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NPS
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Del Taco
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About Del Taco's Brand
Today, Del Taco Holdings, Inc. announces the completion of a debt refinance transaction. Among its major competitors, Del Taco is ranked in 3rd place for NPS while Darden Restaurants is 1st, and Chipotle is 2nd. Overall, Del Taco has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $360.59M
Brand at a Glance
70%
Customer Loyalty
2.9/5
Product Quality
3/5
Pricing
2.9/5
Customer Service
Del Taco CMO
Barry Westrum
Barry Westrum serves as the Chief Marketing Officer of Del Taco LLC. Barry started at Del Taco LLC in Aug of 2017. Barry currently resides in the Orange County, California Area.
Del Taco Ranking
- #3 / 4 of its competitors
Del Taco NPS
Del Taco's Net Promoter Score (NPS) is a 0 with 45% Promoters, 10% Passives, and 45% Detractors. Net Promoter Score tracks whether Del Taco's customers would recommend using the product based on a scale of -100 to 100.
Del Taco Overall NPS
| 45% | Promoters |
|---|---|
| 10% | Passives |
| 45% | Detractors |
Del Taco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -3 | Feb 2024 | -3 |
Mar 2024 -2 | Mar 2024 | -2 |
Apr 2024 -2 | Apr 2024 | -2 |
Sep 2024 0 | Sep 2024 | 0 |
Oct 2024 1 | Oct 2024 | 1 |
Jan 2025 -3 | Jan 2025 | -3 |
Mar 2025 -1 | Mar 2025 | -1 |
Apr 2025 -3 | Apr 2025 | -3 |
Jun 2025 -1 | Jun 2025 | -1 |
Oct 2025 -1 | Oct 2025 | -1 |
Dec 2025 -1 | Dec 2025 | -1 |
Jan 2026 0 | Jan 2026 | 0 |
How Other Brands Compare
Del Taco is ranked third for NPS among its competitors. Darden Restaurants and Chipotle come in first and second, with Taco Bell coming in at #4. Among those competitors, it is the lowest valued company behind Chipotle.
Del Taco |  Chipotle |  Taco Bell |  Darden Restaurants | |
| Global Ranking | #- | #45 | #143 | #342 |
| NPS | 0 | 16 | -13 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $360.59M | $41.46B | $32.95B | $18.85B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Del Taco NPS by Gender
Male customers rated Del Taco's NPS 42 points higher than Female customers.
Male
10
Del Taco's NPS was rated 10 by Male customers on Comparably.
50%
Promoters
10%
Passives
40%
Detractors
Female
-32
Del Taco's NPS was rated -32 by Female customers on Comparably.
31%
Promoters
6%
Passives
63%
Detractors
Del Taco NPS by Ethnicity
Del Taco's NPS was rated the highest by Native American customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -19 | Caucasian | -19 |
Hispanic or Latino -20 | Hispanic or Latino | -20 |
Native American 34 | Native American | 34 |
Other -60 | Other | -60 |
Del Taco NPS by Age
Del Taco's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Del Taco NPS by Usage
Del Taco's NPS was rated the highest by customers who have used Del Taco's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years -60 | 5 to 10 Years | -60 |
Over 10 Years -11 | Over 10 Years | -11 |
Del Taco NPS vs. Competitors
Compared to its competitors, Del Taco's NPS is rated right above Amigo, and is preceded by Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
| Darden Restaurants | 20 |
| Chipotle | 16 |
| Del Taco | 0 |
 | Amigo | N/A |
 | Luby's | -1 |
| Taco Bell | -13 |
 | Papa John's International | -21 |
 | Ruby Tuesday | -63 |
 | Bueno Inc | -100 |
Del Taco Customer Reviews
Out of the 6 Del Taco customer reviews 4 were positive and 2 were constructive. Del Taco customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Del Taco Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Del Taco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Del Taco Customer Loyalty Score by Gender
Male customers rated Del Taco's Customer Loyalty score 16% higher than Female customers.
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Male
82%
Yes
Female
66%
Yes
Del Taco Customer Loyalty Score by Ethnicity
Del Taco's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Del Taco.
72
out of 100
Caucasian
82
out of 100
Hispanic or Latino
40
out of 100
Native American
82
out of 100
Other
Del Taco Customer Loyalty Score by Age
Del Taco's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 46% | 26-30 | 46% |
41-45 64% | 41-45 | 64% |
51-55 70% | 51-55 | 70% |
56-60 40% | 56-60 | 40% |
61-65 100% | 61-65 | 100% |
66+ 82% | 66+ | 82% |
Del Taco Customer Loyalty Score by Usage
Del Taco's Customer Loyalty score was rated the highest by customers who have used Del Taco's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Del Taco Customer Loyalty Score by Industry
Del Taco's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Del Taco Customer Loyalty vs. Competitors
Compared to its competitors, Del Taco's Customer Loyalty score is rated right above Luby's, and is preceded by Taco Bell.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chipotle | 76% |
| Taco Bell | 75% |
| Del Taco | 70% |
| Luby's | 70% |
| Papa John's International | 68% |
| Ruby Tuesday | 64% |
| Darden Restaurants | 63% |
| Bueno Inc | 10% |
| Amigo | N/A |
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Del Taco Product Quality
2.9/5
Del Taco has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Del Taco Product Information
Del Taco’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Del Taco's product the highest. Reviewers from the Accounting industry rated Del Taco the lowest at 1.8.
- Website
- http://deltaco.com
- Company Size
- 5,001-10,000 Employees
Industry
Food and Beverages
Travel
Quick Insights into Del Taco Product Quality
Del Taco's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers ages 61-65.
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Ranked Del Taco Product Quality the Highest
Ranked Del Taco Product Quality the Lowest
Del Taco Product Quality Score by Gender
Male customers rated Del Taco's Product Quality score 0.8 stars higher than Female customers.
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Male
3.4/5
Female
2.6/5
Del Taco Product Quality Score by Ethnicity
Del Taco's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
Native American 3.8 | Native American | 3.8 |
Other 1.9 | Other | 1.9 |
Del Taco Product Quality Score by Age
Del Taco's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.6 | 26-30 | 3.6 |
41-45 1.5 | 41-45 | 1.5 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.9 | 66+ | 3.9 |
Del Taco Product Quality Score by Usage
Del Taco's Product Quality score was rated the highest by customers who have used Del Taco's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Del Taco Product Quality Score by Industry
Del Taco's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Del Taco Product Quality vs. Competitors
Compared to its competitors, Del Taco's Product Quality score is rated right above Papa John's International, and is preceded by Luby's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Darden Restaurants | 3.8/5 |
| Chipotle | 3.8/5 |
| Luby's | 3/5 |
| Del Taco | 2.9/5 |
| Papa John's International | 2.9/5 |
| Taco Bell | 2.9/5 |
| Ruby Tuesday | 1.8/5 |
| Bueno Inc | 1.5/5 |
| Amigo | N/A |
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Del Taco Pricing
Del Taco ROI & Value For Money
3/5
Del Taco has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Del Taco Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Accounting industry think that they had the lowest ROI from Del Taco.
Quick Insights into Del Taco ROI
Del Taco's ROI score was rated highest by customers ages 66+, and rated lowest by Other customers.
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Ranked Del Taco ROI the Highest
Ranked Del Taco ROI the Lowest
Del Taco ROI Score by Gender
Male customers rated Del Taco's ROI score 0.6 stars higher than Female customers.
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Male
3.2/5
Female
2.6/5
Del Taco ROI Score by Ethnicity
Del Taco's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
Native American 2.6 | Native American | 2.6 |
Other 1.5 | Other | 1.5 |
Del Taco ROI Score by Age
Del Taco's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 2.9 | 26-30 | 2.9 |
41-45 1.5 | 41-45 | 1.5 |
51-55 3.6 | 51-55 | 3.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 4.5 | 66+ | 4.5 |
Del Taco ROI Score by Usage
Del Taco's ROI score was rated the highest by customers who have used Del Taco's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Del Taco ROI Score by Industry
Del Taco's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Accounting industry customers.
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Del Taco Pricing vs. Competitors
Compared to its competitors, Del Taco's ROI score is rated right above Papa John's International, and is preceded by Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| Darden Restaurants | 3.7/5 |
| Chipotle | 3.5/5 |
| Del Taco | 3/5 |
| Papa John's International | 2.9/5 |
| Luby's | 2.9/5 |
| Taco Bell | 2.8/5 |
| Ruby Tuesday | 1.9/5 |
| Bueno Inc | 1.5/5 |
| Amigo | N/A |
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Del Taco Customer Satisfaction (CSAT)
Del Taco Customer Satisfaction (CSAT) Score
50 / 100
Del Taco has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
23%
Satisfied
27%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
4%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Del Taco Customer Satisfaction
Del Taco's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers from the Accounting industry.
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Ranked Del Taco Customer Satisfaction the Highest
Ranked Del Taco Customer Satisfaction the Lowest
Del Taco Customer Satisfaction Score by Gender
Male customers rated Del Taco's Customer Satisfaction score 23 points higher than Female customers.
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66 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 28% |
43 / 100
FemaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 7% | |
Very Dissatisfied | 36% |
Del Taco Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Del Taco's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
25%
Satisfied
31%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
32%
CSAT according to Hispanic or Latino
Del Taco's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Native American
Del Taco's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Other
Del Taco's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
Del Taco Customer Satisfaction Score by Age
Del Taco's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 80% |
Del Taco Customer Satisfaction Score by Usage
Del Taco's Customer Satisfaction score was rated the highest by customers who have used Del Taco's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Del Taco Customer Satisfaction Score by Industry
Del Taco's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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}Del Taco Customer Satisfaction vs. Competitors
Compared to its competitors, Del Taco's Customer Satisfaction score is rated right above Taco Bell, and is preceded by Papa John's International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Darden Restaurants | 71% |
| Chipotle | 62% |
| Papa John's International | 54% |
| Del Taco | 50% |
| Taco Bell | 49% |
| Luby's | 45% |
| Ruby Tuesday | 21% |
| Bueno Inc | 0% |
| Amigo | 0% |
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Del Taco Customer Service
2.9/5
Del Taco has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Del Taco's Customer Service
Address
Lake Forest, CA
Website
http://deltaco.com
Phone Number
19494627444
Quick Insights into Del Taco Customer Service
Del Taco's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Del Taco's products/services for 5 to 10 Years.
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Ranked Del Taco Customer Service the Highest
Ranked Del Taco Customer Service the Lowest
Del Taco Customer Service Score by Gender
Male customers rated Del Taco's Customer Service score 1 stars higher than Female customers.
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Male
3.2/5
Female
2.2/5
Del Taco Customer Service Score by Ethnicity
Del Taco's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
Native American 3.3 | Native American | 3.3 |
Other 1.6 | Other | 1.6 |
Del Taco Customer Service Score by Age
Del Taco's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.3 | 26-30 | 3.3 |
41-45 1.5 | 41-45 | 1.5 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2 | 56-60 | 2 |
61-65 1.6 | 61-65 | 1.6 |
66+ 3.9 | 66+ | 3.9 |
Del Taco Customer Service Score by Usage
Del Taco's Customer Service score was rated the highest by customers who have used Del Taco's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Del Taco Customer Service Score by Industry
Del Taco's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Del Taco Customer Service vs. Competitors
Compared to its competitors, Del Taco's Customer Service score is rated right above Luby's, and is preceded by Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
| Darden Restaurants | 3.7/5 |
| Chipotle | 3.6/5 |
| Del Taco | 2.9/5 |
| Luby's | 2.9/5 |
| Papa John's International | 2.9/5 |
| Taco Bell | 2.7/5 |
| Ruby Tuesday | 1.8/5 |
| Bueno Inc | 1.5/5 |
| Amigo | N/A |
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Del Taco as an Employer
2.4/5
Del Taco has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Del Taco scored a 0 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Del Taco would recommend the brand to a friend. ENPS measures how likely Del Taco employees would recommend working at Del Taco to a friend.
Net Promoter Score
0
NPS Score
| 45% | Promoters |
|---|---|
| 10% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-48
eNPS Score
| 20% | Promoters |
|---|---|
| 12% | Passive |
| 68% | Detractors |
