-11
NPS
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Cracker Barrel
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About Cracker Barrel's Brand
Cracker Barrel Old Country Store, Inc. is an American chain of combined restaurant and gift stores with a Southern country theme. Among its major competitors, Cracker Barrel is ranked in 5th place for NPS while Darden Restaurants is 1st, and Waffle House is 2nd. Overall, Cracker Barrel has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $4.07B
Brand at a Glance
77%
Customer Loyalty
3.1/5
Product Quality
2.8/5
Pricing
2.9/5
Customer Service
Cracker Barrel Ranking
- #3 / 4 of its competitors
Cracker Barrel NPS
Cracker Barrel's Net Promoter Score (NPS) is a -11 with 39% Promoters, 11% Passives, and 50% Detractors. Net Promoter Score tracks whether Cracker Barrel's customers would recommend using the product based on a scale of -100 to 100.
Cracker Barrel Overall NPS
| 39% | Promoters |
|---|---|
| 11% | Passives |
| 50% | Detractors |
Cracker Barrel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -9 | Oct 2024 | -9 |
Dec 2024 -9 | Dec 2024 | -9 |
Feb 2025 -9 | Feb 2025 | -9 |
Mar 2025 -9 | Mar 2025 | -9 |
Apr 2025 -9 | Apr 2025 | -9 |
May 2025 -11 | May 2025 | -11 |
Jul 2025 -11 | Jul 2025 | -11 |
Aug 2025 -11 | Aug 2025 | -11 |
Sep 2025 -11 | Sep 2025 | -11 |
Nov 2025 -10 | Nov 2025 | -10 |
Dec 2025 -10 | Dec 2025 | -10 |
Jan 2026 -10 | Jan 2026 | -10 |
How Other Brands Compare
Cracker Barrel is ranked third for NPS among its competitors. Darden Restaurants and Dennys come in first and second, with Papa John's International coming in at #4. Among those competitors, it is the second most valued company behind Darden Restaurants.
Cracker Barrel |  Dennys |  Darden Restaurants |  Papa John's International | |
| Global Ranking | #- | #243 | #342 | #- |
| NPS | -11 | 2 | 20 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $4.07B | $1.17B | $18.85B | $3.42B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cracker Barrel NPS by Gender
Female customers rated Cracker Barrel's NPS 31 points higher than Male customers.
Male
-40
Cracker Barrel's NPS was rated -40 by Male customers on Comparably.
24%
Promoters
12%
Passives
64%
Detractors
Female
-9
Cracker Barrel's NPS was rated -9 by Female customers on Comparably.
41%
Promoters
9%
Passives
50%
Detractors
Cracker Barrel NPS by Ethnicity
Cracker Barrel's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -27 | Caucasian | -27 |
Hispanic or Latino -46 | Hispanic or Latino | -46 |
African American/Black 0 | African American/Black | 0 |
Native American -33 | Native American | -33 |
Other -45 | Other | -45 |
Cracker Barrel NPS by Age
Cracker Barrel's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Cracker Barrel NPS by Usage
Cracker Barrel's NPS was rated the highest by customers who have used Cracker Barrel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -83 | Less than 1 Year | -83 |
1 to 2 Years -18 | 1 to 2 Years | -18 |
2 to 5 Years -13 | 2 to 5 Years | -13 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years -16 | Over 10 Years | -16 |
Cracker Barrel NPS vs. Competitors
Compared to its competitors, Cracker Barrel's NPS is rated right above IHOP, and is preceded by Luby's.
| COMPANY | NPS Score | |
|---|---|---|
| Darden Restaurants | 20 |
 | Waffle House | 13 |
| Dennys | 2 |
 | Luby's | -1 |
| Cracker Barrel | -11 |
 | IHOP | -21 |
| Papa John's International | -21 |
 | Golden Corral | -22 |
 | Bob Evans | -43 |
 | Ruby Tuesday | -63 |
Cracker Barrel Customer Reviews
Out of the 37 Cracker Barrel customer reviews 20 were positive and 17 were constructive. Cracker Barrel customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Cracker Barrel Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Cracker Barrel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cracker Barrel Customer Loyalty Score by Gender
Female customers rated Cracker Barrel's Customer Loyalty score 8% higher than Male customers.
