Burger King NPS & Customer Reviews | Comparably
Brand Page
Burger King
Marketing or Exec? Claim Your Free Account

About Burger King's Brand

Burger King is a global chain of hamburger fast food restaurants. Among its major competitors, Burger King is ranked in 7th place for NPS while Prezzo is 1st, and Tim Hortons is 2nd. Overall, Burger King has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $23.87B

Brand at a Glance

72%
Customer Loyalty
3.1/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service

Burger King Ranking

Burger King NPS

Burger King's Net Promoter Score (NPS) is a -13 with 36% Promoters, 15% Passives, and 49% Detractors. Net Promoter Score tracks whether Burger King's customers would recommend using the product based on a scale of -100 to 100.

Burger King Overall NPS

-13
NPS
36%Promoters
15%Passives
49%Detractors
Burger King Overall NPS

Burger King NPS Trend

-100
-50
0
50
100
Feb 2025
-14
Feb 2025-14
Mar 2025
-14
Mar 2025-14
Apr 2025
-14
Apr 2025-14
May 2025
-14
May 2025-14
Jun 2025
-14
Jun 2025-14
Jul 2025
-12
Jul 2025-12
Aug 2025
-12
Aug 2025-12
Sep 2025
-12
Sep 2025-12
Oct 2025
-12
Oct 2025-12
Nov 2025
-14
Nov 2025-14
Dec 2025
-12
Dec 2025-12
Jan 2026
-12
Jan 2026-12

How Other Brands Compare

Burger King is ranked #4 for NPS among its competitors. Tim Hortons and McDonald's come in first and second, with KFC coming in at third. Among those competitors, it is the third most valued company behind McDonald's.

Burger King's Logo
Burger King
McDonald's' Logo
McDonald's
KFC's Logo
KFC
Tim Hortons' Logo
Tim Hortons
Global Ranking#-#85#130#234
NPS-1319726
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$23.87B$167.91B$32.95B$18.61B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Burger King NPS by Gender

Male customers rated Burger King's NPS 2 points higher than Female customers.

Male

-21

Burger King's NPS was rated -21 by Male customers on Comparably.

33%
Promoters
13%
Passives
54%
Detractors

Female

-23

Burger King's NPS was rated -23 by Female customers on Comparably.

31%
Promoters
15%
Passives
54%
Detractors

Burger King NPS by Ethnicity

Burger King's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-57
Caucasian-57
Hispanic or Latino
-21
Hispanic or Latino-21
African American/Black
-11
African American/Black-11
Asian or Pacific Islander
25
Asian or Pacific Islander25
Native American
8
Native American8
Other
-18
Other-18

Burger King NPS by Age

Burger King's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
45%
Passives
24%
Detractors
31%
18-2545%24%31%
Promoters
47%
Passives
16%
Detractors
37%
26-3047%16%37%
Promoters
27%
Passives
15%
Detractors
58%
31-3527%15%58%
Promoters
19%
Passives
16%
Detractors
65%
36-4019%16%65%
Promoters
18%
Passives
4%
Detractors
78%
41-4518%4%78%
Promoters
22%
Passives
2%
Detractors
76%
46-5022%2%76%
Promoters
14%
Passives
10%
Detractors
76%
51-5514%10%76%
Promoters
20%
Passives
0%
Detractors
80%
56-6020%0%80%
Promoters
11%
Passives
5%
Detractors
84%
61-6511%5%84%
Promoters
26%
Passives
6%
Detractors
68%
66+26%6%68%

Burger King NPS by Usage

Burger King's NPS was rated the highest by customers who have used Burger King's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-25
Less than 1 Year-25
1 to 2 Years
13
1 to 2 Years13
2 to 5 Years
15
2 to 5 Years15
5 to 10 Years
-14
5 to 10 Years-14
Over 10 Years
-45
Over 10 Years-45

Burger King NPS vs. Competitors

Compared to its competitors, Burger King's NPS is rated right above Papa John's International, and is preceded by Hardee's.

