

Freshly is like your personal chef—no shopping, chopping, or cleanup. Choose deliciously healthy meals sent to you fresh & ready to eat in just 3 minutes. Among its major competitors, Freshly is ranked in 3rd place for NPS while Blue Apron is 1st, and HelloFresh is 2nd.Their current valuation is $300.00M

Mayur Gupta serves as the Chief Marketing Officer of Freshly Inc.. Mayur currently resides in the Greater New York City Area.
Freshly's Net Promoter Score (NPS) is a -60 with 10% Promoters, 20% Passives, and 70% Detractors. Net Promoter Score tracks whether Freshly's customers would recommend using the product based on a scale of -100 to 100.
| 10% | Promoters |
|---|---|
| 20% | Passives |
| 70% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2020 0 | Oct 2020 | 0 |
Mar 2021 -50 | Mar 2021 | -50 |
May 2021 -66 | May 2021 | -66 |
Aug 2021 -80 | Aug 2021 | -80 |
Feb 2022 -83 | Feb 2022 | -83 |
Apr 2022 -71 | Apr 2022 | -71 |
Jun 2022 -75 | Jun 2022 | -75 |
Jul 2022 -77 | Jul 2022 | -77 |
Jan 2024 -60 | Jan 2024 | -60 |
Freshly is ranked third for NPS among its competitors. Blue Apron and HelloFresh come in first and second, with Munchery coming in at #4. Among those competitors, it is the second most valued company behind HelloFresh.
![]() Freshly | ![]() HelloFresh | ![]() Blue Apron | ![]() Munchery | |
| Global Ranking | #- | #572 | #- | #- |
| NPS | -60 | -3 | 10 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $300.00M | $15.26B | $90.36M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Freshly's NPS is rated right below HelloFresh.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Blue Apron | 10 |
![]() | Sprig | N/A |
![]() | HelloFresh | -3 |
![]() | Freshly | -60 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Freshly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Freshly's Customer Loyalty score is rated right above Blue Apron, and is preceded by HelloFresh.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | HelloFresh | 69% |
![]() | Freshly | 69% |
![]() | Blue Apron | 66% |
![]() | Sprig | N/A |
Freshly has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Freshly’s product quality score is a 3.1 out of 5 as rated by its users and customers.
Compared to its competitors, Freshly's Product Quality score is rated right above Sprig, and is preceded by HelloFresh.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Blue Apron | 3.9/5 |
![]() | HelloFresh | 3.6/5 |
![]() | Freshly | 3.1/5 |
![]() | Sprig | N/A |
Freshly has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Compared to its competitors, Freshly's ROI score is rated right above Sprig, and is preceded by HelloFresh.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Blue Apron | 3.7/5 |
![]() | HelloFresh | 3.3/5 |
![]() | Freshly | 2.9/5 |
![]() | Sprig | N/A |
Freshly has an overall Customer Satisfaction score of 40 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Freshly's Customer Satisfaction score is rated right above Sprig, and is preceded by HelloFresh.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Blue Apron | 77% |
![]() | HelloFresh | 65% |
![]() | Freshly | 40% |
![]() | Sprig | 0% |
Freshly has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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115 E 23rd St, Floor 7, New York City, NY 10010
https://www.freshly.com/
844-373-7459
Compared to its competitors, Freshly's Customer Service score is rated right above Sprig, and is preceded by HelloFresh.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Blue Apron | 3.9/5 |
![]() | HelloFresh | 3.4/5 |
![]() | Freshly | 2.5/5 |
![]() | Sprig | N/A |
Freshly has a 2.8/5 stars for its overall company culture rated by their employees

Freshly scored a -60 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Freshly would recommend the brand to a friend. ENPS measures how likely Freshly employees would recommend working at Freshly to a friend.
| 10% | Promoters |
|---|---|
| 20% | Passive |
| 70% | Detractors |
| 31% | Promoters |
|---|---|
| 13% | Passive |
| 56% | Detractors |