
Burt's Bees is a leading manufacturer of earth-friendly natural personal care products. Burt's Bees’s brand is ranked #517 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Burt's Bees. When compared to other organizations within the Consumer Goods industry, Burt's Bees is ranked #49. Among its major competitors, Burt's Bees is ranked in 1st place for NPS while LUSH North America is 2nd, and EOS is 3rd.Their current valuation is $24.45B
Burt's Bees's Net Promoter Score (NPS) is a 44 with 61% Promoters, 22% Passives, and 17% Detractors. Net Promoter Score tracks whether Burt's Bees's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 22% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 42 | Oct 2024 | 42 |
Nov 2024 42 | Nov 2024 | 42 |
Dec 2024 42 | Dec 2024 | 42 |
Jan 2025 41 | Jan 2025 | 41 |
Feb 2025 42 | Feb 2025 | 42 |
Mar 2025 41 | Mar 2025 | 41 |
Apr 2025 43 | Apr 2025 | 43 |
May 2025 43 | May 2025 | 43 |
Jun 2025 43 | Jun 2025 | 43 |
Jul 2025 43 | Jul 2025 | 43 |
Sep 2025 43 | Sep 2025 | 43 |
Oct 2025 42 | Oct 2025 | 42 |
Burt's Bees is ranked first for NPS among its competitors. LUSH North America and EOS come in second and third, with Dapple coming in at #4. Among those competitors, it is the most valued company.
![]() Burt's Bees | ![]() LUSH North America | ![]() EOS | ![]() Dapple | |
| Global Ranking | #517 | #- | #- | #- |
| NPS | 44 | 28 | -67 | - |
| Valuation Updated every 24 hours for public companies | $24.45B | $1.38B | $1.09B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Burt's Bees's NPS 51 points higher than Male customers.
Burt's Bees's NPS was rated 9 by Male customers on Comparably.
Burt's Bees's NPS was rated 60 by Female customers on Comparably.
Burt's Bees's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
Hispanic or Latino 86 | Hispanic or Latino | 86 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander 80 | Asian or Pacific Islander | 80 |
Other 67 | Other | 67 |
Burt's Bees's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Burt's Bees's NPS was rated the highest by customers who have used Burt's Bees's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 32 | 2 to 5 Years | 32 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 93 | Over 10 Years | 93 |
Compared to its competitors, Burt's Bees's NPS is rated right above LUSH North America.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Burt's Bees | 44 |
![]() | LUSH North America | 28 |
![]() | CARIS | N/A |
![]() | EOS | -67 |
In the Consumer Goods industry, Burt's Bees's NPS is rated right above Red Bull, and is preceded by Lego Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Burt's Bees | 44 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
Out of the 14 Burt's Bees customer reviews 14 were positive and 0 were constructive. Burt's Bees customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Burt's Bees users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Burt's Bees's Customer Loyalty score 1% higher than Female customers.
Burt's Bees's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Burt's Bees's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 70% | 26-30 | 70% |
31-35 70% | 31-35 | 70% |
41-45 100% | 41-45 | 100% |
51-55 70% | 51-55 | 70% |
Burt's Bees's Customer Loyalty score was rated the highest by customers who have used Burt's Bees's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Burt's Bees's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Burt's Bees's Customer Loyalty score is rated right above LUSH North America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Burt's Bees | 81% |
![]() | LUSH North America | 65% |
![]() | EOS | 10% |
![]() | CARIS | N/A |
In the Consumer Goods industry, Burt's Bees's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Burt's Bees | 81% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Burt's Bees has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Burt's Bees’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Burt's Bees's product the highest. Reviewers from the Aerospace and Aviation industry rated Burt's Bees the lowest at 2.8.
Burt's Bees's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Burt's Bees's Product Quality score 0.6 stars higher than Male customers.
Burt's Bees's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 4.6 | Other | 4.6 |
Burt's Bees's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 5 | 26-30 | 5 |
31-35 4.6 | 31-35 | 4.6 |
41-45 4 | 41-45 | 4 |
51-55 5 | 51-55 | 5 |
Burt's Bees's Product Quality score was rated the highest by customers who have used Burt's Bees's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Burt's Bees's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Burt's Bees's Product Quality score is rated right above EOS.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Burt's Bees | 4.3/5 |
![]() | EOS | 4/5 |
![]() | LUSH North America | 3.6/5 |
![]() | CARIS | N/A |
In the Consumer Goods industry, Burt's Bees's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Burt's Bees | 4.3/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
Burt's Bees has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Burt's Bees.
Burt's Bees's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Burt's Bees's ROI score 0.6 stars higher than Male customers.
