
Rockwell Automation is the world's largest company dedicated to industrial automation and information, makes its customers more productive. Rockwell Automation’s brand is ranked #520 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Rockwell Automation. When compared to other organizations within the Tech industry, Rockwell Automation is ranked #164. Among its major competitors, Rockwell Automation is ranked in 5th place for NPS while Siemens is 1st, and Rockwell Collins is 2nd.Their current market cap is $30.54B
Rockwell Automation's Net Promoter Score (NPS) is a 21 with 52% Promoters, 17% Passives, and 31% Detractors. Net Promoter Score tracks whether Rockwell Automation's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 17% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 21 | May 2024 | 21 |
Jun 2024 19 | Jun 2024 | 19 |
Jul 2024 20 | Jul 2024 | 20 |
Aug 2024 19 | Aug 2024 | 19 |
Sep 2024 20 | Sep 2024 | 20 |
Oct 2024 21 | Oct 2024 | 21 |
Nov 2024 20 | Nov 2024 | 20 |
Jan 2025 20 | Jan 2025 | 20 |
May 2025 20 | May 2025 | 20 |
Jul 2025 20 | Jul 2025 | 20 |
Sep 2025 20 | Sep 2025 | 20 |
Oct 2025 20 | Oct 2025 | 20 |
Rockwell Automation is ranked third for NPS among its competitors. Schneider Electric and ABB Ltd come in first and second, with Honeywell coming in at #4. Among those competitors, it is the lowest valued company behind Honeywell.
![]() Rockwell Automation | ![]() Honeywell | ![]() Schneider Electric | ![]() ABB Ltd | |
| Global Ranking | #520 | #179 | #364 | #419 |
| NPS | 21 | 9 | 31 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $30.54B | $141.58B | $32.77B | $67.56B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Rockwell Automation's NPS 9 points higher than Female customers.
Rockwell Automation's NPS was rated 8 by Male customers on Comparably.
Rockwell Automation's NPS was rated -1 by Female customers on Comparably.
Rockwell Automation's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other 23 | Other | 23 |
Rockwell Automation's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Rockwell Automation's NPS was rated the highest by customers who have used Rockwell Automation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years 57 | 1 to 2 Years | 57 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years -1 | Over 10 Years | -1 |
Compared to its competitors, Rockwell Automation's NPS is rated right above GE Digital, and is preceded by ABB Ltd.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Siemens | 37 |
![]() | Rockwell Collins | 33 |
![]() | Schneider Electric | 31 |
![]() | ABB Ltd | 27 |
![]() | Rockwell Automation | 21 |
![]() | GE Digital | 10 |
![]() | Honeywell | 9 |
![]() | intelliSAW | N/A |
![]() | Omron Corporation | N/A |
![]() | Tatsoft | -100 |
In the Tech industry, Rockwell Automation's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
![]() | Rockwell Automation | 21 |
Out of the 8 Rockwell Automation customer reviews 6 were positive and 2 were constructive. Rockwell Automation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Rockwell Automation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Rockwell Automation's Customer Loyalty score 12% higher than Female customers.
Rockwell Automation's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Rockwell Automation's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
41-45 74% | 41-45 | 74% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
Rockwell Automation's Customer Loyalty score was rated the highest by customers who have used Rockwell Automation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rockwell Automation's Customer Loyalty score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Rockwell Automation's Customer Loyalty score is rated right above Rockwell Collins.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Rockwell Automation | 86% |
![]() | Rockwell Collins | 85% |
![]() | ABB Ltd | 83% |
![]() | Siemens | 80% |
![]() | Schneider Electric | 78% |
![]() | Honeywell | 73% |
![]() | GE Digital | 71% |
![]() | Tatsoft | N/A |
![]() | intelliSAW | N/A |
![]() | Omron Corporation | N/A |
In the Tech industry, Rockwell Automation's Customer Loyalty score is rated right above Apple, and is preceded by Spotify.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Rockwell Automation | 86% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
Rockwell Automation has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Rockwell Automation’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Energy and Manufacturing industry rated Rockwell Automation's product the highest. Reviewers from the Aerospace and Aviation industry rated Rockwell Automation the lowest at 3.3.
Rockwell Automation's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Rockwell Automation's Product Quality score 0.3 stars higher than Female customers.
Rockwell Automation's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.9 | Other | 3.9 |
Rockwell Automation's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.2 | 31-35 | 4.2 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.7 | 51-55 | 3.7 |
56-60 4.3 | 56-60 | 4.3 |
Rockwell Automation's Product Quality score was rated the highest by customers who have used Rockwell Automation's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Rockwell Automation's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Rockwell Automation's Product Quality score is rated right above Tatsoft, and is preceded by ABB Ltd.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Siemens | 4/5 |
![]() | Rockwell Collins | 4/5 |
![]() | Schneider Electric | 4/5 |
![]() | ABB Ltd | 4/5 |
![]() | Rockwell Automation | 4/5 |
![]() | Tatsoft | 4/5 |
![]() | GE Digital | 3.9/5 |
![]() | Honeywell | 3.6/5 |
![]() | intelliSAW | N/A |
![]() | Omron Corporation | N/A |
In the Tech industry, Rockwell Automation's Product Quality score is rated right above ROBLOX, and is preceded by Peloton.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | Rockwell Automation | 4/5 |
![]() | ROBLOX | 4/5 |
Rockwell Automation has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Energy and Manufacturing industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Rockwell Automation.
Rockwell Automation's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Manufacturing and Machinery industry.
