-7
NPS
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Hardee's
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About Hardee's' Brand
Hardee's is a restaurant chain offering a variety of premium-priced Angus beef hamburgers in the United States. Among its major competitors, Hardee's is ranked in 3rd place for NPS while Carl's Jr is 1st, and Fatburger is 2nd. Overall, Hardee's has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
72%
Customer Loyalty
3.2/5
Product Quality
2.9/5
Pricing
3.1/5
Customer Service
Hardee's Ranking
- #2 / 4 of its competitors
Hardee's NPS
Hardee's's Net Promoter Score (NPS) is a -7 with 38% Promoters, 17% Passives, and 45% Detractors. Net Promoter Score tracks whether Hardee's's customers would recommend using the product based on a scale of -100 to 100.
Hardee's Overall NPS
| 38% | Promoters |
|---|---|
| 17% | Passives |
| 45% | Detractors |
Hardee's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -9 | Oct 2024 | -9 |
Nov 2024 -9 | Nov 2024 | -9 |
Dec 2024 -6 | Dec 2024 | -6 |
Jan 2025 -8 | Jan 2025 | -8 |
Feb 2025 -8 | Feb 2025 | -8 |
Mar 2025 -9 | Mar 2025 | -9 |
Apr 2025 -9 | Apr 2025 | -9 |
Jun 2025 -9 | Jun 2025 | -9 |
Jul 2025 -7 | Jul 2025 | -7 |
Oct 2025 -7 | Oct 2025 | -7 |
Nov 2025 -6 | Nov 2025 | -6 |
Dec 2025 -8 | Dec 2025 | -8 |
How Other Brands Compare
Hardee's is ranked second for NPS among its competitors. Carl's Jr and Burger King come in first and third, with Arby's Restaurant coming in at #4.
Hardee's |  Carl's Jr |  Burger King |  Arby's Restaurant | |
| Global Ranking | #- | #885 | #- | #- |
| NPS | -7 | 37 | -13 | -28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $23.87B | $4.54B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hardee's NPS by Gender
Male customers rated Hardee's's NPS 19 points higher than Female customers.
Male
-3
Hardee's's NPS was rated -3 by Male customers on Comparably.
42%
Promoters
13%
Passives
45%
Detractors
Female
-22
Hardee's's NPS was rated -22 by Female customers on Comparably.
30%
Promoters
18%
Passives
52%
Detractors
Hardee's NPS by Ethnicity
Hardee's's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1 | Caucasian | 1 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -39 | African American/Black | -39 |
Asian or Pacific Islander 56 | Asian or Pacific Islander | 56 |
Native American -50 | Native American | -50 |
Other -26 | Other | -26 |
Hardee's NPS by Age
Hardee's's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Hardee's NPS by Usage
Hardee's's NPS was rated the highest by customers who have used Hardee's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -9 | Less than 1 Year | -9 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
2 to 5 Years 14 | 2 to 5 Years | 14 |
5 to 10 Years -11 | 5 to 10 Years | -11 |
Over 10 Years -17 | Over 10 Years | -17 |
Hardee's NPS vs. Competitors
Compared to its competitors, Hardee's's NPS is rated right above Burger King, and is preceded by Fatburger.
| COMPANY | NPS Score | |
|---|---|---|
| Carl's Jr | 37 |
 | Fatburger | 4 |
| Hardee's | -7 |
| Burger King | -13 |
| Arby's Restaurant | -28 |
Hardee's Customer Reviews
Out of the 21 Hardee's customer reviews 16 were positive and 5 were constructive. Hardee's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Hardee's Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Hardee's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hardee's Customer Loyalty Score by Gender
Female customers rated Hardee's's Customer Loyalty score 7% higher than Male customers.
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Male
71%
Yes
Female
78%
Yes
Hardee's Customer Loyalty Score by Ethnicity
Hardee's's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hardee's.
79
out of 100
Caucasian
46
out of 100
Hispanic or Latino
72
out of 100
African American/Black
90
out of 100
Asian or Pacific Islander
55
out of 100
Native American
76
out of 100
Other
Hardee's Customer Loyalty Score by Age
Hardee's's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 60% | 18-25 | 60% |
26-30 82% | 26-30 | 82% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 66% | 41-45 | 66% |
46-50 100% | 46-50 | 100% |
51-55 80% | 51-55 | 80% |
56-60 60% | 56-60 | 60% |
61-65 100% | 61-65 | 100% |
66+ 71% | 66+ | 71% |
Hardee's Customer Loyalty Score by Usage
Hardee's's Customer Loyalty score was rated the highest by customers who have used Hardee's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hardee's Customer Loyalty Score by Industry
Hardee's's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Non-Profit industry customers.
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Hardee's Customer Loyalty vs. Competitors
Compared to its competitors, Hardee's's Customer Loyalty score is rated right above Burger King, and is preceded by Carl's Jr.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Carl's Jr | 82% |
| Hardee's | 72% |
| Burger King | 72% |
| Arby's Restaurant | 70% |
| Fatburger | 62% |
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Hardee's Product Quality
3.2/5
Hardee's has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Hardee's Product Information
Hardee's’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Restaurants industry rated Hardee's's product the highest. Reviewers from the Retail industry rated Hardee's the lowest at 3.1.
- Website
- https://www.hardees.com/
- Company Size
- 1,001-5,000 Employees
Industry
Food and Beverages
Quick Insights into Hardee's Product Quality
Hardee's's Product Quality score was rated highest by customers from the Restaurants industry, and rated lowest by Native American customers.
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Ranked Hardee's Product Quality the Highest
Ranked Hardee's Product Quality the Lowest
Hardee's Product Quality Score by Gender
Male customers rated Hardee's's Product Quality score 0.2 stars higher than Female customers.
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Male
3.3/5
Female
3.1/5
Hardee's Product Quality Score by Ethnicity
Hardee's's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 1.5 | Native American | 1.5 |
Other 3.4 | Other | 3.4 |
Hardee's Product Quality Score by Age
Hardee's's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.5 | 31-35 | 4.5 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.8 | 56-60 | 2.8 |
61-65 4.4 | 61-65 | 4.4 |
66+ 2.7 | 66+ | 2.7 |
Hardee's Product Quality Score by Usage
Hardee's's Product Quality score was rated the highest by customers who have used Hardee's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Hardee's Product Quality Score by Industry
Hardee's's Product Quality score was rated the highest by Restaurants industry customers, and the lowest by Business and Consumer Services industry customers.
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Hardee's Product Quality vs. Competitors
Compared to its competitors, Hardee's's Product Quality score is rated right above Burger King, and is preceded by Fatburger.
| COMPANY | Product Quality Score | |
|---|---|---|
| Carl's Jr | 4.1/5 |
| Fatburger | 3.7/5 |
| Hardee's | 3.2/5 |
| Burger King | 3.1/5 |
| Arby's Restaurant | 2.7/5 |
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Hardee's Pricing
Hardee's ROI & Value For Money
2.9/5
Hardee's has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Hardee's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Logistics and Supply Chain industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Hardee's.
Quick Insights into Hardee's ROI
Hardee's's ROI score was rated highest by customers ages 61-65, and rated lowest by Native American customers.
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Ranked Hardee's ROI the Highest
Ranked Hardee's ROI the Lowest
Hardee's ROI Score by Gender
Male customers rated Hardee's's ROI score 0.3 stars higher than Female customers.
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Male
3/5
Female
2.7/5
Hardee's ROI Score by Ethnicity
Hardee's's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 1.5 | Native American | 1.5 |
Other 2.9 | Other | 2.9 |
Hardee's ROI Score by Age
Hardee's's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3 | 26-30 | 3 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.7 | 46-50 | 2.7 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2.3 | 56-60 | 2.3 |
61-65 4.5 | 61-65 | 4.5 |
66+ 2.5 | 66+ | 2.5 |
Hardee's ROI Score by Usage
Hardee's's ROI score was rated the highest by customers who have used Hardee's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hardee's ROI Score by Industry
Hardee's's ROI score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Business and Consumer Services industry customers.
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Hardee's Pricing vs. Competitors
Compared to its competitors, Hardee's's ROI score is rated right above Arby's Restaurant, and is preceded by Burger King.
| COMPANY | Pricing Score | |
|---|---|---|
| Carl's Jr | 3.8/5 |
| Fatburger | 3.6/5 |
| Burger King | 2.9/5 |
| Hardee's | 2.9/5 |
| Arby's Restaurant | 2.7/5 |
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Hardee's Customer Satisfaction (CSAT)
Hardee's Customer Satisfaction (CSAT) Score
58 / 100
Hardee's has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Very Satisfied
31%
Satisfied
27%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
9%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hardee's Customer Satisfaction
Hardee's's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Native American customers.
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Ranked Hardee's Customer Satisfaction the Highest
Ranked Hardee's Customer Satisfaction the Lowest
Hardee's Customer Satisfaction Score by Gender
Female customers rated Hardee's's Customer Satisfaction score 1 points higher than Male customers.
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55 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 9% | |
Very Dissatisfied | 19% |
56 / 100
FemaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 9% | |
Very Dissatisfied | 23% |
Hardee's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hardee's' Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.
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61 / 100
Very Satisfied
35%
Satisfied
26%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
19%
CSAT according to Hispanic or Latino
Hardee's' Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
CSAT according to African American/Black
Hardee's' Customer Satisfaction (CSAT) score was rated 35% according to African American/Black users and customers.
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35 / 100
Very Satisfied
21%
Satisfied
14%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
15%
Very Dissatisfied
29%
CSAT according to Asian or Pacific Islander
Hardee's' Customer Satisfaction (CSAT) score was rated 78% according to Asian or Pacific Islander users and customers.
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78 / 100
Very Satisfied
45%
Satisfied
33%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Native American
Hardee's' Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
CSAT according to Other
Hardee's' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
33%
Satisfied
27%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
20%
Hardee's Customer Satisfaction Score by Age
Hardee's's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 70% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 34% | |||||||||||||||
| 41-45 | 43% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 43% | |||||||||||||||
| 56-60 | 38% | |||||||||||||||
| 61-65 | 71% | |||||||||||||||
| 66+ | 48% |
Hardee's Customer Satisfaction Score by Usage
Hardee's's Customer Satisfaction score was rated the highest by customers who have used Hardee's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Hardee's Customer Satisfaction Score by Industry
Hardee's's Customer Satisfaction score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Government and Public Policy industry customers.
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}Hardee's Customer Satisfaction vs. Competitors
Compared to its competitors, Hardee's's Customer Satisfaction score is rated right above Burger King, and is preceded by Fatburger.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Carl's Jr | 84% |
| Fatburger | 73% |
| Hardee's | 58% |
| Burger King | 52% |
| Arby's Restaurant | 47% |
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Hardee's Customer Service
3.1/5
Hardee's has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Hardee's's Customer Service
Address
Saint Louis, MO
Website
https://www.hardees.com/
Quick Insights into Hardee's Customer Service
Hardee's's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Consumer Services industry.
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Ranked Hardee's Customer Service the Highest
Ranked Hardee's Customer Service the Lowest
Hardee's Customer Service Score by Gender
Male customers rated Hardee's's Customer Service score 0.4 stars higher than Female customers.
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Male
3.3/5
Female
2.9/5
Hardee's Customer Service Score by Ethnicity
Hardee's's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Native American 1.7 | Native American | 1.7 |
Other 2.9 | Other | 2.9 |
Hardee's Customer Service Score by Age
Hardee's's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.6 | 31-35 | 4.6 |
36-40 2 | 36-40 | 2 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3 | 51-55 | 3 |
56-60 2.3 | 56-60 | 2.3 |
61-65 4.5 | 61-65 | 4.5 |
66+ 2.6 | 66+ | 2.6 |
Hardee's Customer Service Score by Usage
Hardee's's Customer Service score was rated the highest by customers who have used Hardee's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hardee's Customer Service Score by Industry
Hardee's's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Consumer Services industry customers.
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Hardee's Customer Service vs. Competitors
Compared to its competitors, Hardee's's Customer Service score is rated right above Burger King, and is preceded by Fatburger.
| COMPANY | Customer Service Score | |
|---|---|---|
| Carl's Jr | 4/5 |
| Fatburger | 3.5/5 |
| Hardee's | 3.1/5 |
| Burger King | 2.9/5 |
| Arby's Restaurant | 2.8/5 |
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Hardee's as an Employer
3.0/5
Hardee's has a 3.0/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Hardee's scored a -7 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Hardee's would recommend the brand to a friend. ENPS measures how likely Hardee's employees would recommend working at Hardee's to a friend.
Net Promoter Score
-7
NPS Score
| 38% | Promoters |
|---|---|
| 17% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 37% | Promoters |
|---|---|
| 16% | Passive |
| 47% | Detractors |
