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NPS
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Luby's
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About Luby's' Brand
Luby’s is a multi-branded company operating in the restaurant industry and the contract food services industry. Among its major competitors, Luby's is ranked in 2nd place for NPS while Darden Restaurants is 1st, and Cracker Barrel is 3rd.Their current market cap is $106.67M
Brand at a Glance
70%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service
Luby's Ranking
- #2 / 4 of its competitors
Luby's NPS
Luby's's Net Promoter Score (NPS) is a -1 with 40% Promoters, 19% Passives, and 41% Detractors. Net Promoter Score tracks whether Luby's's customers would recommend using the product based on a scale of -100 to 100.
Luby's Overall NPS
| 40% | Promoters |
|---|---|
| 19% | Passives |
| 41% | Detractors |
Luby's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 8 | Apr 2023 | 8 |
Sep 2023 6 | Sep 2023 | 6 |
Apr 2024 0 | Apr 2024 | 0 |
May 2024 6 | May 2024 | 6 |
Jul 2024 -6 | Jul 2024 | -6 |
Sep 2024 0 | Sep 2024 | 0 |
Feb 2025 4 | Feb 2025 | 4 |
Mar 2025 -1 | Mar 2025 | -1 |
May 2025 4 | May 2025 | 4 |
Aug 2025 7 | Aug 2025 | 7 |
Dec 2025 4 | Dec 2025 | 4 |
Jan 2026 -1 | Jan 2026 | -1 |
How Other Brands Compare
Luby's is ranked second for NPS among its competitors. Darden Restaurants and Cracker Barrel come in first and third, with Papa John's International coming in at #4. Among those competitors, it is the lowest valued company behind Darden Restaurants.
Luby's |  Darden Restaurants |  Cracker Barrel |  Papa John's International | |
| Global Ranking | #- | #342 | #- | #- |
| NPS | -1 | 20 | -11 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $106.67M | $18.85B | $4.07B | $3.42B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Luby's NPS by Gender
Female customers rated Luby's's NPS 70 points higher than Male customers.
Male
-57
Luby's's NPS was rated -57 by Male customers on Comparably.
14%
Promoters
15%
Passives
71%
Detractors
Female
13
Luby's's NPS was rated 13 by Female customers on Comparably.
42%
Promoters
29%
Passives
29%
Detractors
Luby's NPS by Ethnicity
Luby's's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino -40 | Hispanic or Latino | -40 |
African American/Black -25 | African American/Black | -25 |
Luby's NPS by Age
Luby's's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Luby's NPS by Usage
Luby's's NPS was rated -9 points by customers who have used Luby's's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -9 | Over 10 Years | -9 |
Luby's NPS vs. Competitors
Compared to its competitors, Luby's's NPS is rated right above Cracker Barrel, and is preceded by Darden Restaurants.
| COMPANY | NPS Score | |
|---|---|---|
| Darden Restaurants | 20 |
| Luby's | -1 |
| Cracker Barrel | -11 |
| Papa John's International | -21 |
 | Golden Corral | -22 |
 | Bojangles | -49 |
 | Ruby Tuesday | -63 |
Luby's Customer Reviews
Out of the 3 Luby's customer reviews 2 were positive and 1 was constructive. Luby's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Luby's Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Luby's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Luby's Customer Loyalty Score by Gender
Female customers rated Luby's's Customer Loyalty score 26% higher than Male customers.
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Male
61%
Yes
Female
87%
Yes
Luby's Customer Loyalty Score by Ethnicity
Luby's's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
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100
out of 100
Caucasian
82
out of 100
Hispanic or Latino
55
out of 100
African American/Black
Luby's Customer Loyalty Score by Age
Luby's's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
61-65 70% | 61-65 | 70% |
Luby's Customer Loyalty Score by Usage
Luby's's Customer Loyalty score was rated 70% by customers who have used Luby's's products/services for Over 10 Years.
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Luby's Customer Loyalty vs. Competitors
Compared to its competitors, Luby's's Customer Loyalty score is rated right above Papa John's International, and is preceded by Golden Corral.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cracker Barrel | 77% |
| Bojangles | 77% |
| Golden Corral | 76% |
| Luby's | 70% |
| Papa John's International | 68% |
| Ruby Tuesday | 64% |
| Darden Restaurants | 63% |
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Luby's Product Quality
3/5
Luby's has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Luby's Product Information
Luby's’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.lubys.com/
- Company Size
- 5,001-10,000 Employees
Industry
Food & Beverages
Quick Insights into Luby's Product Quality
Luby's's Product Quality score was rated highest by customers ages 41-45, and rated lowest by Male customers.
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Ranked Luby's Product Quality the Highest
Ranked Luby's Product Quality the Lowest
Luby's Product Quality Score by Gender
Female customers rated Luby's's Product Quality score 1 stars higher than Male customers.
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Male
1.8/5
Female
2.8/5
Luby's Product Quality Score by Ethnicity
Luby's's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Luby's.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 2.7 | African American/Black | 2.7 |
Luby's Product Quality Score by Age
Luby's's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.3 | 41-45 | 4.3 |
61-65 2 | 61-65 | 2 |
Luby's Product Quality Score by Usage
Luby's's Product Quality score was rated 2.6 stars by customers who have used Luby's's products/services for Over 10 Years.
