
Since Kendra began this company in 2002, she has lived by three core values: Family, Fashion and Philanthropy. She created a brand and a culture that puts family first, constantly pushes the boundaries of fashion and design, and authentically values giving back and making a difference in the community. Those three pillars have become the foundation of our culture, and set us apart from the rest. Kendra Scott, LLC.’s brand is ranked #882 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Kendra Scott, LLC.. When compared to other organizations within the Retail industry, Kendra Scott, LLC. is ranked #116. Among its major competitors, Kendra Scott, LLC. is ranked in 1st place for NPS while Kate Spade is 2nd, and BaubleBar is 3rd.

Tom Nolan serves as the Chief Revenue Officer & Chief Marketing Officer for Kendra Scott. Tom started at Kendra Scott in October of 2016. Tom is based in the Austin, Texas Area.
Kendra Scott, LLC.'s Net Promoter Score (NPS) is a 42 with 65% Promoters, 12% Passives, and 23% Detractors. Net Promoter Score tracks whether Kendra Scott, LLC.'s customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 12% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 40 | Aug 2024 | 40 |
Sep 2024 43 | Sep 2024 | 43 |
Oct 2024 41 | Oct 2024 | 41 |
Nov 2024 41 | Nov 2024 | 41 |
Dec 2024 41 | Dec 2024 | 41 |
Jan 2025 41 | Jan 2025 | 41 |
Feb 2025 42 | Feb 2025 | 42 |
Apr 2025 42 | Apr 2025 | 42 |
Jun 2025 42 | Jun 2025 | 42 |
Jul 2025 42 | Jul 2025 | 42 |
Nov 2025 42 | Nov 2025 | 42 |
Dec 2025 42 | Dec 2025 | 42 |
Kendra Scott, LLC. is ranked first for NPS among its competitors. Kate Spade and BaubleBar come in second and third, with Alex and Ani coming in at #4.
![]() Kendra Scott, LLC. | ![]() Kate Spade | ![]() Alex and Ani | ![]() BaubleBar | |
| Global Ranking | #882 | #721 | #- | #- |
| NPS | 42 | 41 | 9 | 13 |
| Valuation Updated every 24 hours for public companies | - | - | $1.25B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Kendra Scott, LLC.'s NPS 3 points higher than Male customers.
Kendra Scott, LLC.'s NPS was rated 28 by Male customers on Comparably.
Kendra Scott, LLC.'s NPS was rated 31 by Female customers on Comparably.
Kendra Scott, LLC.'s NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 32 | Caucasian | 32 |
Hispanic or Latino 23 | Hispanic or Latino | 23 |
African American/Black 23 | African American/Black | 23 |
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Other 37 | Other | 37 |
Kendra Scott, LLC.'s NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Kendra Scott, LLC.'s NPS was rated the highest by customers who have used Kendra Scott, LLC.'s products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 31 | 1 to 2 Years | 31 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years 19 | 5 to 10 Years | 19 |
Over 10 Years 50 | Over 10 Years | 50 |
Compared to its competitors, Kendra Scott, LLC.'s NPS is rated right above Kate Spade.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Kendra Scott, LLC. | 42 |
![]() | Kate Spade | 41 |
![]() | BaubleBar | 13 |
![]() | Alex and Ani | 9 |
![]() | Stella & Dot | -22 |
In the Retail industry, Kendra Scott, LLC.'s NPS is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Kendra Scott, LLC. | 42 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
Out of the 26 Kendra Scott, LLC. customer reviews 21 were positive and 5 were constructive. Kendra Scott, LLC. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Kendra Scott, LLC. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Kendra Scott, LLC.'s Customer Loyalty score 2% higher than Female customers.
Kendra Scott, LLC.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Kendra Scott, LLC.'s Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 100% | 26-30 | 100% |
31-35 55% | 31-35 | 55% |
36-40 78% | 36-40 | 78% |
41-45 87% | 41-45 | 87% |
46-50 46% | 46-50 | 46% |
51-55 89% | 51-55 | 89% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Kendra Scott, LLC.'s Customer Loyalty score was rated the highest by customers who have used Kendra Scott, LLC.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Kendra Scott, LLC.'s Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Kendra Scott, LLC.'s Customer Loyalty score is rated right above Kate Spade.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Kendra Scott, LLC. | 81% |
![]() | Kate Spade | 78% |
![]() | Alex and Ani | 72% |
![]() | BaubleBar | 66% |
![]() | Stella & Dot | 52% |
In the Retail industry, Kendra Scott, LLC.'s Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Kendra Scott, LLC. | 81% |
![]() | Chipotle | 76% |
Kendra Scott, LLC. has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Kendra Scott, LLC.’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Kendra Scott, LLC.'s product the highest. Reviewers from the Business and Consumer Services industry rated Kendra Scott, LLC. the lowest at 3.5.
Kendra Scott, LLC.'s Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 61-65.
Kendra Scott, LLC.'s Product Quality score was rated 3.9 by both Female and Male customers on Comparably.
Kendra Scott, LLC.'s Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.7 | Other | 3.7 |
Kendra Scott, LLC.'s Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.4 | 46-50 | 4.4 |
51-55 2.4 | 51-55 | 2.4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 1.6 | 61-65 | 1.6 |
66+ 4.3 | 66+ | 4.3 |
Kendra Scott, LLC.'s Product Quality score was rated the highest by customers who have used Kendra Scott, LLC.'s products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Kendra Scott, LLC.'s Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Kendra Scott, LLC.'s Product Quality score is rated right above Alex and Ani, and is preceded by Kate Spade.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Kate Spade | 4.2/5 |
![]() | Kendra Scott, LLC. | 4.1/5 |
![]() | Alex and Ani | 3.7/5 |
![]() | BaubleBar | 3.5/5 |
![]() | Stella & Dot | 3.3/5 |
In the Retail industry, Kendra Scott, LLC.'s Product Quality score is rated right above Target, and is preceded by Bath & Body Works.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Kendra Scott, LLC. | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
Kendra Scott, LLC. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Kendra Scott, LLC..
Kendra Scott, LLC.'s ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Aerospace and Aviation industry.
Kendra Scott, LLC.'s ROI score was rated 3.7 by both Female and Male customers on Comparably.
Kendra Scott, LLC.'s ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.3 | Other | 3.3 |
Kendra Scott, LLC.'s ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.5 | 46-50 | 4.5 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.8 | 61-65 | 2.8 |
66+ 4.1 | 66+ | 4.1 |
Kendra Scott, LLC.'s ROI score was rated the highest by customers who have used Kendra Scott, LLC.'s products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Kendra Scott, LLC.'s ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Kendra Scott, LLC.'s ROI score is rated right above Alex and Ani, and is preceded by Kate Spade.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Kate Spade | 4.1/5 |
![]() | Kendra Scott, LLC. | 3.9/5 |
![]() | Alex and Ani | 3.2/5 |
![]() | BaubleBar | 3.1/5 |
![]() | Stella & Dot | 3.1/5 |
In the Retail industry, Kendra Scott, LLC.'s ROI score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Kendra Scott, LLC. | 3.9/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
Kendra Scott, LLC. has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kendra Scott, LLC.'s Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
Male customers rated Kendra Scott, LLC.'s Customer Satisfaction score 13 points higher than Female customers.
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Very Satisfied | 56% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 5% | |
Very Dissatisfied | 17% |
Kendra Scott, LLC. Customer Satisfaction (CSAT) score was rated 71% according to Caucasian users and customers.
Kendra Scott, LLC. Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Kendra Scott, LLC. Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Kendra Scott, LLC. Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Kendra Scott, LLC. Customer Satisfaction (CSAT) score was rated 57% according to Other users and customers.
Kendra Scott, LLC.'s Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 43% | |||||||||||||||
| 41-45 | 85% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 29% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 80% |
Kendra Scott, LLC.'s Customer Satisfaction score was rated the highest by customers who have used Kendra Scott, LLC.'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Kendra Scott, LLC.'s Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 504,
"score": 60,
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"groupId": 515,
"score": 86,
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"groupId": 522,
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"csatScore": 25,
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"groupId": 535,
"score": 67,
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"csatScore": 67,
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"groupId": 559,
"score": 67,
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}Compared to its competitors, Kendra Scott, LLC.'s Customer Satisfaction score is rated right above BaubleBar, and is preceded by Alex and Ani.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Kate Spade | 85% |
![]() | Alex and Ani | 74% |
![]() | Kendra Scott, LLC. | 72% |
![]() | BaubleBar | 59% |
![]() | Stella & Dot | 40% |
In the Retail industry, Kendra Scott, LLC.'s Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Kendra Scott, LLC. | 72% |
![]() | Chipotle | 62% |
Kendra Scott, LLC. has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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3800 N Lamar Blvd Ste 400, Austin, TX 78756
http://www.kendrascott.com
512-377-6267
Kendra Scott, LLC.'s Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 61-65.
Kendra Scott, LLC.'s Customer Service score was rated 3.7 by both Female and Male customers on Comparably.
Kendra Scott, LLC.'s Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.5 | Other | 3.5 |
Kendra Scott, LLC.'s Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.8 | 41-45 | 4.8 |
46-50 3.9 | 46-50 | 3.9 |
51-55 2.2 | 51-55 | 2.2 |
56-60 3.1 | 56-60 | 3.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 4.1 | 66+ | 4.1 |
Kendra Scott, LLC.'s Customer Service score was rated the highest by customers who have used Kendra Scott, LLC.'s products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Kendra Scott, LLC.'s Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Kendra Scott, LLC.'s Customer Service score is rated right above Alex and Ani, and is preceded by Kate Spade.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Kate Spade | 4.1/5 |
![]() | Kendra Scott, LLC. | 4/5 |
![]() | Alex and Ani | 3.2/5 |
![]() | BaubleBar | 3/5 |
![]() | Stella & Dot | 2.9/5 |
In the Retail industry, Kendra Scott, LLC.'s Customer Service score is rated right above Target, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Kendra Scott, LLC. | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
Kendra Scott, LLC. has a 4.2/5 stars for its overall company culture rated by their employees

Kendra Scott, LLC. scored a 42 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Kendra Scott, LLC. would recommend the brand to a friend. ENPS measures how likely Kendra Scott, LLC. employees would recommend working at Kendra Scott, LLC. to a friend.
| 65% | Promoters |
|---|---|
| 12% | Passive |
| 23% | Detractors |
| 56% | Promoters |
|---|---|
| 10% | Passive |
| 34% | Detractors |
Kendra Scott, LLC. is ranked #882 in the Global Top 100 Brands. It ranks just behind GSK and just ahead of QuikTrip.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
880 | ![]() | AirAsia | ![]() | Tan Fernandes | Travel and Hospitality |
881 | ![]() | GSK | ![]() | Emma Walmsley | Health and Wellness |
882 | ![]() | Kendra Scott, LLC. | ![]() | Tom Nolan | Retail |
883 | ![]() | QuikTrip | ![]() | Chet Cadieux | Retail |
884 | ![]() | Sweetwater | ![]() | Mike Clem | Media and Entertainment |
885 | ![]() | Carl's Jr | ![]() | Andrew Puzder | Food and Beverages |
886 | ![]() | Veeva Systems | ![]() | Peter Gassner | Tech |
Kendra Scott, LLC. is ranked #116 in the Retail Industry. It ranks just behind Decathlon and just ahead of QuikTrip.
| RANK | COMPANY | Location | |
|---|---|---|---|
114 | ![]() | TJX Companies | Framingham, MA |
115 | ![]() | Decathlon | |
116 | ![]() | Kendra Scott, LLC. | Austin, TX |
117 | ![]() | QuikTrip | Tulsa, OK |
118 | ![]() | LIDL | |
119 | ![]() | Aldi UK | |
120 | ![]() | Books A Million | Birmingham, AL |