10
NPS
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Blue Apron
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About Blue Apron's Brand
Blue Apron is a New York based weekly meal ingredients delivery service that offers a portion of the ingredients in a box with a recipe. Among its major competitors, Blue Apron is ranked in 2nd place for NPS while BigBasket is 1st, and Plated is 3rd. Overall, Blue Apron has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $90.36M
Brand at a Glance
66%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
Blue Apron Ranking
- #1 / 4 of its competitors
Blue Apron NPS
Blue Apron's Net Promoter Score (NPS) is a 10 with 45% Promoters, 20% Passives, and 35% Detractors. Net Promoter Score tracks whether Blue Apron's customers would recommend using the product based on a scale of -100 to 100.
Blue Apron Overall NPS
| 45% | Promoters |
|---|---|
| 20% | Passives |
| 35% | Detractors |
Blue Apron NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 3 | Jan 2023 | 3 |
Mar 2023 5 | Mar 2023 | 5 |
Jun 2023 2 | Jun 2023 | 2 |
Oct 2023 2 | Oct 2023 | 2 |
Jan 2024 3 | Jan 2024 | 3 |
Feb 2024 7 | Feb 2024 | 7 |
Mar 2024 5 | Mar 2024 | 5 |
Apr 2024 8 | Apr 2024 | 8 |
Sep 2024 9 | Sep 2024 | 9 |
Feb 2025 11 | Feb 2025 | 11 |
Apr 2025 12 | Apr 2025 | 12 |
Jan 2026 10 | Jan 2026 | 10 |
How Other Brands Compare
Blue Apron is ranked first for NPS among its competitors. HelloFresh and Hungryroot come in second and third, with Sun Basket coming in at #4. Among those competitors, it is the lowest valued company behind HelloFresh.
Blue Apron |  HelloFresh |  Sun Basket |  Hungryroot | |
| Global Ranking | #- | #572 | #- | #- |
| NPS | 10 | -3 | -45 | -7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $90.36M | $15.26B | $650.00M | $100.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blue Apron NPS by Gender
Female customers rated Blue Apron's NPS 8 points higher than Male customers.
Male
25
Blue Apron's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
33
Blue Apron's NPS was rated 33 by Female customers on Comparably.
50%
Promoters
33%
Passives
17%
Detractors
Blue Apron NPS by Ethnicity
Blue Apron's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
Blue Apron NPS by Age
Blue Apron's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Blue Apron NPS by Usage
Blue Apron's NPS was rated 25 points by customers who have used Blue Apron's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
Blue Apron NPS vs. Competitors
Compared to its competitors, Blue Apron's NPS is rated right above Plated, and is preceded by BigBasket.
| COMPANY | NPS Score | |
|---|---|---|
 | BigBasket | 39 |
| Blue Apron | 10 |
 | Plated | 0 |
| HelloFresh | -3 |
| Hungryroot | -7 |
 | Home Chef | -41 |
 | Green Chef | -44 |
| Sun Basket | -45 |
Blue Apron Customer Reviews
Out of the 4 Blue Apron customer reviews 3 were positive and 1 was constructive. Blue Apron customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Blue Apron Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Blue Apron users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blue Apron Customer Loyalty Score by Gender
Female customers rated Blue Apron's Customer Loyalty score 41% higher than Male customers.
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Male
44%
Yes
Female
85%
Yes
Blue Apron Customer Loyalty Score by Ethnicity
Blue Apron's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
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40
out of 100
Caucasian
100
out of 100
Hispanic or Latino
Blue Apron Customer Loyalty Score by Age
Blue Apron's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 40% | 31-35 | 40% |
66+ 100% | 66+ | 100% |
Blue Apron Customer Loyalty Score by Usage
Blue Apron's Customer Loyalty score was rated the highest by customers who have used Blue Apron's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Apron Customer Loyalty Score by Industry
Blue Apron's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Blue Apron Customer Loyalty vs. Competitors
Compared to its competitors, Blue Apron's Customer Loyalty score is rated right above Sun Basket, and is preceded by HelloFresh.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| BigBasket | 88% |
| Hungryroot | 84% |
| HelloFresh | 69% |
| Blue Apron | 66% |
| Sun Basket | 62% |
| Green Chef | 58% |
| Home Chef | 50% |
| Plated | N/A |
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Blue Apron Product Quality
3.9/5
Blue Apron has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Blue Apron Product Information
Blue Apron’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Blue Apron's product the highest. Reviewers from the Tech industry rated Blue Apron the lowest at 3.5.
- Website
- http://blueapron.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Food and Beverages
Quick Insights into Blue Apron Product Quality
Blue Apron's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
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Ranked Blue Apron Product Quality the Highest
Ranked Blue Apron Product Quality the Lowest
Blue Apron Product Quality Score by Gender
Female customers rated Blue Apron's Product Quality score 0.5 stars higher than Male customers.
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Male
4/5
Female
4.5/5
Blue Apron Product Quality Score by Ethnicity
Blue Apron's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Blue Apron Product Quality Score by Age
Blue Apron's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
66+ 4.3 | 66+ | 4.3 |
Blue Apron Product Quality Score by Usage
Blue Apron's Product Quality score was rated the highest by customers who have used Blue Apron's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Apron Product Quality Score by Industry
Blue Apron's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Blue Apron Product Quality vs. Competitors
Compared to its competitors, Blue Apron's Product Quality score is rated right above Hungryroot, and is preceded by BigBasket.
| COMPANY | Product Quality Score | |
|---|---|---|
| BigBasket | 4.1/5 |
| Blue Apron | 3.9/5 |
| Hungryroot | 3.8/5 |
| HelloFresh | 3.6/5 |
| Green Chef | 2.8/5 |
| Home Chef | 2.7/5 |
| Sun Basket | 2.6/5 |
| Plated | 1.5/5 |
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Blue Apron Pricing
Blue Apron ROI & Value For Money
3.7/5
Blue Apron has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Blue Apron Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Blue Apron.
Quick Insights into Blue Apron ROI
Blue Apron's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
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Ranked Blue Apron ROI the Highest
Ranked Blue Apron ROI the Lowest
Blue Apron ROI Score by Gender
Female customers rated Blue Apron's ROI score 0.3 stars higher than Male customers.
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Male
3.5/5
Female
3.8/5
Blue Apron ROI Score by Ethnicity
Blue Apron's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Blue Apron ROI Score by Age
Blue Apron's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3 | 31-35 | 3 |
66+ 3.3 | 66+ | 3.3 |
Blue Apron ROI Score by Usage
Blue Apron's ROI score was rated 3.4 stars by customers who have used Blue Apron's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Blue Apron ROI Score by Industry
Blue Apron's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Blue Apron Pricing vs. Competitors
Compared to its competitors, Blue Apron's ROI score is rated right above HelloFresh, and is preceded by BigBasket.
| COMPANY | Pricing Score | |
|---|---|---|
| BigBasket | 4.1/5 |
| Blue Apron | 3.7/5 |
| HelloFresh | 3.3/5 |
| Hungryroot | 3.2/5 |
| Plated | 3/5 |
| Home Chef | 2.6/5 |
| Sun Basket | 2.4/5 |
| Green Chef | 2.3/5 |
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Blue Apron Customer Satisfaction (CSAT)
Blue Apron Customer Satisfaction (CSAT) Score
77 / 100
Blue Apron has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
44%
Satisfied
33%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blue Apron Customer Satisfaction
Blue Apron's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
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Ranked Blue Apron Customer Satisfaction the Highest
Ranked Blue Apron Customer Satisfaction the Lowest
Blue Apron Customer Satisfaction Score by Gender
Female customers rated Blue Apron's Customer Satisfaction score 9 points higher than Male customers.
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71 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
80 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Blue Apron Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Blue Apron's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
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63 / 100
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
12%
CSAT according to Hispanic or Latino
Blue Apron's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Blue Apron Customer Satisfaction Score by Age
Blue Apron's Customer Satisfaction score was rated 67 points by customers ages 31-35 and customers ages 66+ on Comparably.
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% | |||||||||||||||
| 66+ | 67% |
Blue Apron Customer Satisfaction Score by Usage
Blue Apron's Customer Satisfaction score was rated the highest by customers who have used Blue Apron's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Blue Apron Customer Satisfaction Score by Industry
Blue Apron's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Blue Apron Customer Satisfaction vs. Competitors
Compared to its competitors, Blue Apron's Customer Satisfaction score is rated right above Hungryroot, and is preceded by BigBasket.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BigBasket | 85% |
| Blue Apron | 77% |
| Hungryroot | 76% |
| HelloFresh | 65% |
| Green Chef | 34% |
| Sun Basket | 27% |
| Home Chef | 24% |
| Plated | 0% |
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Blue Apron Customer Service
3.9/5
Blue Apron has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Blue Apron's Customer Service
Address
5 Crosby St, 3rd Floor, New York City, NY 10013
Website
http://blueapron.com/
Phone Number
+1-888-278-4349
Blue Apron's Social Links
Quick Insights into Blue Apron Customer Service
Blue Apron's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
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Ranked Blue Apron Customer Service the Highest
Ranked Blue Apron Customer Service the Lowest
Blue Apron Customer Service Score by Gender
Female customers rated Blue Apron's Customer Service score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
Blue Apron Customer Service Score by Ethnicity
Blue Apron's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Blue Apron Customer Service Score by Age
Blue Apron's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3 | 31-35 | 3 |
66+ 3.5 | 66+ | 3.5 |
Blue Apron Customer Service Score by Usage
Blue Apron's Customer Service score was rated the highest by customers who have used Blue Apron's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Apron Customer Service Score by Industry
Blue Apron's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Blue Apron Customer Service vs. Competitors
Compared to its competitors, Blue Apron's Customer Service score is rated right above HelloFresh, and is preceded by BigBasket.
| COMPANY | Customer Service Score | |
|---|---|---|
| BigBasket | 4.2/5 |
| Blue Apron | 3.9/5 |
| HelloFresh | 3.4/5 |
| Hungryroot | 3.2/5 |
| Home Chef | 2.7/5 |
| Green Chef | 2.4/5 |
| Sun Basket | 2.4/5 |
| Plated | N/A |
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Blue Apron as an Employer
3.7/5
Blue Apron has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Blue Apron scored a 10 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Apron would recommend the brand to a friend. ENPS measures how likely Blue Apron employees would recommend working at Blue Apron to a friend.
Net Promoter Score
10
NPS Score
| 45% | Promoters |
|---|---|
| 20% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 47% | Promoters |
|---|---|
| 22% | Passive |
| 31% | Detractors |