Burt's Bees's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3 | Other | 3 |
Burt's Bees's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 5 | 26-30 | 5 |
31-35 3.8 | 31-35 | 3.8 |
41-45 4.1 | 41-45 | 4.1 |
51-55 4.3 | 51-55 | 4.3 |
Burt's Bees's ROI score was rated the highest by customers who have used Burt's Bees's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Burt's Bees's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Burt's Bees's ROI score is rated right above LUSH North America.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Burt's Bees | 4/5 |
![]() | LUSH North America | 3.4/5 |
![]() | EOS | 2/5 |
![]() | CARIS | N/A |
In the Consumer Goods industry, Burt's Bees's ROI score is rated right above Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Burt's Bees | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
Burt's Bees has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Burt's Bees's Customer Satisfaction score was rated highest by customers who have used Burt's Bees's products/services for 2 to 5 Years, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Burt's Bees's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 16% |
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 3% |
Burt's Bees' Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
Burt's Bees' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Burt's Bees' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Burt's Bees' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Burt's Bees' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Burt's Bees's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 41-45 | 86% |
Burt's Bees's Customer Satisfaction score was rated the highest by customers who have used Burt's Bees's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Burt's Bees's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Burt's Bees's Customer Satisfaction score is rated right above LUSH North America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Burt's Bees | 80% |
![]() | LUSH North America | 50% |
![]() | EOS | 34% |
![]() | CARIS | 0% |
In the Consumer Goods industry, Burt's Bees's Customer Satisfaction score is rated right above Hershey Company, and is preceded by Bath & Body Works.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Colgate Palmolive | 83% |
![]() | Red Bull | 82% |
![]() | Bath & Body Works | 81% |
![]() | Burt's Bees | 80% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 72% |
Burt's Bees has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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P.O. Box 24305, Oakland, CA 94623
http://www.burtsbees.com/
7703616548
Burt's Bees's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Burt's Bees's Customer Service score 0.7 stars higher than Male customers.
Burt's Bees's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.5 | Other | 3.5 |
Burt's Bees's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 5 | 26-30 | 5 |
31-35 3.8 | 31-35 | 3.8 |
41-45 3.9 | 41-45 | 3.9 |
51-55 3.8 | 51-55 | 3.8 |
Burt's Bees's Customer Service score was rated the highest by customers who have used Burt's Bees's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Burt's Bees's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Burt's Bees's Customer Service score is rated right above LUSH North America.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Burt's Bees | 4/5 |
![]() | LUSH North America | 3.9/5 |
![]() | EOS | 1.5/5 |
![]() | CARIS | N/A |
In the Consumer Goods industry, Burt's Bees's Customer Service score is rated right above Gucci, and is preceded by Lego Group.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Burt's Bees | 4/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
Burt's Bees has a 4.5/5 stars for its overall company culture rated by their employees

Burt's Bees scored a 44 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Burt's Bees would recommend the brand to a friend. ENPS measures how likely Burt's Bees employees would recommend working at Burt's Bees to a friend.
| 61% | Promoters |
|---|---|
| 22% | Passive |
| 17% | Detractors |
| 64% | Promoters |
|---|---|
| 12% | Passive |
| 24% | Detractors |
Burt's Bees is ranked #517 in the Global Top 100 Brands. It ranks just behind Barry's and just ahead of Pegasystems.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
515 | ![]() | New York Life Insurance Company | ![]() | Theodore Mathas | Banking and Financial Services |
516 | ![]() | Barry's | ![]() | Joey Gonzalez | Health and Wellness |
517 | ![]() | Burt's Bees | ![]() | Jim Geikie | Consumer Goods |
518 | ![]() | Pegasystems | ![]() | Alan Trefler | Tech |
519 | ![]() | Krispy Kreme | ![]() | Michael J. Tattersfield | Food and Beverages |
520 | ![]() | Rockwell Automation | ![]() | Blake Moret | Tech |
521 | ![]() | Elevance Health | ![]() | Gail Boudreaux | Health and Wellness |
Burt's Bees is ranked #49 in the Consumer Goods Industry. It ranks just behind PPG and just ahead of Vector Marketing.
| RANK | COMPANY | Location | |
|---|---|---|---|
47 | ![]() | Siemens | Washington, DC |
48 | ![]() | PPG | |
49 | ![]() | Burt's Bees | Oakland, CA |
50 | ![]() | Vector Marketing | Olean, NY |
51 | ![]() | Skullcandy | Park City, UT |
52 | ![]() | Philip Morris International | New York City, NY |
53 | ![]() | Garmin International |