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LIDL is

Ranked

#118

Retail Brands

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LIDL

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LIDL

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LIDL is ranked #118 in Retail Brands

About LIDL's Brand

Lidl is a grocery store that services customers in Germany. LIDL’s brand is ranked #890 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of LIDL. When compared to other organizations within the Retail industry, LIDL is ranked #118. Among its major competitors, LIDL is ranked in 2nd place for NPS while Tesco Corporation is 1st, and Walmart is 3rd.

Brand at a Glance

80%

Customer Loyalty

4/5

Product Quality

4/5

Pricing

3.9/5

Customer Service

LIDL Ranking

^#118 in Retail
^#2 / 4 of its competitors

LIDL NPS

LIDL's Net Promoter Score (NPS) is a 40 with 61% Promoters, 18% Passives, and 21% Detractors. Net Promoter Score tracks whether LIDL's customers would recommend using the product based on a scale of -100 to 100.

LIDL Overall NPS

NPS

61%	Promoters
18%	Passives
21%	Detractors

LIDL NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 39	Nov 2024	39
Dec 2024 39	Dec 2024	39
Jan 2025 39	Jan 2025	39
Feb 2025 39	Feb 2025	39
Mar 2025 39	Mar 2025	39
Apr 2025 39	Apr 2025	39
May 2025 39	May 2025	39
Jun 2025 39	Jun 2025	39
Aug 2025 39	Aug 2025	39
Oct 2025 39	Oct 2025	39
Nov 2025 39	Nov 2025	39
Jan 2026 39	Jan 2026	39

How Other Brands Compare

LIDL is ranked second for NPS among its competitors. Tesco Corporation and Walmart come in first and third, with METRO Cash & Carry Deutschland coming in at #4.

	LIDL	Walmart	Tesco Corporation	METRO Cash & Carry Deutschland
Global Ranking	#890	#104	#-	#-
NPS	40	7	50	-100
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$382.64B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

LIDL NPS by Gender

Female customers rated LIDL's NPS 21 points higher than Male customers.

Male

LIDL's NPS was rated 24 by Male customers on Comparably.

49%

Promoters

26%

Passives

25%

Detractors

Female

LIDL's NPS was rated 45 by Female customers on Comparably.

63%

Promoters

19%

Passives

18%

Detractors

LIDL NPS by Ethnicity

LIDL's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 39	Caucasian	39
Hispanic or Latino 20	Hispanic or Latino	20
African American/Black 60	African American/Black	60
Asian or Pacific Islander 56	Asian or Pacific Islander	56
Other 24	Other	24

LIDL NPS by Age

LIDL's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

55%

27%

18%

26-30

62%

25%

13%

31-35

71%

25%

36-40

56%

33%

11%

41-45

46%

27%

46-50

46%

31%

23%

51-55

80%

20%

56-60

100%

61-65

57%

43%

66+

49%

13%

38%

LIDL NPS by Usage

LIDL's NPS was rated the highest by customers who have used LIDL's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 5	Less than 1 Year	5
1 to 2 Years 49	1 to 2 Years	49
2 to 5 Years 33	2 to 5 Years	33
5 to 10 Years 19	5 to 10 Years	19
Over 10 Years 53	Over 10 Years	53

LIDL NPS vs. Competitors

Compared to its competitors, LIDL's NPS is rated right above Walmart, and is preceded by Tesco Corporation.

COMPANY		NPS Score
	Tesco Corporation	50
	LIDL	40
	Walmart	7
	METRO Cash & Carry Deutschland	-100

LIDL NPS vs Companies in Retail

In the Retail industry, LIDL's NPS is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	LIDL	40
	Bath & Body Works	38
	Target	36
	Chipotle	16

LIDL Customer Reviews

Out of the 34 LIDL customer reviews 30 were positive and 4 were constructive. LIDL customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

LIDL Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of LIDL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

LIDL Customer Loyalty Score by Gender

Female customers rated LIDL's Customer Loyalty score 10% higher than Male customers.

