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Taco Bell is

Ranked

#17

Travel and Hospitality Brands

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Taco Bell

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Taco Bell

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Taco Bell is ranked #17 in Travel and Hospitality Brands

About Taco Bell's Brand

Taco Bell is an American fast-food restaurant chain specializing in Tex-Mex meals. Taco Bell’s brand is ranked #143 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Taco Bell. When compared to other organizations within the Travel and Hospitality industry, Taco Bell is ranked #17. Among its major competitors, Taco Bell is ranked in 5th place for NPS while Graze is 1st, and McDonald's is 2nd. Overall, Taco Bell has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $32.95B

Brand at a Glance

75%

Customer Loyalty

2.9/5

Product Quality

2.8/5

Pricing

2.7/5

Customer Service

Taco Bell Ranking

^#143 in Global Best Brands
^#17 in Travel and Hospitality
^#3 / 4 of its competitors

Taco Bell NPS

Taco Bell's Net Promoter Score (NPS) is a -13 with 37% Promoters, 13% Passives, and 50% Detractors. Net Promoter Score tracks whether Taco Bell's customers would recommend using the product based on a scale of -100 to 100.

Taco Bell Overall NPS

-13

NPS

37%	Promoters
13%	Passives
50%	Detractors

Taco Bell NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 -13	Feb 2025	-13
Mar 2025 -15	Mar 2025	-15
Apr 2025 -15	Apr 2025	-15
May 2025 -15	May 2025	-15
Jun 2025 -15	Jun 2025	-15
Jul 2025 -15	Jul 2025	-15
Aug 2025 -15	Aug 2025	-15
Sep 2025 -15	Sep 2025	-15
Oct 2025 -15	Oct 2025	-15
Nov 2025 -15	Nov 2025	-15
Dec 2025 -15	Dec 2025	-15
Jan 2026 -15	Jan 2026	-15

How Other Brands Compare

Taco Bell is ranked third for NPS among its competitors. McDonald's and Chipotle come in first and second, with Wendy's coming in at #4. Among those competitors, it is the third most valued company behind McDonald's.

	Taco Bell	Chipotle	McDonald's	Wendy's
Global Ranking	#143	#45	#85	#-
NPS	-13	16	19	-13
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$32.95B	$41.46B	$167.91B	$4.63B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Taco Bell NPS by Gender

Male customers rated Taco Bell's NPS 18 points higher than Female customers.

Male

-15

Taco Bell's NPS was rated -15 by Male customers on Comparably.

37%

Promoters

11%

Passives

52%

Detractors

Female

-33

Taco Bell's NPS was rated -33 by Female customers on Comparably.

27%

Promoters

13%

Passives

60%

Detractors

Taco Bell NPS by Ethnicity

Taco Bell's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -32	Caucasian	-32
Hispanic or Latino -9	Hispanic or Latino	-9
African American/Black -35	African American/Black	-35
Asian or Pacific Islander 8	Asian or Pacific Islander	8
Native American -42	Native American	-42
Other -41	Other	-41

Taco Bell NPS by Age

Taco Bell's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

43%

18%

39%

26-30

36%

11%

53%

31-35

19%

73%

36-40

14%

12%

74%

41-45

28%

69%

46-50

25%

68%

51-55

28%

64%

56-60

23%

68%

61-65

26%

74%

66+

21%

13%

66%

Taco Bell NPS by Usage

Taco Bell's NPS was rated the highest by customers who have used Taco Bell's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 5	1 to 2 Years	5
2 to 5 Years -9	2 to 5 Years	-9
5 to 10 Years -37	5 to 10 Years	-37
Over 10 Years -28	Over 10 Years	-28

Taco Bell NPS vs. Competitors

Compared to its competitors, Taco Bell's NPS is rated right above Wendy's, and is preceded by Del Taco.

