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Krispy Kreme is

Ranked

#41

Food and Beverages Brands

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Krispy Kreme

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Krispy Kreme

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Krispy Kreme is ranked #41 in Food and Beverages Brands

About Krispy Kreme's Brand

"Krispy Kreme is a producer, marketer and supplier of doughnuts, beverages and packaged sweets." Krispy Kreme’s brand is ranked #519 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Krispy Kreme. When compared to other organizations within the Food and Beverages industry, Krispy Kreme is ranked #41. Among its major competitors, Krispy Kreme is ranked in 2nd place for NPS while Raising Cane's is 1st, and Starbucks is 3rd.

Brand at a Glance

76%

Customer Loyalty

4/5

Product Quality

3.7/5

Pricing

3.8/5

Customer Service

Krispy Kreme CMO

David Skena

Krispy Kreme Ranking

^#519 in Global Best Brands
^#41 in Food and Beverages
^#1 / 4 of its competitors

Krispy Kreme NPS

Krispy Kreme's Net Promoter Score (NPS) is a 33 with 59% Promoters, 15% Passives, and 26% Detractors. Net Promoter Score tracks whether Krispy Kreme's customers would recommend using the product based on a scale of -100 to 100.

Krispy Kreme Overall NPS

NPS

59%	Promoters
15%	Passives
26%	Detractors

Krispy Kreme NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2024 29	Dec 2024	29
Jan 2025 31	Jan 2025	31
Feb 2025 31	Feb 2025	31
Mar 2025 31	Mar 2025	31
Apr 2025 31	Apr 2025	31
May 2025 31	May 2025	31
Jun 2025 31	Jun 2025	31
Jul 2025 31	Jul 2025	31
Aug 2025 31	Aug 2025	31
Sep 2025 33	Sep 2025	33
Oct 2025 33	Oct 2025	33
Nov 2025 32	Nov 2025	32

How Other Brands Compare

Krispy Kreme is ranked first for NPS among its competitors. Starbucks and McDonald's come in second and third, with Dunkin' coming in at #4.

	Krispy Kreme	Starbucks	Dunkin'	McDonald's
Global Ranking	#519	#33	#43	#85
NPS	33	30	12	19
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$128.77B	-	$167.91B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Krispy Kreme NPS by Gender

Male customers rated Krispy Kreme's NPS 5 points higher than Female customers.

Male

Krispy Kreme's NPS was rated 37 by Male customers on Comparably.

62%

Promoters

13%

Passives

25%

Detractors

Female

Krispy Kreme's NPS was rated 32 by Female customers on Comparably.

55%

Promoters

22%

Passives

23%

Detractors

Krispy Kreme NPS by Ethnicity

Krispy Kreme's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 25	Caucasian	25
Hispanic or Latino 33	Hispanic or Latino	33
African American/Black 25	African American/Black	25
Asian or Pacific Islander 52	Asian or Pacific Islander	52
Other 8	Other	8

Krispy Kreme NPS by Age

Krispy Kreme's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

17%

16%

26-30

49%

38%

13%

31-35

57%

14%

29%

36-40

67%

33%

41-45

20%

60%

46-50

40%

60%

51-55

33%

67%

56-60

50%

25%

61-65

56%

11%

33%

66+

58%

33%

Krispy Kreme NPS by Usage

Krispy Kreme's NPS was rated the highest by customers who have used Krispy Kreme's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 40	1 to 2 Years	40
2 to 5 Years 34	2 to 5 Years	34
5 to 10 Years 58	5 to 10 Years	58
Over 10 Years 19	Over 10 Years	19

Krispy Kreme NPS vs. Competitors

Compared to its competitors, Krispy Kreme's NPS is rated right above Starbucks, and is preceded by Raising Cane's.

