Sonic Drive-In NPS & Customer Reviews

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Sonic Drive-In

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Sonic Drive-In

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About Sonic Drive-In's Brand

Among its major competitors, Sonic Drive-In is ranked in 7th place for NPS while Brinker International is 1st, and Krispy Kreme is 2nd. Overall, Sonic Drive-In has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

74%

Customer Loyalty

2.2/5

Product Quality

2.2/5

Pricing

2.1/5

Customer Service

Sonic Drive-In CMO

Lori Habib

Lori Habib serves as the Chief Marketing Officer of Sonic Drive-In. Lori started at Sonic Drive-In in August of 2017. Lori currently resides in the Oklahoma City, Oklahoma Area.

Sonic Drive-In Ranking

^#4 / 4 of its competitors

Sonic Drive-In NPS

Sonic Drive-In's Net Promoter Score (NPS) is a -46 with 23% Promoters, 8% Passives, and 69% Detractors. Net Promoter Score tracks whether Sonic Drive-In's customers would recommend using the product based on a scale of -100 to 100.

Sonic Drive-In Overall NPS

-46

NPS

23%	Promoters
8%	Passives
69%	Detractors

Sonic Drive-In NPS Trend

-100

-50

100

Summary	Date	Score
May 2025 -47	May 2025	-47
Jun 2025 -47	Jun 2025	-47
Jul 2025 -47	Jul 2025	-47
Aug 2025 -47	Aug 2025	-47
Sep 2025 -47	Sep 2025	-47
Oct 2025 -47	Oct 2025	-47
Dec 2025 -47	Dec 2025	-47
Jan 2026 -47	Jan 2026	-47
Feb 2026 -47	Feb 2026	-47
Mar 2026 -47	Mar 2026	-47
Apr 2026 -47	Apr 2026	-47
May 2026 -48	May 2026	-48

How Other Brands Compare

Sonic Drive-In is ranked #4 for NPS among its competitors. Krispy Kreme and Dairy Queen come in first and second, with Burger King coming in at third.

	Sonic Drive-In	Dairy Queen	Krispy Kreme	Burger King
Global Ranking	#-	#426	#519	#-
NPS	-46	4	33	-13
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	-	$5.22B	-	$23.87B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Sonic Drive-In NPS by Gender

Male customers rated Sonic Drive-In's NPS 3 points higher than Female customers.

Male

-53

Sonic Drive-In's NPS was rated -53 by Male customers on Comparably.

21%

Promoters

Passives

74%

Detractors

Female

-56

Sonic Drive-In's NPS was rated -56 by Female customers on Comparably.

20%

Promoters

Passives

76%

Detractors

Sonic Drive-In NPS by Ethnicity

Sonic Drive-In's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -62	Caucasian	-62
Hispanic or Latino -62	Hispanic or Latino	-62
African American/Black -20	African American/Black	-20
Asian or Pacific Islander -20	Asian or Pacific Islander	-20
Native American -60	Native American	-60
Other -60	Other	-60

Sonic Drive-In NPS by Age

Sonic Drive-In's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

30%

61%

26-30

23%

69%

31-35

14%

86%

36-40

30%

12%

58%

41-45

10%

84%

46-50

30%

70%

51-55

18%

79%

56-60

88%

61-65

20%

74%

66+

26%

74%

Sonic Drive-In NPS by Usage

Sonic Drive-In's NPS was rated the highest by customers who have used Sonic Drive-In's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -60	Less than 1 Year	-60
1 to 2 Years -58	1 to 2 Years	-58
2 to 5 Years -49	2 to 5 Years	-49
5 to 10 Years -72	5 to 10 Years	-72
Over 10 Years -48	Over 10 Years	-48

Sonic Drive-In NPS vs. Competitors

Compared to its competitors, Sonic Drive-In's NPS is rated right below Burger King.

COMPANY		NPS Score
	Brinker International	38
	Krispy Kreme	33
	White Castle	27
	BurgerFi	6
	Dairy Queen	4
	Burger King	-13
	Sonic Drive-In	-46

Sonic Drive-In Customer Reviews

Out of the 80 Sonic Drive-In customer reviews 23 were positive and 57 were constructive. Sonic Drive-In customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Sonic Drive-In Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Sonic Drive-In users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74%

26%

Sonic Drive-In Customer Loyalty Score by Gender

Male customers rated Sonic Drive-In's Customer Loyalty score 1% higher than Female customers.

