

Everything you love about breakfast. Among its major competitors, IHOP is ranked in 7th place for NPS while Darden Restaurants is 1st, and Chipotle is 2nd. Overall, IHOP has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $949.22M
IHOP's Net Promoter Score (NPS) is a -21 with 33% Promoters, 13% Passives, and 54% Detractors. Net Promoter Score tracks whether IHOP's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 13% | Passives |
| 54% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -20 | Jan 2025 | -20 |
Feb 2025 -22 | Feb 2025 | -22 |
Mar 2025 -20 | Mar 2025 | -20 |
Apr 2025 -20 | Apr 2025 | -20 |
May 2025 -20 | May 2025 | -20 |
Jun 2025 -20 | Jun 2025 | -20 |
Jul 2025 -20 | Jul 2025 | -20 |
Aug 2025 -20 | Aug 2025 | -20 |
Sep 2025 -20 | Sep 2025 | -20 |
Oct 2025 -22 | Oct 2025 | -22 |
Nov 2025 -22 | Nov 2025 | -22 |
Dec 2025 -20 | Dec 2025 | -20 |
IHOP is ranked #4 for NPS among its competitors. Darden Restaurants and Chipotle come in first and second, with Dennys coming in at third. Among those competitors, it is the lowest valued company behind Chipotle.
![]() IHOP | ![]() Chipotle | ![]() Dennys | ![]() Darden Restaurants | |
| Global Ranking | #- | #45 | #243 | #342 |
| NPS | -21 | 16 | 2 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $949.22M | $41.46B | $1.17B | $18.85B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated IHOP's NPS 10 points higher than Male customers.
IHOP's NPS was rated -38 by Male customers on Comparably.
IHOP's NPS was rated -28 by Female customers on Comparably.
IHOP's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -64 | Caucasian | -64 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black -12 | African American/Black | -12 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Native American 0 | Native American | 0 |
Other -23 | Other | -23 |
IHOP's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
IHOP's NPS was rated the highest by customers who have used IHOP's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years -31 | 2 to 5 Years | -31 |
5 to 10 Years -72 | 5 to 10 Years | -72 |
Over 10 Years -36 | Over 10 Years | -36 |
Compared to its competitors, IHOP's NPS is rated right above Applebee's, and is preceded by Cracker Barrel.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Darden Restaurants | 20 |
![]() | Chipotle | 16 |
![]() | Waffle House | 13 |
![]() | Dennys | 2 |
![]() | Snooze | -5 |
![]() | Cracker Barrel | -11 |
![]() | IHOP | -21 |
![]() | Applebee's | -21 |
![]() | Chili's | -50 |
Out of the 24 IHOP customer reviews 15 were positive and 9 were constructive. IHOP customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of IHOP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated IHOP's Customer Loyalty score 5% higher than Male customers.
IHOP's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
IHOP's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 71% | 18-25 | 71% |
26-30 70% | 26-30 | 70% |
31-35 67% | 31-35 | 67% |
36-40 64% | 36-40 | 64% |
41-45 74% | 41-45 | 74% |
46-50 67% | 46-50 | 67% |
51-55 75% | 51-55 | 75% |
56-60 93% | 56-60 | 93% |
61-65 85% | 61-65 | 85% |
66+ 62% | 66+ | 62% |
IHOP's Customer Loyalty score was rated the highest by customers who have used IHOP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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IHOP's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, IHOP's Customer Loyalty score is rated right above Applebee's, and is preceded by Chili's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Waffle House | 79% |
![]() | Dennys | 79% |
![]() | Cracker Barrel | 77% |
![]() | Chipotle | 76% |
![]() | Chili's | 73% |
![]() | IHOP | 70% |
![]() | Applebee's | 66% |
![]() | Snooze | 65% |
![]() | Darden Restaurants | 63% |
IHOP has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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IHOP’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Computer Hardware industry rated IHOP's product the highest. Reviewers from the Education industry rated IHOP the lowest at 2.9.
IHOP's Product Quality score was rated highest by Native American customers, and rated lowest by customers from the Public Safety industry.
Female customers rated IHOP's Product Quality score 0.5 stars higher than Male customers.
IHOP's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Native American 5 | Native American | 5 |
Other 2.5 | Other | 2.5 |
IHOP's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.9 | 26-30 | 1.9 |
31-35 2.2 | 31-35 | 2.2 |
36-40 2.2 | 36-40 | 2.2 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.2 | 46-50 | 2.2 |
51-55 3 | 51-55 | 3 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.7 | 66+ | 2.7 |
IHOP's Product Quality score was rated the highest by customers who have used IHOP's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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IHOP's Product Quality score was rated the highest by Computer Hardware industry customers, and the lowest by Public Safety industry customers.
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Compared to its competitors, IHOP's Product Quality score is rated right above Chili's, and is preceded by Applebee's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Darden Restaurants | 3.8/5 |
![]() | Chipotle | 3.8/5 |
![]() | Waffle House | 3.5/5 |
![]() | Snooze | 3.3/5 |
![]() | Dennys | 3.2/5 |
![]() | Cracker Barrel | 3.1/5 |
![]() | Applebee's | 2.9/5 |
![]() | IHOP | 2.8/5 |
![]() | Chili's | 2.1/5 |
IHOP has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Restaurants industry think that they had the lowest ROI from IHOP.
IHOP's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Restaurants industry.
Female customers rated IHOP's ROI score 0.2 stars higher than Male customers.