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Male

76%

Yes

Female

86%

Yes

LIDL Customer Loyalty Score by Ethnicity

LIDL's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

LIDL Customer Loyalty Score by Age

LIDL's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of LIDL.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 76%	18-25	76%
26-30 83%	26-30	83%
31-35 85%	31-35	85%
36-40 80%	36-40	80%
41-45 94%	41-45	94%
46-50 86%	46-50	86%
51-55 64%	51-55	64%
56-60 100%	56-60	100%
61-65 100%	61-65	100%
66+ 66%	66+	66%

LIDL Customer Loyalty Score by Usage

LIDL's Customer Loyalty score was rated the highest by customers who have used LIDL's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	55%
1 to 2 Years	88%
2 to 5 Years	81%
5 to 10 Years	86%
Over 10 Years	88%

LIDL Customer Loyalty Score by Industry

LIDL's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	69%
Accounting	89%
Aerospace and Aviation	87%
Architecture and Planning	70%
Arts and Entertainment	70%
Banking and Financial Services	78%
Business and Consumer Services	60%
Construction	100%
Consumer Goods	100%
Consumer Services	70%
Education	78%
Healthcare, Hospitals and Medicine	100%
Hospitality	100%
Insurance	82%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	100%
Retail	100%

LIDL Customer Loyalty vs. Competitors

Compared to its competitors, LIDL's Customer Loyalty score is rated right above Walmart, and is preceded by Tesco Corporation.

COMPANY		Customer Loyalty Score
	Tesco Corporation	100%
	LIDL	80%
	Walmart	76%
	METRO Cash & Carry Deutschland	N/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, LIDL's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	LIDL	80%
	Chipotle	76%

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LIDL Product Quality

4/5

LIDL has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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LIDL Product Information

LIDL’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated LIDL's product the highest. Reviewers from the Marketing, Advertising and Research industry rated LIDL the lowest at 4.4.

Website: http://www.lidl.de/

Company Size: 10,000+ Employees

Industry

Tech

Retail

Quick Insights into LIDL Product Quality

LIDL's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Architecture and Planning industry.

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Ranked LIDL Product Quality the Highest

Hospitality	5
26-30	4.5
Asian or Pacific Islander	4.3

Ranked LIDL Product Quality the Lowest

Hispanic or Latino	3.4
66+	3.3
Architecture and Planning	3.1

LIDL Product Quality Score by Gender

Female customers rated LIDL's Product Quality score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

LIDL Product Quality Score by Ethnicity

LIDL's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 4	Other	4

LIDL Product Quality Score by Age

LIDL's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.5	26-30	4.5
31-35 4	31-35	4
36-40 4.2	36-40	4.2
41-45 3.6	41-45	3.6
46-50 4.2	46-50	4.2
51-55 3.7	51-55	3.7
56-60 4.5	56-60	4.5
61-65 4	61-65	4
66+ 3.3	66+	3.3

LIDL Product Quality Score by Usage

LIDL's Product Quality score was rated the highest by customers who have used LIDL's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	4.1
2 to 5 Years	4.1
5 to 10 Years	4.1
Over 10 Years	4.2

LIDL Product Quality Score by Industry

LIDL's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.5
Accounting	4
Aerospace and Aviation	4.2
Architecture and Planning	3.1
Arts and Entertainment	4.6
Banking and Financial Services	4.5
Business and Consumer Services	3.9
Construction	4.6
Consumer Goods	4.5
Consumer Services	4.6
Education	4.7
Healthcare, Hospitals and Medicine	4.3
Hospitality	5
Insurance	3.5
Manufacturing and Machinery	3.5
Marketing, Advertising and Research	4.4
Retail	3.7

LIDL Product Quality vs. Competitors

Compared to its competitors, LIDL's Product Quality score is rated right above Tesco Corporation.

COMPANY		Product Quality Score
	LIDL	4/5
	Tesco Corporation	4/5
	Walmart	3.5/5
	METRO Cash & Carry Deutschland	N/A

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Product Quality for Other Retail Brands

In the Retail industry, LIDL's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	LIDL	4/5
	Chipotle	3.8/5

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LIDL Pricing

LIDL ROI & Value For Money

4/5

LIDL has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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LIDL Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Insurance industry think that they had the lowest ROI from LIDL.

Quick Insights into LIDL ROI

LIDL's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Insurance industry.

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Ranked LIDL ROI the Highest

51-55	4.7
Hospitality	4.6
Asian or Pacific Islander	4.5

Ranked LIDL ROI the Lowest

Less than 1 Year	3.3
66+	3.1
Insurance	2.9

LIDL ROI Score by Gender

Female customers rated LIDL's ROI score 0.3 stars higher than Male customers.

