13
NPS
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Waffle House
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About Waffle House's Brand
Their mission is to deliver a unique experience to our customers through delivering great food, friendly, attentive service, Among its major competitors, Waffle House is ranked in 1st place for NPS while Dennys is 2nd, and IHOP is 3rd. Overall, Waffle House has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
79%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Waffle House Ranking
- #1 / 3 of its competitors
Waffle House NPS
Waffle House's Net Promoter Score (NPS) is a 13 with 51% Promoters, 11% Passives, and 38% Detractors. Net Promoter Score tracks whether Waffle House's customers would recommend using the product based on a scale of -100 to 100.
Waffle House Overall NPS
| 51% | Promoters |
|---|---|
| 11% | Passives |
| 38% | Detractors |
Waffle House NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 12 | Feb 2025 | 12 |
Mar 2025 11 | Mar 2025 | 11 |
Apr 2025 11 | Apr 2025 | 11 |
May 2025 11 | May 2025 | 11 |
Jun 2025 13 | Jun 2025 | 13 |
Jul 2025 13 | Jul 2025 | 13 |
Aug 2025 13 | Aug 2025 | 13 |
Sep 2025 13 | Sep 2025 | 13 |
Oct 2025 13 | Oct 2025 | 13 |
Nov 2025 13 | Nov 2025 | 13 |
Dec 2025 13 | Dec 2025 | 13 |
Jan 2026 13 | Jan 2026 | 13 |
How Other Brands Compare
Waffle House is ranked first for NPS among its competitors. Dennys and IHOP come in second and third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Waffle House NPS by Gender
Female customers rated Waffle House's NPS 25 points higher than Male customers.
Male
-5
Waffle House's NPS was rated -5 by Male customers on Comparably.
44%
Promoters
7%
Passives
49%
Detractors
Female
20
Waffle House's NPS was rated 20 by Female customers on Comparably.
52%
Promoters
16%
Passives
32%
Detractors
Waffle House NPS by Ethnicity
Waffle House's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 15 | Caucasian | 15 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black -11 | African American/Black | -11 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Native American -34 | Native American | -34 |
Other -35 | Other | -35 |
Waffle House NPS by Age
Waffle House's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Waffle House NPS by Usage
Waffle House's NPS was rated the highest by customers who have used Waffle House's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -8 | 1 to 2 Years | -8 |
2 to 5 Years 39 | 2 to 5 Years | 39 |
5 to 10 Years 10 | 5 to 10 Years | 10 |
Over 10 Years 3 | Over 10 Years | 3 |
Waffle House NPS vs. Competitors
Compared to its competitors, Waffle House's NPS is rated right above Dennys.
| COMPANY | NPS Score | |
|---|---|---|
| Waffle House | 13 |
 | Dennys | 2 |
 | IHOP | -21 |
Waffle House Customer Reviews
Out of the 44 Waffle House customer reviews 32 were positive and 12 were constructive. Waffle House customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Waffle House Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Waffle House users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Waffle House Customer Loyalty Score by Gender
Female customers rated Waffle House's Customer Loyalty score 1% higher than Male customers.
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Male
81%
Yes
Female
82%
Yes
Waffle House Customer Loyalty Score by Ethnicity
Waffle House's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Waffle House.
83
out of 100
Caucasian
60
out of 100
Hispanic or Latino
82
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
85
out of 100
Native American
74
out of 100
Other
Waffle House Customer Loyalty Score by Age
Waffle House's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 78% | 26-30 | 78% |
31-35 75% | 31-35 | 75% |
36-40 83% | 36-40 | 83% |
41-45 72% | 41-45 | 72% |
46-50 79% | 46-50 | 79% |
51-55 81% | 51-55 | 81% |
56-60 86% | 56-60 | 86% |
61-65 83% | 61-65 | 83% |
66+ 81% | 66+ | 81% |
Waffle House Customer Loyalty Score by Usage
Waffle House's Customer Loyalty score was rated the highest by customers who have used Waffle House's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Waffle House Customer Loyalty Score by Industry
Waffle House's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Waffle House Customer Loyalty vs. Competitors
Compared to its competitors, Waffle House's Customer Loyalty score is rated right above Dennys.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Waffle House | 79% |
| Dennys | 79% |
| IHOP | 70% |
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Waffle House Product Quality
3.5/5
Waffle House has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Waffle House Product Information
Waffle House’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Waffle House's product the highest. Reviewers from the Accounting industry rated Waffle House the lowest at 3.9.