IHOP's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Native American 3.5 | Native American | 3.5 |
Other 2.4 | Other | 2.4 |
IHOP's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 2 | 26-30 | 2 |
31-35 2.1 | 31-35 | 2.1 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.7 | 46-50 | 1.7 |
51-55 2.7 | 51-55 | 2.7 |
56-60 1.9 | 56-60 | 1.9 |
61-65 3.4 | 61-65 | 3.4 |
66+ 2.7 | 66+ | 2.7 |
IHOP's ROI score was rated the highest by customers who have used IHOP's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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IHOP's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, IHOP's ROI score is rated right above Chili's, and is preceded by Applebee's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Darden Restaurants | 3.7/5 |
![]() | Chipotle | 3.5/5 |
![]() | Waffle House | 3.4/5 |
![]() | Dennys | 3.2/5 |
![]() | Snooze | 3.2/5 |
![]() | Cracker Barrel | 2.8/5 |
![]() | Applebee's | 2.8/5 |
![]() | IHOP | 2.7/5 |
![]() | Chili's | 2.2/5 |
IHOP has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
IHOP's Customer Satisfaction score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Restaurants industry.
Female customers rated IHOP's Customer Satisfaction score 16 points higher than Male customers.
Very Satisfied | 16% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 8% | |
Very Dissatisfied | 50% |
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 6% | |
Very Dissatisfied | 40% |
IHOP's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
IHOP's Customer Satisfaction (CSAT) score was rated 49% according to Hispanic or Latino users and customers.
IHOP's Customer Satisfaction (CSAT) score was rated 48% according to African American/Black users and customers.
IHOP's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
IHOP's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
IHOP's Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.
IHOP's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 68% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 31-35 | 30% | |||||||||||||||
| 36-40 | 11% | |||||||||||||||
| 41-45 | 37% | |||||||||||||||
| 46-50 | 28% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 45% | |||||||||||||||
| 66+ | 28% |
IHOP's Customer Satisfaction score was rated the highest by customers who have used IHOP's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
IHOP's Customer Satisfaction score was rated the highest by Computer Hardware industry customers, and the lowest by Restaurants industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "IHOP Customer Satisfaction Score by Industry",
"text": "IHOP's Customer Satisfaction score was rated the highest by Computer Hardware industry customers, and the lowest by Restaurants industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 36,
"stars": 0,
"csatScore": 36,
"text": "IHOP's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 36
},
{
"label": "Accounting",
"groupId": 495,
"score": 30,
"stars": 0,
"csatScore": 30,
"text": "IHOP's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 30
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 58,
"stars": 0,
"csatScore": 58,
"text": "IHOP's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 58
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 70,
"stars": 0,
"csatScore": 70,
"text": "IHOP's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 70
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "IHOP's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "IHOP's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Computer Hardware",
"groupId": 509,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "IHOP's Customer Satisfaction score is rated by Computer Hardware customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Construction",
"groupId": 510,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "IHOP's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Education",
"groupId": 515,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "IHOP's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "IHOP's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 22,
"stars": 0,
"csatScore": 22,
"text": "IHOP's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 22
},
{
"label": "Legal",
"groupId": 529,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "IHOP's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "IHOP's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Public Safety",
"groupId": 551,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "IHOP's Customer Satisfaction score is rated by Public Safety customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Restaurants",
"groupId": 558,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "IHOP's Customer Satisfaction score is rated by Restaurants customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Transportation",
"groupId": 567,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "IHOP's Customer Satisfaction score is rated by Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
}
]
}Compared to its competitors, IHOP's Customer Satisfaction score is rated right above Chili's, and is preceded by Snooze.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Darden Restaurants | 71% |
![]() | Chipotle | 62% |
![]() | Waffle House | 61% |
![]() | Dennys | 61% |
![]() | Cracker Barrel | 52% |
![]() | Applebee's | 51% |
![]() | Snooze | 50% |
![]() | IHOP | 45% |
![]() | Chili's | 29% |
IHOP has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock IHOP's overall Customer Service score rated by its users and customers.
Glendale, CA
http://www.ihop.com/
+1 866-444-5144
IHOP's Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Public Safety industry.
Female customers rated IHOP's Customer Service score 0.3 stars higher than Male customers.
IHOP's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 4.8 | Native American | 4.8 |
Other 2.5 | Other | 2.5 |
IHOP's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.8 | 26-30 | 1.8 |
31-35 2 | 31-35 | 2 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2 | 46-50 | 2 |
51-55 2.7 | 51-55 | 2.7 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.6 | 66+ | 2.6 |
IHOP's Customer Service score was rated the highest by customers who have used IHOP's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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IHOP's Customer Service score was rated the highest by Computer Hardware industry customers, and the lowest by Public Safety industry customers.
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Compared to its competitors, IHOP's Customer Service score is rated right above Chili's, and is preceded by Applebee's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Darden Restaurants | 3.7/5 |
![]() | Chipotle | 3.6/5 |
![]() | Waffle House | 3.4/5 |
![]() | Dennys | 3.2/5 |
![]() | Snooze | 3.2/5 |
![]() | Cracker Barrel | 2.9/5 |
![]() | Applebee's | 2.8/5 |
![]() | IHOP | 2.7/5 |
![]() | Chili's | 2.1/5 |
IHOP has a 2.4/5 stars for its overall company culture rated by their employees

IHOP scored a -21 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of IHOP would recommend the brand to a friend. ENPS measures how likely IHOP employees would recommend working at IHOP to a friend.
| 33% | Promoters |
|---|---|
| 13% | Passive |
| 54% | Detractors |
| 23% | Promoters |
|---|---|
| 10% | Passive |
| 67% | Detractors |