COMPANY		NPS Score
	Raising Cane's	43
	Krispy Kreme	33
	Starbucks	30
	Tim Hortons	26
	McDonald's	19
	Dunkin'	12
	Sonic Drive-In	-46

Krispy Kreme NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Krispy Kreme's NPS is rated right above Starbucks, and is preceded by Hershey Company.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Krispy Kreme	33
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

Krispy Kreme Customer Reviews

Out of the 26 Krispy Kreme customer reviews 22 were positive and 4 were constructive. Krispy Kreme customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Krispy Kreme Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Krispy Kreme users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76%

24%

Krispy Kreme Customer Loyalty Score by Gender

Female customers rated Krispy Kreme's Customer Loyalty score 4% higher than Male customers.

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Male

79%

Yes

Female

83%

Yes

Krispy Kreme Customer Loyalty Score by Ethnicity

Krispy Kreme's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Krispy Kreme.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Krispy Kreme Customer Loyalty Score by Age

Krispy Kreme's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 81%	18-25	81%
26-30 89%	26-30	89%
31-35 87%	31-35	87%
36-40 70%	36-40	70%
41-45 82%	41-45	82%
46-50 64%	46-50	64%
51-55 70%	51-55	70%
56-60 89%	56-60	89%
61-65 90%	61-65	90%
66+ 70%	66+	70%

Krispy Kreme Customer Loyalty Score by Usage

Krispy Kreme's Customer Loyalty score was rated the highest by customers who have used Krispy Kreme's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	40%
1 to 2 Years	84%
2 to 5 Years	78%
5 to 10 Years	81%
Over 10 Years	87%

Krispy Kreme Customer Loyalty Score by Industry

Krispy Kreme's Customer Loyalty score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Hospitality industry customers.

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Tech	55%
Accounting	87%
Aerospace and Aviation	82%
Fashion and Beauty	70%
Arts and Entertainment	55%
Banking and Financial Services	82%
Business and Consumer Services	89%
Education	87%
Events Services	78%
Healthcare, Hospitals and Medicine	80%
Hospitality	40%
Travel and Hospitality	100%
Logistics and Supply Chain	100%
Marketing, Advertising and Research	87%
Restaurants	100%
Transportation	70%

Krispy Kreme Customer Loyalty vs. Competitors

Compared to its competitors, Krispy Kreme's Customer Loyalty score is rated right above Sonic Drive-In, and is preceded by Starbucks.

COMPANY		Customer Loyalty Score
	Raising Cane's	82%
	Tim Hortons	81%
	Dunkin'	80%
	McDonald's	79%
	Starbucks	78%
	Krispy Kreme	76%
	Sonic Drive-In	74%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Krispy Kreme's Customer Loyalty score is rated right below Mars.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%
	Krispy Kreme	76%

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Krispy Kreme Product Quality

4/5

Krispy Kreme has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Krispy Kreme Product Information

Krispy Kreme’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Krispy Kreme's product the highest. Reviewers from the Education industry rated Krispy Kreme the lowest at 4.

Website: www.krispykreme.com

Company Size: 5,001-10,000 Employees

Industry

Food & Beverages

Quick Insights into Krispy Kreme Product Quality

Krispy Kreme's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Events Services industry.

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Ranked Krispy Kreme Product Quality the Highest

Hospitality	5
5 to 10 Years	4.4
31-35	4.3

Ranked Krispy Kreme Product Quality the Lowest

Less than 1 Year	2.9
41-45	2.5
Events Services	2.2

Krispy Kreme Product Quality Score by Gender

Krispy Kreme's Product Quality score was rated 3.9 by both Female and Male customers on Comparably.

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Male

3.9/5

Female

3.9/5

Krispy Kreme Product Quality Score by Ethnicity

Krispy Kreme's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.6	Other	3.6

Krispy Kreme Product Quality Score by Age

Krispy Kreme's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4	26-30	4
31-35 4.3	31-35	4.3
36-40 3.5	36-40	3.5
41-45 2.5	41-45	2.5
46-50 3.4	46-50	3.4
51-55 2.6	51-55	2.6
56-60 3.7	56-60	3.7
61-65 3.5	61-65	3.5
66+ 3.9	66+	3.9

Krispy Kreme Product Quality Score by Usage

Krispy Kreme's Product Quality score was rated the highest by customers who have used Krispy Kreme's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
1 to 2 Years	4.2
2 to 5 Years	4
5 to 10 Years	4.4
Over 10 Years	3.6

Krispy Kreme Product Quality Score by Industry

Krispy Kreme's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Events Services industry customers.