Rockwell Automation's ROI score was rated 3.6 by both Female and Male customers on Comparably.
Rockwell Automation's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.7 | Other | 3.7 |
Rockwell Automation's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.3 | 31-35 | 4.3 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3 | 46-50 | 3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.5 | 56-60 | 3.5 |
Rockwell Automation's ROI score was rated the highest by customers who have used Rockwell Automation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Rockwell Automation's ROI score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Rockwell Automation's ROI score is rated right above GE Digital, and is preceded by ABB Ltd.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Rockwell Collins | 4/5 |
![]() | Siemens | 4/5 |
![]() | Schneider Electric | 3.9/5 |
![]() | ABB Ltd | 3.8/5 |
![]() | Rockwell Automation | 3.8/5 |
![]() | GE Digital | 3.5/5 |
![]() | Honeywell | 3.5/5 |
![]() | Tatsoft | N/A |
![]() | intelliSAW | N/A |
![]() | Omron Corporation | N/A |
In the Tech industry, Rockwell Automation's ROI score is rated right above ROBLOX, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockwell Automation | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
Rockwell Automation has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rockwell Automation's Customer Satisfaction score was rated highest by customers who have used Rockwell Automation's products/services for 1 to 2 Years, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Rockwell Automation's Customer Satisfaction score 9 points higher than Male customers.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 17% | |
Very Dissatisfied | 13% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Rockwell Automation's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Rockwell Automation's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Rockwell Automation's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Rockwell Automation's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Rockwell Automation's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Rockwell Automation's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 57% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 34% |
Rockwell Automation's Customer Satisfaction score was rated the highest by customers who have used Rockwell Automation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Rockwell Automation's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Rockwell Automation's Customer Satisfaction score is rated right above Honeywell, and is preceded by ABB Ltd.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Tatsoft | 100% |
![]() | Rockwell Collins | 86% |
![]() | Siemens | 78% |
![]() | Schneider Electric | 77% |
![]() | GE Digital | 75% |
![]() | ABB Ltd | 74% |
![]() | Rockwell Automation | 67% |
![]() | Honeywell | 64% |
![]() | intelliSAW | 0% |
![]() | Omron Corporation | 0% |
In the Tech industry, Rockwell Automation's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | 81% | |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Rockwell Automation | 67% |
![]() | Peloton | 63% |
Rockwell Automation has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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1201 South Second Street, Milwaukee, WI 53204
http://www.rockwellautomation.com
(414) 382-2000
Rockwell Automation's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
Female customers rated Rockwell Automation's Customer Service score 0.7 stars higher than Male customers.
Rockwell Automation's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.6 | Other | 3.6 |
Rockwell Automation's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.3 | 31-35 | 4.3 |
41-45 3 | 41-45 | 3 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.4 | 51-55 | 3.4 |
56-60 2.3 | 56-60 | 2.3 |
Rockwell Automation's Customer Service score was rated the highest by customers who have used Rockwell Automation's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Rockwell Automation's Customer Service score was rated the highest by Tech industry customers, and the lowest by Energy and Manufacturing industry customers.
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Compared to its competitors, Rockwell Automation's Customer Service score is rated right above GE Digital, and is preceded by ABB Ltd.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Siemens | 4/5 |
![]() | Rockwell Collins | 4/5 |
![]() | Schneider Electric | 4/5 |
![]() | ABB Ltd | 3.9/5 |
![]() | Rockwell Automation | 3.7/5 |
![]() | GE Digital | 3.6/5 |
![]() | Honeywell | 3.5/5 |
![]() | Tatsoft | N/A |
![]() | intelliSAW | N/A |
![]() | Omron Corporation | N/A |
In the Tech industry, Rockwell Automation's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockwell Automation | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
Rockwell Automation has a 3.8/5 stars for its overall company culture rated by their employees

Rockwell Automation scored a 21 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Rockwell Automation would recommend the brand to a friend. ENPS measures how likely Rockwell Automation employees would recommend working at Rockwell Automation to a friend.
| 52% | Promoters |
|---|---|
| 17% | Passive |
| 31% | Detractors |
| 47% | Promoters |
|---|---|
| 23% | Passive |
| 30% | Detractors |
Rockwell Automation is ranked #520 in the Global Top 100 Brands. It ranks just behind Krispy Kreme and just ahead of Elevance Health.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
518 | ![]() | Pegasystems | ![]() | Alan Trefler | Tech |
519 | ![]() | Krispy Kreme | ![]() | Michael J. Tattersfield | Food and Beverages |
520 | ![]() | Rockwell Automation | ![]() | Blake Moret | Tech |
521 | ![]() | Elevance Health | ![]() | Gail Boudreaux | Health and Wellness |
522 | ![]() | CoStar Group | ![]() | Andrew Florance | Tech |
523 | ![]() | Cinepolis | ![]() | Alejandro Magana | Media and Entertainment |
524 | ![]() | Capgemini | ![]() | Aiman Ezzat | Tech |
Rockwell Automation is ranked #164 in the Tech Industry. It ranks just behind Pegasystems and just ahead of CoStar Group.
| RANK | COMPANY | Location | |
|---|---|---|---|
162 | ![]() | Astrazeneca PLC | London, AR |
163 | ![]() | Pegasystems | Cambridge, MA |
164 | ![]() | Rockwell Automation | Milwaukee, WI |
165 | ![]() | CoStar Group | |
166 | ![]() | Capgemini | Paris, OH |
167 | ![]() | ZipRecruiter | Santa Monica, CA |
168 | ![]() | Activision Blizzard | Santa Monica, CA |