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Male
75%
Yes
Female
83%
Yes
Cracker Barrel Customer Loyalty Score by Ethnicity
Cracker Barrel's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cracker Barrel.
83
out of 100
Caucasian
59
out of 100
Hispanic or Latino
74
out of 100
African American/Black
55
out of 100
Native American
80
out of 100
Other
Cracker Barrel Customer Loyalty Score by Age
Cracker Barrel's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
26-30 55% | 26-30 | 55% |
31-35 55% | 31-35 | 55% |
36-40 72% | 36-40 | 72% |
41-45 84% | 41-45 | 84% |
46-50 91% | 46-50 | 91% |
51-55 70% | 51-55 | 70% |
56-60 80% | 56-60 | 80% |
61-65 81% | 61-65 | 81% |
66+ 90% | 66+ | 90% |
Cracker Barrel Customer Loyalty Score by Usage
Cracker Barrel's Customer Loyalty score was rated the highest by customers who have used Cracker Barrel's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Cracker Barrel Customer Loyalty Score by Industry
Cracker Barrel's Customer Loyalty score was rated the highest by Chemicals industry customers, and the lowest by Real Estate industry customers.
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Cracker Barrel Customer Loyalty vs. Competitors
Compared to its competitors, Cracker Barrel's Customer Loyalty score is rated right above Golden Corral, and is preceded by Dennys.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Waffle House | 79% |
| Dennys | 79% |
| Cracker Barrel | 77% |
| Golden Corral | 76% |
| Bob Evans | 76% |
| Luby's | 70% |
| IHOP | 70% |
| Papa John's International | 68% |
| Ruby Tuesday | 64% |
| Darden Restaurants | 63% |
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Cracker Barrel Product Quality
3.1/5
Cracker Barrel has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Cracker Barrel Product Information
Cracker Barrel’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Cracker Barrel's product the highest. Reviewers from the Tech industry rated Cracker Barrel the lowest at 3.2.
- Website
- http://www.crackerbarrel.com
- Company Size
- 10,000+ Employees
Quick Insights into Cracker Barrel Product Quality
Cracker Barrel's Product Quality score was rated highest by customers from the Non-Profit industry, and rated lowest by customers who have used Cracker Barrel's products/services for Less than 1 Year.
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Ranked Cracker Barrel Product Quality the Highest
Ranked Cracker Barrel Product Quality the Lowest
Cracker Barrel Product Quality Score by Gender
Female customers rated Cracker Barrel's Product Quality score 0.3 stars higher than Male customers.
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Male
2.6/5
Female
2.9/5
Cracker Barrel Product Quality Score by Ethnicity
Cracker Barrel's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cracker Barrel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 3.2 | African American/Black | 3.2 |
Native American 2.6 | Native American | 2.6 |
Other 2.9 | Other | 2.9 |
Cracker Barrel Product Quality Score by Age
Cracker Barrel's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.8 | 61-65 | 1.8 |
66+ 3 | 66+ | 3 |
Cracker Barrel Product Quality Score by Usage
Cracker Barrel's Product Quality score was rated the highest by customers who have used Cracker Barrel's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cracker Barrel Product Quality Score by Industry
Cracker Barrel's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Real Estate industry customers.