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Tech	3.3
Accounting	4.2
Aerospace and Aviation	4.8
Fashion and Beauty	3.3
Arts and Entertainment	4.5
Banking and Financial Services	4.6
Business and Consumer Services	3.3
Education	4
Events Services	2.2
Healthcare, Hospitals and Medicine	2.9
Hospitality	5
Travel and Hospitality	3.8
Logistics and Supply Chain	5
Marketing, Advertising and Research	4.4
Restaurants	3.5
Transportation	2.6

Krispy Kreme Product Quality vs. Competitors

Compared to its competitors, Krispy Kreme's Product Quality score is rated right above Tim Hortons, and is preceded by Raising Cane's.

COMPANY		Product Quality Score
	Starbucks	4.1/5
	Raising Cane's	4/5
	Krispy Kreme	4/5
	Tim Hortons	4/5
	McDonald's	3.7/5
	Dunkin'	3.6/5
	Sonic Drive-In	2.2/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Krispy Kreme's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	Krispy Kreme	4/5
	McDonald's	3.7/5

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Krispy Kreme Pricing

Krispy Kreme ROI & Value For Money

3.7/5

Krispy Kreme has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Krispy Kreme Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Travel and Hospitality industry. The users from the Events Services industry think that they had the lowest ROI from Krispy Kreme.

Quick Insights into Krispy Kreme ROI

Krispy Kreme's ROI score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Events Services industry.

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Ranked Krispy Kreme ROI the Highest

Travel and Hospitality	4.5
51-55	4
5 to 10 Years	3.9

Ranked Krispy Kreme ROI the Lowest

Other	3.1
46-50	2.5
Events Services	2.1

Krispy Kreme ROI Score by Gender

Male customers rated Krispy Kreme's ROI score 0.1 stars higher than Female customers.

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Male

3.6/5

Female

3.5/5

Krispy Kreme ROI Score by Ethnicity

Krispy Kreme's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.3	Hispanic or Latino	3.3
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.1	Other	3.1

Krispy Kreme ROI Score by Age

Krispy Kreme's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.7	26-30	3.7
31-35 3.8	31-35	3.8
36-40 3.6	36-40	3.6
41-45 2.8	41-45	2.8
46-50 2.5	46-50	2.5
51-55 4	51-55	4
56-60 3.4	56-60	3.4
61-65 3.1	61-65	3.1
66+ 3.1	66+	3.1

Krispy Kreme ROI Score by Usage

Krispy Kreme's ROI score was rated the highest by customers who have used Krispy Kreme's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.8
2 to 5 Years	3.5
5 to 10 Years	3.9
Over 10 Years	3.4

Krispy Kreme ROI Score by Industry

Krispy Kreme's ROI score was rated the highest by Travel and Hospitality industry customers, and the lowest by Events Services industry customers.

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Tech	3.1
Accounting	3.8
Aerospace and Aviation	3.7
Fashion and Beauty	4
Arts and Entertainment	3.7
Banking and Financial Services	3.5
Business and Consumer Services	3.4
Education	3.9
Events Services	2.1
Healthcare, Hospitals and Medicine	2.9
Hospitality	3.8
Travel and Hospitality	4.5
Logistics and Supply Chain	3.1
Marketing, Advertising and Research	4.1
Restaurants	3.5
Transportation	3.5

Krispy Kreme Pricing vs. Competitors

Compared to its competitors, Krispy Kreme's ROI score is rated right above Starbucks, and is preceded by Tim Hortons.

