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HelloFresh is

Ranked

#92

Retail Brands

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HelloFresh

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HelloFresh

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HelloFresh is ranked #92 in Retail Brands

About HelloFresh's Brand

We change the way people eat, forever. HelloFresh’s brand is ranked #572 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of HelloFresh. When compared to other organizations within the Retail industry, HelloFresh is ranked #92. Among its major competitors, HelloFresh is ranked in 3rd place for NPS while Blue Apron is 1st, and Fresh Direct is 2nd. Overall, HelloFresh has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $15.26B

Brand at a Glance

69%

Customer Loyalty

3.6/5

Product Quality

3.3/5

Pricing

3.4/5

Customer Service

HelloFresh CMO

Jens Reich

HelloFresh Ranking

^#92 in Retail
^#2 / 4 of its competitors

HelloFresh NPS

HelloFresh's Net Promoter Score (NPS) is a -3 with 37% Promoters, 23% Passives, and 40% Detractors. Net Promoter Score tracks whether HelloFresh's customers would recommend using the product based on a scale of -100 to 100.

HelloFresh Overall NPS

-3

NPS

37%	Promoters
23%	Passives
40%	Detractors

HelloFresh NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2024 -2	Jan 2024	-2
Feb 2024 -2	Feb 2024	-2
Mar 2024 -2	Mar 2024	-2
Apr 2024 -2	Apr 2024	-2
May 2024 -2	May 2024	-2
Jun 2024 -2	Jun 2024	-2
Jul 2024 -2	Jul 2024	-2
Aug 2024 -2	Aug 2024	-2
Oct 2024 -2	Oct 2024	-2
Nov 2024 -2	Nov 2024	-2
May 2025 -2	May 2025	-2
Jul 2025 -2	Jul 2025	-2

How Other Brands Compare

HelloFresh is ranked second for NPS among its competitors. Fresh Direct and Sun Basket come in first and third, with Freshly coming in at #4. Among those competitors, it is the most valued company.

	HelloFresh	Fresh Direct	Sun Basket	Freshly
Global Ranking	#572	#-	#-	#-
NPS	-3	3	-45	-60
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	$15.26B	$1.25B	$650.00M	$300.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

HelloFresh NPS by Gender

Male customers rated HelloFresh's NPS 12 points higher than Female customers.

Male

HelloFresh's NPS was rated 9 by Male customers on Comparably.

44%

Promoters

21%

Passives

35%

Detractors

Female

-3

HelloFresh's NPS was rated -3 by Female customers on Comparably.

36%

Promoters

25%

Passives

39%

Detractors

HelloFresh NPS by Ethnicity

HelloFresh's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -11	Caucasian	-11
Hispanic or Latino 64	Hispanic or Latino	64
African American/Black -12	African American/Black	-12
Asian or Pacific Islander 25	Asian or Pacific Islander	25
Native American 0	Native American	0
Other -16	Other	-16

HelloFresh NPS by Age

HelloFresh's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

42%

33%

25%

26-30

51%

25%

24%

31-35

25%

32%

43%

36-40

29%

14%

57%

41-45

21%

58%

46-50

48%

16%

36%

51-55

39%

13%

48%

56-60

42%

58%

61-65

43%

21%

36%

66+

26%

27%

47%

HelloFresh NPS by Usage

HelloFresh's NPS was rated the highest by customers who have used HelloFresh's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -8	Less than 1 Year	-8
1 to 2 Years 5	1 to 2 Years	5
2 to 5 Years 24	2 to 5 Years	24
Over 10 Years 50	Over 10 Years	50

HelloFresh NPS vs. Competitors

Compared to its competitors, HelloFresh's NPS is rated right above Sun Basket, and is preceded by Fresh Direct.

COMPANY		NPS Score
	Blue Apron	10
	Fresh Direct	3
	HelloFresh	-3
	Sun Basket	-45
	Freshly	-60

HelloFresh NPS vs Companies in Retail

In the Retail industry, HelloFresh's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	HelloFresh	-3

HelloFresh Customer Reviews

Out of the 78 HelloFresh customer reviews 52 were positive and 26 were constructive. HelloFresh customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

HelloFresh Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of HelloFresh users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

69%

31%

HelloFresh Customer Loyalty Score by Gender

Male customers rated HelloFresh's Customer Loyalty score 2% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of HelloFresh.