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Cracker Barrel Product Quality vs. Competitors
Compared to its competitors, Cracker Barrel's Product Quality score is rated right above Luby's, and is preceded by Dennys.
| COMPANY | Product Quality Score | |
|---|---|---|
| Darden Restaurants | 3.8/5 |
| Waffle House | 3.5/5 |
| Dennys | 3.2/5 |
| Cracker Barrel | 3.1/5 |
| Luby's | 3/5 |
| Papa John's International | 2.9/5 |
| IHOP | 2.8/5 |
| Golden Corral | 2.7/5 |
| Bob Evans | 2.6/5 |
| Ruby Tuesday | 1.8/5 |
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Cracker Barrel Pricing
Cracker Barrel ROI & Value For Money
2.8/5
Cracker Barrel has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Cracker Barrel Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Real Estate industry think that they had the lowest ROI from Cracker Barrel.
Quick Insights into Cracker Barrel ROI
Cracker Barrel's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Real Estate industry.
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Ranked Cracker Barrel ROI the Highest
Ranked Cracker Barrel ROI the Lowest
Cracker Barrel ROI Score by Gender
Female customers rated Cracker Barrel's ROI score 0.6 stars higher than Male customers.
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Male
2.4/5
Female
3/5
Cracker Barrel ROI Score by Ethnicity
Cracker Barrel's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cracker Barrel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 3 | African American/Black | 3 |
Native American 2.4 | Native American | 2.4 |
Other 2.9 | Other | 2.9 |
Cracker Barrel ROI Score by Age
Cracker Barrel's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cracker Barrel.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.4 | 26-30 | 2.4 |
31-35 3 | 31-35 | 3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.9 | 46-50 | 1.9 |
51-55 3.3 | 51-55 | 3.3 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.7 | 61-65 | 1.7 |
66+ 3 | 66+ | 3 |
Cracker Barrel ROI Score by Usage
Cracker Barrel's ROI score was rated the highest by customers who have used Cracker Barrel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Cracker Barrel ROI Score by Industry
Cracker Barrel's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Real Estate industry customers.
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Cracker Barrel Pricing vs. Competitors
Compared to its competitors, Cracker Barrel's ROI score is rated right above Golden Corral, and is preceded by Luby's.
| COMPANY | Pricing Score | |
|---|---|---|
| Darden Restaurants | 3.7/5 |
| Waffle House | 3.4/5 |
| Dennys | 3.2/5 |
| Papa John's International | 2.9/5 |
| Luby's | 2.9/5 |
| Cracker Barrel | 2.8/5 |
| Golden Corral | 2.8/5 |
| IHOP | 2.7/5 |
| Bob Evans | 2.6/5 |
| Ruby Tuesday | 1.9/5 |
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Cracker Barrel Customer Satisfaction (CSAT)
Cracker Barrel Customer Satisfaction (CSAT) Score
52 / 100
Cracker Barrel has an overall Customer Satisfaction score of 52 rated by its users and customers.
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Very Satisfied
33%
Satisfied
19%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
11%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cracker Barrel Customer Satisfaction
Cracker Barrel's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Restaurants industry.
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Ranked Cracker Barrel Customer Satisfaction the Highest
Ranked Cracker Barrel Customer Satisfaction the Lowest
Cracker Barrel Customer Satisfaction Score by Gender
Female customers rated Cracker Barrel's Customer Satisfaction score 6 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 16% | |
Very Dissatisfied | 35% |
52 / 100
FemaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 10% | |
Very Dissatisfied | 30% |
Cracker Barrel Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cracker Barrel's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
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45 / 100
Very Satisfied
30%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
17%
Very Dissatisfied
30%
CSAT according to Hispanic or Latino
Cracker Barrel's Customer Satisfaction (CSAT) score was rated 30% according to Hispanic or Latino users and customers.
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30 / 100
Very Satisfied
10%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to African American/Black
Cracker Barrel's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Native American
Cracker Barrel's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.
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50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
33%
CSAT according to Other
Cracker Barrel's Customer Satisfaction (CSAT) score was rated 57% according to Other users and customers.
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57 / 100
Very Satisfied
28%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
43%
Cracker Barrel Customer Satisfaction Score by Age
Cracker Barrel's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 69% | |||||||||||||||
| 26-30 | 57% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 64% | |||||||||||||||
| 41-45 | 45% | |||||||||||||||
| 46-50 | 30% | |||||||||||||||
| 51-55 | 46% | |||||||||||||||
| 56-60 | 43% | |||||||||||||||
| 61-65 | 27% | |||||||||||||||
| 66+ | 52% |
Cracker Barrel Customer Satisfaction Score by Usage
Cracker Barrel's Customer Satisfaction score was rated the highest by customers who have used Cracker Barrel's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cracker Barrel Customer Satisfaction Score by Industry
Cracker Barrel's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Restaurants industry customers.
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"scoreLabel": 50
}
]
}Cracker Barrel Customer Satisfaction vs. Competitors
Compared to its competitors, Cracker Barrel's Customer Satisfaction score is rated right above Golden Corral, and is preceded by Papa John's International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Darden Restaurants | 71% |
| Waffle House | 61% |
| Dennys | 61% |
| Papa John's International | 54% |
| Cracker Barrel | 52% |
| Golden Corral | 46% |
| Luby's | 45% |
| IHOP | 45% |
| Bob Evans | 38% |
| Ruby Tuesday | 21% |
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Cracker Barrel Customer Service
2.9/5
Cracker Barrel has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Cracker Barrel's Customer Service
Address
305 Hartmann Dr., Lebanon, TN 37087
Website
http://www.crackerbarrel.com
Phone Number
615-444-5533
Quick Insights into Cracker Barrel Customer Service
Cracker Barrel's Customer Service score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Real Estate industry.
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Ranked Cracker Barrel Customer Service the Highest
Ranked Cracker Barrel Customer Service the Lowest
Cracker Barrel Customer Service Score by Gender
Female customers rated Cracker Barrel's Customer Service score 0.3 stars higher than Male customers.
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Male
2.6/5
Female
2.9/5
Cracker Barrel Customer Service Score by Ethnicity
Cracker Barrel's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 3.1 | African American/Black | 3.1 |
Native American 2.3 | Native American | 2.3 |
Other 2.6 | Other | 2.6 |
Cracker Barrel Customer Service Score by Age
Cracker Barrel's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.5 | 26-30 | 2.5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.1 | 46-50 | 2.1 |
51-55 3 | 51-55 | 3 |
56-60 2.8 | 56-60 | 2.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3 | 66+ | 3 |
Cracker Barrel Customer Service Score by Usage
Cracker Barrel's Customer Service score was rated the highest by customers who have used Cracker Barrel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Cracker Barrel Customer Service Score by Industry
Cracker Barrel's Customer Service score was rated the highest by Non-Profit industry customers, and the lowest by Real Estate industry customers.
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Cracker Barrel Customer Service vs. Competitors
Compared to its competitors, Cracker Barrel's Customer Service score is rated right above Papa John's International, and is preceded by Luby's.
| COMPANY | Customer Service Score | |
|---|---|---|
| Darden Restaurants | 3.7/5 |
| Waffle House | 3.4/5 |
| Dennys | 3.2/5 |
| Luby's | 2.9/5 |
| Cracker Barrel | 2.9/5 |
| Papa John's International | 2.9/5 |
| Golden Corral | 2.8/5 |
| IHOP | 2.7/5 |
| Bob Evans | 2.6/5 |
| Ruby Tuesday | 1.8/5 |
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Cracker Barrel as an Employer
3.0/5
Cracker Barrel has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Cracker Barrel scored a -11 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Cracker Barrel would recommend the brand to a friend. ENPS measures how likely Cracker Barrel employees would recommend working at Cracker Barrel to a friend.
Net Promoter Score
-11
NPS Score
| 39% | Promoters |
|---|---|
| 11% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 28% | Promoters |
|---|---|
| 14% | Passive |
| 58% | Detractors |
