0
NPS
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Plated
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About Plated's Brand
Plated home-delivers 30-minute gourmet recipes and ingredients. Among its major competitors, Plated is ranked in 2nd place for NPS while Blue Apron is 1st, and HelloFresh is 3rd.Their current valuation is $90.71M
Brand at a Glance
1.5/5
Product Quality
3/5
Pricing
Plated CMO
Dan Kashman
Dan Kashman serves as the Chief Marketing Officer of Plated. Dan started at Plated in Nov of 2017. Dan currently resides in the Greater New York City Area.
Plated Ranking
- #1 / 4 of its competitors
Plated NPS
Plated's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether Plated's customers would recommend using the product based on a scale of -100 to 100.
Plated Overall NPS
| 0% | Promoters |
|---|---|
| 100% | Passives |
| 0% | Detractors |
Plated NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
How Other Brands Compare
Plated is ranked first for NPS among its competitors. HelloFresh and Sun Basket come in second and third, with 1-800 FLOWERS coming in at #4. Among those competitors, it is the lowest valued company behind HelloFresh.
Plated |  HelloFresh |  1-800 FLOWERS |  Sun Basket | |
| Global Ranking | #- | #572 | #- | #- |
| NPS | 0 | -3 | -63 | -45 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $90.71M | $15.26B | $1.02B | $650.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Plated NPS vs. Competitors
Compared to its competitors, Plated's NPS is rated right above MealPal, and is preceded by Blue Apron.
| COMPANY | NPS Score | |
|---|---|---|
 | Blue Apron | 10 |
| Plated | 0 |
 | MealPal | N/A |
| HelloFresh | -3 |
 | Hungryroot | -7 |
 | Home Chef | -41 |
 | Green Chef | -44 |
| Sun Basket | -45 |
| 1-800 FLOWERS | -63 |
Plated Product Quality
1.5/5
Plated has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Plated Product Information
Plated’s product quality score is a 1.5 out of 5 as rated by its users and customers.
- Website
- http://plated.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Food and Beverages
Plated Product Quality vs. Competitors
Compared to its competitors, Plated's Product Quality score is rated right above MealPal, and is preceded by 1-800 FLOWERS.
| COMPANY | Product Quality Score | |
|---|---|---|
| Blue Apron | 3.9/5 |
| Hungryroot | 3.8/5 |
| HelloFresh | 3.6/5 |
| Green Chef | 2.8/5 |
| Home Chef | 2.7/5 |
| Sun Basket | 2.6/5 |
| 1-800 FLOWERS | 1.6/5 |
| Plated | 1.5/5 |
| MealPal | N/A |
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Plated Pricing
Plated ROI & Value For Money
3/5
Plated has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Plated Pricing vs. Competitors
Compared to its competitors, Plated's ROI score is rated right above Home Chef, and is preceded by Hungryroot.
| COMPANY | Pricing Score | |
|---|---|---|
| Blue Apron | 3.7/5 |
| HelloFresh | 3.3/5 |
| Hungryroot | 3.2/5 |
| Plated | 3/5 |
| Home Chef | 2.6/5 |
| Sun Basket | 2.4/5 |
| Green Chef | 2.3/5 |
| 1-800 FLOWERS | 1.5/5 |
| MealPal | N/A |
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Consumer vs. Employees
Plated scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Plated would recommend the brand to a friend. ENPS measures how likely Plated employees would recommend working at Plated to a friend.
Net Promoter Score
0
NPS Score
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