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Male

79%

Yes

Female

78%

Yes

Sonic Drive-In Customer Loyalty Score by Ethnicity

Sonic Drive-In's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Sonic Drive-In Customer Loyalty Score by Age

Sonic Drive-In's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%
26-30 72%	26-30	72%
31-35 78%	31-35	78%
36-40 79%	36-40	79%
41-45 69%	41-45	69%
46-50 73%	46-50	73%
51-55 84%	51-55	84%
56-60 65%	56-60	65%
61-65 87%	61-65	87%
66+ 85%	66+	85%

Sonic Drive-In Customer Loyalty Score by Usage

Sonic Drive-In's Customer Loyalty score was rated the highest by customers who have used Sonic Drive-In's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	43%
1 to 2 Years	58%
2 to 5 Years	80%
5 to 10 Years	79%
Over 10 Years	87%

Sonic Drive-In Customer Loyalty Score by Industry

Sonic Drive-In's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Logistics and Supply Chain industry customers.

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Tech	70%
Accounting	81%
Aerospace and Aviation	73%
Architecture and Planning	78%
Arts and Entertainment	82%
Automotive and Transportation	82%
Banking and Financial Services	82%
Business and Consumer Services	70%
Civic and Social Organization	70%
Construction	100%
Consulting	64%
Consumer Services	100%
Education	80%
Government and Public Policy	87%
Healthcare, Hospitals and Medicine	91%
Hospitality	82%
Insurance	55%
Legal	55%
Logistics and Supply Chain	33%
Marketing, Advertising and Research	70%
Military and Defense	46%
Energy and Manufacturing	100%
Professional Services	100%
Restaurants	76%
Retail	74%

Sonic Drive-In Customer Loyalty vs. Competitors

Compared to its competitors, Sonic Drive-In's Customer Loyalty score is rated right above Burger King, and is preceded by Brinker International.

COMPANY		Customer Loyalty Score
	White Castle	80%
	Dairy Queen	77%
	Krispy Kreme	76%
	Brinker International	75%
	Sonic Drive-In	74%
	Burger King	72%
	BurgerFi	69%

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Sonic Drive-In Product Quality

2.2/5

Sonic Drive-In has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.

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Sonic Drive-In Product Information

Sonic Drive-In’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Energy and Manufacturing industry rated Sonic Drive-In's product the highest. Reviewers from the Retail industry rated Sonic Drive-In the lowest at 2.3.

Website: http://www.sonicdrivein.com

Company Size: 10,000+ Employees

Quick Insights into Sonic Drive-In Product Quality

Sonic Drive-In's Product Quality score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Military and Defense industry.

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Ranked Sonic Drive-In Product Quality the Highest

Energy and Manufacturing	3.9
Asian or Pacific Islander	2.9
36-40	2.6

Ranked Sonic Drive-In Product Quality the Lowest

Hispanic or Latino	1.6
56-60	1.5
Military and Defense	1.5

Sonic Drive-In Product Quality Score by Gender

Sonic Drive-In's Product Quality score was rated 2 by both Female and Male customers on Comparably.

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Male

2/5

Female

2/5

Sonic Drive-In Product Quality Score by Ethnicity

Sonic Drive-In's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 1.9	Caucasian	1.9
Hispanic or Latino 1.6	Hispanic or Latino	1.6
African American/Black 2.6	African American/Black	2.6
Asian or Pacific Islander 2.9	Asian or Pacific Islander	2.9
Native American 2	Native American	2
Other 1.9	Other	1.9

Sonic Drive-In Product Quality Score by Age

Sonic Drive-In's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 2.5	18-25	2.5
26-30 2.2	26-30	2.2
31-35 1.6	31-35	1.6
36-40 2.6	36-40	2.6
41-45 1.5	41-45	1.5
46-50 1.7	46-50	1.7
51-55 1.9	51-55	1.9
56-60 1.5	56-60	1.5
61-65 2.2	61-65	2.2
66+ 2.4	66+	2.4

Sonic Drive-In Product Quality Score by Usage

Sonic Drive-In's Product Quality score was rated the highest by customers who have used Sonic Drive-In's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	2
1 to 2 Years	2.2
2 to 5 Years	1.9
5 to 10 Years	1.8
Over 10 Years	2.1

Sonic Drive-In Product Quality Score by Industry

Sonic Drive-In's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Military and Defense industry customers.