Burger King Customer Reviews

Out of the 124 Burger King customer reviews 59 were positive and 65 were constructive. Burger King customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
Food is good, place is clean, and that have frozen coke
What do you value most about this brand?
Able to get a vegetarian meal
What can this brand most improve?
Capacitar o reemplazar personal encargado de tienda
What do you value most about this brand?
Excellent service, delicious meal and respectful staff
What do you value most about this brand?
HAVE BEEN DOING GOOD , CONTINUE TOUR SERVICE

Burger King Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of Burger King users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72
72%
28
28%
Burger King Customer Loyalty

Burger King Customer Loyalty Score by Gender

Female customers rated Burger King's Customer Loyalty score 4% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Burger King.
Male
73%
Yes
Female
77%
Yes

Burger King Customer Loyalty Score by Ethnicity

Burger King's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Burger King.
72
out of 100
Caucasian
74
out of 100
Hispanic or Latino
82
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
82
out of 100
Native American
70
out of 100
Other

Burger King Customer Loyalty Score by Age

Burger King's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Burger King.
0
20%
40%
60%
80%
100%
18-25
68%
18-2568%
26-30
80%
26-3080%
31-35
79%
31-3579%
36-40
84%
36-4084%
41-45
80%
41-4580%
46-50
71%
46-5071%
51-55
78%
51-5578%
56-60
80%
56-6080%
61-65
77%
61-6577%
66+
75%
66+75%

Burger King Customer Loyalty Score by Usage

Burger King's Customer Loyalty score was rated the highest by customers who have used Burger King's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
61%
1 to 2 Years
74%
2 to 5 Years
74%
5 to 10 Years
74%
Over 10 Years
77%

Burger King Customer Loyalty Score by Industry

Burger King's Customer Loyalty score was rated the highest by Facilities Services industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
74%
Accounting
78%
Aerospace and Aviation
66%
Fashion and Beauty
78%
Architecture and Planning
80%
Arts and Entertainment
67%
Automotive and Transportation
89%
Banking and Financial Services
84%
Beverage, Wine and Spirits
78%
Biotech and Pharmaceuticals
33%
Business and Consumer Services
63%
Business Supplies and Equipment
78%
Chemicals
55%
Construction
90%
Consulting
55%
Consumer Goods
64%
Consumer Services
65%
Education
75%
Environmental Services
40%
Events Services
82%
Facilities Services
100%
Fishing and Farming
100%
Government and Public Policy
70%
Healthcare, Hospitals and Medicine
83%
Hospitality
81%
Legal
78%
Travel and Hospitality
50%
Logistics and Supply Chain
70%
Manufacturing and Machinery
87%
Marketing, Advertising and Research
61%
Mechanical, Civil or Industrial Engineering
100%
Media and Entertainment
70%
Military and Defense
61%
Non-Profit
40%
Professional Services
60%
Public Relations and Communications
55%
Real Estate
100%
Restaurants
75%
Retail
79%
Security and Investigations
100%
Transportation
100%
Utilities
78%

Burger King Customer Loyalty vs. Competitors

Compared to its competitors, Burger King's Customer Loyalty score is rated right above Luby's, and is preceded by Hardee's.

Unlock Burger King Customer Loyalty vs. Competitors Data

Burger King's Logo
VS
Tim Hortons' Logo
KFC's Logo
McDonald's' Logo
Hardee's' Logo
Luby's' Logo
Papa John's International's Logo
Prezzo's Logo

Sign Up for Brand Profile PRO to get the full Burger King Customer Loyalty vs. Competitors data and gain insights into your customers today.

Burger King Product Quality

3.1/5

Burger King has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Burger King's overall Product Quality score rated by its users and customers.

Burger King Product Information

Burger King’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Fishing and Farming industry rated Burger King's product the highest. Reviewers from the Fashion and Beauty industry rated Burger King the lowest at 3.6.

Website
http://www.bk.com
Company Size
10,000+ Employees

Industry

Consumer Services
Food and Beverages

Quick Insights into Burger King Product Quality

Burger King's Product Quality score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Utilities industry.

Sign Up to unlock insights into how customers have ranked Burger King's Product Quality.

Ranked Burger King Product Quality the Highest

Fishing and Farming
5
Asian or Pacific Islander
4.2
1 to 2 Years
3.8

Ranked Burger King Product Quality the Lowest

Caucasian
2.2
56-60
1.6
Utilities
1.5

Burger King Product Quality Score by Gender

Male customers rated Burger King's Product Quality score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Burger King.