Male

71%

Yes

Female

69%

Yes

HelloFresh Customer Loyalty Score by Ethnicity

HelloFresh's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of HelloFresh.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

HelloFresh Customer Loyalty Score by Age

HelloFresh's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of HelloFresh.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 68%	18-25	68%
26-30 78%	26-30	78%
31-35 55%	31-35	55%
36-40 66%	36-40	66%
41-45 59%	41-45	59%
46-50 78%	46-50	78%
51-55 57%	51-55	57%
56-60 70%	56-60	70%
61-65 74%	61-65	74%
66+ 82%	66+	82%

HelloFresh Customer Loyalty Score by Usage

HelloFresh's Customer Loyalty score was rated the highest by customers who have used HelloFresh's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	66%
1 to 2 Years	72%
2 to 5 Years	81%
Over 10 Years	55%

HelloFresh Customer Loyalty Score by Industry

HelloFresh's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Professional Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	57%
Accounting	77%
Aerospace and Aviation	70%
Fashion and Beauty	64%
Architecture and Planning	100%
Arts and Entertainment	40%
Banking and Financial Services	78%
Business and Consumer Services	67%
Construction	40%
Consulting	55%
Consumer Goods	70%
Consumer Services	74%
Education	80%
Government and Public Policy	64%
Healthcare, Hospitals and Medicine	75%
Insurance	85%
Legal	100%
Logistics and Supply Chain	70%
Manufacturing and Machinery	55%
Marketing, Advertising and Research	70%
Mechanical, Civil or Industrial Engineering	100%
Non-Profit	70%
Professional Services	40%
Real Estate	70%
Restaurants	100%
Retail	61%
Warehousing	64%

HelloFresh Customer Loyalty vs. Competitors

Compared to its competitors, HelloFresh's Customer Loyalty score is rated right above Freshly.

COMPANY		Customer Loyalty Score
	HelloFresh	69%
	Freshly	69%
	Blue Apron	66%
	Fresh Direct	66%
	Sun Basket	62%

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Customer Loyalty for Other Retail Brands

In the Retail industry, HelloFresh's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	HelloFresh	69%

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HelloFresh Product Quality

3.6/5

HelloFresh has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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HelloFresh Product Information

HelloFresh’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Restaurants industry rated HelloFresh's product the highest. Reviewers from the Business and Consumer Services industry rated HelloFresh the lowest at 4.1.

Website: https://www.hellofresh.com

Company Size: 10,000+ Employees

Industry

Consumer Goods

Quick Insights into HelloFresh Product Quality

HelloFresh's Product Quality score was rated highest by customers from the Restaurants industry, and rated lowest by customers from the Professional Services industry.

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Ranked HelloFresh Product Quality the Highest

Restaurants	4.7
Hispanic or Latino	4.4
18-25	4

Ranked HelloFresh Product Quality the Lowest

Other	3.2
56-60	2.4
Professional Services	2.3

HelloFresh Product Quality Score by Gender

HelloFresh's Product Quality score was rated 3.5 by both Female and Male customers on Comparably.

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Male

3.5/5

Female

3.5/5

HelloFresh Product Quality Score by Ethnicity

HelloFresh's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 3.6	Native American	3.6
Other 3.2	Other	3.2

HelloFresh Product Quality Score by Age

HelloFresh's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.9	26-30	3.9
31-35 3.4	31-35	3.4
36-40 2.9	36-40	2.9
41-45 2.9	41-45	2.9
46-50 3.7	46-50	3.7
51-55 3	51-55	3
56-60 2.4	56-60	2.4
61-65 3.6	61-65	3.6
66+ 3.2	66+	3.2

HelloFresh Product Quality Score by Usage

HelloFresh's Product Quality score was rated the highest by customers who have used HelloFresh's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.5
2 to 5 Years	3.8
Over 10 Years	3.9

HelloFresh Product Quality Score by Industry

HelloFresh's Product Quality score was rated the highest by Restaurants industry customers, and the lowest by Professional Services industry customers.

