
Carl's Jr. is a fast-food restaurant chain. Carl's Jr’s brand is ranked #885 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Carl's Jr. When compared to other organizations within the Food and Beverages industry, Carl's Jr is ranked #70. Among its major competitors, Carl's Jr is ranked in 1st place for NPS while Jack in the Box is 2nd, and Hardee's is 3rd.
Carl's Jr's Net Promoter Score (NPS) is a 37 with 60% Promoters, 17% Passives, and 23% Detractors. Net Promoter Score tracks whether Carl's Jr's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 17% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 40 | May 2024 | 40 |
Jun 2024 42 | Jun 2024 | 42 |
Aug 2024 42 | Aug 2024 | 42 |
Sep 2024 42 | Sep 2024 | 42 |
Oct 2024 41 | Oct 2024 | 41 |
Dec 2024 41 | Dec 2024 | 41 |
Jan 2025 41 | Jan 2025 | 41 |
Mar 2025 41 | Mar 2025 | 41 |
Jul 2025 40 | Jul 2025 | 40 |
Aug 2025 40 | Aug 2025 | 40 |
Oct 2025 38 | Oct 2025 | 38 |
Nov 2025 38 | Nov 2025 | 38 |
Carl's Jr is ranked first for NPS among its competitors. Jack in the Box and Burger King come in second and third, with Taco Bell coming in at #4.
![]() Carl's Jr | ![]() Taco Bell | ![]() Jack in the Box | ![]() Burger King | |
| Global Ranking | #885 | #143 | #278 | #- |
| NPS | 37 | -13 | -7 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $32.95B | $2.26B | $23.87B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Carl's Jr's NPS 34 points higher than Female customers.
Carl's Jr's NPS was rated 59 by Male customers on Comparably.
Carl's Jr's NPS was rated 25 by Female customers on Comparably.
Carl's Jr's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 21 | Caucasian | 21 |
Hispanic or Latino 61 | Hispanic or Latino | 61 |
Other 49 | Other | 49 |
Carl's Jr's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Carl's Jr's NPS was rated the highest by customers who have used Carl's Jr's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 43 | 1 to 2 Years | 43 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
5 to 10 Years 37 | 5 to 10 Years | 37 |
Over 10 Years 30 | Over 10 Years | 30 |
Compared to its competitors, Carl's Jr's NPS is rated right above Jack in the Box.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Carl's Jr | 37 |
![]() | Jack in the Box | -7 |
![]() | Hardee's | -7 |
![]() | Burger King | -13 |
![]() | Taco Bell | -13 |
![]() | Wendy's | -13 |
In the Food and Beverages industry, Carl's Jr's NPS is rated right above Hershey Company, and is preceded by The Coca-Cola Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Carl's Jr | 37 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 6 Carl's Jr customer reviews 6 were positive and 0 were constructive. Carl's Jr customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Carl's Jr users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Carl's Jr's Customer Loyalty score 19% higher than Female customers.
Carl's Jr's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Carl's Jr's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
31-35 100% | 31-35 | 100% |
51-55 100% | 51-55 | 100% |
61-65 70% | 61-65 | 70% |
66+ 82% | 66+ | 82% |
Carl's Jr's Customer Loyalty score was rated the highest by customers who have used Carl's Jr's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Carl's Jr's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Carl's Jr's Customer Loyalty score is rated right above Jack in the Box.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Carl's Jr | 82% |
![]() | Jack in the Box | 77% |
![]() | Wendy's | 76% |
![]() | Taco Bell | 75% |
![]() | Hardee's | 72% |
![]() | Burger King | 72% |
In the Food and Beverages industry, Carl's Jr's Customer Loyalty score is rated right above PepsiCo, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | Carl's Jr | 82% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Carl's Jr has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Carl's Jr’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Carl's Jr's product the highest. Reviewers from the Government and Public Policy industry rated Carl's Jr the lowest at 3.5.
Carl's Jr's Product Quality score was rated highest by customers who have used Carl's Jr's products/services for Less than 1 Year, and rated lowest by customers from the Government and Public Policy industry.
Male customers rated Carl's Jr's Product Quality score 0.3 stars higher than Female customers.
Carl's Jr's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
Other 4.4 | Other | 4.4 |
Carl's Jr's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 4.5 | 31-35 | 4.5 |
51-55 4.5 | 51-55 | 4.5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.6 | 66+ | 3.6 |
Carl's Jr's Product Quality score was rated the highest by customers who have used Carl's Jr's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Carl's Jr's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Carl's Jr's Product Quality score is rated right above Hardee's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Carl's Jr | 4.1/5 |
![]() | Hardee's | 3.2/5 |
![]() | Jack in the Box | 3.1/5 |
![]() | Burger King | 3.1/5 |
![]() | Wendy's | 3/5 |
![]() | Taco Bell | 2.9/5 |
In the Food and Beverages industry, Carl's Jr's Product Quality score is rated right above Mars, and is preceded by Hershey Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Carl's Jr | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
Carl's Jr has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Carl's Jr.
Carl's Jr's ROI score was rated highest by customers who have used Carl's Jr's products/services for Less than 1 Year, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Carl's Jr's ROI score 0.8 stars higher than Female customers.
Carl's Jr's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Other 3.9 | Other | 3.9 |
Carl's Jr's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.9 | 31-35 | 3.9 |
51-55 4.2 | 51-55 | 4.2 |
61-65 3.6 | 61-65 | 3.6 |
66+ 3.2 | 66+ | 3.2 |
Carl's Jr's ROI score was rated the highest by customers who have used Carl's Jr's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Carl's Jr's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Carl's Jr's ROI score is rated right above Jack in the Box.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Carl's Jr | 3.8/5 |
![]() | Jack in the Box | 3.1/5 |
![]() | Burger King | 2.9/5 |
![]() | Hardee's | 2.9/5 |
![]() | Taco Bell | 2.8/5 |
![]() | Wendy's | 2.8/5 |
In the Food and Beverages industry, Carl's Jr's ROI score is rated right above Red Bull, and is preceded by Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Carl's Jr | 3.8/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Carl's Jr has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Carl's Jr's Customer Satisfaction score was rated highest by customers who have used Carl's Jr's products/services for 2 to 5 Years, and rated lowest by customers from the Government and Public Policy industry.
Male customers rated Carl's Jr's Customer Satisfaction score 19 points higher than Female customers.
Very Satisfied | 72% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 5% | |
Very Dissatisfied | 13% |
Carl's Jr's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.
Carl's Jr's Customer Satisfaction (CSAT) score was rated 92% according to Hispanic or Latino users and customers.
Carl's Jr's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
Carl's Jr's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 60% |
Carl's Jr's Customer Satisfaction score was rated the highest by customers who have used Carl's Jr's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Carl's Jr's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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}Compared to its competitors, Carl's Jr's Customer Satisfaction score is rated right above Hardee's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Carl's Jr | 84% |
![]() | Hardee's | 58% |
![]() | Jack in the Box | 55% |
![]() | Wendy's | 55% |
![]() | Burger King | 52% |
![]() | Taco Bell | 49% |
In the Food and Beverages industry, Carl's Jr's Customer Satisfaction score is rated right above Starbucks, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Carl's Jr | 84% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
Carl's Jr has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Santa Ana, CA
http://carlsjr.com/
Carl's Jr's Customer Service score was rated highest by customers who have used Carl's Jr's products/services for Less than 1 Year, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Carl's Jr's Customer Service score 0.6 stars higher than Female customers.
Carl's Jr's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Other 3.1 | Other | 3.1 |
Carl's Jr's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 4.5 | 31-35 | 4.5 |
51-55 4.4 | 51-55 | 4.4 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.1 | 66+ | 3.1 |
Carl's Jr's Customer Service score was rated the highest by customers who have used Carl's Jr's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Carl's Jr's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Carl's Jr's Customer Service score is rated right above Hardee's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Carl's Jr | 4/5 |
![]() | Hardee's | 3.1/5 |
![]() | Jack in the Box | 3.1/5 |
![]() | Wendy's | 2.9/5 |
![]() | Burger King | 2.9/5 |
![]() | Taco Bell | 2.7/5 |
In the Food and Beverages industry, Carl's Jr's Customer Service score is rated right above The Coca-Cola Company, and is preceded by Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | Carl's Jr | 4/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Carl's Jr has a 2.8/5 stars for its overall company culture rated by their employees

Carl's Jr scored a 37 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Carl's Jr would recommend the brand to a friend. ENPS measures how likely Carl's Jr employees would recommend working at Carl's Jr to a friend.
| 60% | Promoters |
|---|---|
| 17% | Passive |
| 23% | Detractors |
| 23% | Promoters |
|---|---|
| 22% | Passive |
| 55% | Detractors |
Carl's Jr is ranked #885 in the Global Top 100 Brands. It ranks just behind Sweetwater and just ahead of Veeva Systems.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
883 | ![]() | QuikTrip | ![]() | Chet Cadieux | Retail |
884 | ![]() | Sweetwater | ![]() | Mike Clem | Media and Entertainment |
885 | ![]() | Carl's Jr | ![]() | Andrew Puzder | Food and Beverages |
886 | ![]() | Veeva Systems | ![]() | Peter Gassner | Tech |
887 | ![]() | Skillshare | ![]() | Matthew Cooper | Tech |
888 | ![]() | Zoetis | ![]() | Kristin Peck | Health and Wellness |
889 | ![]() | Fender Musical Instruments | ![]() | Andy Mooney | Media and Entertainment |
Carl's Jr is ranked #70 in the Food and Beverages Industry. It ranks just behind SABMiller and just ahead of Sheetz.
| RANK | COMPANY | Location | |
|---|---|---|---|
68 | ![]() | Imperfect Foods | San Francisco, CA |
69 | ![]() | SABMiller | |
70 | ![]() | Carl's Jr | Santa Ana, CA |
71 | ![]() | Sheetz | |
72 | ![]() | Culver's Restaurants | |
73 | ![]() | E. & J. Gallo Winery | Modesto, CA |
74 | ![]() | Drizly | Boston, MA |