Male

2.9/5

Female

2.8/5

Burger King Product Quality Score by Ethnicity

Burger King's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Burger King.
0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2
Hispanic or Latino
2.7
Hispanic or Latino2.7
African American/Black
3
African American/Black3
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
3
Native American3
Other
2.9
Other2.9

Burger King Product Quality Score by Age

Burger King's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Burger King.
0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
3.5
26-303.5
31-35
2.6
31-352.6
36-40
2.3
36-402.3
41-45
1.8
41-451.8
46-50
2.2
46-502.2
51-55
2.2
51-552.2
56-60
1.6
56-601.6
61-65
2.2
61-652.2
66+
2.5
66+2.5

Burger King Product Quality Score by Usage

Burger King's Product Quality score was rated the highest by customers who have used Burger King's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3
1 to 2 Years
3.8
2 to 5 Years
3.5
5 to 10 Years
3.1
Over 10 Years
2.3

Burger King Product Quality Score by Industry

Burger King's Product Quality score was rated the highest by Fishing and Farming industry customers, and the lowest by Utilities industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
2.7
Accounting
3.7
Aerospace and Aviation
3.5
Fashion and Beauty
3.6
Architecture and Planning
3.7
Arts and Entertainment
3.1
Automotive and Transportation
2.6
Banking and Financial Services
2.9
Beverage, Wine and Spirits
1.9
Biotech and Pharmaceuticals
3.1
Business and Consumer Services
2.9
Business Supplies and Equipment
3.6
Chemicals
2.1
Construction
2.6
Consulting
2.5
Consumer Goods
2.4
Consumer Services
1.9
Education
3.7
Environmental Services
3.5
Events Services
2.2
Facilities Services
3.5
Fishing and Farming
5
Government and Public Policy
1.7
Healthcare, Hospitals and Medicine
1.5
Hospitality
2.4
Legal
3.3
Travel and Hospitality
3.3
Logistics and Supply Chain
2.6
Manufacturing and Machinery
3.9
Marketing, Advertising and Research
3.4
Mechanical, Civil or Industrial Engineering
3.1
Media and Entertainment
3.5
Military and Defense
2.5
Non-Profit
3.1
Professional Services
1.8
Public Relations and Communications
1.9
Real Estate
3.2
Restaurants
2.9
Retail
2.7
Security and Investigations
3.7
Transportation
1.6
Utilities
1.5

Burger King Product Quality vs. Competitors

Compared to its competitors, Burger King's Product Quality score is rated right above Luby's, and is preceded by Hardee's.

COMPANYProduct Quality Score
Tim Hortons4/5
McDonald's3.7/5
Prezzo3.6/5
KFC3.5/5
Hardee's3.2/5
Burger King3.1/5
Luby's3/5
Papa John's International2.9/5

Unlock Burger King Product Quality vs. Competitors Data

Burger King's Logo
VS
Tim Hortons' Logo
McDonald's' Logo
Prezzo's Logo
KFC's Logo
Hardee's' Logo
Luby's' Logo
Papa John's International's Logo

Sign Up for Brand Profile PRO to get the full Burger King Product Quality vs. Competitors data and gain insights into your customers today.

Burger King Pricing

Burger King ROI & Value For Money

2.9/5

Burger King has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Burger King's overall ROI score rated by its users and customers.

Burger King Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fishing and Farming industry. The users from the Transportation industry think that they had the lowest ROI from Burger King.

Quick Insights into Burger King ROI

Burger King's ROI score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Utilities industry.

Sign Up to unlock insights into how customers have ranked Burger King's ROI score.

Ranked Burger King ROI the Highest

Fishing and Farming
4.6
Asian or Pacific Islander
3.8
26-30
3.5

Ranked Burger King ROI the Lowest

Caucasian
2.2
56-60
1.9
Utilities
1.5

Burger King ROI Score by Gender

Male customers rated Burger King's ROI score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Burger King.

Male

2.9/5

Female

2.7/5

Burger King ROI Score by Ethnicity

Burger King's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Burger King.
0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2
Hispanic or Latino
2.8
Hispanic or Latino2.8
African American/Black
3
African American/Black3
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Native American
3
Native American3
Other
3
Other3

Burger King ROI Score by Age

Burger King's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Burger King.
0
1
2
3
4
5
18-25
3.4
18-253.4
26-30
3.5
26-303.5
31-35
2.4
31-352.4
36-40
2.4
36-402.4
41-45
2
41-452
46-50
2.3
46-502.3
51-55
2
51-552
56-60
1.9
56-601.9
61-65
2
61-652
66+
2.7
66+2.7

Burger King ROI Score by Usage

Burger King's ROI score was rated the highest by customers who have used Burger King's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
2.8
1 to 2 Years
3.4
2 to 5 Years
3.3
5 to 10 Years
3
Over 10 Years
2.4

