Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Hobby Lobby is

Ranked

#95

Retail Brands

Brand Page

Hobby Lobby

Marketing or Exec? Claim Your Free Account

Hobby Lobby

Rate this Brand

Hobby Lobby is ranked #95 in Retail Brands

About Hobby Lobby's Brand

Hobby Lobby is the largest privately owned arts-and-crafts retailer in the world with approximately 32,000 employees and operating in forty-seven states. Hobby Lobby’s brand is ranked #590 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hobby Lobby. When compared to other organizations within the Retail industry, Hobby Lobby is ranked #95. Among its major competitors, Hobby Lobby is ranked in 3rd place for NPS while Stance is 1st, and Target is 2nd. Overall, Hobby Lobby has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

85%

Customer Loyalty

3.9/5

Product Quality

3.7/5

Pricing

3.8/5

Customer Service

Hobby Lobby Ranking

^#95 in Retail
^#2 / 4 of its competitors

Hobby Lobby NPS

Hobby Lobby's Net Promoter Score (NPS) is a 32 with 60% Promoters, 12% Passives, and 28% Detractors. Net Promoter Score tracks whether Hobby Lobby's customers would recommend using the product based on a scale of -100 to 100.

Hobby Lobby Overall NPS

NPS

60%	Promoters
12%	Passives
28%	Detractors

Hobby Lobby NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 32	Nov 2024	32
Dec 2024 32	Dec 2024	32
Jan 2025 32	Jan 2025	32
Mar 2025 32	Mar 2025	32
Apr 2025 32	Apr 2025	32
May 2025 32	May 2025	32
Jun 2025 32	Jun 2025	32
Aug 2025 32	Aug 2025	32
Sep 2025 32	Sep 2025	32
Oct 2025 32	Oct 2025	32
Nov 2025 32	Nov 2025	32
Dec 2025 32	Dec 2025	32

How Other Brands Compare

Hobby Lobby is ranked second for NPS among its competitors. Target and Walmart come in first and third, with The Michaels Companies coming in at #4.

	Hobby Lobby	Target	Walmart	The Michaels Companies
Global Ranking	#590	#7	#104	#-
NPS	32	36	7	2
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	Neutral	-
Valuation Updated every 24 hours for public companies	-	$94.56B	$382.64B	$2.22B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Hobby Lobby NPS by Gender

Female customers rated Hobby Lobby's NPS 6 points higher than Male customers.

Male

Hobby Lobby's NPS was rated 29 by Male customers on Comparably.

57%

Promoters

15%

Passives

28%

Detractors

Female

Hobby Lobby's NPS was rated 35 by Female customers on Comparably.

62%

Promoters

11%

Passives

27%

Detractors

Hobby Lobby NPS by Ethnicity

Hobby Lobby's NPS was rated the highest by Native American customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 40	Caucasian	40
Hispanic or Latino 37	Hispanic or Latino	37
African American/Black -5	African American/Black	-5
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Native American 42	Native American	42
Other 3	Other	3

Hobby Lobby NPS by Age

Hobby Lobby's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

48%

31%

21%

26-30

50%

15%

35%

31-35

37%

17%

46%

36-40

52%

18%

30%

41-45

60%

32%

46-50

71%

24%

51-55

74%

19%

56-60

73%

21%

61-65

49%

12%

39%

66+

65%

26%

Hobby Lobby NPS by Usage

Hobby Lobby's NPS was rated the highest by customers who have used Hobby Lobby's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -34	Less than 1 Year	-34
1 to 2 Years -5	1 to 2 Years	-5
2 to 5 Years 24	2 to 5 Years	24
5 to 10 Years 41	5 to 10 Years	41
Over 10 Years 47	Over 10 Years	47

Hobby Lobby NPS vs. Competitors

Compared to its competitors, Hobby Lobby's NPS is rated right above Walmart, and is preceded by Target.

