

Burger King is a global chain of hamburger fast food restaurants. Among its major competitors, Burger King is ranked in 7th place for NPS while Prezzo is 1st, and Tim Hortons is 2nd. Overall, Burger King has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $23.87B
Burger King's Net Promoter Score (NPS) is a -13 with 36% Promoters, 15% Passives, and 49% Detractors. Net Promoter Score tracks whether Burger King's customers would recommend using the product based on a scale of -100 to 100.
| 36% | Promoters |
|---|---|
| 15% | Passives |
| 49% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -14 | Feb 2025 | -14 |
Mar 2025 -14 | Mar 2025 | -14 |
Apr 2025 -14 | Apr 2025 | -14 |
May 2025 -14 | May 2025 | -14 |
Jun 2025 -14 | Jun 2025 | -14 |
Jul 2025 -12 | Jul 2025 | -12 |
Aug 2025 -12 | Aug 2025 | -12 |
Sep 2025 -12 | Sep 2025 | -12 |
Oct 2025 -12 | Oct 2025 | -12 |
Nov 2025 -14 | Nov 2025 | -14 |
Dec 2025 -12 | Dec 2025 | -12 |
Jan 2026 -12 | Jan 2026 | -12 |
Burger King is ranked #4 for NPS among its competitors. Tim Hortons and McDonald's come in first and second, with KFC coming in at third. Among those competitors, it is the third most valued company behind McDonald's.
![]() Burger King | ![]() McDonald's | ![]() KFC | ![]() Tim Hortons | |
| Global Ranking | #- | #85 | #130 | #234 |
| NPS | -13 | 19 | 7 | 26 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $23.87B | $167.91B | $32.95B | $18.61B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Burger King's NPS 2 points higher than Female customers.
Burger King's NPS was rated -21 by Male customers on Comparably.
Burger King's NPS was rated -23 by Female customers on Comparably.
Burger King's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
Hispanic or Latino -21 | Hispanic or Latino | -21 |
African American/Black -11 | African American/Black | -11 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Native American 8 | Native American | 8 |
Other -18 | Other | -18 |
Burger King's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Burger King's NPS was rated the highest by customers who have used Burger King's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 15 | 2 to 5 Years | 15 |
5 to 10 Years -14 | 5 to 10 Years | -14 |
Over 10 Years -45 | Over 10 Years | -45 |
Compared to its competitors, Burger King's NPS is rated right above Papa John's International, and is preceded by Hardee's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Prezzo | 56 |
![]() | Tim Hortons | 26 |
![]() | McDonald's | 19 |
![]() | KFC | 7 |
![]() | Luby's | -1 |
![]() | Hardee's | -7 |
![]() | Burger King | -13 |
![]() | Papa John's International | -21 |
Out of the 124 Burger King customer reviews 59 were positive and 65 were constructive. Burger King customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Burger King users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Burger King's Customer Loyalty score 4% higher than Male customers.
Burger King's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Burger King's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 68% | 18-25 | 68% |
26-30 80% | 26-30 | 80% |
31-35 79% | 31-35 | 79% |
36-40 84% | 36-40 | 84% |
41-45 80% | 41-45 | 80% |
46-50 71% | 46-50 | 71% |
51-55 78% | 51-55 | 78% |
56-60 80% | 56-60 | 80% |
61-65 77% | 61-65 | 77% |
66+ 75% | 66+ | 75% |
Burger King's Customer Loyalty score was rated the highest by customers who have used Burger King's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Burger King's Customer Loyalty score was rated the highest by Facilities Services industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Compared to its competitors, Burger King's Customer Loyalty score is rated right above Luby's, and is preceded by Hardee's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Tim Hortons | 81% |
![]() | KFC | 80% |
![]() | McDonald's | 79% |
![]() | Hardee's | 72% |
![]() | Burger King | 72% |
![]() | Luby's | 70% |
![]() | Papa John's International | 68% |
![]() | Prezzo | 65% |
Burger King has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Burger King’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Fishing and Farming industry rated Burger King's product the highest. Reviewers from the Fashion and Beauty industry rated Burger King the lowest at 3.6.
Burger King's Product Quality score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Utilities industry.
Male customers rated Burger King's Product Quality score 0.1 stars higher than Female customers.
Burger King's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3 | Native American | 3 |
Other 2.9 | Other | 2.9 |
Burger King's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.6 | 56-60 | 1.6 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.5 | 66+ | 2.5 |
Burger King's Product Quality score was rated the highest by customers who have used Burger King's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Burger King's Product Quality score was rated the highest by Fishing and Farming industry customers, and the lowest by Utilities industry customers.
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Compared to its competitors, Burger King's Product Quality score is rated right above Luby's, and is preceded by Hardee's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Tim Hortons | 4/5 |
![]() | McDonald's | 3.7/5 |
![]() | Prezzo | 3.6/5 |
![]() | KFC | 3.5/5 |
![]() | Hardee's | 3.2/5 |
![]() | Burger King | 3.1/5 |
![]() | Luby's | 3/5 |
![]() | Papa John's International | 2.9/5 |
Burger King has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fishing and Farming industry. The users from the Transportation industry think that they had the lowest ROI from Burger King.
Burger King's ROI score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Utilities industry.
Male customers rated Burger King's ROI score 0.2 stars higher than Female customers.
Burger King's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3 | Native American | 3 |
Other 3 | Other | 3 |
Burger King's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2 | 41-45 | 2 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2 | 51-55 | 2 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2 | 61-65 | 2 |
66+ 2.7 | 66+ | 2.7 |
Burger King's ROI score was rated the highest by customers who have used Burger King's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Burger King's ROI score was rated the highest by Fishing and Farming industry customers, and the lowest by Utilities industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Burger King's ROI score is rated right above Papa John's International, and is preceded by KFC.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Prezzo | 3.8/5 |
![]() | Tim Hortons | 3.7/5 |
![]() | McDonald's | 3.6/5 |
![]() | KFC | 3.3/5 |
![]() | Burger King | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Luby's | 2.9/5 |
![]() | Hardee's | 2.9/5 |
Burger King has an overall Customer Satisfaction score of 52 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Burger King's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Public Relations and Communications industry.
Male customers rated Burger King's Customer Satisfaction score 2 points higher than Female customers.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 36% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 6% | |
Very Dissatisfied | 41% |
Burger King's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
Burger King's Customer Satisfaction (CSAT) score was rated 47% according to Hispanic or Latino users and customers.
Burger King's Customer Satisfaction (CSAT) score was rated 54% according to African American/Black users and customers.
Burger King's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
Burger King's Customer Satisfaction (CSAT) score was rated 59% according to Native American users and customers.
Burger King's Customer Satisfaction (CSAT) score was rated 44% according to Other users and customers.
Burger King's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 70% | |||||||||||||||
| 26-30 | 58% | |||||||||||||||
| 31-35 | 38% | |||||||||||||||
| 36-40 | 38% | |||||||||||||||
| 41-45 | 28% | |||||||||||||||
| 46-50 | 31% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 19% | |||||||||||||||
| 61-65 | 21% | |||||||||||||||
| 66+ | 33% |
Burger King's Customer Satisfaction score was rated the highest by customers who have used Burger King's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Burger King's Customer Satisfaction score was rated the highest by Travel and Hospitality industry customers, and the lowest by Public Relations and Communications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 505,
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"groupId": 506,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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"label": "Construction",
"groupId": 510,
"score": 34,
"stars": 0,
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"scoreClassName": "",
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"label": "Consulting",
"groupId": 511,
"score": 34,
"stars": 0,
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"scoreClassName": "",
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"label": "Consumer Goods",
"groupId": 513,
"score": 20,
"stars": 0,
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"groupId": 514,
"score": 34,
"stars": 0,
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"label": "Education",
"groupId": 515,
"score": 62,
"stars": 0,
"csatScore": 62,
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"scoreClassName": "",
"scoreLabel": 62
},
{
"label": "Events Services",
"groupId": 517,
"score": 20,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Facilities Services",
"groupId": 518,
"score": 67,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Fishing and Farming",
"groupId": 519,
"score": 67,
"stars": 0,
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"groupId": 521,
"score": 36,
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"scoreClassName": "",
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 16,
"stars": 0,
"csatScore": 16,
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"label": "Hospitality",
"groupId": 523,
"score": 40,
"stars": 0,
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"groupId": 529,
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 80,
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"scoreClassName": "",
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"groupId": 535,
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"groupId": 550,
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"groupId": 558,
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"label": "Transportation",
"groupId": 567,
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"label": "Utilities",
"groupId": 568,
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]
}Compared to its competitors, Burger King's Customer Satisfaction score is rated right above Luby's, and is preceded by Papa John's International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Prezzo | 100% |
![]() | Tim Hortons | 81% |
![]() | McDonald's | 72% |
![]() | KFC | 68% |
![]() | Hardee's | 58% |
![]() | Papa John's International | 54% |
![]() | Burger King | 52% |
![]() | Luby's | 45% |
Burger King has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Burger King's overall Customer Service score rated by its users and customers.
Miami, FL
http://www.bk.com
305-378-3000
Burger King's Customer Service score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Transportation industry.
Male customers rated Burger King's Customer Service score 0.2 stars higher than Female customers.
Burger King's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3 | Native American | 3 |
Other 2.9 | Other | 2.9 |
Burger King's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.7 | 41-45 | 1.7 |
46-50 2 | 46-50 | 2 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.5 | 66+ | 2.5 |
Burger King's Customer Service score was rated the highest by customers who have used Burger King's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Burger King's Customer Service score was rated the highest by Fishing and Farming industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Burger King's Customer Service score is rated right below Papa John's International.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Tim Hortons | 3.8/5 |
![]() | McDonald's | 3.6/5 |
![]() | Prezzo | 3.5/5 |
![]() | KFC | 3.4/5 |
![]() | Hardee's | 3.1/5 |
![]() | Luby's | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Burger King | 2.9/5 |
Burger King has a 2.5/5 stars for its overall company culture rated by their employees

Burger King scored a -13 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of Burger King would recommend the brand to a friend. ENPS measures how likely Burger King employees would recommend working at Burger King to a friend.
| 36% | Promoters |
|---|---|
| 15% | Passive |
| 49% | Detractors |
| 23% | Promoters |
|---|---|
| 12% | Passive |
| 65% | Detractors |