Burger King ROI Score by Industry

Burger King's ROI score was rated the highest by Fishing and Farming industry customers, and the lowest by Utilities industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
2.8
Accounting
3.4
Aerospace and Aviation
3.1
Fashion and Beauty
3.7
Architecture and Planning
3.2
Arts and Entertainment
3.1
Automotive and Transportation
2.5
Banking and Financial Services
3.1
Beverage, Wine and Spirits
2.5
Biotech and Pharmaceuticals
3.5
Business and Consumer Services
2.8
Business Supplies and Equipment
3.4
Chemicals
3.2
Construction
2.5
Consulting
2.2
Consumer Goods
2.2
Consumer Services
2
Education
3.5
Environmental Services
2.8
Events Services
2.6
Facilities Services
3.1
Fishing and Farming
4.6
Government and Public Policy
2.7
Healthcare, Hospitals and Medicine
1.7
Hospitality
2.2
Legal
2.7
Travel and Hospitality
3.6
Logistics and Supply Chain
3.3
Manufacturing and Machinery
3.3
Marketing, Advertising and Research
3.5
Mechanical, Civil or Industrial Engineering
2.5
Media and Entertainment
3.3
Military and Defense
2.8
Non-Profit
3.1
Professional Services
1.8
Public Relations and Communications
1.7
Real Estate
3.5
Restaurants
2.8
Retail
2.7
Security and Investigations
3.6
Transportation
1.5
Utilities
1.5

Burger King Pricing vs. Competitors

Compared to its competitors, Burger King's ROI score is rated right above Papa John's International, and is preceded by KFC.

COMPANYPricing Score
Prezzo3.8/5
Tim Hortons3.7/5
McDonald's3.6/5
KFC3.3/5
Burger King2.9/5
Papa John's International2.9/5
Luby's2.9/5
Hardee's2.9/5

Unlock Burger King ROI vs. Competitors Data

Burger King's Logo
VS
Prezzo's Logo
Tim Hortons' Logo
McDonald's' Logo
KFC's Logo
Papa John's International's Logo
Luby's' Logo
Hardee's' Logo

Sign Up for Brand Profile PRO to get the full Burger King ROI vs. Competitors data and gain insights into your customers today.

Burger King Customer Satisfaction (CSAT)

Burger King Customer Satisfaction (CSAT) Score

52 / 100

Burger King has an overall Customer Satisfaction score of 52 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied27%
Satisfied25%
Neither Satisfied nor Dissatisfied9%
Dissatisfied7%
Very Dissatisfied32%
Very Satisfied
27%
Satisfied
25%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
7%
Very Dissatisfied
32%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Burger King Customer Satisfaction

Burger King's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Public Relations and Communications industry.

Sign Up to unlock insights into how customers have ranked Burger King's Customer Satisfaction.

Ranked Burger King Customer Satisfaction the Highest

Asian or Pacific Islander
86%
Travel and Hospitality
86%
1 to 2 Years
77%

Ranked Burger King Customer Satisfaction the Lowest

Caucasian
30%
56-60
19%
Public Relations and Communications
0%

Burger King Customer Satisfaction Score by Gender

Male customers rated Burger King's Customer Satisfaction score 2 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Burger King.
48 / 100
Male
Very Satisfied
23%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
36%
46 / 100
Female
Very Satisfied
25%
Satisfied
21%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
41%

Burger King Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Burger King's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Burger King.
30 / 100
Very Satisfied13%
Satisfied17%
Neither Satisfied nor Dissatisfied6%
Dissatisfied10%
Very Dissatisfied54%
Very Satisfied
13%
Satisfied
17%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
10%
Very Dissatisfied
54%

CSAT according to Hispanic or Latino

Burger King's Customer Satisfaction (CSAT) score was rated 47% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Burger King.
47 / 100
Very Satisfied19%
Satisfied28%
Neither Satisfied nor Dissatisfied6%
Dissatisfied6%
Very Dissatisfied41%
Very Satisfied
19%
Satisfied
28%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
41%

CSAT according to African American/Black

Burger King's Customer Satisfaction (CSAT) score was rated 54% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Burger King.
54 / 100
Very Satisfied34%
Satisfied20%
Neither Satisfied nor Dissatisfied5%
Dissatisfied6%
Very Dissatisfied35%
Very Satisfied
34%
Satisfied
20%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
6%
Very Dissatisfied
35%

CSAT according to Asian or Pacific Islander

Burger King's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Burger King.
86 / 100
Very Satisfied39%
Satisfied47%
Neither Satisfied nor Dissatisfied10%
Dissatisfied1%
Very Dissatisfied3%
Very Satisfied
39%
Satisfied
47%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
1%
Very Dissatisfied
3%

