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Fender Musical Instruments is

Ranked

#108

Media and Entertainment Brands

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Fender Musical Instruments

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Fender Musical Instruments

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Fender Musical Instruments is ranked #108 in Media and Entertainment Brands

About Fender Musical Instruments' Brand

Fender Musical Instruments’s brand is ranked #889 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Fender Musical Instruments. When compared to other organizations within the Media and Entertainment industry, Fender Musical Instruments is ranked #108. Among its major competitors, Fender Musical Instruments is ranked in 3rd place for NPS while Roland Corporation is 1st, and Yamaha is 2nd.

Brand at a Glance

77%

Customer Loyalty

4/5

Product Quality

3.6/5

Pricing

3.8/5

Customer Service

Fender Musical Instruments Ranking

^#889 in Global Best Brands
^#108 in Media and Entertainment
^#3 / 4 of its competitors

Fender Musical Instruments NPS

Fender Musical Instruments's Net Promoter Score (NPS) is a 39 with 55% Promoters, 29% Passives, and 16% Detractors. Net Promoter Score tracks whether Fender Musical Instruments's customers would recommend using the product based on a scale of -100 to 100.

Fender Musical Instruments Overall NPS

NPS

55%	Promoters
29%	Passives
16%	Detractors

Fender Musical Instruments NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 34	Sep 2024	34
Oct 2024 34	Oct 2024	34
Nov 2024 36	Nov 2024	36
Dec 2024 35	Dec 2024	35
Feb 2025 36	Feb 2025	36
Mar 2025 37	Mar 2025	37
Apr 2025 36	Apr 2025	36
May 2025 38	May 2025	38
Jul 2025 38	Jul 2025	38
Sep 2025 38	Sep 2025	38
Nov 2025 38	Nov 2025	38
Dec 2025 40	Dec 2025	40

How Other Brands Compare

Fender Musical Instruments is ranked third for NPS among its competitors. Roland Corporation and Yamaha come in first and second, with Line 6 coming in at #4.

	Fender Musical Instruments	Roland Corporation	Yamaha	Line 6
Global Ranking	#889	#-	#-	#-
NPS	39	56	40	0

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Fender Musical Instruments NPS by Gender

Fender Musical Instruments's NPS was rated 31 by Male customers on Comparably.

Male

Fender Musical Instruments's NPS was rated 31 by Male customers on Comparably.

54%

Promoters

23%

Passives

23%

Detractors

Female

N/A

Fender Musical Instruments's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

Fender Musical Instruments NPS by Ethnicity

Fender Musical Instruments's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 9	Caucasian	9
Hispanic or Latino 60	Hispanic or Latino	60

Fender Musical Instruments NPS by Age

Fender Musical Instruments's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

50%

43%

36-40

40%

20%

41-45

100%

61-65

40%

60%

Fender Musical Instruments NPS by Usage

Fender Musical Instruments's NPS was rated the highest by customers who have used Fender Musical Instruments's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -20	Less than 1 Year	-20
2 to 5 Years 14	2 to 5 Years	14
5 to 10 Years 75	5 to 10 Years	75
Over 10 Years 25	Over 10 Years	25

Fender Musical Instruments NPS vs. Competitors

Compared to its competitors, Fender Musical Instruments's NPS is rated right above Line 6, and is preceded by Yamaha.

COMPANY		NPS Score
	Roland Corporation	56
	Yamaha	40
	Fender Musical Instruments	39
	Line 6	0

Fender Musical Instruments NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Fender Musical Instruments's NPS is rated right above The Walt Disney Company, and is preceded by Netflix.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	Fender Musical Instruments	39
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21

Fender Musical Instruments Customer Reviews

Out of the 14 Fender Musical Instruments customer reviews 11 were positive and 3 were constructive. Fender Musical Instruments customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Fender Musical Instruments Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Fender Musical Instruments users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77%

23%

Fender Musical Instruments Customer Loyalty Score by Gender

Fender Musical Instruments's Customer Loyalty score was rated 80 by Male customers on Comparably.