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Tech	2.2
Accounting	2.1
Aerospace and Aviation	2.2
Architecture and Planning	2.1
Arts and Entertainment	2.2
Automotive and Transportation	2.5
Banking and Financial Services	2.5
Business and Consumer Services	1.8
Civic and Social Organization	1.5
Construction	1.7
Consulting	1.8
Consumer Services	2.5
Education	2
Government and Public Policy	2.2
Healthcare, Hospitals and Medicine	2
Hospitality	1.6
Insurance	2
Legal	2.4
Logistics and Supply Chain	1.9
Marketing, Advertising and Research	3.1
Military and Defense	1.5
Energy and Manufacturing	3.9
Professional Services	2.7
Restaurants	2.2
Retail	2.3

Sonic Drive-In Product Quality vs. Competitors

Compared to its competitors, Sonic Drive-In's Product Quality score is rated right below Burger King.

COMPANY		Product Quality Score
	Krispy Kreme	4/5
	Brinker International	3.7/5
	White Castle	3.6/5
	BurgerFi	3.4/5
	Dairy Queen	3.3/5
	Burger King	3/5
	Sonic Drive-In	2.2/5

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Sonic Drive-In Pricing

Sonic Drive-In ROI & Value For Money

2.2/5

Sonic Drive-In has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.

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Sonic Drive-In Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Energy and Manufacturing industry. The users from the Civic and Social Organization industry think that they had the lowest ROI from Sonic Drive-In.

Quick Insights into Sonic Drive-In ROI

Sonic Drive-In's ROI score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Military and Defense industry.

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Ranked Sonic Drive-In ROI the Highest

Energy and Manufacturing	4.1
26-30	3
Asian or Pacific Islander	3

Ranked Sonic Drive-In ROI the Lowest

Less than 1 Year	1.9
41-45	1.6
Military and Defense	1.5

Sonic Drive-In ROI Score by Gender

Female customers rated Sonic Drive-In's ROI score 0.1 stars higher than Male customers.

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Male

2.1/5

Female

2.2/5

Sonic Drive-In ROI Score by Ethnicity

Sonic Drive-In's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
Hispanic or Latino 2.1	Hispanic or Latino	2.1
African American/Black 2.6	African American/Black	2.6
Asian or Pacific Islander 3	Asian or Pacific Islander	3
Native American 3	Native American	3
Other 2	Other	2

Sonic Drive-In ROI Score by Age

Sonic Drive-In's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 2.7	18-25	2.7
26-30 3	26-30	3
31-35 1.8	31-35	1.8
36-40 2.5	36-40	2.5
41-45 1.6	41-45	1.6
46-50 2	46-50	2
51-55 1.7	51-55	1.7
56-60 1.7	56-60	1.7
61-65 2.5	61-65	2.5
66+ 2.3	66+	2.3

Sonic Drive-In ROI Score by Usage

Sonic Drive-In's ROI score was rated the highest by customers who have used Sonic Drive-In's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	1.9
1 to 2 Years	2.2
2 to 5 Years	2
5 to 10 Years	2.3
Over 10 Years	2.2

Sonic Drive-In ROI Score by Industry

Sonic Drive-In's ROI score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Military and Defense industry customers.

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Tech	2.2
Accounting	2.2
Aerospace and Aviation	2
Architecture and Planning	2.7
Arts and Entertainment	2
Automotive and Transportation	3
Banking and Financial Services	2.6
Business and Consumer Services	1.6
Civic and Social Organization	1.5
Construction	1.8
Consulting	1.8
Consumer Services	3.4
Education	2.5
Government and Public Policy	2.8
Healthcare, Hospitals and Medicine	2.4
Hospitality	1.6
Insurance	2.1
Legal	2
Logistics and Supply Chain	1.5
Marketing, Advertising and Research	2.6
Military and Defense	1.5
Energy and Manufacturing	4.1
Professional Services	1.6
Restaurants	2.7
Retail	3

Sonic Drive-In Pricing vs. Competitors

Compared to its competitors, Sonic Drive-In's ROI score is rated right below Burger King.

COMPANY		Pricing Score
	Brinker International	3.8/5
	Krispy Kreme	3.7/5
	White Castle	3.7/5
	BurgerFi	3.2/5
	Dairy Queen	3/5
	Burger King	2.9/5
	Sonic Drive-In	2.2/5

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Sonic Drive-In Customer Satisfaction (CSAT)

Sonic Drive-In Customer Satisfaction (CSAT) Score

30 / 100

Sonic Drive-In has an overall Customer Satisfaction score of 30 rated by its users and customers.

