-45
NPS
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Sun Basket
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About Sun Basket's Brand
Sun Basket is a healthy cooking service that delivers the best organic ingredients and easy, customized recipes weekly to your door Among its major competitors, Sun Basket is ranked in 8th place for NPS while Delivery Hero is 1st, and Blue Apron is 2nd.Their current valuation is $650.00M
Brand at a Glance
62%
Customer Loyalty
2.6/5
Product Quality
2.4/5
Pricing
2.4/5
Customer Service
Sun Basket Ranking
- #4 / 4 of its competitors
Sun Basket NPS
Sun Basket's Net Promoter Score (NPS) is a -45 with 18% Promoters, 19% Passives, and 63% Detractors. Net Promoter Score tracks whether Sun Basket's customers would recommend using the product based on a scale of -100 to 100.
Sun Basket Overall NPS
| 18% | Promoters |
|---|---|
| 19% | Passives |
| 63% | Detractors |
Sun Basket NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 -40 | Jan 2022 | -40 |
Feb 2022 -33 | Feb 2022 | -33 |
May 2022 -36 | May 2022 | -36 |
Nov 2022 -34 | Nov 2022 | -34 |
Feb 2023 -31 | Feb 2023 | -31 |
Apr 2023 -31 | Apr 2023 | -31 |
Jun 2023 -36 | Jun 2023 | -36 |
Sep 2023 -39 | Sep 2023 | -39 |
Oct 2023 -40 | Oct 2023 | -40 |
Jul 2024 -42 | Jul 2024 | -42 |
Dec 2024 -45 | Dec 2024 | -45 |
Aug 2025 -45 | Aug 2025 | -45 |
How Other Brands Compare
Sun Basket is ranked #4 for NPS among its competitors. Delivery Hero and HelloFresh come in first and second, with Instacart coming in at third. Among those competitors, it is the lowest valued company behind Delivery Hero.
Sun Basket |  Instacart |  HelloFresh |  Delivery Hero | |
| Global Ranking | #- | #183 | #572 | #- |
| NPS | -45 | -24 | -3 | 29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $650.00M | $7.87B | $15.26B | $32.37B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sun Basket NPS by Gender
Female customers rated Sun Basket's NPS 50 points higher than Male customers.
Male
-50
Sun Basket's NPS was rated -50 by Male customers on Comparably.
20%
Promoters
10%
Passives
70%
Detractors
Female
0
Sun Basket's NPS was rated by Female customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
Sun Basket NPS by Ethnicity
Sun Basket's NPS was rated -51 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Sun Basket NPS by Age
Sun Basket's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sun Basket NPS by Usage
Sun Basket's NPS was rated the highest by customers who have used Sun Basket's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -19 | Less than 1 Year | -19 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
Sun Basket NPS vs. Competitors
Compared to its competitors, Sun Basket's NPS is rated right below Green Chef.
| COMPANY | NPS Score | |
|---|---|---|
| Delivery Hero | 29 |
 | Blue Apron | 10 |
 | Plated | 0 |
 | Chef'd | N/A |
| HelloFresh | -3 |
 | Grubhub | -22 |
| Instacart | -24 |
 | Green Chef | -44 |
| Sun Basket | -45 |
Sun Basket Customer Reviews
Out of the 4 Sun Basket customer reviews 1 was positive and 3 were constructive. Sun Basket customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Sun Basket Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Sun Basket users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sun Basket Customer Loyalty Score by Gender
Female customers rated Sun Basket's Customer Loyalty score 32% higher than Male customers.
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Male
55%
Yes
Female
87%
Yes
Sun Basket Customer Loyalty Score by Ethnicity
Sun Basket's Customer Loyalty score was rated 66% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sun Basket.
66
out of 100
Caucasian
Sun Basket Customer Loyalty Score by Age
Sun Basket's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
36-40 70% | 36-40 | 70% |
56-60 70% | 56-60 | 70% |
61-65 40% | 61-65 | 40% |
Sun Basket Customer Loyalty Score by Usage
Sun Basket's Customer Loyalty score was rated the highest by customers who have used Sun Basket's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Sun Basket Customer Loyalty Score by Industry
Sun Basket's Customer Loyalty score was rated 70% by Education industry customers.
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Sun Basket Customer Loyalty vs. Competitors
Compared to its competitors, Sun Basket's Customer Loyalty score is rated right above Green Chef, and is preceded by Grubhub.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Delivery Hero | 81% |
| Instacart | 70% |
| HelloFresh | 69% |
| Blue Apron | 66% |
| Grubhub | 63% |
| Sun Basket | 62% |
| Green Chef | 58% |
| Plated | N/A |
| Chef'd | N/A |
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Sun Basket Product Quality
2.6/5
Sun Basket has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Sun Basket Product Information
Sun Basket’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Sun Basket's product the highest.
- Website
- http://www.sunbasket.com/
- Company Size
- 501-1,000 Employees
Industry
Consumer Services
Ecommerce and Marketplaces
Food and Beverages
Quick Insights into Sun Basket Product Quality
Sun Basket's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked Sun Basket Product Quality the Highest
Ranked Sun Basket Product Quality the Lowest
Sun Basket Product Quality Score by Gender
Female customers rated Sun Basket's Product Quality score 0.7 stars higher than Male customers.
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Male
2.3/5
Female
3/5
Sun Basket Product Quality Score by Ethnicity
Sun Basket's Product Quality score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sun Basket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Sun Basket Product Quality Score by Age
Sun Basket's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
36-40 2.6 | 36-40 | 2.6 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.5 | 61-65 | 1.5 |
Sun Basket Product Quality Score by Usage
Sun Basket's Product Quality score was rated the highest by customers who have used Sun Basket's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sun Basket Product Quality Score by Industry
Sun Basket's Product Quality score was rated 3.5 stars by Education industry customers.
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Sun Basket Product Quality vs. Competitors
Compared to its competitors, Sun Basket's Product Quality score is rated right above Plated, and is preceded by Instacart.
| COMPANY | Product Quality Score | |
|---|---|---|
| Delivery Hero | 4.1/5 |
| Blue Apron | 3.9/5 |
| HelloFresh | 3.6/5 |
| Grubhub | 2.9/5 |
| Green Chef | 2.8/5 |
| Instacart | 2.7/5 |
| Sun Basket | 2.6/5 |
| Plated | 1.5/5 |
| Chef'd | N/A |
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Sun Basket Pricing
Sun Basket ROI & Value For Money
2.4/5
Sun Basket has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Sun Basket Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Sun Basket ROI
Sun Basket's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked Sun Basket ROI the Highest
Ranked Sun Basket ROI the Lowest
Sun Basket ROI Score by Gender
Sun Basket's ROI score was rated 2.5 by both Female and Male customers on Comparably.
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Male
2.5/5
Female
2.5/5
Sun Basket ROI Score by Ethnicity
Sun Basket's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sun Basket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Sun Basket ROI Score by Age
Sun Basket's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 1.6 | 36-40 | 1.6 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.6 | 61-65 | 1.6 |
Sun Basket ROI Score by Usage
Sun Basket's ROI score was rated the highest by customers who have used Sun Basket's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Sun Basket ROI Score by Industry
Sun Basket's ROI score was rated 2.8 stars by Education industry customers.
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Sun Basket Pricing vs. Competitors
Compared to its competitors, Sun Basket's ROI score is rated right above Green Chef, and is preceded by Instacart.
| COMPANY | Pricing Score | |
|---|---|---|
| Delivery Hero | 3.9/5 |
| Blue Apron | 3.7/5 |
| HelloFresh | 3.3/5 |
| Plated | 3/5 |
| Grubhub | 2.7/5 |
| Instacart | 2.5/5 |
| Sun Basket | 2.4/5 |
| Green Chef | 2.3/5 |
| Chef'd | N/A |
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Sun Basket Customer Satisfaction (CSAT)
Sun Basket Customer Satisfaction (CSAT) Score
27 / 100
Sun Basket has an overall Customer Satisfaction score of 27 rated by its users and customers.
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Very Satisfied
20%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sun Basket Customer Satisfaction
Sun Basket's Customer Satisfaction score was rated highest by customers who have used Sun Basket's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Sun Basket Customer Satisfaction the Highest
Ranked Sun Basket Customer Satisfaction the Lowest
Sun Basket Customer Satisfaction Score by Gender
Sun Basket's Customer Satisfaction score was rated 25 by both Female and Male customers on Comparably.
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25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
25 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Sun Basket Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sun Basket's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
Sun Basket Customer Satisfaction Score by Usage
Sun Basket's Customer Satisfaction score was rated the highest by customers who have used Sun Basket's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Sun Basket Customer Satisfaction vs. Competitors
Compared to its competitors, Sun Basket's Customer Satisfaction score is rated right above Instacart, and is preceded by Green Chef.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Delivery Hero | 78% |
| Blue Apron | 77% |
| HelloFresh | 65% |
| Grubhub | 45% |
| Green Chef | 34% |
| Sun Basket | 27% |
| Instacart | 19% |
| Plated | 0% |
| Chef'd | 0% |
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Sun Basket Customer Service
2.4/5
Sun Basket has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Sun Basket's Customer Service
Address
501 Folsom St., San Francisco, CA 94105
Website
http://www.sunbasket.com/
Phone Number
1-855-204-7597
Quick Insights into Sun Basket Customer Service
Sun Basket's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked Sun Basket Customer Service the Highest
Ranked Sun Basket Customer Service the Lowest
Sun Basket Customer Service Score by Gender
Female customers rated Sun Basket's Customer Service score 0.1 stars higher than Male customers.
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Male
2.5/5
Female
2.6/5
Sun Basket Customer Service Score by Ethnicity
Sun Basket's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Sun Basket Customer Service Score by Age
Sun Basket's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
36-40 1.8 | 36-40 | 1.8 |
56-60 2.8 | 56-60 | 2.8 |
61-65 1.5 | 61-65 | 1.5 |
Sun Basket Customer Service Score by Usage
Sun Basket's Customer Service score was rated the highest by customers who have used Sun Basket's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sun Basket Customer Service Score by Industry
Sun Basket's Customer Service score was rated 3.1 stars by Education industry customers.
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Sun Basket Customer Service vs. Competitors
Compared to its competitors, Sun Basket's Customer Service score is rated right above Plated, and is preceded by Green Chef.
| COMPANY | Customer Service Score | |
|---|---|---|
| Delivery Hero | 4/5 |
| Blue Apron | 3.9/5 |
| HelloFresh | 3.4/5 |
| Grubhub | 2.8/5 |
| Instacart | 2.5/5 |
| Green Chef | 2.4/5 |
| Sun Basket | 2.4/5 |
| Plated | N/A |
| Chef'd | N/A |
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Sun Basket as an Employer
2.5/5
Sun Basket has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Sun Basket scored a -45 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Sun Basket would recommend the brand to a friend. ENPS measures how likely Sun Basket employees would recommend working at Sun Basket to a friend.
Net Promoter Score
-45
NPS Score
| 18% | Promoters |
|---|---|
| 19% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 25% | Promoters |
|---|---|
| 31% | Passive |
| 44% | Detractors |