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Male

80%

Yes

Female

N/A

Yes

Fender Musical Instruments Customer Loyalty Score by Ethnicity

Fender Musical Instruments's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

Fender Musical Instruments Customer Loyalty Score by Age

Fender Musical Instruments's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Fender Musical Instruments.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 74%	18-25	74%
36-40 82%	36-40	82%
41-45 82%	41-45	82%
61-65 100%	61-65	100%

Fender Musical Instruments Customer Loyalty Score by Usage

Fender Musical Instruments's Customer Loyalty score was rated the highest by customers who have used Fender Musical Instruments's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	46%
2 to 5 Years	61%
5 to 10 Years	89%
Over 10 Years	87%

Fender Musical Instruments Customer Loyalty Score by Industry

Fender Musical Instruments's Customer Loyalty score was rated 79% by Arts and Entertainment industry customers.

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Arts and Entertainment	79%

Fender Musical Instruments Customer Loyalty vs. Competitors

Compared to its competitors, Fender Musical Instruments's Customer Loyalty score is rated right above Roland Corporation, and is preceded by Yamaha.

COMPANY		Customer Loyalty Score
	Yamaha	81%
	Fender Musical Instruments	77%
	Roland Corporation	76%
	Line 6	73%

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Fender Musical Instruments's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	Fender Musical Instruments	77%

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Fender Musical Instruments Product Quality

4/5

Fender Musical Instruments has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Fender Musical Instruments Product Information

Fender Musical Instruments’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Fender Musical Instruments's product the highest.

Website: https://shop.fender.com/

Quick Insights into Fender Musical Instruments Product Quality

Fender Musical Instruments's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers who have used Fender Musical Instruments's products/services for Less than 1 Year.

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Ranked Fender Musical Instruments Product Quality the Highest

41-45	5
Hispanic or Latino	4.8
Arts and Entertainment	4.7

Ranked Fender Musical Instruments Product Quality the Lowest

Caucasian	3.6
61-65	3.5
Less than 1 Year	3

Fender Musical Instruments Product Quality Score by Gender

Fender Musical Instruments's Product Quality score was rated 3.9 by Male customers on Comparably.

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Male

3.9/5

Female

N/A

Fender Musical Instruments Product Quality Score by Ethnicity

Fender Musical Instruments's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 4.8	Hispanic or Latino	4.8

Fender Musical Instruments Product Quality Score by Age

Fender Musical Instruments's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.6	18-25	4.6
36-40 3.7	36-40	3.7
41-45 5	41-45	5
61-65 3.5	61-65	3.5

Fender Musical Instruments Product Quality Score by Usage

Fender Musical Instruments's Product Quality score was rated the highest by customers who have used Fender Musical Instruments's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3
2 to 5 Years	4.3
5 to 10 Years	4.2
Over 10 Years	3.8

Fender Musical Instruments Product Quality Score by Industry

Fender Musical Instruments's Product Quality score was rated 4.7 stars by Arts and Entertainment industry customers.

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Arts and Entertainment	4.7

Fender Musical Instruments Product Quality vs. Competitors

Compared to its competitors, Fender Musical Instruments's Product Quality score is rated right above Line 6, and is preceded by Yamaha.

COMPANY		Product Quality Score
	Roland Corporation	4.3/5
	Yamaha	4.2/5
	Fender Musical Instruments	4/5
	Line 6	3.2/5

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Fender Musical Instruments's Product Quality score is rated right above ROBLOX, and is preceded by Rockstar Games.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	Fender Musical Instruments	4/5
	ROBLOX	4/5
	Instagram	3.7/5

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Fender Musical Instruments Pricing

Fender Musical Instruments ROI & Value For Money

3.6/5

Fender Musical Instruments has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Fender Musical Instruments Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.

Quick Insights into Fender Musical Instruments ROI

Fender Musical Instruments's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Fender Musical Instruments's products/services for Less than 1 Year.