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Very Satisfied	16%
Satisfied	14%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	9%
Very Dissatisfied	54%

Very Satisfied

16%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

54%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Sonic Drive-In Customer Satisfaction

Sonic Drive-In's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Professional Services industry.

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Ranked Sonic Drive-In Customer Satisfaction the Highest

Marketing, Advertising and Research	66%
Asian or Pacific Islander	60%
36-40	42%

Ranked Sonic Drive-In Customer Satisfaction the Lowest

Native American	11%
56-60	7%
Professional Services	0%

Sonic Drive-In Customer Satisfaction Score by Gender

Female customers rated Sonic Drive-In's Customer Satisfaction score 2 points higher than Male customers.

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24 / 100

Male

	Very Satisfied	17%
	Satisfied	7%
	Neither Satisfied nor Dissatisfied	2%
	Dissatisfied	12%
	Very Dissatisfied	62%

26 / 100

Female

	Very Satisfied	14%
	Satisfied	12%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	10%
	Very Dissatisfied	59%

Sonic Drive-In Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Sonic Drive-In's Customer Satisfaction (CSAT) score was rated 22% according to Caucasian users and customers.

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22 / 100

Very Satisfied	13%
Satisfied	9%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	16%
Very Dissatisfied	59%

Very Satisfied

13%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

16%

Very Dissatisfied

59%

CSAT according to Hispanic or Latino

Sonic Drive-In's Customer Satisfaction (CSAT) score was rated 22% according to Hispanic or Latino users and customers.

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22 / 100

Very Satisfied	11%
Satisfied	11%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	5%
Very Dissatisfied	68%

Very Satisfied

11%

Satisfied

11%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

68%

CSAT according to African American/Black

Sonic Drive-In's Customer Satisfaction (CSAT) score was rated 41% according to African American/Black users and customers.

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41 / 100

Very Satisfied	33%
Satisfied	8%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	54%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

54%

CSAT according to Asian or Pacific Islander

Sonic Drive-In's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.

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60 / 100

Very Satisfied	20%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

20%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

CSAT according to Native American

Sonic Drive-In's Customer Satisfaction (CSAT) score was rated 11% according to Native American users and customers.

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11 / 100

Very Satisfied	11%
Satisfied	0%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	78%

Very Satisfied

11%

Satisfied

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

78%

CSAT according to Other

Sonic Drive-In's Customer Satisfaction (CSAT) score was rated 27% according to Other users and customers.

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27 / 100

Very Satisfied	16%
Satisfied	11%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	4%
Very Dissatisfied	67%

Very Satisfied

16%

Satisfied

11%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

67%

Sonic Drive-In Customer Satisfaction Score by Age

Sonic Drive-In's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

41%

26-30

31%

31-35

19%

36-40

42%

41-45

19%

46-50

20%

51-55

27%

56-60

61-65

23%

66+

23%

Sonic Drive-In Customer Satisfaction Score by Usage

Sonic Drive-In's Customer Satisfaction score was rated the highest by customers who have used Sonic Drive-In's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	12
1 to 2 Years	27
2 to 5 Years	31
5 to 10 Years	18
Over 10 Years	27

Sonic Drive-In Customer Satisfaction Score by Industry

Sonic Drive-In's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Professional Services industry customers.

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{
	"title": "Sonic Drive-In Customer Satisfaction Score by Industry",
	"text": "Sonic Drive-In's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Professional Services industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 31,
			"stars": 0,
			"csatScore": 31,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 31
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 27,
			"stars": 0,
			"csatScore": 27,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 27
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 33,
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			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 18,
			"stars": 0,
			"csatScore": 18,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 18
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 29,
			"stars": 0,
			"csatScore": 29,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 29
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 29,
			"stars": 0,
			"csatScore": 29,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 29
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 66
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 35,
			"stars": 0,
			"csatScore": 35,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 35
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Sonic Drive-In's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		}
	]
}

Tech	31
Accounting	27
Aerospace and Aviation	33
Architecture and Planning	25
Arts and Entertainment	20
Automotive and Transportation	33
Banking and Financial Services	20
Business and Consumer Services	20
Civic and Social Organization	33
Construction	33
Consulting	0
Consumer Services	60
Education	18
Government and Public Policy	29
Healthcare, Hospitals and Medicine	29
Hospitality	25
Insurance	0
Legal	40
Logistics and Supply Chain	25
Marketing, Advertising and Research	66
Military and Defense	0
Energy and Manufacturing	50
Professional Services	0
Restaurants	35
Retail	20

Sonic Drive-In Customer Satisfaction vs. Competitors

Compared to its competitors, Sonic Drive-In's Customer Satisfaction score is rated right below Burger King.