COMPANY		NPS Score
	Stance	46
	Target	36
	Hobby Lobby	32
	Walmart	7
	The Michaels Companies	2
	Jo-Ann Stores	-38
	A.C. Moore	-50

Hobby Lobby NPS vs Companies in Retail

In the Retail industry, Hobby Lobby's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Hobby Lobby	32
	Chipotle	16

Hobby Lobby Customer Reviews

Out of the 90 Hobby Lobby customer reviews 75 were positive and 15 were constructive. Hobby Lobby customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Hobby Lobby Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Hobby Lobby users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

Hobby Lobby Customer Loyalty Score by Gender

Female customers rated Hobby Lobby's Customer Loyalty score 20% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Hobby Lobby.

Male

70%

Yes

Female

90%

Yes

Hobby Lobby Customer Loyalty Score by Ethnicity

Hobby Lobby's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hobby Lobby.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Hobby Lobby Customer Loyalty Score by Age

Hobby Lobby's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hobby Lobby.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 58%	26-30	58%
31-35 74%	31-35	74%
36-40 88%	36-40	88%
41-45 91%	41-45	91%
46-50 89%	46-50	89%
51-55 94%	51-55	94%
56-60 95%	56-60	95%
61-65 91%	61-65	91%
66+ 88%	66+	88%

Hobby Lobby Customer Loyalty Score by Usage

Hobby Lobby's Customer Loyalty score was rated the highest by customers who have used Hobby Lobby's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	45%
1 to 2 Years	81%
2 to 5 Years	86%
5 to 10 Years	91%
Over 10 Years	90%

Hobby Lobby Customer Loyalty Score by Industry

Hobby Lobby's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Facilities Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	80%
Accounting	79%
Aerospace and Aviation	73%
Fashion and Beauty	90%
Architecture and Planning	100%
Arts and Entertainment	95%
Automotive and Transportation	70%
Banking and Financial Services	86%
Business and Consumer Services	87%
Construction	100%
Consumer Goods	82%
Consumer Services	66%
Education	88%
Facilities Services	40%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	90%
Hospitality	100%
International Trade and Development	100%
Legal	80%
Marketing, Advertising and Research	100%
Military and Defense	82%
Non-Profit	87%
Energy and Manufacturing	100%
Professional Services	70%
Public Relations and Communications	82%
Real Estate	100%
Restaurants	90%
Retail	94%

Hobby Lobby Customer Loyalty vs. Competitors

Compared to its competitors, Hobby Lobby's Customer Loyalty score is rated right above Target.

COMPANY		Customer Loyalty Score
	Hobby Lobby	85%
	Target	82%
	Stance	81%
	The Michaels Companies	80%
	Walmart	76%
	Jo-Ann Stores	75%
	A.C. Moore	55%

Unlock Hobby Lobby Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Retail Brands

In the Retail industry, Hobby Lobby's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Hobby Lobby	85%
	Target	82%
	Chipotle	76%

Unlock Hobby Lobby Customer Loyalty vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby Customer Loyalty vs. Companies in Retail data and gain insights into your customers today.

Hobby Lobby Product Quality

3.9/5

Hobby Lobby has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Hobby Lobby's overall Product Quality score rated by its users and customers.

Hobby Lobby Product Information

Hobby Lobby’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Hobby Lobby's product the highest. Reviewers from the Construction industry rated Hobby Lobby the lowest at 4.3.

Website: http://hobbylobby.com

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into Hobby Lobby Product Quality

Hobby Lobby's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the International Trade and Development industry.

Sign Up to unlock insights into how customers have ranked Hobby Lobby's Product Quality.

Ranked Hobby Lobby Product Quality the Highest

Consumer Goods	4.6
Native American	4.6
56-60	4.3

Ranked Hobby Lobby Product Quality the Lowest

31-35	3.2
Less than 1 Year	2.9
International Trade and Development	2.3

Hobby Lobby Product Quality Score by Gender

Female customers rated Hobby Lobby's Product Quality score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Hobby Lobby.

Male

3.8/5

Female

4/5

Hobby Lobby Product Quality Score by Ethnicity

Hobby Lobby's Product Quality score was rated the highest by Native American customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hobby Lobby.

Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 4.6	Native American	4.6
Other 3.6	Other	3.6

Hobby Lobby Product Quality Score by Age

Hobby Lobby's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hobby Lobby.

Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.5	26-30	3.5
31-35 3.2	31-35	3.2
36-40 3.7	36-40	3.7
41-45 3.9	41-45	3.9
46-50 4	46-50	4
51-55 4.2	51-55	4.2
56-60 4.3	56-60	4.3
61-65 3.7	61-65	3.7
66+ 4.1	66+	4.1

Hobby Lobby Product Quality Score by Usage

Hobby Lobby's Product Quality score was rated the highest by customers who have used Hobby Lobby's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	2.9
1 to 2 Years	3.7
2 to 5 Years	3.7
5 to 10 Years	4
Over 10 Years	4.1

Hobby Lobby Product Quality Score by Industry

Hobby Lobby's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by International Trade and Development industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.8
Accounting	3.1
Aerospace and Aviation	3.4
Fashion and Beauty	3.8
Architecture and Planning	3.4
Arts and Entertainment	3.4
Automotive and Transportation	3.5
Banking and Financial Services	3.7
Business and Consumer Services	4.4
Construction	4.3
Consumer Goods	4.6
Consumer Services	3.9
Education	4.3
Facilities Services	4.3
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	4
Hospitality	4.1
International Trade and Development	2.3
Legal	2.7
Marketing, Advertising and Research	4.5
Military and Defense	4.2
Non-Profit	4.2
Energy and Manufacturing	4.6
Professional Services	3.8
Public Relations and Communications	3.7
Real Estate	4.6
Restaurants	4.1
Retail	4.3

Hobby Lobby Product Quality vs. Competitors

Compared to its competitors, Hobby Lobby's Product Quality score is rated right above Stance, and is preceded by Target.

COMPANY		Product Quality Score
	Target	4.1/5
	Hobby Lobby	3.9/5
	Stance	3.8/5
	Walmart	3.5/5
	The Michaels Companies	3.4/5
	A.C. Moore	2.8/5
	Jo-Ann Stores	2.7/5

Unlock Hobby Lobby Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Retail Brands

In the Retail industry, Hobby Lobby's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Hobby Lobby	3.9/5
	Chipotle	3.8/5

Unlock Hobby Lobby Product Quality vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby Product Quality vs. Companies in Retail data and gain insights into your customers today.

Hobby Lobby Pricing

Hobby Lobby ROI & Value For Money

3.7/5

Hobby Lobby has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Hobby Lobby's overall ROI score rated by its users and customers.

Hobby Lobby Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Energy and Manufacturing industry. The users from the International Trade and Development industry think that they had the lowest ROI from Hobby Lobby.

Quick Insights into Hobby Lobby ROI

Hobby Lobby's ROI score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the International Trade and Development industry.

Sign Up to unlock insights into how customers have ranked Hobby Lobby's ROI score.

Ranked Hobby Lobby ROI the Highest

Energy and Manufacturing	4.6
51-55	4.1
Native American	4

Ranked Hobby Lobby ROI the Lowest

31-35	2.8
Less than 1 Year	2.8
International Trade and Development	2.3

Hobby Lobby ROI Score by Gender

Female customers rated Hobby Lobby's ROI score 0.3 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Hobby Lobby.

Male

3.5/5

Female

3.8/5

Hobby Lobby ROI Score by Ethnicity

Hobby Lobby's ROI score was rated the highest by Native American customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hobby Lobby.

Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 4	Native American	4
Other 3.3	Other	3.3

Hobby Lobby ROI Score by Age

Hobby Lobby's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Hobby Lobby.

Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 3.4	26-30	3.4
31-35 2.8	31-35	2.8
36-40 3.5	36-40	3.5
41-45 3.7	41-45	3.7
46-50 3.9	46-50	3.9
51-55 4.1	51-55	4.1
56-60 4.1	56-60	4.1
61-65 3.6	61-65	3.6
66+ 3.8	66+	3.8

Hobby Lobby ROI Score by Usage

Hobby Lobby's ROI score was rated the highest by customers who have used Hobby Lobby's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	2.8
1 to 2 Years	3.5
2 to 5 Years	3.4
5 to 10 Years	3.9
Over 10 Years	3.9

Hobby Lobby ROI Score by Industry

Hobby Lobby's ROI score was rated the highest by Energy and Manufacturing industry customers, and the lowest by International Trade and Development industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.7
Accounting	3.3
Aerospace and Aviation	3.3
Fashion and Beauty	3.4
Architecture and Planning	3.4
Arts and Entertainment	3.1
Automotive and Transportation	3.5
Banking and Financial Services	3.3
Business and Consumer Services	4.1
Construction	3.8
Consumer Goods	3.8
Consumer Services	3.4
Education	3.9
Facilities Services	4.1
Government and Public Policy	2.7
Healthcare, Hospitals and Medicine	3.8
Hospitality	4.1
International Trade and Development	2.3
Legal	2.4
Marketing, Advertising and Research	4
Military and Defense	4.1
Non-Profit	4
Energy and Manufacturing	4.6
Professional Services	3.8
Public Relations and Communications	3.4
Real Estate	4.5
Restaurants	4.2
Retail	4.2

Hobby Lobby Pricing vs. Competitors

Compared to its competitors, Hobby Lobby's ROI score is rated right above Stance, and is preceded by Target.

COMPANY		Pricing Score
	Target	3.9/5
	Hobby Lobby	3.7/5
	Stance	3.5/5
	Walmart	3.5/5
	The Michaels Companies	3.3/5
	Jo-Ann Stores	2.6/5
	A.C. Moore	2.2/5

Unlock Hobby Lobby ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Retail Brands

In the Retail industry, Hobby Lobby's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Hobby Lobby	3.7/5
	Chipotle	3.5/5

Unlock Hobby Lobby ROI vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby ROI vs. Companies in Retail data and gain insights into your customers today.

Hobby Lobby Customer Satisfaction (CSAT)

Hobby Lobby Customer Satisfaction (CSAT) Score

73 / 100

Hobby Lobby has an overall Customer Satisfaction score of 73 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	52%
Satisfied	21%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	4%
Very Dissatisfied	15%

Very Satisfied

52%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

15%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Hobby Lobby Customer Satisfaction

Hobby Lobby's Customer Satisfaction score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked Hobby Lobby's Customer Satisfaction.

Ranked Hobby Lobby Customer Satisfaction the Highest

Energy and Manufacturing	100%
36-40	84%
Hispanic or Latino	80%

Ranked Hobby Lobby Customer Satisfaction the Lowest

31-35	50%
Less than 1 Year	38%
Government and Public Policy	25%

Hobby Lobby Customer Satisfaction Score by Gender

Female customers rated Hobby Lobby's Customer Satisfaction score 5 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Hobby Lobby.

68 / 100

Male

	Very Satisfied	48%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	2%
	Very Dissatisfied	15%

73 / 100

Female

	Very Satisfied	55%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	5%
	Very Dissatisfied	15%

Hobby Lobby Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Hobby Lobby's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hobby Lobby.

74 / 100

Very Satisfied	57%
Satisfied	17%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	3%
Very Dissatisfied	15%

Very Satisfied

57%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

15%

CSAT according to Hispanic or Latino

Hobby Lobby's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hobby Lobby.

80 / 100

Very Satisfied	51%
Satisfied	29%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	6%
Very Dissatisfied	14%

Very Satisfied

51%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

CSAT according to African American/Black

Hobby Lobby's Customer Satisfaction (CSAT) score was rated 55% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hobby Lobby.

55 / 100

Very Satisfied	40%
Satisfied	15%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	0%
Very Dissatisfied	30%

Very Satisfied

40%

Satisfied

15%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

30%

CSAT according to Asian or Pacific Islander

Hobby Lobby's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hobby Lobby.

75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Hobby Lobby's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hobby Lobby.