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Ranked Fender Musical Instruments ROI the Highest

Hispanic or Latino	4.5
41-45	4.1
5 to 10 Years	4.1

Ranked Fender Musical Instruments ROI the Lowest

61-65	3.1
Caucasian	3.1
Less than 1 Year	2.4

Fender Musical Instruments ROI Score by Gender

Fender Musical Instruments's ROI score was rated 3.5 by Male customers on Comparably.

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Male

3.5/5

Female

N/A

Fender Musical Instruments ROI Score by Ethnicity

Fender Musical Instruments's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 4.5	Hispanic or Latino	4.5

Fender Musical Instruments ROI Score by Age

Fender Musical Instruments's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.9	18-25	3.9
36-40 3.7	36-40	3.7
41-45 4.1	41-45	4.1
61-65 3.1	61-65	3.1

Fender Musical Instruments ROI Score by Usage

Fender Musical Instruments's ROI score was rated the highest by customers who have used Fender Musical Instruments's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.4
2 to 5 Years	4
5 to 10 Years	4.1
Over 10 Years	3.4

Fender Musical Instruments ROI Score by Industry

Fender Musical Instruments's ROI score was rated 4.1 stars by Arts and Entertainment industry customers.

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Arts and Entertainment	4.1

Fender Musical Instruments Pricing vs. Competitors

Compared to its competitors, Fender Musical Instruments's ROI score is rated right above Line 6, and is preceded by Roland Corporation.

COMPANY		Pricing Score
	Yamaha	3.9/5
	Roland Corporation	3.8/5
	Fender Musical Instruments	3.6/5
	Line 6	3.2/5

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Fender Musical Instruments's ROI score is rated right above Instagram, and is preceded by The Walt Disney Company.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Fender Musical Instruments	3.6/5
	Instagram	3.5/5

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Fender Musical Instruments Customer Satisfaction (CSAT)

Fender Musical Instruments Customer Satisfaction (CSAT) Score

71 / 100

Fender Musical Instruments has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied	43%
Satisfied	28%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	7%
Very Dissatisfied	16%

Very Satisfied

43%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Fender Musical Instruments Customer Satisfaction

Fender Musical Instruments's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.

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Ranked Fender Musical Instruments Customer Satisfaction the Highest

18-25	100%
2 to 5 Years	100%
Arts and Entertainment	100%

Ranked Fender Musical Instruments Customer Satisfaction the Lowest

Caucasian	73%
Over 10 Years	64%
61-65	60%

Fender Musical Instruments Customer Satisfaction Score by Gender

Fender Musical Instruments's Customer Satisfaction score was rated 77 by Male customers on Comparably.

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77 / 100

Male

	Very Satisfied	48%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	6%
	Very Dissatisfied	17%

Fender Musical Instruments Customer Satisfaction Score by Ethnicity

Caucasian
73%
Hispanic or Latino
100%

CSAT according to Caucasian

Fender Musical Instruments' Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.

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73 / 100

Very Satisfied	41%
Satisfied	32%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	9%
Very Dissatisfied	18%

Very Satisfied

41%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

18%

CSAT according to Hispanic or Latino

Fender Musical Instruments' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	100%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

100%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Fender Musical Instruments Customer Satisfaction Score by Age

Fender Musical Instruments's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

100%

61-65

60%

Fender Musical Instruments Customer Satisfaction Score by Usage

Fender Musical Instruments's Customer Satisfaction score was rated the highest by customers who have used Fender Musical Instruments's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	100
5 to 10 Years	100
Over 10 Years	64

Fender Musical Instruments Customer Satisfaction Score by Industry

Fender Musical Instruments's Customer Satisfaction score was rated 100 points by Arts and Entertainment industry customers.

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Arts and Entertainment	100

Fender Musical Instruments Customer Satisfaction vs. Competitors

Compared to its competitors, Fender Musical Instruments's Customer Satisfaction score is rated right below Yamaha.