COMPANY		Customer Satisfaction (CSAT) Score
	Krispy Kreme	84%
	White Castle	69%
	BurgerFi	62%
	Brinker International	59%
	Dairy Queen	56%
	Burger King	52%
	Sonic Drive-In	30%

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Sonic Drive-In Customer Service

2.1/5

Sonic Drive-In has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.

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About Sonic Drive-In's Customer Service

Website

http://www.sonicdrivein.com

Quick Insights into Sonic Drive-In Customer Service

Sonic Drive-In's Customer Service score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Professional Services industry.

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Ranked Sonic Drive-In Customer Service the Highest

Energy and Manufacturing	4.2
36-40	2.5
African American/Black	2.4

Ranked Sonic Drive-In Customer Service the Lowest

Other	1.7
56-60	1.5
Professional Services	1.5

Sonic Drive-In Customer Service Score by Gender

Female customers rated Sonic Drive-In's Customer Service score 0.1 stars higher than Male customers.

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Male

1.8/5

Female

1.9/5

Sonic Drive-In Customer Service Score by Ethnicity

Sonic Drive-In's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.8	Caucasian	1.8
Hispanic or Latino 1.7	Hispanic or Latino	1.7
African American/Black 2.4	African American/Black	2.4
Asian or Pacific Islander 1.9	Asian or Pacific Islander	1.9
Native American 1.9	Native American	1.9
Other 1.7	Other	1.7

Sonic Drive-In Customer Service Score by Age

Sonic Drive-In's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 2.4	18-25	2.4
26-30 2.1	26-30	2.1
31-35 1.7	31-35	1.7
36-40 2.5	36-40	2.5
41-45 1.5	41-45	1.5
46-50 1.8	46-50	1.8
51-55 1.8	51-55	1.8
56-60 1.5	56-60	1.5
61-65 2.2	61-65	2.2
66+ 1.8	66+	1.8

Sonic Drive-In Customer Service Score by Usage

Sonic Drive-In's Customer Service score was rated the highest by customers who have used Sonic Drive-In's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	1.9
1 to 2 Years	1.8
2 to 5 Years	1.8
5 to 10 Years	1.7
Over 10 Years	2

Sonic Drive-In Customer Service Score by Industry

Sonic Drive-In's Customer Service score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Professional Services industry customers.

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Tech	1.9
Accounting	1.8
Aerospace and Aviation	1.9
Architecture and Planning	1.6
Arts and Entertainment	2.4
Automotive and Transportation	3.2
Banking and Financial Services	1.7
Business and Consumer Services	1.5
Civic and Social Organization	2
Construction	2.1
Consulting	1.5
Consumer Services	3.1
Education	1.8
Government and Public Policy	2
Healthcare, Hospitals and Medicine	1.9
Hospitality	1.7
Insurance	1.5
Legal	2.6
Logistics and Supply Chain	1.5
Marketing, Advertising and Research	2.8
Military and Defense	1.5
Energy and Manufacturing	4.2
Professional Services	1.5
Restaurants	2.5
Retail	2.7

Sonic Drive-In Customer Service vs. Competitors

Compared to its competitors, Sonic Drive-In's Customer Service score is rated right below Burger King.

COMPANY		Customer Service Score
	Brinker International	3.9/5
	Krispy Kreme	3.8/5
	White Castle	3.5/5
	BurgerFi	3.5/5
	Dairy Queen	3.2/5
	Burger King	2.9/5
	Sonic Drive-In	2.1/5

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Sonic Drive-In as an Employer

2.3/5

Sonic Drive-In has a 2.3/5 stars for its overall company culture rated by their employees

bottom

CEO of Sonic Drive-In

J Hudson

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Sonic Drive-In scored a -46 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Sonic Drive-In would recommend the brand to a friend. ENPS measures how likely Sonic Drive-In employees would recommend working at Sonic Drive-In to a friend.

Net Promoter Score

-46

NPS Score

23%	Promoters
8%	Passive
69%	Detractors

Employee Net Promoter Score

-50

eNPS Score

19%	Promoters
12%	Passive
69%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail