
Provider of air transportation services. The company is engaged in providing passenger flights, chartered flights, short-haul, point-to-point domestic and international air carrier services to its clients in Malaysia, Thailand, Indonesia, Philippines and India. AirAsia’s brand is ranked #880 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of AirAsia. When compared to other organizations within the Travel and Hospitality industry, AirAsia is ranked #40. Among its major competitors, AirAsia is ranked in 7th place for NPS while Malaysian Airline is 1st, and Norwegian Air Shuttle is 2nd.
AirAsia's Net Promoter Score (NPS) is a 20 with 50% Promoters, 20% Passives, and 30% Detractors. Net Promoter Score tracks whether AirAsia's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 20% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 21 | Jan 2025 | 21 |
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 21 | Mar 2025 | 21 |
Apr 2025 21 | Apr 2025 | 21 |
May 2025 22 | May 2025 | 22 |
Jun 2025 20 | Jun 2025 | 20 |
Jul 2025 21 | Jul 2025 | 21 |
Aug 2025 21 | Aug 2025 | 21 |
Sep 2025 20 | Sep 2025 | 20 |
Dec 2025 21 | Dec 2025 | 21 |
Jan 2026 21 | Jan 2026 | 21 |
AirAsia is ranked #4 for NPS among its competitors. Norwegian Air Shuttle and Singapore Airlines come in first and second, with Virgin America coming in at third.
![]() AirAsia | ![]() Singapore Airlines | ![]() Virgin America | ![]() Norwegian Air Shuttle | |
| Global Ranking | #880 | #- | #- | #- |
| NPS | 20 | 46 | 28 | 100 |
| Valuation Updated every 24 hours for public companies | - | $12.34B | $7.29B | $253.90M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated AirAsia's NPS 30 points higher than Male customers.
AirAsia's NPS was rated 18 by Male customers on Comparably.
AirAsia's NPS was rated 48 by Female customers on Comparably.
AirAsia's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Asian or Pacific Islander 38 | Asian or Pacific Islander | 38 |
Other 46 | Other | 46 |
AirAsia's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
AirAsia's NPS was rated the highest by customers who have used AirAsia's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
2 to 5 Years 6 | 2 to 5 Years | 6 |
5 to 10 Years 43 | 5 to 10 Years | 43 |
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, AirAsia's NPS is rated right above Nok Air, and is preceded by Republic Airways Holdings.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Malaysian Airline | 100 |
![]() | Norwegian Air Shuttle | 100 |
![]() | Singapore Airlines | 46 |
![]() | Virgin America | 28 |
![]() | Cebu Air | 25 |
![]() | Republic Airways Holdings | 23 |
![]() | AirAsia | 20 |
![]() | Nok Air | -100 |
In the Travel and Hospitality industry, AirAsia's NPS is rated right above Chipotle, and is preceded by Airbnb.
| COMPANY | NPS Score | |
|---|---|---|
![]() | In-N-Out Burger | 63 |
![]() | Southwest Airlines | 47 |
![]() | Delta Air Lines | 43 |
![]() | Ritz-Carlton | 38 |
![]() | Starbucks | 30 |
![]() | Airbnb | 24 |
![]() | AirAsia | 20 |
![]() | Chipotle | 16 |
![]() | Dunkin' | 12 |
Out of the 15 AirAsia customer reviews 14 were positive and 1 was constructive. AirAsia customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of AirAsia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated AirAsia's Customer Loyalty score 1% higher than Female customers.
AirAsia's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
AirAsia's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 75% | 26-30 | 75% |
31-35 90% | 31-35 | 90% |
36-40 78% | 36-40 | 78% |
41-45 70% | 41-45 | 70% |
AirAsia's Customer Loyalty score was rated the highest by customers who have used AirAsia's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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AirAsia's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, AirAsia's Customer Loyalty score is rated right above Singapore Airlines, and is preceded by Norwegian Air Shuttle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Malaysian Airline | 100% |
![]() | Norwegian Air Shuttle | 100% |
![]() | AirAsia | 79% |
![]() | Singapore Airlines | 76% |
![]() | Cebu Air | 68% |
![]() | Republic Airways Holdings | 68% |
![]() | Virgin America | 47% |
![]() | Nok Air | N/A |
In the Travel and Hospitality industry, AirAsia's Customer Loyalty score is rated right above Starbucks, and is preceded by Ritz-Carlton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | In-N-Out Burger | 88% |
![]() | Southwest Airlines | 85% |
![]() | Delta Air Lines | 83% |
![]() | Dunkin' | 80% |
![]() | Ritz-Carlton | 80% |
![]() | AirAsia | 79% |
![]() | Starbucks | 78% |
![]() | Chipotle | 76% |
![]() | Airbnb | 76% |
AirAsia has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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AirAsia’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Travel and Hospitality industry rated AirAsia's product the highest. Reviewers from the Marketing, Advertising and Research industry rated AirAsia the lowest at 4.
AirAsia's Product Quality score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers ages 41-45.
Female customers rated AirAsia's Product Quality score 0.6 stars higher than Male customers.
AirAsia's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
AirAsia's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 4.2 | 36-40 | 4.2 |
41-45 2.3 | 41-45 | 2.3 |
AirAsia's Product Quality score was rated the highest by customers who have used AirAsia's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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AirAsia's Product Quality score was rated the highest by Travel and Hospitality industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, AirAsia's Product Quality score is rated right above Virgin America, and is preceded by Cebu Air.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Malaysian Airline | 5/5 |
![]() | Norwegian Air Shuttle | 5/5 |
![]() | Singapore Airlines | 4.2/5 |
![]() | Republic Airways Holdings | 3.9/5 |
![]() | Cebu Air | 3.8/5 |
![]() | AirAsia | 3.8/5 |
![]() | Virgin America | 3.2/5 |
![]() | Nok Air | N/A |
In the Travel and Hospitality industry, AirAsia's Product Quality score is rated right above Chipotle, and is preceded by Ritz-Carlton.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4.1/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | AirAsia | 3.8/5 |
![]() | Chipotle | 3.8/5 |
![]() | Airbnb | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
AirAsia has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Travel and Hospitality industry. The users from the Business Supplies and Equipment industry think that they had the lowest ROI from AirAsia.
AirAsia's ROI score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers ages 41-45.
Female customers rated AirAsia's ROI score 0.5 stars higher than Male customers.
AirAsia's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.8 | Other | 3.8 |
AirAsia's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.5 | 41-45 | 2.5 |
AirAsia's ROI score was rated the highest by customers who have used AirAsia's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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AirAsia's ROI score was rated the highest by Travel and Hospitality industry customers, and the lowest by Business Supplies and Equipment industry customers.
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Compared to its competitors, AirAsia's ROI score is rated right above Cebu Air, and is preceded by Singapore Airlines.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Malaysian Airline | 5/5 |
![]() | Norwegian Air Shuttle | 5/5 |
![]() | Singapore Airlines | 3.9/5 |
![]() | AirAsia | 3.7/5 |
![]() | Cebu Air | 3.6/5 |
![]() | Virgin America | 3.1/5 |
![]() | Republic Airways Holdings | 3.1/5 |
![]() | Nok Air | N/A |
In the Travel and Hospitality industry, AirAsia's ROI score is rated right above Starbucks, and is preceded by Ritz-Carlton.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.4/5 |
![]() | Southwest Airlines | 4/5 |
![]() | Delta Air Lines | 3.9/5 |
![]() | Ritz-Carlton | 3.8/5 |
![]() | AirAsia | 3.7/5 |
![]() | Starbucks | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Chipotle | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
AirAsia has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AirAsia's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Caucasian customers.
Female customers rated AirAsia's Customer Satisfaction score 17 points higher than Male customers.
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 8% | |
Very Dissatisfied | 7% |
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 48% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
AirAsia's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
AirAsia's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
AirAsia's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
AirAsia's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 88% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 67% |
AirAsia's Customer Satisfaction score was rated the highest by customers who have used AirAsia's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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AirAsia's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, AirAsia's Customer Satisfaction score is rated right above Nok Air, and is preceded by Singapore Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Malaysian Airline | 100% |
![]() | Norwegian Air Shuttle | 100% |
![]() | Virgin America | 100% |
![]() | Cebu Air | 100% |
![]() | Republic Airways Holdings | 100% |
![]() | Singapore Airlines | 84% |
![]() | AirAsia | 75% |
![]() | Nok Air | 0% |
In the Travel and Hospitality industry, AirAsia's Customer Satisfaction score is rated right above Airbnb, and is preceded by Ritz-Carlton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | In-N-Out Burger | 87% |
![]() | Starbucks | 84% |
![]() | Southwest Airlines | 81% |
![]() | Delta Air Lines | 79% |
![]() | Ritz-Carlton | 78% |
![]() | AirAsia | 75% |
![]() | Airbnb | 72% |
![]() | Dunkin' | 65% |
![]() | Chipotle | 62% |
AirAsia has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock AirAsia's overall Customer Service score rated by its users and customers.
LCC Terminal Jalan KLIA S3, Sepang, 64000
https://www.airasia.com
+91 80 4666 2222
AirAsia's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.
Female customers rated AirAsia's Customer Service score 0.4 stars higher than Male customers.
AirAsia's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.8 | Other | 3.8 |
AirAsia's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4 | 31-35 | 4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.3 | 41-45 | 2.3 |
AirAsia's Customer Service score was rated the highest by customers who have used AirAsia's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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AirAsia's Customer Service score was rated the highest by Travel and Hospitality industry customers, and the lowest by Business Supplies and Equipment industry customers.
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Compared to its competitors, AirAsia's Customer Service score is rated right above Cebu Air, and is preceded by Singapore Airlines.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Malaysian Airline | 5/5 |
![]() | Norwegian Air Shuttle | 5/5 |
![]() | Singapore Airlines | 4.2/5 |
![]() | AirAsia | 3.7/5 |
![]() | Cebu Air | 3.6/5 |
![]() | Virgin America | 3.5/5 |
![]() | Republic Airways Holdings | 3.1/5 |
![]() | Nok Air | N/A |
In the Travel and Hospitality industry, AirAsia's Customer Service score is rated right above Chipotle, and is preceded by Ritz-Carlton.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | AirAsia | 3.7/5 |
![]() | Chipotle | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
AirAsia has a 4.6/5 stars for its overall company culture rated by their employees

AirAsia scored a 20 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of AirAsia would recommend the brand to a friend. ENPS measures how likely AirAsia employees would recommend working at AirAsia to a friend.
| 50% | Promoters |
|---|---|
| 20% | Passive |
| 30% | Detractors |
| 41% | Promoters |
|---|---|
| 24% | Passive |
| 35% | Detractors |
AirAsia is ranked #880 in the Global Top 100 Brands. It ranks just behind William Blair and just ahead of GSK.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
878 | ![]() | NFI Industries | ![]() | Sidney Brown | Automotive and Transportation |
879 | ![]() | William Blair | ![]() | John Ettelson | Banking and Financial Services |
880 | ![]() | AirAsia | ![]() | Tan Fernandes | Travel and Hospitality |
881 | ![]() | GSK | ![]() | Emma Walmsley | Health and Wellness |
882 | ![]() | Kendra Scott, LLC. | ![]() | Tom Nolan | Retail |
883 | ![]() | QuikTrip | ![]() | Chet Cadieux | Retail |
884 | ![]() | Sweetwater | ![]() | Mike Clem | Media and Entertainment |
AirAsia is ranked #40 in the Travel and Hospitality Industry. It ranks just behind BNSF Railway and just ahead of The Capital Grille.
| RANK | COMPANY | Location | |
|---|---|---|---|
38 | ![]() | Fairmont | |
39 | ![]() | BNSF Railway | Fort Worth, TX |
40 | ![]() | AirAsia | |
41 | ![]() | The Capital Grille | Orlando, FL |
42 | ![]() | SeaWorld Parks & Entertainment | Orlando, FL |
43 | ![]() | Qatar Airways |