COMPANY		Customer Satisfaction (CSAT) Score
	Roland Corporation	100%
	Line 6	100%
	Yamaha	86%
	Fender Musical Instruments	72%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Fender Musical Instruments's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Fender Musical Instruments	72%
	Instagram	61%

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Fender Musical Instruments Customer Service

3.8/5

Fender Musical Instruments has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Fender Musical Instruments's Customer Service

Website

https://shop.fender.com/

Quick Insights into Fender Musical Instruments Customer Service

Fender Musical Instruments's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers who have used Fender Musical Instruments's products/services for Less than 1 Year.

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Ranked Fender Musical Instruments Customer Service the Highest

41-45	5
Hispanic or Latino	4.6
Arts and Entertainment	4.5

Ranked Fender Musical Instruments Customer Service the Lowest

Caucasian	3.3
61-65	3.2
Less than 1 Year	2.9

Fender Musical Instruments Customer Service Score by Gender

Fender Musical Instruments's Customer Service score was rated 3.7 by Male customers on Comparably.

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Male

3.7/5

Female

N/A

Fender Musical Instruments Customer Service Score by Ethnicity

Fender Musical Instruments's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 4.6	Hispanic or Latino	4.6

Fender Musical Instruments Customer Service Score by Age

Fender Musical Instruments's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
36-40 3.7	36-40	3.7
41-45 5	41-45	5
61-65 3.2	61-65	3.2

Fender Musical Instruments Customer Service Score by Usage

Fender Musical Instruments's Customer Service score was rated the highest by customers who have used Fender Musical Instruments's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
2 to 5 Years	4
5 to 10 Years	3.9
Over 10 Years	3.7

Fender Musical Instruments Customer Service Score by Industry

Fender Musical Instruments's Customer Service score was rated 4.5 stars by Arts and Entertainment industry customers.

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Arts and Entertainment	4.5

Fender Musical Instruments Customer Service vs. Competitors

Compared to its competitors, Fender Musical Instruments's Customer Service score is rated right above Line 6, and is preceded by Roland Corporation.

COMPANY		Customer Service Score
	Yamaha	4/5
	Roland Corporation	3.9/5
	Fender Musical Instruments	3.8/5
	Line 6	2.9/5

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Fender Musical Instruments's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Fender Musical Instruments	3.8/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Fender Musical Instruments as an Employer

2.7/5

Fender Musical Instruments has a 2.7/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of Fender Musical Instruments

Andy Mooney

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Fender Musical Instruments scored a 39 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Fender Musical Instruments would recommend the brand to a friend. ENPS measures how likely Fender Musical Instruments employees would recommend working at Fender Musical Instruments to a friend.

Net Promoter Score

NPS Score

55%	Promoters
29%	Passive
16%	Detractors

Employee Net Promoter Score

-19

eNPS Score

31%	Promoters
19%	Passive
50%	Detractors

Global Ranking Snapshot

Fender Musical Instruments is ranked #889 in the Global Top 100 Brands. It ranks just behind Zoetis and just ahead of LIDL.

RANK			INDUSTRY
887	Skillshare	Matthew Cooper	Tech
888	Zoetis	Kristin Peck	Health and Wellness
889	Fender Musical Instruments	Andy Mooney	Media and Entertainment
890	LIDL	Jesper Højer	Retail
891	Sheetz	Joseph Sheetz	Food and Beverages
892	NYX	Toni Ko	Fashion and Beauty
893	Primerica	Glenn Williams	Banking and Financial Services

Media and Entertainment Ranking Snapshot

Fender Musical Instruments is ranked #108 in the Media and Entertainment Industry. It ranks just behind Sweetwater and just ahead of Bethesda Softworks.

RANK		Location
106	Automattic	San Francisco, CA
107	Sweetwater	Fort Wayne, IN
108	Fender Musical Instruments
109	Bethesda Softworks	Rockville, MD
110	Dataminr	New York City, NY
111	SeaWorld Parks & Entertainment	Orlando, FL
112	Fila	York, NY