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Male

3.7/5

Female

4/5

LIDL ROI Score by Ethnicity

LIDL's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 3.7	Other	3.7

LIDL ROI Score by Age

LIDL's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.4	26-30	4.4
31-35 4	31-35	4
36-40 4.1	36-40	4.1
41-45 3.7	41-45	3.7
46-50 3.6	46-50	3.6
51-55 4.7	51-55	4.7
56-60 4.4	56-60	4.4
61-65 4	61-65	4
66+ 3.1	66+	3.1

LIDL ROI Score by Usage

LIDL's ROI score was rated the highest by customers who have used LIDL's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.3
1 to 2 Years	4.1
2 to 5 Years	4
5 to 10 Years	3.6
Over 10 Years	4.3

LIDL ROI Score by Industry

LIDL's ROI score was rated the highest by Hospitality industry customers, and the lowest by Insurance industry customers.

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Tech	3.5
Accounting	3.8
Aerospace and Aviation	4
Architecture and Planning	3.4
Arts and Entertainment	4.3
Banking and Financial Services	4.4
Business and Consumer Services	4
Construction	4.3
Consumer Goods	3.6
Consumer Services	3.5
Education	4.4
Healthcare, Hospitals and Medicine	4.2
Hospitality	4.6
Insurance	2.9
Manufacturing and Machinery	4.5
Marketing, Advertising and Research	4.3
Retail	3.9

LIDL Pricing vs. Competitors

Compared to its competitors, LIDL's ROI score is rated right above Walmart.

COMPANY		Pricing Score
	LIDL	4/5
	Walmart	3.5/5
	Tesco Corporation	2.5/5
	METRO Cash & Carry Deutschland	N/A

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ROI for Other Retail Brands

In the Retail industry, LIDL's ROI score is rated right above Target, and is preceded by Trader Joe's.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	LIDL	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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LIDL Customer Satisfaction (CSAT)

LIDL Customer Satisfaction (CSAT) Score

81 / 100

LIDL has an overall Customer Satisfaction score of 81 rated by its users and customers.

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Very Satisfied	47%
Satisfied	34%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	5%
Very Dissatisfied	7%

Very Satisfied

47%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into LIDL Customer Satisfaction

LIDL's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Hispanic or Latino customers.

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Ranked LIDL Customer Satisfaction the Highest

26-30	100%
Arts and Entertainment	100%
African American/Black	93%

Ranked LIDL Customer Satisfaction the Lowest

Less than 1 Year	65%
Tech	65%
Hispanic or Latino	60%

LIDL Customer Satisfaction Score by Gender

Female customers rated LIDL's Customer Satisfaction score 6 points higher than Male customers.

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80 / 100

Male

	Very Satisfied	44%
	Satisfied	36%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	7%
	Very Dissatisfied	4%

86 / 100

Female

	Very Satisfied	45%
	Satisfied	41%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	3%
	Very Dissatisfied	1%

LIDL Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

LIDL's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.

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84 / 100

Very Satisfied	42%
Satisfied	42%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	7%
Very Dissatisfied	2%

Very Satisfied

42%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

LIDL's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.

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60 / 100

Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	20%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

20%

Very Dissatisfied

CSAT according to African American/Black

LIDL's Customer Satisfaction (CSAT) score was rated 93% according to African American/Black users and customers.

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93 / 100

Very Satisfied	62%
Satisfied	31%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	7%

Very Satisfied

62%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

LIDL's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.

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85 / 100

Very Satisfied	62%
Satisfied	23%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

62%

Satisfied

23%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

CSAT according to Other

LIDL's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.

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84 / 100

Very Satisfied	42%
Satisfied	42%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

42%

Satisfied

42%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

LIDL Customer Satisfaction Score by Age

LIDL's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

80%

26-30

100%

31-35

76%

36-40

87%

41-45

93%

46-50

82%

51-55

80%

56-60

100%

61-65

72%

66+

71%

LIDL Customer Satisfaction Score by Usage

LIDL's Customer Satisfaction score was rated the highest by customers who have used LIDL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	65
1 to 2 Years	80
2 to 5 Years	91
5 to 10 Years	91
Over 10 Years	84

LIDL Customer Satisfaction Score by Industry

LIDL's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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{
	"title": "LIDL Customer Satisfaction Score by Industry",
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			"groupId": 104,
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			"groupId": 501,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "LIDL's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "LIDL's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "LIDL's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "LIDL's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "LIDL's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "LIDL's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "LIDL's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "LIDL's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "LIDL's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "LIDL's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "LIDL's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		}
	]
}

Tech	65
Accounting	67
Aerospace and Aviation	84
Architecture and Planning	75
Arts and Entertainment	100
Banking and Financial Services	86
Business and Consumer Services	100
Construction	100
Consumer Goods	100
Education	83
Healthcare, Hospitals and Medicine	80
Hospitality	100
Insurance	100
Manufacturing and Machinery	67
Marketing, Advertising and Research	100
Retail	80

LIDL Customer Satisfaction vs. Competitors

Compared to its competitors, LIDL's Customer Satisfaction score is rated right above Walmart, and is preceded by Tesco Corporation.

