27
NPS
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White Castle
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About White Castle's Brand
White Castle is more than a company. It’s an experience that transcends time, space and sometimes, rational thought. Among its major competitors, White Castle is ranked in 3rd place for NPS while In-N-Out Burger is 1st, and Raising Cane's is 2nd.
Brand at a Glance
80%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
White Castle CMO
White Castle Ranking
- #2 / 4 of its competitors
White Castle NPS
White Castle's Net Promoter Score (NPS) is a 27 with 57% Promoters, 13% Passives, and 30% Detractors. Net Promoter Score tracks whether White Castle's customers would recommend using the product based on a scale of -100 to 100.
White Castle Overall NPS
| 57% | Promoters |
|---|---|
| 13% | Passives |
| 30% | Detractors |
White Castle NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 25 | Sep 2024 | 25 |
Nov 2024 24 | Nov 2024 | 24 |
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 24 | Feb 2025 | 24 |
Mar 2025 25 | Mar 2025 | 25 |
May 2025 25 | May 2025 | 25 |
Jun 2025 25 | Jun 2025 | 25 |
Jul 2025 27 | Jul 2025 | 27 |
Aug 2025 27 | Aug 2025 | 27 |
Sep 2025 26 | Sep 2025 | 26 |
Jan 2026 27 | Jan 2026 | 27 |
How Other Brands Compare
White Castle is ranked second for NPS among its competitors. In-N-Out Burger and McDonald's come in first and third, with KFC coming in at #4.
White Castle |  In-N-Out Burger |  McDonald's |  KFC | |
| Global Ranking | #- | #15 | #85 | #130 |
| NPS | 27 | 63 | 19 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $167.91B | $32.95B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
White Castle NPS by Gender
Male customers rated White Castle's NPS 49 points higher than Female customers.
Male
35
White Castle's NPS was rated 35 by Male customers on Comparably.
66%
Promoters
3%
Passives
31%
Detractors
Female
-14
White Castle's NPS was rated -14 by Female customers on Comparably.
33%
Promoters
20%
Passives
47%
Detractors
White Castle NPS by Ethnicity
White Castle's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 26 | Caucasian | 26 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 0 | African American/Black | 0 |
Other -34 | Other | -34 |
White Castle NPS by Age
White Castle's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
White Castle NPS by Usage
White Castle's NPS was rated the highest by customers who have used White Castle's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 31 | Over 10 Years | 31 |
White Castle NPS vs. Competitors
Compared to its competitors, White Castle's NPS is rated right above McDonald's, and is preceded by Raising Cane's.
| COMPANY | NPS Score | |
|---|---|---|
| In-N-Out Burger | 63 |
 | Raising Cane's | 43 |
| White Castle | 27 |
| McDonald's | 19 |
| KFC | 7 |
 | Burger King | -13 |
 | Sonic Drive-In | -46 |
White Castle Customer Reviews
Out of the 15 White Castle customer reviews 10 were positive and 5 were constructive. White Castle customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
White Castle Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of White Castle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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White Castle Customer Loyalty Score by Gender
Male customers rated White Castle's Customer Loyalty score 9% higher than Female customers.
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Male
85%
Yes
Female
76%
Yes
White Castle Customer Loyalty Score by Ethnicity
White Castle's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of White Castle.
83
out of 100
Caucasian
100
out of 100
Hispanic or Latino
70
out of 100
African American/Black
100
out of 100
Other
White Castle Customer Loyalty Score by Age
White Castle's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
31-35 55% | 31-35 | 55% |
41-45 64% | 41-45 | 64% |
46-50 82% | 46-50 | 82% |
51-55 78% | 51-55 | 78% |
56-60 100% | 56-60 | 100% |
66+ 100% | 66+ | 100% |
White Castle Customer Loyalty Score by Usage
White Castle's Customer Loyalty score was rated the highest by customers who have used White Castle's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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White Castle Customer Loyalty Score by Industry
White Castle's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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White Castle Customer Loyalty vs. Competitors
Compared to its competitors, White Castle's Customer Loyalty score is rated right above KFC, and is preceded by Raising Cane's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| In-N-Out Burger | 88% |
| Raising Cane's | 82% |
| White Castle | 80% |
| KFC | 80% |
| McDonald's | 79% |
| Sonic Drive-In | 74% |
| Burger King | 72% |
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White Castle Product Quality
3.6/5
White Castle has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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White Castle Product Information
White Castle’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated White Castle's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated White Castle the lowest at 1.5.
- Website
- http://whitecastle.com/
- Company Size
- 10,000+ Employees
Industry
Food and Beverages
Quick Insights into White Castle Product Quality
White Castle's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked White Castle Product Quality the Highest
Ranked White Castle Product Quality the Lowest
White Castle Product Quality Score by Gender
Male customers rated White Castle's Product Quality score 1.5 stars higher than Female customers.
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Male
3.8/5
Female
2.3/5
White Castle Product Quality Score by Ethnicity
White Castle's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.8 | African American/Black | 2.8 |
Other 1.6 | Other | 1.6 |
White Castle Product Quality Score by Age
White Castle's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
31-35 2.4 | 31-35 | 2.4 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.6 | 56-60 | 3.6 |
66+ 4.4 | 66+ | 4.4 |
White Castle Product Quality Score by Usage
White Castle's Product Quality score was rated the highest by customers who have used White Castle's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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White Castle Product Quality Score by Industry
White Castle's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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White Castle Product Quality vs. Competitors
Compared to its competitors, White Castle's Product Quality score is rated right above KFC, and is preceded by McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Raising Cane's | 4/5 |
| McDonald's | 3.7/5 |
| White Castle | 3.6/5 |
| KFC | 3.5/5 |
| Burger King | 3.1/5 |
| Sonic Drive-In | 2.2/5 |
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White Castle Pricing
White Castle ROI & Value For Money
3.7/5
White Castle has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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White Castle Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from White Castle.