- Website
- http://wafflehouse.com/
- Company Size
- 10,000+ Employees
Industry
Food and Beverages
Quick Insights into Waffle House Product Quality
Waffle House's Product Quality score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by Native American customers.
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Ranked Waffle House Product Quality the Highest
Ranked Waffle House Product Quality the Lowest
Waffle House Product Quality Score by Gender
Female customers rated Waffle House's Product Quality score 0.3 stars higher than Male customers.
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Male
3.2/5
Female
3.5/5
Waffle House Product Quality Score by Ethnicity
Waffle House's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Native American 2 | Native American | 2 |
Other 2.7 | Other | 2.7 |
Waffle House Product Quality Score by Age
Waffle House's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.3 | 26-30 | 2.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3 | 56-60 | 3 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.7 | 66+ | 3.7 |
Waffle House Product Quality Score by Usage
Waffle House's Product Quality score was rated the highest by customers who have used Waffle House's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Waffle House Product Quality Score by Industry
Waffle House's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Energy and Manufacturing industry customers.
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Waffle House Product Quality vs. Competitors
Compared to its competitors, Waffle House's Product Quality score is rated right above Dennys.
| COMPANY | Product Quality Score | |
|---|---|---|
| Waffle House | 3.5/5 |
| Dennys | 3.2/5 |
| IHOP | 2.8/5 |
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Waffle House Pricing
Waffle House ROI & Value For Money
3.4/5
Waffle House has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Waffle House Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Energy and Manufacturing industry think that they had the lowest ROI from Waffle House.
Quick Insights into Waffle House ROI
Waffle House's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 26-30.
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Ranked Waffle House ROI the Highest
Ranked Waffle House ROI the Lowest
Waffle House ROI Score by Gender
Female customers rated Waffle House's ROI score 0.3 stars higher than Male customers.
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Male
3.2/5
Female
3.5/5
Waffle House ROI Score by Ethnicity
Waffle House's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 2.4 | Native American | 2.4 |
Other 2.7 | Other | 2.7 |
Waffle House ROI Score by Age
Waffle House's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 1.9 | 26-30 | 1.9 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3 | 51-55 | 3 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.6 | 66+ | 3.6 |
Waffle House ROI Score by Usage
Waffle House's ROI score was rated the highest by customers who have used Waffle House's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Waffle House ROI Score by Industry
Waffle House's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.
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Waffle House Pricing vs. Competitors
Compared to its competitors, Waffle House's ROI score is rated right above Dennys.
| COMPANY | Pricing Score | |
|---|---|---|
| Waffle House | 3.4/5 |
| Dennys | 3.2/5 |
| IHOP | 2.7/5 |
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Waffle House Customer Satisfaction (CSAT)
Waffle House Customer Satisfaction (CSAT) Score
61 / 100
Waffle House has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Very Satisfied
43%
Satisfied
18%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
6%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Waffle House Customer Satisfaction
Waffle House's Customer Satisfaction score was rated highest by customers from the Restaurants industry, and rated lowest by customers ages 31-35.
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Ranked Waffle House Customer Satisfaction the Highest
Ranked Waffle House Customer Satisfaction the Lowest
Waffle House Customer Satisfaction Score by Gender
Female customers rated Waffle House's Customer Satisfaction score 13 points higher than Male customers.
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52 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 9% | |
Very Dissatisfied | 31% |
65 / 100
FemaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 6% | |
Very Dissatisfied | 24% |
Waffle House Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Waffle House's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
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63 / 100
Very Satisfied
44%
Satisfied
19%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
8%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
Waffle House's Customer Satisfaction (CSAT) score was rated 55% according to Hispanic or Latino users and customers.
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55 / 100
Very Satisfied
44%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
45%
CSAT according to African American/Black
Waffle House's Customer Satisfaction (CSAT) score was rated 54% according to African American/Black users and customers.
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54 / 100
Very Satisfied
37%
Satisfied
17%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
6%
Very Dissatisfied
37%
CSAT according to Asian or Pacific Islander
Waffle House's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
17%
Very Dissatisfied
0%
CSAT according to Native American
Waffle House's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Waffle House's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
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38 / 100
Very Satisfied
15%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
46%
Waffle House Customer Satisfaction Score by Age
Waffle House's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 62% | |||||||||||||||
| 51-55 | 54% | |||||||||||||||
| 56-60 | 44% | |||||||||||||||
| 61-65 | 57% | |||||||||||||||
| 66+ | 69% |
Waffle House Customer Satisfaction Score by Usage
Waffle House's Customer Satisfaction score was rated the highest by customers who have used Waffle House's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Waffle House Customer Satisfaction Score by Industry
Waffle House's Customer Satisfaction score was rated the highest by Restaurants industry customers, and the lowest by Transportation industry customers.
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"title": "Waffle House Customer Satisfaction Score by Industry",
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"scoreClassName": "",
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{
"label": "Insurance",
"groupId": 526,
"score": 66,
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"scoreClassName": "",
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"groupId": 532,
"score": 67,
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"groupId": 535,
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"scoreClassName": "",
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"label": "Energy and Manufacturing",
"groupId": 541,
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"scoreClassName": "",
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"groupId": 554,
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"scoreClassName": "",
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]
}Waffle House Customer Satisfaction vs. Competitors
Compared to its competitors, Waffle House's Customer Satisfaction score is rated right above Dennys.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Waffle House | 61% |
| Dennys | 61% |
| IHOP | 45% |
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Waffle House Customer Service
3.4/5
Waffle House has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Waffle House's Customer Service
Address
5986 Financial Drive, Norcross, GA
Website
http://wafflehouse.com/
Phone Number
770-729-5700
Quick Insights into Waffle House Customer Service
Waffle House's Customer Service score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Transportation industry.
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Ranked Waffle House Customer Service the Highest
Ranked Waffle House Customer Service the Lowest
Waffle House Customer Service Score by Gender
Female customers rated Waffle House's Customer Service score 0.4 stars higher than Male customers.
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Male
3/5
Female
3.4/5
Waffle House Customer Service Score by Ethnicity
Waffle House's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 2.3 | Native American | 2.3 |
Other 2.3 | Other | 2.3 |
Waffle House Customer Service Score by Age
Waffle House's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 1.9 | 26-30 | 1.9 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.7 | 46-50 | 2.7 |
51-55 3 | 51-55 | 3 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.7 | 66+ | 3.7 |
Waffle House Customer Service Score by Usage
Waffle House's Customer Service score was rated the highest by customers who have used Waffle House's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Waffle House Customer Service Score by Industry
Waffle House's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.
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Waffle House Customer Service vs. Competitors
Compared to its competitors, Waffle House's Customer Service score is rated right above Dennys.
| COMPANY | Customer Service Score | |
|---|---|---|
| Waffle House | 3.4/5 |
| Dennys | 3.2/5 |
| IHOP | 2.7/5 |
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Waffle House as an Employer
Consumer vs. Employees
Waffle House scored a 13 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Waffle House would recommend the brand to a friend. ENPS measures how likely Waffle House employees would recommend working at Waffle House to a friend.
Net Promoter Score
13
NPS Score
| 51% | Promoters |
|---|---|
| 11% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 33% | Promoters |
|---|---|
| 16% | Passive |
| 51% | Detractors |