COMPANY		NPS Score
	Graze	35
	McDonald's	19
	Chipotle	16
	Del Taco	0
	Taco Bell	-13
	Wendy's	-13
	Freshly	-60
	Long John Silver's	-70

Taco Bell NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Taco Bell's NPS is rated right below Dunkin'.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Dunkin'	12
	Taco Bell	-13

Taco Bell Customer Reviews

Out of the 123 Taco Bell customer reviews 57 were positive and 66 were constructive. Taco Bell customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Taco Bell Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Taco Bell users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Taco Bell Customer Loyalty Score by Gender

Female customers rated Taco Bell's Customer Loyalty score 1% higher than Male customers.

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Male

78%

Yes

Female

79%

Yes

Taco Bell Customer Loyalty Score by Ethnicity

Taco Bell's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Taco Bell Customer Loyalty Score by Age

Taco Bell's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Taco Bell.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 78%	18-25	78%
26-30 81%	26-30	81%
31-35 72%	31-35	72%
36-40 72%	36-40	72%
41-45 84%	41-45	84%
46-50 84%	46-50	84%
51-55 78%	51-55	78%
56-60 80%	56-60	80%
61-65 88%	61-65	88%
66+ 76%	66+	76%

Taco Bell Customer Loyalty Score by Usage

Taco Bell's Customer Loyalty score was rated the highest by customers who have used Taco Bell's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	66%
1 to 2 Years	63%
2 to 5 Years	75%
5 to 10 Years	78%
Over 10 Years	83%

Taco Bell Customer Loyalty Score by Industry

Taco Bell's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Real Estate industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	78%
Accounting	71%
Aerospace and Aviation	74%
Architecture and Planning	59%
Arts and Entertainment	74%
Automotive and Transportation	100%
Banking and Financial Services	74%
Beverage, Wine and Spirits	70%
Business and Consumer Services	69%
Chemicals	78%
Construction	70%
Consulting	64%
Consumer Goods	100%
Consumer Services	84%
Education	87%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	86%
Hospitality	78%
Legal	73%
Logistics and Supply Chain	100%
Marketing, Advertising and Research	75%
Mechanical, Civil or Industrial Engineering	70%
Professional Services	100%
Public Relations and Communications	100%
Public Safety	55%
Real Estate	55%
Restaurants	81%
Retail	83%
Tobacco	64%
Transportation	78%
Warehousing	100%

Taco Bell Customer Loyalty vs. Competitors

Compared to its competitors, Taco Bell's Customer Loyalty score is rated right above Del Taco, and is preceded by Wendy's.

COMPANY		Customer Loyalty Score
	McDonald's	79%
	Graze	77%
	Chipotle	76%
	Wendy's	76%
	Taco Bell	75%
	Del Taco	70%
	Freshly	69%
	Long John Silver's	66%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Taco Bell's Customer Loyalty score is rated right below Airbnb.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Dunkin'	80%
	Ritz-Carlton	79%
	Starbucks	78%
	Chipotle	76%
	Airbnb	76%
	Taco Bell	75%

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Taco Bell Product Quality

2.9/5

Taco Bell has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.

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Taco Bell Product Information

Taco Bell’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Taco Bell's product the highest. Reviewers from the Business and Consumer Services industry rated Taco Bell the lowest at 3.1.

Website: http://www.tacobell.com/home

Company Size: 10,000+ Employees

Industry

Restaurants

Food and Beverages

Quick Insights into Taco Bell Product Quality

Taco Bell's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Public Safety industry.

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Ranked Taco Bell Product Quality the Highest

Consulting	4.1
Less than 1 Year	3.6
Asian or Pacific Islander	3.4

Ranked Taco Bell Product Quality the Lowest

Over 10 Years	2.4
31-35	1.7
Public Safety	1.5

Taco Bell Product Quality Score by Gender

Male customers rated Taco Bell's Product Quality score 0.5 stars higher than Female customers.