Quick Insights into White Castle ROI
White Castle's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked White Castle ROI the Highest
Ranked White Castle ROI the Lowest
White Castle ROI Score by Gender
Male customers rated White Castle's ROI score 1.1 stars higher than Female customers.
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Male
3.8/5
Female
2.7/5
White Castle ROI Score by Ethnicity
White Castle's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3.3 | African American/Black | 3.3 |
Other 1.8 | Other | 1.8 |
White Castle ROI Score by Age
White Castle's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
31-35 3 | 31-35 | 3 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.9 | 56-60 | 3.9 |
66+ 4.1 | 66+ | 4.1 |
White Castle ROI Score by Usage
White Castle's ROI score was rated the highest by customers who have used White Castle's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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White Castle ROI Score by Industry
White Castle's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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White Castle Pricing vs. Competitors
Compared to its competitors, White Castle's ROI score is rated right above McDonald's, and is preceded by Raising Cane's.
| COMPANY | Pricing Score | |
|---|---|---|
| In-N-Out Burger | 4.4/5 |
| Raising Cane's | 3.9/5 |
| White Castle | 3.7/5 |
| McDonald's | 3.6/5 |
| KFC | 3.3/5 |
| Burger King | 2.9/5 |
| Sonic Drive-In | 2.2/5 |
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White Castle Customer Satisfaction (CSAT)
White Castle Customer Satisfaction (CSAT) Score
69 / 100
White Castle has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
54%
Satisfied
15%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into White Castle Customer Satisfaction
White Castle's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers who have used White Castle's products/services for Less than 1 Year.
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Ranked White Castle Customer Satisfaction the Highest
Ranked White Castle Customer Satisfaction the Lowest
White Castle Customer Satisfaction Score by Gender
Male customers rated White Castle's Customer Satisfaction score 36 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 63% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 6% | |
Very Dissatisfied | 17% |
34 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 50% |
White Castle Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
White Castle's Customer Satisfaction (CSAT) score was rated 68% according to Caucasian users and customers.
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68 / 100
Very Satisfied
68%
Satisfied
0%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
8%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
White Castle's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to African American/Black
White Castle's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
25%
CSAT according to Other
White Castle's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
White Castle Customer Satisfaction Score by Age
White Castle's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 57% | |||||||||||||||
| 31-35 | 34% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 57% | |||||||||||||||
| 56-60 | 71% | |||||||||||||||
| 66+ | 75% |
White Castle Customer Satisfaction Score by Usage
White Castle's Customer Satisfaction score was rated the highest by customers who have used White Castle's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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White Castle Customer Satisfaction Score by Industry
White Castle's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}White Castle Customer Satisfaction vs. Competitors
Compared to its competitors, White Castle's Customer Satisfaction score is rated right above KFC, and is preceded by McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| In-N-Out Burger | 87% |
| Raising Cane's | 80% |
| McDonald's | 72% |
| White Castle | 69% |
| KFC | 68% |
| Burger King | 52% |
| Sonic Drive-In | 30% |
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White Castle Customer Service
3.5/5
White Castle has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About White Castle's Customer Service
Address
555 West Goodale Street, Columbus, OH
Website
http://whitecastle.com/
Quick Insights into White Castle Customer Service
White Castle's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked White Castle Customer Service the Highest
Ranked White Castle Customer Service the Lowest
White Castle Customer Service Score by Gender
Male customers rated White Castle's Customer Service score 1.4 stars higher than Female customers.
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Male
3.7/5
Female
2.3/5
White Castle Customer Service Score by Ethnicity
White Castle's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.9 | African American/Black | 2.9 |
Other 2.5 | Other | 2.5 |
White Castle Customer Service Score by Age
White Castle's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
31-35 3 | 31-35 | 3 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3 | 51-55 | 3 |
56-60 3.7 | 56-60 | 3.7 |
66+ 3.8 | 66+ | 3.8 |
White Castle Customer Service Score by Usage
White Castle's Customer Service score was rated the highest by customers who have used White Castle's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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White Castle Customer Service Score by Industry
White Castle's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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White Castle Customer Service vs. Competitors
Compared to its competitors, White Castle's Customer Service score is rated right above KFC, and is preceded by McDonald's.
| COMPANY | Customer Service Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Raising Cane's | 4/5 |
| McDonald's | 3.6/5 |
| White Castle | 3.5/5 |
| KFC | 3.4/5 |
| Burger King | 2.9/5 |
| Sonic Drive-In | 2.1/5 |
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White Castle as an Employer
2.9/5
White Castle has a 2.9/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
White Castle scored a 27 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of White Castle would recommend the brand to a friend. ENPS measures how likely White Castle employees would recommend working at White Castle to a friend.
Net Promoter Score
27
NPS Score
| 57% | Promoters |
|---|---|
| 13% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 37% | Promoters |
|---|---|
| 10% | Passive |
| 53% | Detractors |