COMPANY		Pricing Score
	Raising Cane's	3.9/5
	Tim Hortons	3.7/5
	Krispy Kreme	3.7/5
	Starbucks	3.6/5
	McDonald's	3.6/5
	Dunkin'	3.4/5
	Sonic Drive-In	2.2/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Krispy Kreme's ROI score is rated right above Starbucks, and is preceded by PepsiCo.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Krispy Kreme	3.7/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Krispy Kreme Customer Satisfaction (CSAT)

Krispy Kreme Customer Satisfaction (CSAT) Score

84 / 100

Krispy Kreme has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied	48%
Satisfied	36%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	2%
Very Dissatisfied	8%

Very Satisfied

48%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Krispy Kreme Customer Satisfaction

Krispy Kreme's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 51-55.

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Ranked Krispy Kreme Customer Satisfaction the Highest

31-35	100%
Aerospace and Aviation	100%
Asian or Pacific Islander	91%

Ranked Krispy Kreme Customer Satisfaction the Lowest

Other	67%
Tech	40%
51-55	33%

Krispy Kreme Customer Satisfaction Score by Gender

Male customers rated Krispy Kreme's Customer Satisfaction score 3 points higher than Female customers.

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82 / 100

Male

	Very Satisfied	59%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	3%
	Very Dissatisfied	8%

79 / 100

Female

	Very Satisfied	44%
	Satisfied	35%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	4%
	Very Dissatisfied	11%

Krispy Kreme Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Krispy Kreme's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.

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74 / 100

Very Satisfied	47%
Satisfied	27%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	3%
Very Dissatisfied	10%

Very Satisfied

47%

Satisfied

27%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

10%

CSAT according to Hispanic or Latino

Krispy Kreme's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to African American/Black

Krispy Kreme's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100

Very Satisfied	59%
Satisfied	24%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	11%
Very Dissatisfied	6%

Very Satisfied

59%

Satisfied

24%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Krispy Kreme's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.

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91 / 100

Very Satisfied	48%
Satisfied	43%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	0%
Very Dissatisfied	6%

Very Satisfied

48%

Satisfied

43%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Krispy Kreme's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100

Very Satisfied	50%
Satisfied	17%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

Krispy Kreme Customer Satisfaction Score by Age

Krispy Kreme's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

91%

26-30

79%

31-35

100%

41-45

67%

46-50

50%

51-55

33%

56-60

72%

61-65

72%

66+

75%

Krispy Kreme Customer Satisfaction Score by Usage

Krispy Kreme's Customer Satisfaction score was rated the highest by customers who have used Krispy Kreme's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	84
1 to 2 Years	90
2 to 5 Years	82
5 to 10 Years	82
Over 10 Years	73

Krispy Kreme Customer Satisfaction Score by Industry

Krispy Kreme's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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{
	"title": "Krispy Kreme Customer Satisfaction Score by Industry",
	"text": "Krispy Kreme's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
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Tech	40
Accounting	83
Aerospace and Aviation	100
Arts and Entertainment	100
Banking and Financial Services	100
Business and Consumer Services	60
Education	83
Healthcare, Hospitals and Medicine	72
Logistics and Supply Chain	100
Marketing, Advertising and Research	100

Krispy Kreme Customer Satisfaction vs. Competitors

Compared to its competitors, Krispy Kreme's Customer Satisfaction score is rated right above Starbucks.

COMPANY		Customer Satisfaction (CSAT) Score
	Krispy Kreme	84%
	Starbucks	84%
	Tim Hortons	81%
	Raising Cane's	80%
	McDonald's	72%
	Dunkin'	65%
	Sonic Drive-In	30%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Krispy Kreme's Customer Satisfaction score is rated right above Starbucks, and is preceded by The Coca-Cola Company.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Krispy Kreme	84%
	Starbucks	84%
	Red Bull	83%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%

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Krispy Kreme Customer Service

3.8/5

Krispy Kreme has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Krispy Kreme's Customer Service

Address

Winston Salem, NC

Website

www.krispykreme.com

Quick Insights into Krispy Kreme Customer Service

Krispy Kreme's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Transportation industry.

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Ranked Krispy Kreme Customer Service the Highest

Logistics and Supply Chain	4.6
5 to 10 Years	4.2
31-35	4.1

Ranked Krispy Kreme Customer Service the Lowest

Other	3.2
51-55	2
Transportation	2

Krispy Kreme Customer Service Score by Gender

Male customers rated Krispy Kreme's Customer Service score 0.3 stars higher than Female customers.

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Male

3.9/5

Female

3.6/5

Krispy Kreme Customer Service Score by Ethnicity

Krispy Kreme's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.2	Other	3.2

Krispy Kreme Customer Service Score by Age

Krispy Kreme's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 3.9	26-30	3.9
31-35 4.1	31-35	4.1
36-40 3.3	36-40	3.3
41-45 2.9	41-45	2.9
46-50 2.9	46-50	2.9
51-55 2	51-55	2
56-60 3.4	56-60	3.4
61-65 3.1	61-65	3.1
66+ 3.8	66+	3.8

Krispy Kreme Customer Service Score by Usage

Krispy Kreme's Customer Service score was rated the highest by customers who have used Krispy Kreme's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	4
2 to 5 Years	3.7
5 to 10 Years	4.2
Over 10 Years	3.4

Krispy Kreme Customer Service Score by Industry

Krispy Kreme's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Transportation industry customers.

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Tech	3.2
Accounting	4.1
Aerospace and Aviation	4.1
Fashion and Beauty	3.8
Arts and Entertainment	3.5
Banking and Financial Services	4.3
Business and Consumer Services	3
Education	3.5
Events Services	2.2
Healthcare, Hospitals and Medicine	2.8
Hospitality	3.8
Travel and Hospitality	4.1
Logistics and Supply Chain	4.6
Marketing, Advertising and Research	4.1
Restaurants	3.5
Transportation	2

Krispy Kreme Customer Service vs. Competitors

Compared to its competitors, Krispy Kreme's Customer Service score is rated right above Tim Hortons, and is preceded by Raising Cane's.

COMPANY		Customer Service Score
	Starbucks	4.1/5
	Raising Cane's	4/5
	Krispy Kreme	3.8/5
	Tim Hortons	3.8/5
	McDonald's	3.6/5
	Dunkin'	3.4/5
	Sonic Drive-In	2.1/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Krispy Kreme's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	Krispy Kreme	3.8/5
	McDonald's	3.6/5

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Krispy Kreme as an Employer

2.5/5

Krispy Kreme has a 2.5/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Krispy Kreme

Michael J. Tattersfield

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Krispy Kreme scored a 33 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Krispy Kreme would recommend the brand to a friend. ENPS measures how likely Krispy Kreme employees would recommend working at Krispy Kreme to a friend.

Net Promoter Score

NPS Score

59%	Promoters
15%	Passive
26%	Detractors

Employee Net Promoter Score

-32

eNPS Score

28%	Promoters
12%	Passive
60%	Detractors

Global Ranking Snapshot

Krispy Kreme is ranked #519 in the Global Top 100 Brands. It ranks just behind Pegasystems and just ahead of Rockwell Automation.

RANK			INDUSTRY
517	Burt's Bees	Jim Geikie	Consumer Goods
518	Pegasystems	Alan Trefler	Tech
519	Krispy Kreme	Michael J. Tattersfield	Food and Beverages
520	Rockwell Automation	Blake Moret	Tech
521	Elevance Health	Gail Boudreaux	Health and Wellness
522	CoStar Group	Andrew Florance	Tech
523	Cinepolis	Alejandro Magana	Media and Entertainment

Food and Beverages Ranking Snapshot

Krispy Kreme is ranked #41 in the Food and Beverages Industry. It ranks just behind Pampered Chef and just ahead of Bloomin' Brands.

RANK		Location
39	Constellation Brands	Victor, NY
40	Pampered Chef	Addison, IL
41	Krispy Kreme	Winston Salem, NC
42	Bloomin' Brands	Tampa, FL
43	Levy Restaurants	Chicago, IL
44	Gopuff	Philadelphia, PA
45	US FOODS INC.	Rosamond, IL