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Male

2.9/5

Female

2.4/5

Taco Bell Product Quality Score by Ethnicity

Taco Bell's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
Hispanic or Latino 2.8	Hispanic or Latino	2.8
African American/Black 2.4	African American/Black	2.4
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 2.4	Native American	2.4
Other 2.4	Other	2.4

Taco Bell Product Quality Score by Age

Taco Bell's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 2.6	26-30	2.6
31-35 1.7	31-35	1.7
36-40 1.8	36-40	1.8
41-45 2.3	41-45	2.3
46-50 2.4	46-50	2.4
51-55 2.5	51-55	2.5
56-60 2	56-60	2
61-65 2.5	61-65	2.5
66+ 2.8	66+	2.8

Taco Bell Product Quality Score by Usage

Taco Bell's Product Quality score was rated the highest by customers who have used Taco Bell's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.5
2 to 5 Years	3
5 to 10 Years	2.5
Over 10 Years	2.4

Taco Bell Product Quality Score by Industry

Taco Bell's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Public Safety industry customers.

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Tech	2.8
Accounting	3
Aerospace and Aviation	2.9
Architecture and Planning	1.9
Arts and Entertainment	3.2
Automotive and Transportation	2.6
Banking and Financial Services	2.2
Beverage, Wine and Spirits	1.5
Business and Consumer Services	3.1
Chemicals	1.5
Construction	1.5
Consulting	4.1
Consumer Goods	2.3
Consumer Services	1.5
Education	3.1
Government and Public Policy	3.9
Healthcare, Hospitals and Medicine	2.2
Hospitality	2.4
Legal	2.3
Logistics and Supply Chain	3.4
Marketing, Advertising and Research	3.7
Mechanical, Civil or Industrial Engineering	3.3
Professional Services	2.5
Public Relations and Communications	2.6
Public Safety	1.5
Real Estate	1.6
Restaurants	2.4
Retail	2.7
Tobacco	3.8
Transportation	2
Warehousing	2.3

Taco Bell Product Quality vs. Competitors

Compared to its competitors, Taco Bell's Product Quality score is rated right above Long John Silver's, and is preceded by Del Taco.

COMPANY		Product Quality Score
	Graze	3.9/5
	Chipotle	3.8/5
	McDonald's	3.7/5
	Freshly	3.1/5
	Wendy's	3/5
	Del Taco	2.9/5
	Taco Bell	2.9/5
	Long John Silver's	1.8/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Taco Bell's Product Quality score is rated right below Dunkin'.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5
	Taco Bell	2.9/5

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Taco Bell Pricing

Taco Bell ROI & Value For Money

2.8/5

Taco Bell has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.

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Taco Bell Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Beverage, Wine and Spirits industry think that they had the lowest ROI from Taco Bell.

Quick Insights into Taco Bell ROI

Taco Bell's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Transportation industry.

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Ranked Taco Bell ROI the Highest

Consulting	4.1
Less than 1 Year	3.5
Asian or Pacific Islander	3.4

Ranked Taco Bell ROI the Lowest

Other	2.3
31-35	2
Transportation	1.5

Taco Bell ROI Score by Gender

Male customers rated Taco Bell's ROI score 0.5 stars higher than Female customers.

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Male

2.9/5

Female

2.4/5

Taco Bell ROI Score by Ethnicity

Taco Bell's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 2.5	African American/Black	2.5
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 2.4	Native American	2.4
Other 2.3	Other	2.3

Taco Bell ROI Score by Age

Taco Bell's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3.1	18-25	3.1
26-30 2.6	26-30	2.6
31-35 2	31-35	2
36-40 2.2	36-40	2.2
41-45 2.7	41-45	2.7
46-50 2.6	46-50	2.6
51-55 2.3	51-55	2.3
56-60 2.3	56-60	2.3
61-65 2.3	61-65	2.3
66+ 2.8	66+	2.8

Taco Bell ROI Score by Usage

Taco Bell's ROI score was rated the highest by customers who have used Taco Bell's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.2
2 to 5 Years	2.9
5 to 10 Years	2.6
Over 10 Years	2.6

Taco Bell ROI Score by Industry

Taco Bell's ROI score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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Tech	2.8
Accounting	2.6
Aerospace and Aviation	3
Architecture and Planning	2.6
Arts and Entertainment	2.9
Automotive and Transportation	2.5
Banking and Financial Services	2.4
Beverage, Wine and Spirits	1.5
Business and Consumer Services	2.9
Chemicals	1.5
Construction	1.7
Consulting	4.1
Consumer Goods	2.3
Consumer Services	1.5
Education	3.1
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	2.4
Hospitality	3.1
Legal	2.4
Logistics and Supply Chain	3.7
Marketing, Advertising and Research	3.4
Mechanical, Civil or Industrial Engineering	3.3
Professional Services	3.2
Public Relations and Communications	2.5
Public Safety	1.5
Real Estate	1.7
Restaurants	2.5
Retail	2.9
Tobacco	3.9
Transportation	1.5
Warehousing	3.4

Taco Bell Pricing vs. Competitors

Compared to its competitors, Taco Bell's ROI score is rated right above Wendy's, and is preceded by Freshly.

COMPANY		Pricing Score
	Graze	3.7/5
	McDonald's	3.6/5
	Chipotle	3.5/5
	Del Taco	3/5
	Freshly	2.9/5
	Taco Bell	2.8/5
	Wendy's	2.8/5
	Long John Silver's	1.8/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Taco Bell's ROI score is rated right below Dunkin'.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Starbucks	3.6/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Dunkin'	3.4/5
	Taco Bell	2.8/5

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Taco Bell Customer Satisfaction (CSAT)

Taco Bell Customer Satisfaction (CSAT) Score

49 / 100

Taco Bell has an overall Customer Satisfaction score of 49 rated by its users and customers.

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Very Satisfied	28%
Satisfied	21%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	8%
Very Dissatisfied	37%

Very Satisfied

28%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

37%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Taco Bell Customer Satisfaction

Taco Bell's Customer Satisfaction score was rated highest by customers from the Tobacco industry, and rated lowest by customers from the Transportation industry.

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Ranked Taco Bell Customer Satisfaction the Highest

Tobacco	100%
1 to 2 Years	75%
Asian or Pacific Islander	75%

Ranked Taco Bell Customer Satisfaction the Lowest

Over 10 Years	35%
61-65	20%
Transportation	0%

Taco Bell Customer Satisfaction Score by Gender

Male customers rated Taco Bell's Customer Satisfaction score 4 points higher than Female customers.

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46 / 100

Male

	Very Satisfied	30%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	10%
	Very Dissatisfied	37%

42 / 100

Female

	Very Satisfied	19%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	7%
	Very Dissatisfied	47%

Taco Bell Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Taco Bell's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.

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40 / 100

Very Satisfied	23%
Satisfied	17%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	10%
Very Dissatisfied	45%

Very Satisfied

23%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

45%

CSAT according to Hispanic or Latino

Taco Bell's Customer Satisfaction (CSAT) score was rated 53% according to Hispanic or Latino users and customers.

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53 / 100

Very Satisfied	34%
Satisfied	19%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	7%
Very Dissatisfied	34%

Very Satisfied

34%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

34%

CSAT according to African American/Black

Taco Bell's Customer Satisfaction (CSAT) score was rated 37% according to African American/Black users and customers.

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37 / 100

Very Satisfied	21%
Satisfied	16%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	12%
Very Dissatisfied	44%

Very Satisfied

21%

Satisfied

16%

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

44%

CSAT according to Asian or Pacific Islander

Taco Bell's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100

Very Satisfied	31%
Satisfied	44%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	0%
Very Dissatisfied	22%

Very Satisfied

31%

Satisfied

44%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

22%

CSAT according to Native American

Taco Bell's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.

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50 / 100

Very Satisfied	25%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	6%
Very Dissatisfied	44%

Very Satisfied

25%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

44%

CSAT according to Other

Taco Bell's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.

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38 / 100

Very Satisfied	19%
Satisfied	19%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	9%
Very Dissatisfied	47%

Very Satisfied

19%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

47%

Taco Bell Customer Satisfaction Score by Age

Taco Bell's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

61%

26-30

45%

31-35

26%

36-40

32%

41-45

39%

46-50

31%

51-55

38%

56-60

30%

61-65

20%

66+

39%

Taco Bell Customer Satisfaction Score by Usage

Taco Bell's Customer Satisfaction score was rated the highest by customers who have used Taco Bell's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	70
1 to 2 Years	75
2 to 5 Years	54
5 to 10 Years	42
Over 10 Years	35

Taco Bell Customer Satisfaction Score by Industry

Taco Bell's Customer Satisfaction score was rated the highest by Tobacco industry customers, and the lowest by Transportation industry customers.

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	"title": "Taco Bell Customer Satisfaction Score by Industry",
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			"label": "Education",
			"groupId": 515,
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			"label": "Government and Public Policy",
			"groupId": 521,
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			"groupId": 535,
			"score": 66,
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Tech	53
Accounting	43
Aerospace and Aviation	56
Architecture and Planning	17
Arts and Entertainment	60
Automotive and Transportation	83
Banking and Financial Services	43
Beverage, Wine and Spirits	0
Business and Consumer Services	55
Chemicals	0
Construction	12
Consulting	75
Consumer Goods	0
Consumer Services	18
Education	53
Government and Public Policy	80
Healthcare, Hospitals and Medicine	17
Hospitality	44
Legal	14
Logistics and Supply Chain	60
Marketing, Advertising and Research	66
Professional Services	50
Public Relations and Communications	67
Public Safety	25
Real Estate	0
Restaurants	42
Retail	40
Tobacco	100
Transportation	0
Warehousing	25

Taco Bell Customer Satisfaction vs. Competitors

Compared to its competitors, Taco Bell's Customer Satisfaction score is rated right above Freshly, and is preceded by Del Taco.

COMPANY		Customer Satisfaction (CSAT) Score
	Graze	80%
	McDonald's	72%
	Chipotle	62%
	Wendy's	55%
	Del Taco	50%
	Taco Bell	49%
	Freshly	40%
	Long John Silver's	20%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Taco Bell's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Delta Air Lines	79%
	Ritz-Carlton	79%
	Airbnb	72%
	Dunkin'	65%
	Chipotle	62%
	Taco Bell	49%

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Taco Bell Customer Service

2.7/5

Taco Bell has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About Taco Bell's Customer Service

Address

Irvine, CA 92618

Website

http://www.tacobell.com/home

Phone Number

+1-949-863-4500

Taco Bell's Social Links

Quick Insights into Taco Bell Customer Service

Taco Bell's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Transportation industry.

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Ranked Taco Bell Customer Service the Highest

Consulting	4.2
Less than 1 Year	3.5
Asian or Pacific Islander	3.3

Ranked Taco Bell Customer Service the Lowest

Native American	2.1
61-65	1.7
Transportation	1.5

Taco Bell Customer Service Score by Gender

Male customers rated Taco Bell's Customer Service score 0.4 stars higher than Female customers.

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Male

2.7/5

Female

2.3/5

Taco Bell Customer Service Score by Ethnicity

Taco Bell's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 2.8	Hispanic or Latino	2.8
African American/Black 2.3	African American/Black	2.3
Asian or Pacific Islander 3.3	Asian or Pacific Islander	3.3
Native American 2.1	Native American	2.1
Other 2.2	Other	2.2

Taco Bell Customer Service Score by Age

Taco Bell's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3	18-25	3
26-30 2.6	26-30	2.6
31-35 1.9	31-35	1.9
36-40 2	36-40	2
41-45 2.1	41-45	2.1
46-50 2.1	46-50	2.1
51-55 2.3	51-55	2.3
56-60 2	56-60	2
61-65 1.7	61-65	1.7
66+ 2.7	66+	2.7

Taco Bell Customer Service Score by Usage

Taco Bell's Customer Service score was rated the highest by customers who have used Taco Bell's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.2
2 to 5 Years	2.7
5 to 10 Years	2.4
Over 10 Years	2.3

Taco Bell Customer Service Score by Industry

Taco Bell's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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Tech	2.7
Accounting	2.5
Aerospace and Aviation	2.7
Architecture and Planning	2.8
Arts and Entertainment	3.1
Automotive and Transportation	3
Banking and Financial Services	2.4
Beverage, Wine and Spirits	1.5
Business and Consumer Services	2.6
Chemicals	1.5
Construction	1.5
Consulting	4.2
Consumer Goods	2.2
Consumer Services	1.5
Education	3
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	2.1
Hospitality	1.8
Legal	2.1
Logistics and Supply Chain	3.1
Marketing, Advertising and Research	3.5
Mechanical, Civil or Industrial Engineering	2.8
Professional Services	2.6
Public Relations and Communications	2.3
Public Safety	1.5
Real Estate	1.9
Restaurants	2.2
Retail	2.8
Tobacco	4
Transportation	1.5
Warehousing	1.8

Taco Bell Customer Service vs. Competitors

Compared to its competitors, Taco Bell's Customer Service score is rated right above Freshly, and is preceded by Wendy's.

COMPANY		Customer Service Score
	Graze	3.9/5
	McDonald's	3.6/5
	Chipotle	3.6/5
	Del Taco	2.9/5
	Wendy's	2.9/5
	Taco Bell	2.7/5
	Freshly	2.5/5
	Long John Silver's	1.9/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Taco Bell's Customer Service score is rated right below Dunkin'.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	Dunkin'	3.4/5
	Taco Bell	2.7/5

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Taco Bell as an Employer

2.5/5

Taco Bell has a 2.5/5 stars for its overall company culture rated by their employees

bottom

CEO of Taco Bell

Mark King

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Taco Bell scored a -13 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of Taco Bell would recommend the brand to a friend. ENPS measures how likely Taco Bell employees would recommend working at Taco Bell to a friend.

Net Promoter Score

-13

NPS Score

37%	Promoters
13%	Passive
50%	Detractors

Employee Net Promoter Score

-45

eNPS Score

22%	Promoters
11%	Passive
67%	Detractors

Global Ranking Snapshot

Taco Bell is ranked #143 in the Global Top 100 Brands. It ranks just behind JetBlue Airways and just ahead of United Airlines.

RANK			INDUSTRY
141	Nestle USA	Steve Presley	Food and Beverages
142	JetBlue Airways	Robin Hayes	Automotive and Transportation
143	Taco Bell	Mark King	Travel and Hospitality
144	United Airlines	Scott Kirby	Travel and Hospitality
145	Goldman Sachs	David M. Solomon	Banking and Financial Services
146	Sysco	Kevin Hourican	Food and Beverages
147	Sony Pictures Entertainment	Tony Vinciquerra	Media and Entertainment

Travel and Hospitality Ranking Snapshot

Taco Bell is ranked #17 in the Travel and Hospitality Industry. It ranks just behind JetBlue Airways and just ahead of United Airlines.

RANK		Location
15	American Airlines	Fort Worth, TX
16	JetBlue Airways	Long Island City, NY
17	Taco Bell	Irvine, CA
18	United Airlines	Chicago, IL
19	Wynn Resorts	Las Vegas, NV
20	Universal Studios	Universal City, CA
21	Hyatt	Chicago, IL