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Tech	3.5
Accounting	3.8
Aerospace and Aviation	3.1
Fashion and Beauty	3.9
Architecture and Planning	4.3
Arts and Entertainment	2.5
Banking and Financial Services	3.4
Business and Consumer Services	4.1
Construction	4.3
Consulting	3
Consumer Goods	4.6
Consumer Services	3.5
Education	3.5
Government and Public Policy	2.8
Healthcare, Hospitals and Medicine	3.4
Insurance	3.6
Legal	2.6
Logistics and Supply Chain	4.1
Manufacturing and Machinery	3.2
Marketing, Advertising and Research	4.2
Mechanical, Civil or Industrial Engineering	4.3
Non-Profit	4.6
Professional Services	2.3
Real Estate	3.8
Restaurants	4.7
Retail	4
Warehousing	3

HelloFresh Product Quality vs. Competitors

Compared to its competitors, HelloFresh's Product Quality score is rated right above Fresh Direct, and is preceded by Blue Apron.

COMPANY		Product Quality Score
	Blue Apron	3.9/5
	HelloFresh	3.6/5
	Fresh Direct	3.5/5
	Freshly	3.1/5
	Sun Basket	2.6/5

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Product Quality for Other Retail Brands

In the Retail industry, HelloFresh's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	HelloFresh	3.6/5

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HelloFresh Pricing

HelloFresh ROI & Value For Money

3.3/5

HelloFresh has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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HelloFresh Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Construction industry think that they had the lowest ROI from HelloFresh.

Quick Insights into HelloFresh ROI

HelloFresh's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 56-60.

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Ranked HelloFresh ROI the Highest

Architecture and Planning	4.5
Hispanic or Latino	4.2
Over 10 Years	3.9

Ranked HelloFresh ROI the Lowest

Other	2.9
Professional Services	2.5
56-60	2.3

HelloFresh ROI Score by Gender

Male customers rated HelloFresh's ROI score 0.1 stars higher than Female customers.

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Male

3.2/5

Female

3.1/5

HelloFresh ROI Score by Ethnicity

HelloFresh's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 3.1	Native American	3.1
Other 2.9	Other	2.9

HelloFresh ROI Score by Age

HelloFresh's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.4	18-25	3.4
26-30 3.5	26-30	3.5
31-35 3	31-35	3
36-40 2.9	36-40	2.9
41-45 2.6	41-45	2.6
46-50 3.4	46-50	3.4
51-55 2.9	51-55	2.9
56-60 2.3	56-60	2.3
61-65 3.2	61-65	3.2
66+ 2.9	66+	2.9

HelloFresh ROI Score by Usage

HelloFresh's ROI score was rated the highest by customers who have used HelloFresh's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.2
2 to 5 Years	3.6
Over 10 Years	3.9

HelloFresh ROI Score by Industry

HelloFresh's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Professional Services industry customers.

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Tech	3.1
Accounting	3.5
Aerospace and Aviation	2.9
Fashion and Beauty	3.3
Architecture and Planning	4.5
Arts and Entertainment	3.1
Banking and Financial Services	2.9
Business and Consumer Services	3.3
Construction	2.5
Consulting	3.2
Consumer Goods	4
Consumer Services	3.4
Education	2.9
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	2.9
Insurance	3.4
Legal	2.8
Logistics and Supply Chain	4.1
Manufacturing and Machinery	3
Marketing, Advertising and Research	3.9
Mechanical, Civil or Industrial Engineering	3.6
Non-Profit	3.8
Professional Services	2.5
Real Estate	3.3
Restaurants	4
Retail	3.5
Warehousing	2.9

HelloFresh Pricing vs. Competitors

Compared to its competitors, HelloFresh's ROI score is rated right above Fresh Direct, and is preceded by Blue Apron.

COMPANY		Pricing Score
	Blue Apron	3.7/5
	HelloFresh	3.3/5
	Fresh Direct	3.2/5
	Freshly	2.9/5
	Sun Basket	2.4/5

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ROI for Other Retail Brands

In the Retail industry, HelloFresh's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	HelloFresh	3.3/5

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HelloFresh Customer Satisfaction (CSAT)

HelloFresh Customer Satisfaction (CSAT) Score

65 / 100

HelloFresh has an overall Customer Satisfaction score of 65 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	32%
Satisfied	33%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	6%
Very Dissatisfied	16%

Very Satisfied

32%

Satisfied

33%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into HelloFresh Customer Satisfaction

HelloFresh's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Consulting industry.

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Ranked HelloFresh Customer Satisfaction the Highest

Architecture and Planning	100%
26-30	82%
Hispanic or Latino	80%

Ranked HelloFresh Customer Satisfaction the Lowest

African American/Black	47%
41-45	42%
Consulting	33%

HelloFresh Customer Satisfaction Score by Gender

Male customers rated HelloFresh's Customer Satisfaction score 8 points higher than Female customers.

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68 / 100

Male

	Very Satisfied	31%
	Satisfied	37%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	7%
	Very Dissatisfied	22%

60 / 100

Female

	Very Satisfied	26%
	Satisfied	34%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	7%
	Very Dissatisfied	23%

HelloFresh Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

HelloFresh's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.

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65 / 100

Very Satisfied	27%
Satisfied	38%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	6%
Very Dissatisfied	23%

Very Satisfied

27%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

23%

CSAT according to Hispanic or Latino

HelloFresh's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.

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80 / 100

Very Satisfied	80%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

80%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

CSAT according to African American/Black

HelloFresh's Customer Satisfaction (CSAT) score was rated 47% according to African American/Black users and customers.

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47 / 100

Very Satisfied	20%
Satisfied	27%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	6%
Very Dissatisfied	27%

Very Satisfied

20%

Satisfied

27%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

27%

CSAT according to Asian or Pacific Islander

HelloFresh's Customer Satisfaction (CSAT) score was rated 59% according to Asian or Pacific Islander users and customers.

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59 / 100

Very Satisfied	24%
Satisfied	35%
Neither Satisfied nor Dissatisfied	24%
Dissatisfied	5%
Very Dissatisfied	12%

Very Satisfied

24%

Satisfied

35%

Neither Satisfied nor Dissatisfied

24%

Dissatisfied

Very Dissatisfied

12%

CSAT according to Native American

HelloFresh's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Other

HelloFresh's Customer Satisfaction (CSAT) score was rated 54% according to Other users and customers.

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54 / 100

Very Satisfied	20%
Satisfied	34%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	12%
Very Dissatisfied	27%

Very Satisfied

20%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

27%

HelloFresh Customer Satisfaction Score by Age

HelloFresh's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

70%

26-30

82%

31-35

61%

36-40

50%

41-45

42%

46-50

68%

51-55

48%

56-60

56%

61-65

50%

66+

50%

HelloFresh Customer Satisfaction Score by Usage

HelloFresh's Customer Satisfaction score was rated the highest by customers who have used HelloFresh's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	62
1 to 2 Years	60
2 to 5 Years	75

HelloFresh Customer Satisfaction Score by Industry

HelloFresh's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Consulting industry customers.

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{
	"title": "HelloFresh Customer Satisfaction Score by Industry",
	"text": "HelloFresh's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Consulting industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 52,
			"stars": 0,
			"csatScore": 52,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 52
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 56,
			"stars": 0,
			"csatScore": 56,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 56
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "HelloFresh's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		}
	]
}

Tech	52
Accounting	75
Aerospace and Aviation	67
Fashion and Beauty	67
Architecture and Planning	100
Arts and Entertainment	50
Banking and Financial Services	56
Business and Consumer Services	83
Construction	34
Consulting	33
Consumer Services	60
Education	66
Government and Public Policy	50
Healthcare, Hospitals and Medicine	67
Insurance	60
Manufacturing and Machinery	34
Marketing, Advertising and Research	83
Professional Services	34
Real Estate	67
Restaurants	100
Retail	80

HelloFresh Customer Satisfaction vs. Competitors

Compared to its competitors, HelloFresh's Customer Satisfaction score is rated right above Fresh Direct, and is preceded by Blue Apron.

COMPANY		Customer Satisfaction (CSAT) Score
	Blue Apron	77%
	HelloFresh	65%
	Fresh Direct	62%
	Freshly	40%
	Sun Basket	27%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, HelloFresh's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	HelloFresh	65%
	Chipotle	62%

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HelloFresh Customer Service

3.4/5

HelloFresh has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About HelloFresh's Customer Service

Address

28 Liberty St., New York City, NY 10005

Website

https://www.hellofresh.com

HelloFresh's Social Links

Quick Insights into HelloFresh Customer Service

HelloFresh's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Legal industry.

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Ranked HelloFresh Customer Service the Highest

Architecture and Planning	4.6
Hispanic or Latino	4.1
Over 10 Years	3.9

Ranked HelloFresh Customer Service the Lowest

Native American	2.6
56-60	2.4
Legal	2.1

HelloFresh Customer Service Score by Gender

HelloFresh's Customer Service score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

HelloFresh Customer Service Score by Ethnicity

HelloFresh's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3	Caucasian	3
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 2.6	Native American	2.6
Other 3	Other	3

HelloFresh Customer Service Score by Age

HelloFresh's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
26-30 3.7	26-30	3.7
31-35 3.2	31-35	3.2
36-40 3	36-40	3
41-45 2.6	41-45	2.6
46-50 3.2	46-50	3.2
51-55 2.8	51-55	2.8
56-60 2.4	56-60	2.4
61-65 3.2	61-65	3.2
66+ 2.8	66+	2.8

HelloFresh Customer Service Score by Usage

HelloFresh's Customer Service score was rated the highest by customers who have used HelloFresh's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.3
2 to 5 Years	3.4
Over 10 Years	3.9

HelloFresh Customer Service Score by Industry

HelloFresh's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Legal industry customers.

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Tech	3.1
Accounting	3.6
Aerospace and Aviation	3.7
Fashion and Beauty	4
Architecture and Planning	4.6
Arts and Entertainment	3.1
Banking and Financial Services	2.9
Business and Consumer Services	3.6
Construction	3.3
Consulting	2.6
Consumer Goods	4.5
Consumer Services	3.5
Education	3.1
Government and Public Policy	3.2
Healthcare, Hospitals and Medicine	3
Insurance	3.7
Legal	2.1
Logistics and Supply Chain	3.6
Manufacturing and Machinery	3.2
Marketing, Advertising and Research	4.2
Mechanical, Civil or Industrial Engineering	2.3
Non-Profit	3.5
Professional Services	2.5
Real Estate	3.1
Restaurants	4.6
Retail	3.7
Warehousing	2.8

HelloFresh Customer Service vs. Competitors

Compared to its competitors, HelloFresh's Customer Service score is rated right above Fresh Direct, and is preceded by Blue Apron.

COMPANY		Customer Service Score
	Blue Apron	3.9/5
	HelloFresh	3.4/5
	Fresh Direct	3.3/5
	Freshly	2.5/5
	Sun Basket	2.4/5

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Customer Service for Other Retail Brands

In the Retail industry, HelloFresh's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	HelloFresh	3.4/5

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HelloFresh as an Employer

4.2/5

HelloFresh has a 4.2/5 stars for its overall company culture rated by their employees

top

25%

CEO of HelloFresh

Uwe Voss

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

HelloFresh scored a -3 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of HelloFresh would recommend the brand to a friend. ENPS measures how likely HelloFresh employees would recommend working at HelloFresh to a friend.

Net Promoter Score

-3

NPS Score

37%	Promoters
23%	Passive
40%	Detractors

Employee Net Promoter Score

eNPS Score

44%	Promoters
23%	Passive
33%	Detractors

Global Ranking Snapshot

HelloFresh is ranked #572 in the Global Top 100 Brands. It ranks just behind Christie's and just ahead of Calm.

RANK			INDUSTRY
570	Deutsche Bank	Christian Sewing	Banking and Financial Services
571	Christie's	Guillaume Cerutti	Ecommerce and Marketplaces
572	HelloFresh	Uwe Voss	Retail
573	Calm	Alex Tew & Michael Acton-Smith	Health and Wellness
574	MuleSoft	Greg Schott	Tech
575	Carta	Henry Ward	Banking and Financial Services
576	Carter's	Michael Casey	Fashion and Beauty

Retail Ranking Snapshot

HelloFresh is ranked #92 in the Retail Industry. It ranks just behind Neiman Marcus and just ahead of Carter's.

RANK		Location
90	See's Candies	San Francisco, CA
91	Neiman Marcus	Dallas, TX
92	HelloFresh	New York City, NY
93	Carter's	Chauncey, GA
94	Specialized Bicycle Components
95	Hobby Lobby	Oklahoma City, OK
96	B&H Photo	New York City, NY