CSAT according to Native American

Burger King's Customer Satisfaction (CSAT) score was rated 59% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Burger King.
59 / 100
Very Satisfied34%
Satisfied25%
Neither Satisfied nor Dissatisfied4%
Dissatisfied4%
Very Dissatisfied33%
Very Satisfied
34%
Satisfied
25%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
33%

CSAT according to Other

Burger King's Customer Satisfaction (CSAT) score was rated 44% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Burger King.
44 / 100
Very Satisfied25%
Satisfied19%
Neither Satisfied nor Dissatisfied10%
Dissatisfied7%
Very Dissatisfied39%
Very Satisfied
25%
Satisfied
19%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
7%
Very Dissatisfied
39%

Burger King Customer Satisfaction Score by Age

Burger King's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Burger King.
0
20
40
60
80
100
18-25 CSAT Score
70%
Very Satisfied
33%
Satisfied
37%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
17%
18-2570%
26-30 CSAT Score
58%
Very Satisfied
41%
Satisfied
17%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
2%
Very Dissatisfied
27%
26-3058%
31-35 CSAT Score
38%
Very Satisfied
20%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
48%
31-3538%
36-40 CSAT Score
38%
Very Satisfied
18%
Satisfied
20%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
9%
Very Dissatisfied
42%
36-4038%
41-45 CSAT Score
28%
Very Satisfied
15%
Satisfied
13%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
8%
Very Dissatisfied
63%
41-4528%
46-50 CSAT Score
31%
Very Satisfied
18%
Satisfied
13%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
61%
46-5031%
51-55 CSAT Score
33%
Very Satisfied
9%
Satisfied
24%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
52%
51-5533%
56-60 CSAT Score
19%
Very Satisfied
11%
Satisfied
8%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
11%
Very Dissatisfied
66%
56-6019%
61-65 CSAT Score
21%
Very Satisfied
13%
Satisfied
8%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
21%
Very Dissatisfied
51%
61-6521%
66+ CSAT Score
33%
Very Satisfied
15%
Satisfied
18%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
10%
Very Dissatisfied
54%
66+33%

Burger King Customer Satisfaction Score by Usage

Burger King's Customer Satisfaction score was rated the highest by customers who have used Burger King's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
47
1 to 2 Years
77
2 to 5 Years
70
5 to 10 Years
50
Over 10 Years
33

Burger King Customer Satisfaction Score by Industry

Burger King's Customer Satisfaction score was rated the highest by Travel and Hospitality industry customers, and the lowest by Public Relations and Communications industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
51
Accounting
58
Aerospace and Aviation
58
Architecture and Planning
72
Arts and Entertainment
60
Automotive and Transportation
25
Banking and Financial Services
50
Beverage, Wine and Spirits
25
Business and Consumer Services
56
Business Supplies and Equipment
67
Chemicals
33
Construction
34
Consulting
34
Consumer Goods
20
Consumer Services
34
Education
62
Events Services
20
Facilities Services
67
Fishing and Farming
67
Government and Public Policy
36
Healthcare, Hospitals and Medicine
16
Hospitality
40
Legal
50
Travel and Hospitality
86
Manufacturing and Machinery
80
Marketing, Advertising and Research
60
Mechanical, Civil or Industrial Engineering
67
Military and Defense
17
Non-Profit
67
Professional Services
13
Public Relations and Communications
0
Real Estate
50
Restaurants
43
Retail
50
Transportation
33
Utilities
33

Burger King Customer Satisfaction vs. Competitors

Compared to its competitors, Burger King's Customer Satisfaction score is rated right above Luby's, and is preceded by Papa John's International.

COMPANYCustomer Satisfaction (CSAT) Score
Prezzo100%
Tim Hortons81%
McDonald's72%
KFC68%
Hardee's58%
Papa John's International54%
Burger King52%
Luby's45%

Unlock Burger King Customer Satisfaction vs. Competitors Data

Burger King's Logo
VS
Prezzo's Logo
Tim Hortons' Logo
McDonald's' Logo
KFC's Logo
Hardee's' Logo
Papa John's International's Logo
Luby's' Logo

Sign Up for Brand Profile PRO to get the full Burger King Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Burger King Customer Service

2.9/5

Burger King has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Burger King's overall Customer Service score rated by its users and customers.