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Luby's Product Quality vs. Competitors
Compared to its competitors, Luby's's Product Quality score is rated right above Papa John's International, and is preceded by Cracker Barrel.
| COMPANY | Product Quality Score | |
|---|---|---|
| Darden Restaurants | 3.8/5 |
| Cracker Barrel | 3.1/5 |
| Luby's | 3/5 |
| Papa John's International | 2.9/5 |
| Golden Corral | 2.7/5 |
| Bojangles | 2.1/5 |
| Ruby Tuesday | 1.8/5 |
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Luby's Pricing
Luby's ROI & Value For Money
2.9/5
Luby's has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into Luby's ROI
Luby's's ROI score was rated highest by customers ages 41-45, and rated lowest by Male customers.
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Ranked Luby's ROI the Highest
Ranked Luby's ROI the Lowest
Luby's ROI Score by Gender
Female customers rated Luby's's ROI score 1.2 stars higher than Male customers.
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Male
2/5
Female
3.2/5
Luby's ROI Score by Ethnicity
Luby's's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.5 | African American/Black | 2.5 |
Luby's ROI Score by Age
Luby's's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.1 | 41-45 | 4.1 |
61-65 2.6 | 61-65 | 2.6 |
Luby's ROI Score by Usage
Luby's's ROI score was rated 3 stars by customers who have used Luby's's products/services for Over 10 Years.
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Luby's Pricing vs. Competitors
Compared to its competitors, Luby's's ROI score is rated right above Cracker Barrel, and is preceded by Papa John's International.
| COMPANY | Pricing Score | |
|---|---|---|
| Darden Restaurants | 3.7/5 |
| Papa John's International | 2.9/5 |
| Luby's | 2.9/5 |
| Cracker Barrel | 2.8/5 |
| Golden Corral | 2.8/5 |
| Bojangles | 2.4/5 |
| Ruby Tuesday | 1.9/5 |
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Luby's Customer Satisfaction (CSAT)
Luby's Customer Satisfaction (CSAT) Score
45 / 100
Luby's has an overall Customer Satisfaction score of 45 rated by its users and customers.
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Very Satisfied
28%
Satisfied
17%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Luby's Customer Satisfaction
Luby's's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Hispanic or Latino customers.
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Ranked Luby's Customer Satisfaction the Highest
Ranked Luby's Customer Satisfaction the Lowest
Luby's Customer Satisfaction Score by Gender
Female customers rated Luby's's Customer Satisfaction score 21 points higher than Male customers.
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29 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 57% |
50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Luby's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Luby's' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Luby's' Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
CSAT according to African American/Black
Luby's' Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Luby's Customer Satisfaction Score by Age
Luby's's Customer Satisfaction score was rated 33 points by customers ages 61-65 on Comparably.
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40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 33% |
Luby's Customer Satisfaction Score by Usage
Luby's's Customer Satisfaction score was rated 45 points by customers who have used Luby's's products/services for Over 10 Years.
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Luby's Customer Satisfaction vs. Competitors
Compared to its competitors, Luby's's Customer Satisfaction score is rated right above Bojangles , and is preceded by Golden Corral.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Darden Restaurants | 71% |
| Papa John's International | 54% |
| Cracker Barrel | 52% |
| Golden Corral | 46% |
| Luby's | 45% |
| Bojangles | 31% |
| Ruby Tuesday | 21% |
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Luby's Customer Service
2.9/5
Luby's has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Luby's's Customer Service
Address
Houston, TX
Website
http://www.lubys.com/
Quick Insights into Luby's Customer Service
Luby's's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Male customers.
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Ranked Luby's Customer Service the Highest
Ranked Luby's Customer Service the Lowest
Luby's Customer Service Score by Gender
Female customers rated Luby's's Customer Service score 1.7 stars higher than Male customers.
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Male
1.6/5
Female
3.3/5
Luby's Customer Service Score by Ethnicity
Luby's's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
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0
20
40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.7 | African American/Black | 2.7 |
Luby's Customer Service Score by Age
Luby's's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 4.5 | 41-45 | 4.5 |
61-65 1.6 | 61-65 | 1.6 |
Luby's Customer Service Score by Usage
Luby's's Customer Service score was rated 2.8 stars by customers who have used Luby's's products/services for Over 10 Years.
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Luby's Customer Service vs. Competitors
Compared to its competitors, Luby's's Customer Service score is rated right above Cracker Barrel, and is preceded by Darden Restaurants.
| COMPANY | Customer Service Score | |
|---|---|---|
| Darden Restaurants | 3.7/5 |
| Luby's | 2.9/5 |
| Cracker Barrel | 2.9/5 |
| Papa John's International | 2.9/5 |
| Golden Corral | 2.8/5 |
| Bojangles | 2/5 |
| Ruby Tuesday | 1.8/5 |
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Luby's as an Employer
2.5/5
Luby's has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Luby's scored a -1 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Luby's would recommend the brand to a friend. ENPS measures how likely Luby's employees would recommend working at Luby's to a friend.
Net Promoter Score
-1
NPS Score
| 40% | Promoters |
|---|---|
| 19% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-29
eNPS Score
| 25% | Promoters |
|---|---|
| 21% | Passive |
| 54% | Detractors |