67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

17%

CSAT according to Other

Hobby Lobby's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hobby Lobby.

60 / 100

Very Satisfied	47%
Satisfied	13%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	14%
Very Dissatisfied	13%

Very Satisfied

47%

Satisfied

13%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

14%

Very Dissatisfied

13%

Hobby Lobby Customer Satisfaction Score by Age

Hobby Lobby's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Hobby Lobby.

100

Breakdown

Age

Score

18-25

74%

26-30

65%

31-35

50%

36-40

84%

41-45

78%

46-50

70%

51-55

79%

56-60

78%

61-65

63%

66+

74%

Hobby Lobby Customer Satisfaction Score by Usage

Hobby Lobby's Customer Satisfaction score was rated the highest by customers who have used Hobby Lobby's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	38
1 to 2 Years	59
2 to 5 Years	69
5 to 10 Years	76
Over 10 Years	79

Hobby Lobby Customer Satisfaction Score by Industry

Hobby Lobby's Customer Satisfaction score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Hobby Lobby Customer Satisfaction Score by Industry",
	"text": "Hobby Lobby's Customer Satisfaction score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Government and Public Policy industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 65
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 51,
			"stars": 0,
			"csatScore": 51,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 51
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 64,
			"stars": 0,
			"csatScore": 64,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 57,
			"stars": 0,
			"csatScore": 57,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 57
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Facilities Services",
			"groupId": 518,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Facilities Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "Hobby Lobby's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		}
	]
}

Tech	65
Accounting	51
Aerospace and Aviation	67
Fashion and Beauty	83
Architecture and Planning	34
Arts and Entertainment	64
Automotive and Transportation	67
Banking and Financial Services	70
Business and Consumer Services	80
Consumer Goods	67
Consumer Services	57
Education	85
Facilities Services	67
Government and Public Policy	25
Healthcare, Hospitals and Medicine	70
Legal	40
Marketing, Advertising and Research	67
Military and Defense	100
Non-Profit	100
Energy and Manufacturing	100
Public Relations and Communications	75
Real Estate	100
Restaurants	86
Retail	79

Hobby Lobby Customer Satisfaction vs. Competitors

Compared to its competitors, Hobby Lobby's Customer Satisfaction score is rated right above Stance, and is preceded by Target.

COMPANY		Customer Satisfaction (CSAT) Score
	Target	79%
	Hobby Lobby	73%
	Stance	68%
	Walmart	66%
	The Michaels Companies	59%
	A.C. Moore	50%
	Jo-Ann Stores	38%

Unlock Hobby Lobby Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Retail Brands

In the Retail industry, Hobby Lobby's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Hobby Lobby	73%
	Chipotle	62%

Unlock Hobby Lobby Customer Satisfaction vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby Customer Satisfaction vs. Companies in Retail data and gain insights into your customers today.

Hobby Lobby Customer Service

3.8/5

Hobby Lobby has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Hobby Lobby's overall Customer Service score rated by its users and customers.

About Hobby Lobby's Customer Service

Address

7707 SW 44th Street, Oklahoma City, OK 73179

Website

http://hobbylobby.com

Phone Number

(405) 745-5500

Hobby Lobby's Social Links

Quick Insights into Hobby Lobby Customer Service

Hobby Lobby's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers who have used Hobby Lobby's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Hobby Lobby's Customer Service score.

Ranked Hobby Lobby Customer Service the Highest

Consumer Goods	4.6
56-60	4.1
5 to 10 Years	4

Ranked Hobby Lobby Customer Service the Lowest

31-35	3
Legal	2.6
Less than 1 Year	2.6

Hobby Lobby Customer Service Score by Gender

Hobby Lobby's Customer Service score was rated 3.8 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Hobby Lobby.

Male

3.8/5

Female

3.8/5

Hobby Lobby Customer Service Score by Ethnicity

Hobby Lobby's Customer Service score was rated the highest by Native American customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hobby Lobby.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 4	Native American	4
Other 3.2	Other	3.2

Hobby Lobby Customer Service Score by Age

Hobby Lobby's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Hobby Lobby.