COMPANY		Customer Satisfaction (CSAT) Score
	Tesco Corporation	100%
	LIDL	81%
	Walmart	66%
	METRO Cash & Carry Deutschland	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, LIDL's Customer Satisfaction score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	LIDL	81%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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LIDL Customer Service

3.9/5

LIDL has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About LIDL's Customer Service

Website

http://www.lidl.de/

Phone Number

49 7132 30 6060

Quick Insights into LIDL Customer Service

LIDL's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Insurance industry.

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Ranked LIDL Customer Service the Highest

Hospitality	4.8
56-60	4.5
Asian or Pacific Islander	4.3

Ranked LIDL Customer Service the Lowest

Less than 1 Year	3.3
66+	3
Insurance	2.8

LIDL Customer Service Score by Gender

Female customers rated LIDL's Customer Service score 0.1 stars higher than Male customers.

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Male

3.8/5

Female

3.9/5

LIDL Customer Service Score by Ethnicity

LIDL's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 3.7	Other	3.7

LIDL Customer Service Score by Age

LIDL's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 4.4	26-30	4.4
31-35 4	31-35	4
36-40 3.9	36-40	3.9
41-45 3.3	41-45	3.3
46-50 3.6	46-50	3.6
51-55 3.2	51-55	3.2
56-60 4.5	56-60	4.5
61-65 4	61-65	4
66+ 3	66+	3

LIDL Customer Service Score by Usage

LIDL's Customer Service score was rated the highest by customers who have used LIDL's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.3
1 to 2 Years	4.2
2 to 5 Years	4
5 to 10 Years	3.7
Over 10 Years	3.9

LIDL Customer Service Score by Industry

LIDL's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Insurance industry customers.

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Tech	3.5
Accounting	4.1
Aerospace and Aviation	4.4
Architecture and Planning	3.3
Arts and Entertainment	4.4
Banking and Financial Services	4.4
Business and Consumer Services	3.9
Construction	4.1
Consumer Goods	4.4
Consumer Services	4
Education	4.2
Healthcare, Hospitals and Medicine	3.8
Hospitality	4.8
Insurance	2.8
Manufacturing and Machinery	3.1
Marketing, Advertising and Research	4.3
Retail	3.7

LIDL Customer Service vs. Competitors

Compared to its competitors, LIDL's Customer Service score is rated right above Walmart.

COMPANY		Customer Service Score
	LIDL	3.9/5
	Walmart	3.3/5
	Tesco Corporation	2.5/5
	METRO Cash & Carry Deutschland	N/A

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Customer Service for Other Retail Brands

In the Retail industry, LIDL's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	LIDL	3.9/5
	Chipotle	3.6/5

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LIDL as an Employer

3.6/5

LIDL has a 3.6/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of LIDL

Jesper Højer

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

LIDL scored a 40 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of LIDL would recommend the brand to a friend. ENPS measures how likely LIDL employees would recommend working at LIDL to a friend.

Net Promoter Score

NPS Score

61%	Promoters
18%	Passive
21%	Detractors

Employee Net Promoter Score

-2

eNPS Score

39%	Promoters
20%	Passive
41%	Detractors

Global Ranking Snapshot

LIDL is ranked #890 in the Global Top 100 Brands. It ranks just behind Fender Musical Instruments and just ahead of Sheetz.

RANK			INDUSTRY
888	Zoetis	Kristin Peck	Health and Wellness
889	Fender Musical Instruments	Andy Mooney	Media and Entertainment
890	LIDL	Jesper Højer	Retail
891	Sheetz	Joseph Sheetz	Food and Beverages
892	NYX	Toni Ko	Fashion and Beauty
893	Primerica	Glenn Williams	Banking and Financial Services
894	Aldi UK	John Stanton	Retail