Company's Customer Loyalty score 1% higher than Female customers.
New York Life Insurance Company's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
New York Life Insurance Company's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 85% | 26-30 | 85% |
51-55 100% | 51-55 | 100% |
61-65 85% | 61-65 | 85% |
66+ 40% | 66+ | 40% |
New York Life Insurance Company's Customer Loyalty score was rated the highest by customers who have used New York Life Insurance Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
New York Life Insurance Company's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, New York Life Insurance Company's Customer Loyalty score is rated right above MassMutual Financial Group, and is preceded by MetLife.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | MetLife | 79% |
![]() | New York Life Insurance Company | 78% |
![]() | MassMutual Financial Group | 78% |
![]() | Prudential | 75% |
![]() | Allstate | 74% |
In the Banking and Financial Services industry, New York Life Insurance Company's Customer Loyalty score is rated right above Stripe, and is preceded by PayPal.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | Mastercard | 79% |
![]() | PayPal | 79% |
![]() | New York Life Insurance Company | 78% |
![]() | Stripe | 77% |
![]() | Block | 75% |
New York Life Insurance Company has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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New York Life Insurance Company’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated New York Life Insurance Company's product the highest. Reviewers from the Insurance industry rated New York Life Insurance Company the lowest at 2.3.
New York Life Insurance Company's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
Male customers rated New York Life Insurance Company's Product Quality score 0.3 stars higher than Female customers.
New York Life Insurance Company's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2 | Other | 2 |
New York Life Insurance Company's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
26-30 3.7 | 26-30 | 3.7 |
51-55 2.7 | 51-55 | 2.7 |
61-65 2.9 | 61-65 | 2.9 |
66+ 1.5 | 66+ | 1.5 |
New York Life Insurance Company's Product Quality score was rated the highest by customers who have used New York Life Insurance Company's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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New York Life Insurance Company's Product Quality score was rated the highest by Tech industry customers, and the lowest by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, New York Life Insurance Company's Product Quality score is rated right above Prudential, and is preceded by MassMutual Financial Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | MassMutual Financial Group | 3.6/5 |
![]() | New York Life Insurance Company | 3.4/5 |
![]() | Prudential | 3.3/5 |
![]() | MetLife | 2.9/5 |
![]() | Allstate | 2.3/5 |
In the Banking and Financial Services industry, New York Life Insurance Company's Product Quality score is rated right above USAA, and is preceded by PayPal.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | New York Life Insurance Company | 3.4/5 |
![]() | USAA | 3.3/5 |
New York Life Insurance Company has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Insurance industry think that they had the lowest ROI from New York Life Insurance Company.
New York Life Insurance Company's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by African American/Black customers.
Male customers rated New York Life Insurance Company's ROI score 0.1 stars higher than Female customers.
New York Life Insurance Company's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Other 2.1 | Other | 2.1 |
New York Life Insurance Company's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 2.6 | 26-30 | 2.6 |
51-55 2.6 | 51-55 | 2.6 |
61-65 2.9 | 61-65 | 2.9 |
66+ 1.5 | 66+ | 1.5 |
New York Life Insurance Company's ROI score was rated the highest by customers who have used New York Life Insurance Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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New York Life Insurance Company's ROI score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.
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Compared to its competitors, New York Life Insurance Company's ROI score is rated right above Prudential, and is preceded by MassMutual Financial Group.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | MassMutual Financial Group | 3.6/5 |
![]() | New York Life Insurance Company | 3.3/5 |
![]() | Prudential | 3.2/5 |
![]() | MetLife | 2.8/5 |
![]() | Allstate | 2.3/5 |
In the Banking and Financial Services industry, New York Life Insurance Company's ROI score is rated right above USAA, and is preceded by American Express.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | New York Life Insurance Company | 3.3/5 |
![]() | USAA | 3.2/5 |
New York Life Insurance Company has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
New York Life Insurance Company's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Other customers.
Male customers rated New York Life Insurance Company's Customer Satisfaction score 44 points higher than Female customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 31% |
Very Satisfied | 12% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 13% | |
Very Dissatisfied | 50% |
New York Life Insurance Company's Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.
New York Life Insurance Company's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
New York Life Insurance Company's Customer Satisfaction (CSAT) score was rated 20% according to African American/Black users and customers.
New York Life Insurance Company's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
New York Life Insurance Company's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
New York Life Insurance Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 80% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 0% |
New York Life Insurance Company's Customer Satisfaction score was rated the highest by customers who have used New York Life Insurance Company's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
New York Life Insurance Company's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, New York Life Insurance Company's Customer Satisfaction score is rated right above Prudential, and is preceded by MassMutual Financial Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | MassMutual Financial Group | 60% |
![]() | New York Life Insurance Company | 55% |
![]() | Prudential | 55% |
![]() | MetLife | 52% |
![]() | Allstate | 32% |
In the Banking and Financial Services industry, New York Life Insurance Company's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 81% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 61% |
![]() | New York Life Insurance Company | 55% |
![]() | USAA | 31% |
New York Life Insurance Company has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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51 Madison Avenue, 10010
http://www.newyorklife.com/
800-695-9873
New York Life Insurance Company's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by African American/Black customers.
Male customers rated New York Life Insurance Company's Customer Service score 0.6 stars higher than Female customers.
New York Life Insurance Company's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 2 | Other | 2 |
New York Life Insurance Company's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 3 | 26-30 | 3 |
51-55 2.9 | 51-55 | 2.9 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
New York Life Insurance Company's Customer Service score was rated the highest by customers who have used New York Life Insurance Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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New York Life Insurance Company's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.
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Compared to its competitors, New York Life Insurance Company's Customer Service score is rated right above Prudential, and is preceded by MassMutual Financial Group.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | MassMutual Financial Group | 3.5/5 |
![]() | New York Life Insurance Company | 3.3/5 |
![]() | Prudential | 3.1/5 |
![]() | MetLife | 2.7/5 |
![]() | Allstate | 2.3/5 |
In the Banking and Financial Services industry, New York Life Insurance Company's Customer Service score is rated right above PayPal, and is preceded by USAA.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | New York Life Insurance Company | 3.3/5 |
![]() | PayPal | 3.3/5 |
New York Life Insurance Company has a 4.6/5 stars for its overall company culture rated by their employees

In the Top 5% of Similar Sized Companies on Comparably.
New York Life Insurance Company scored a 24 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of New York Life Insurance Company would recommend the brand to a friend. ENPS measures how likely New York Life Insurance Company employees would recommend working at New York Life Insurance Company to a friend.
| 55% | Promoters |
|---|---|
| 14% | Passive |
| 31% | Detractors |
| 55% | Promoters |
|---|---|
| 24% | Passive |
| 21% | Detractors |
New York Life Insurance Company is ranked #515 in the Global Top 100 Brands. It ranks just behind Cushman & Wakefield and just ahead of Barry's.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
513 | ![]() | Smart & Final | ![]() | David Hirz | Retail |
514 | ![]() | Cushman & Wakefield | ![]() | Brett White | Business and Consumer Services |
515 | ![]() | New York Life Insurance Company | ![]() | Theodore Mathas | Banking and Financial Services |
516 | ![]() | Barry's | ![]() | Joey Gonzalez | Health and Wellness |
517 | ![]() | Burt's Bees | ![]() | Jim Geikie | Consumer Goods |
518 | ![]() | Pegasystems | ![]() | Alan Trefler | Tech |
519 | ![]() | Krispy Kreme | ![]() | Michael J. Tattersfield | Food and Beverages |
New York Life Insurance Company is ranked #42 in the Banking and Financial Services Industry. It ranks just behind Netsuite and just ahead of Moody's Analytics.
| RANK | COMPANY | Location | |
|---|---|---|---|
40 | ![]() | CME Group | Chicago, IL |
41 | ![]() | Netsuite | San Mateo, CA |
42 | ![]() | New York Life Insurance Company | |
43 | ![]() | Moody's Analytics | New York City, NY |
44 | ![]() | Merrill Lynch | New York City, NY |
45 | ![]() | Deutsche Bank | New York City, NY |
46 | ![]() | Carta | San Francisco, CA |