100

Summary	Age	Customer Service Score
18-25 3.8	18-25	3.8
26-30 3.5	26-30	3.5
31-35 3	31-35	3
36-40 3.6	36-40	3.6
41-45 3.6	41-45	3.6
46-50 3.8	46-50	3.8
51-55 4	51-55	4
56-60 4.1	56-60	4.1
61-65 3.5	61-65	3.5
66+ 3.9	66+	3.9

Hobby Lobby Customer Service Score by Usage

Hobby Lobby's Customer Service score was rated the highest by customers who have used Hobby Lobby's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	2.6
1 to 2 Years	3.4
2 to 5 Years	3.4
5 to 10 Years	4
Over 10 Years	4

Hobby Lobby Customer Service Score by Industry

Hobby Lobby's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Legal industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.8
Accounting	2.9
Aerospace and Aviation	3.1
Fashion and Beauty	3.6
Architecture and Planning	3.4
Arts and Entertainment	3.3
Automotive and Transportation	3.5
Banking and Financial Services	3.6
Business and Consumer Services	4.2
Construction	4.3
Consumer Goods	4.6
Consumer Services	3.2
Education	4
Facilities Services	4.3
Government and Public Policy	2.9
Healthcare, Hospitals and Medicine	3.7
Hospitality	3.6
International Trade and Development	2.6
Legal	2.6
Marketing, Advertising and Research	4.1
Military and Defense	4.4
Non-Profit	4.3
Energy and Manufacturing	4.1
Professional Services	3.5
Public Relations and Communications	3.9
Real Estate	4.5
Restaurants	4.1
Retail	4.2

Hobby Lobby Customer Service vs. Competitors

Compared to its competitors, Hobby Lobby's Customer Service score is rated right above Stance, and is preceded by Target.

COMPANY		Customer Service Score
	Target	4/5
	Hobby Lobby	3.8/5
	Stance	3.7/5
	Walmart	3.3/5
	The Michaels Companies	3.2/5
	A.C. Moore	3/5
	Jo-Ann Stores	2.5/5

Unlock Hobby Lobby Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Retail Brands

In the Retail industry, Hobby Lobby's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Hobby Lobby	3.8/5
	Chipotle	3.6/5

Unlock Hobby Lobby Customer Service vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Hobby Lobby Customer Service vs. Companies in Retail data and gain insights into your customers today.

Hobby Lobby as an Employer

2.8/5

Hobby Lobby has a 2.8/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Hobby Lobby

David Green

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Hobby Lobby scored a 32 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Hobby Lobby would recommend the brand to a friend. ENPS measures how likely Hobby Lobby employees would recommend working at Hobby Lobby to a friend.

Net Promoter Score

NPS Score

60%	Promoters
12%	Passive
28%	Detractors

Employee Net Promoter Score

-32

eNPS Score

27%	Promoters
14%	Passive
59%	Detractors

Global Ranking Snapshot

Hobby Lobby is ranked #590 in the Global Top 100 Brands. It ranks just behind Specialized Bicycle Components and just ahead of U.S. Cellular.

RANK			INDUSTRY
588	Booking.com	Glenn D. Fogel	Tech
589	Specialized Bicycle Components	Mike Sinyard	Retail
590	Hobby Lobby	David Green	Retail
591	U.S. Cellular	Laurent Therivel	Tech
592	New Relic	Lew Cirne	Tech
593	Kelly	Peter Quigley	Business and Consumer Services
594	GitLab	Bill Staples	Tech

Retail Ranking Snapshot

Hobby Lobby is ranked #95 in the Retail Industry. It ranks just behind Specialized Bicycle Components and just ahead of B&H Photo.

RANK		Location
93	Carter's	Chauncey, GA
94	Specialized Bicycle Components
95	Hobby Lobby	Oklahoma City, OK
96	B&H Photo	New York City, NY
97	Wegmans	Rochester, NY
98	Wawa, Inc.
99	Sally Beauty	Denton, TX