About Burger King's Customer Service

Address

Miami, FL


Website

http://www.bk.com


Phone Number

305-378-3000

Quick Insights into Burger King Customer Service

Burger King's Customer Service score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Transportation industry.

Sign Up to unlock insights into how customers have ranked Burger King's Customer Service score.

Ranked Burger King Customer Service the Highest

Fishing and Farming
4.8
Asian or Pacific Islander
4
1 to 2 Years
3.5

Ranked Burger King Customer Service the Lowest

Caucasian
1.9
61-65
1.7
Transportation
1.5

Burger King Customer Service Score by Gender

Male customers rated Burger King's Customer Service score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Burger King.

Male

2.8/5

Female

2.6/5

Burger King Customer Service Score by Ethnicity

Burger King's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Burger King.
0
20
40
60
80
100
Caucasian
1.9
Caucasian1.9
Hispanic or Latino
2.5
Hispanic or Latino2.5
African American/Black
2.9
African American/Black2.9
Asian or Pacific Islander
4
Asian or Pacific Islander4
Native American
3
Native American3
Other
2.9
Other2.9

Burger King Customer Service Score by Age

Burger King's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Burger King.
0
20
40
60
80
100
18-25
3.5
18-253.5
26-30
3.3
26-303.3
31-35
2.4
31-352.4
36-40
2.3
36-402.3
41-45
1.7
41-451.7
46-50
2
46-502
51-55
1.8
51-551.8
56-60
1.7
56-601.7
61-65
1.7
61-651.7
66+
2.5
66+2.5

Burger King Customer Service Score by Usage

Burger King's Customer Service score was rated the highest by customers who have used Burger King's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
3
1 to 2 Years
3.5
2 to 5 Years
3.4
5 to 10 Years
3
Over 10 Years
2.1

Burger King Customer Service Score by Industry

Burger King's Customer Service score was rated the highest by Fishing and Farming industry customers, and the lowest by Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
2.5
Accounting
3.6
Aerospace and Aviation
3.3
Fashion and Beauty
3.9
Architecture and Planning
3.5
Arts and Entertainment
3.2
Automotive and Transportation
2
Banking and Financial Services
2.8
Beverage, Wine and Spirits
1.7
Biotech and Pharmaceuticals
3.4
Business and Consumer Services
2.8
Business Supplies and Equipment
3.5
Chemicals
1.5
Construction
2.3
Consulting
2.6
Consumer Goods
1.8
Consumer Services
1.5
Education
3.4
Environmental Services
3
Events Services
2.4
Facilities Services
3.3
Fishing and Farming
4.8
Government and Public Policy
2.3
Healthcare, Hospitals and Medicine
1.5
Hospitality
2.1
Legal
2.8
Travel and Hospitality
3.5
Logistics and Supply Chain
2.3
Manufacturing and Machinery
3.3
Marketing, Advertising and Research
3.1
Mechanical, Civil or Industrial Engineering
3.3
Media and Entertainment
3.5
Military and Defense
2.5
Non-Profit
3.3
Professional Services
1.5
Public Relations and Communications
1.9
Real Estate
2.5
Restaurants
2.6
Retail
2.6
Security and Investigations
3.5
Transportation
1.5
Utilities
1.7

Burger King Customer Service vs. Competitors

Compared to its competitors, Burger King's Customer Service score is rated right below Papa John's International.

COMPANYCustomer Service Score
Tim Hortons3.8/5
McDonald's3.6/5
Prezzo3.5/5
KFC3.4/5
Hardee's3.1/5
Luby's2.9/5
Papa John's International2.9/5
Burger King2.9/5

Unlock Burger King Customer Service vs. Competitors Data

Burger King's Logo
VS
Tim Hortons' Logo
McDonald's' Logo
Prezzo's Logo
KFC's Logo
Hardee's' Logo
Luby's' Logo
Papa John's International's Logo

Sign Up for Brand Profile PRO to get the full Burger King Customer Service vs. Competitors data and gain insights into your customers today.

Burger King as an Employer

2.5/5

Burger King has a 2.5/5 stars for its overall company culture rated by their employees

  Burger King CEO
bottom
5%
CEO of Burger King

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Burger King scored a -13 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of Burger King would recommend the brand to a friend. ENPS measures how likely Burger King employees would recommend working at Burger King to a friend.

Net Promoter Score

-13
NPS Score
36%Promoters
15%Passive
49%Detractors

Employee Net Promoter Score

-42
eNPS Score
23%Promoters
12%Passive
65%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail