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NPS
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Fatburger
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About Fatburger's Brand
Fatburger operates restaurant for gourmet hamburger. Among its major competitors, Fatburger is ranked in 4th place for NPS while In-N-Out Burger is 1st, and Carl's Jr is 2nd.Their current valuation is $94.67M
Brand at a Glance
62%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Fatburger Ranking
- #4 / 4 of its competitors
Fatburger NPS
Fatburger's Net Promoter Score (NPS) is a 4 with 41% Promoters, 22% Passives, and 37% Detractors. Net Promoter Score tracks whether Fatburger's customers would recommend using the product based on a scale of -100 to 100.
Fatburger Overall NPS
| 41% | Promoters |
|---|---|
| 22% | Passives |
| 37% | Detractors |
Fatburger NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 14 | Apr 2023 | 14 |
May 2023 18 | May 2023 | 18 |
Jun 2023 18 | Jun 2023 | 18 |
Jul 2023 16 | Jul 2023 | 16 |
Oct 2023 11 | Oct 2023 | 11 |
Jan 2024 8 | Jan 2024 | 8 |
Mar 2024 6 | Mar 2024 | 6 |
May 2024 7 | May 2024 | 7 |
Sep 2024 12 | Sep 2024 | 12 |
Oct 2024 9 | Oct 2024 | 9 |
Jun 2025 7 | Jun 2025 | 7 |
Jul 2025 4 | Jul 2025 | 4 |
How Other Brands Compare
Fatburger is ranked #4 for NPS among its competitors. In-N-Out Burger and Carl's Jr come in first and second, with Shake Shack coming in at third. Among those competitors, it is the lowest valued company behind Shake Shack.
Fatburger |  In-N-Out Burger |  Shake Shack |  Carl's Jr | |
| Global Ranking | #- | #15 | #285 | #885 |
| NPS | 4 | 63 | 32 | 37 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $94.67M | - | $4.43B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fatburger NPS by Gender
Female customers rated Fatburger's NPS 37 points higher than Male customers.
Male
0
Fatburger's NPS was rated by Male customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Female
37
Fatburger's NPS was rated 37 by Female customers on Comparably.
62%
Promoters
13%
Passives
25%
Detractors
Fatburger NPS by Ethnicity
Fatburger's NPS was rated -17 points by Caucasian customers on Comparably.
-100
-50
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
Fatburger NPS by Age
Fatburger's NPS was rated -50 points by customers ages 18-25 on Comparably.
Fatburger NPS by Usage
Fatburger's NPS was rated the highest by customers who have used Fatburger's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Fatburger NPS vs. Competitors
Compared to its competitors, Fatburger's NPS is rated right above Hardee's, and is preceded by Shake Shack.
| COMPANY | NPS Score | |
|---|---|---|
| In-N-Out Burger | 63 |
| Carl's Jr | 37 |
| Shake Shack | 32 |
| Fatburger | 4 |
 | Hardee's | -7 |
Fatburger Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Fatburger users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fatburger Customer Loyalty Score by Gender
Male customers rated Fatburger's Customer Loyalty score 16% higher than Female customers.
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Male
82%
Yes
Female
66%
Yes
Fatburger Customer Loyalty Score by Ethnicity
Fatburger's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.
% who answered "Yes"
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85
out of 100
Caucasian
Fatburger Customer Loyalty Score by Age
Fatburger's Customer Loyalty score was rated 33% by customers ages 18-25 on Comparably.
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0
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40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
Fatburger Customer Loyalty Score by Usage
Fatburger's Customer Loyalty score was rated the highest by customers who have used Fatburger's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Fatburger Customer Loyalty vs. Competitors
Compared to its competitors, Fatburger's Customer Loyalty score is rated right below Hardee's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| In-N-Out Burger | 88% |
| Carl's Jr | 82% |
| Shake Shack | 73% |
| Hardee's | 72% |
| Fatburger | 62% |
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Fatburger Product Quality
3.7/5
Fatburger has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Fatburger Product Information
Fatburger’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- www.fatburger.com
- Company Size
- 501-1,000 Employees
Industry
Retail
Quick Insights into Fatburger Product Quality
Fatburger's Product Quality score was rated highest by customers who have used Fatburger's products/services for 5 to 10 Years, and rated lowest by customers who have used Fatburger's products/services for Less than 1 Year.
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Ranked Fatburger Product Quality the Highest
Ranked Fatburger Product Quality the Lowest
Fatburger Product Quality Score by Gender
Female customers rated Fatburger's Product Quality score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Fatburger Product Quality Score by Ethnicity
Fatburger's Product Quality score was rated 4.4 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Fatburger Product Quality Score by Age
Fatburger's Product Quality score was rated 3.2 stars by customers ages 18-25 on Comparably.
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| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
Fatburger Product Quality Score by Usage
Fatburger's Product Quality score was rated the highest by customers who have used Fatburger's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Fatburger Product Quality vs. Competitors
Compared to its competitors, Fatburger's Product Quality score is rated right above Hardee's, and is preceded by Shake Shack.
| COMPANY | Product Quality Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Carl's Jr | 4.1/5 |
| Shake Shack | 4/5 |
| Fatburger | 3.7/5 |
| Hardee's | 3.2/5 |
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Fatburger Pricing
Fatburger ROI & Value For Money
3.6/5
Fatburger has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Fatburger ROI
Fatburger's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Fatburger ROI the Highest
Ranked Fatburger ROI the Lowest
Fatburger ROI Score by Gender
Female customers rated Fatburger's ROI score 1.6 stars higher than Male customers.
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Male
2.7/5
Female
4.3/5
Fatburger ROI Score by Ethnicity
Fatburger's ROI score was rated 3.7 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Fatburger ROI Score by Age
Fatburger's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Fatburger ROI Score by Usage
Fatburger's ROI score was rated the highest by customers who have used Fatburger's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Fatburger Pricing vs. Competitors
Compared to its competitors, Fatburger's ROI score is rated right above Hardee's, and is preceded by Shake Shack.
| COMPANY | Pricing Score | |
|---|---|---|
| In-N-Out Burger | 4.4/5 |
| Carl's Jr | 3.8/5 |
| Shake Shack | 3.8/5 |
| Fatburger | 3.6/5 |
| Hardee's | 2.9/5 |
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Fatburger Customer Satisfaction (CSAT)
Fatburger Customer Satisfaction (CSAT) Score
73 / 100
Fatburger has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
38%
Satisfied
35%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
8%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fatburger Customer Satisfaction
Fatburger's Customer Satisfaction score was rated highest by customers who have used Fatburger's products/services for Less than 1 Year, and rated lowest by Male customers.
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Ranked Fatburger Customer Satisfaction the Highest
Ranked Fatburger Customer Satisfaction the Lowest
Fatburger Customer Satisfaction Score by Gender
Female customers rated Fatburger's Customer Satisfaction score 30 points higher than Male customers.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
80 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Fatburger Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fatburger's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
Fatburger Customer Satisfaction Score by Age
Fatburger's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% |
Fatburger Customer Satisfaction Score by Usage
Fatburger's Customer Satisfaction score was rated 83 points by customers who have used Fatburger's products/services for Less than 1 Year.
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Fatburger Customer Satisfaction vs. Competitors
Compared to its competitors, Fatburger's Customer Satisfaction score is rated right above Hardee's, and is preceded by Shake Shack.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| In-N-Out Burger | 87% |
| Carl's Jr | 84% |
| Shake Shack | 73% |
| Fatburger | 73% |
| Hardee's | 58% |
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Fatburger Customer Service
3.5/5
Fatburger has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Fatburger's Customer Service
Address
Beverly Hills, CA United States of America
Website
www.fatburger.com
Quick Insights into Fatburger Customer Service
Fatburger's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Fatburger Customer Service the Highest
Ranked Fatburger Customer Service the Lowest
Fatburger Customer Service Score by Gender
Female customers rated Fatburger's Customer Service score 1.5 stars higher than Male customers.
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Male
2.8/5
Female
4.3/5
Fatburger Customer Service Score by Ethnicity
Fatburger's Customer Service score was rated 3.8 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Fatburger Customer Service Score by Age
Fatburger's Customer Service score was rated 3.7 stars by customers ages 18-25 on Comparably.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
Fatburger Customer Service Score by Usage
Fatburger's Customer Service score was rated the highest by customers who have used Fatburger's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Fatburger Customer Service vs. Competitors
Compared to its competitors, Fatburger's Customer Service score is rated right above Hardee's, and is preceded by Shake Shack.
| COMPANY | Customer Service Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Carl's Jr | 4/5 |
| Shake Shack | 4/5 |
| Fatburger | 3.5/5 |
| Hardee's | 3.1/5 |
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Fatburger as an Employer
2.4/5
Fatburger has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Fatburger scored a 4 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Fatburger would recommend the brand to a friend. ENPS measures how likely Fatburger employees would recommend working at Fatburger to a friend.
Net Promoter Score
4
NPS Score
| 41% | Promoters |
|---|---|
| 22% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 21% | Promoters |
|---|---|
| 36% | Passive |
| 43% | Detractors |
