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B&H Photo is

Ranked

#96

Retail Brands

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B&H Photo

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B&H Photo

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B&H Photo is ranked #96 in Retail Brands

About B&H Photo's Brand

B&H Photo offers its users with an online platform to get information and buy photo, video, pro audio, and digital imaging equipment. B&H Photo’s brand is ranked #596 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of B&H Photo. When compared to other organizations within the Retail industry, B&H Photo is ranked #96. Among its major competitors, B&H Photo is ranked in 3rd place for NPS while Lomography is 1st, and Sweetwater is 2nd.

Brand at a Glance

80%

Customer Loyalty

3.9/5

Product Quality

4/5

Pricing

3.9/5

Customer Service

B&H Photo Ranking

^#96 in Retail
^#3 / 4 of its competitors

B&H Photo NPS

B&H Photo's Net Promoter Score (NPS) is a 40 with 62% Promoters, 16% Passives, and 22% Detractors. Net Promoter Score tracks whether B&H Photo's customers would recommend using the product based on a scale of -100 to 100.

B&H Photo Overall NPS

NPS

62%	Promoters
16%	Passives
22%	Detractors

B&H Photo NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2023 33	Nov 2023	33
Jan 2024 38	Jan 2024	38
Feb 2024 36	Feb 2024	36
Mar 2024 38	Mar 2024	38
Aug 2024 39	Aug 2024	39
Sep 2024 39	Sep 2024	39
Oct 2024 38	Oct 2024	38
Jan 2025 39	Jan 2025	39
Feb 2025 37	Feb 2025	37
Mar 2025 38	Mar 2025	38
Jul 2025 40	Jul 2025	40
Oct 2025 39	Oct 2025	39

How Other Brands Compare

B&H Photo is ranked third for NPS among its competitors. Lomography and Sweetwater come in first and second, with Fry's Electronics coming in at #4.

	B&H Photo	Sweetwater	Lomography	Fry's Electronics
Global Ranking	#596	#884	#-	#-
NPS	40	63	100	16
Valuation Updated every 24 hours for public companies	-	$8.65B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

B&H Photo NPS by Gender

Female customers rated B&H Photo's NPS 14 points higher than Male customers.

Male

B&H Photo's NPS was rated 20 by Male customers on Comparably.

52%

Promoters

16%

Passives

32%

Detractors

Female

B&H Photo's NPS was rated 34 by Female customers on Comparably.

67%

Promoters

Passives

33%

Detractors

B&H Photo NPS by Ethnicity

B&H Photo's NPS was rated 41 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 41	Caucasian	41

B&H Photo NPS by Age

B&H Photo's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

26-30

100%

41-45

60%

40%

46-50

100%

66+

50%

B&H Photo NPS by Usage

B&H Photo's NPS was rated the highest by customers who have used B&H Photo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years -40	2 to 5 Years	-40
5 to 10 Years 80	5 to 10 Years	80
Over 10 Years 28	Over 10 Years	28

B&H Photo NPS vs. Competitors

Compared to its competitors, B&H Photo's NPS is rated right above Fry's Electronics, and is preceded by Sweetwater.

COMPANY		NPS Score
	Lomography	100
	Sweetwater	63
	B&H Photo	40
	Fry's Electronics	16
	Ritz & Wolf Camera & Image	N/A
	Adorama	-46

B&H Photo NPS vs Companies in Retail

In the Retail industry, B&H Photo's NPS is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	B&H Photo	40
	Bath & Body Works	38
	Target	36
	Chipotle	16

B&H Photo Customer Reviews

Out of the 6 B&H Photo customer reviews 6 were positive and 0 were constructive. B&H Photo customer reviews reflect that all customers have a favorable experience using the products/services of the company.

B&H Photo Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of B&H Photo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

B&H Photo Customer Loyalty Score by Gender

Female customers rated B&H Photo's Customer Loyalty score 19% higher than Male customers.

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Male

81%

Yes

Female

100%

Yes

B&H Photo Customer Loyalty Score by Ethnicity

B&H Photo's Customer Loyalty score was rated 93% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

B&H Photo Customer Loyalty Score by Age

B&H Photo's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 78%	26-30	78%
41-45 82%	41-45	82%
46-50 100%	46-50	100%
66+ 100%	66+	100%

B&H Photo Customer Loyalty Score by Usage

B&H Photo's Customer Loyalty score was rated the highest by customers who have used B&H Photo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	100%
2 to 5 Years	82%
5 to 10 Years	100%
Over 10 Years	87%

B&H Photo Customer Loyalty Score by Industry

B&H Photo's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	100%
Arts and Entertainment	70%

B&H Photo Customer Loyalty vs. Competitors

Compared to its competitors, B&H Photo's Customer Loyalty score is rated right above Fry's Electronics, and is preceded by Sweetwater.

COMPANY		Customer Loyalty Score
	Sweetwater	87%
	B&H Photo	80%
	Fry's Electronics	77%
	Adorama	62%
	Lomography	10%
	Ritz & Wolf Camera & Image	N/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, B&H Photo's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	B&H Photo	80%
	Chipotle	76%

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B&H Photo Product Quality

3.9/5

B&H Photo has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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B&H Photo Product Information

B&H Photo’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated B&H Photo's product the highest. Reviewers from the Tech industry rated B&H Photo the lowest at 2.9.

Website: http://www.bhphotovideo.com

Company Size: 1,001-5,000 Employees

Industry

Hardware and Devices

SaaS

Quick Insights into B&H Photo Product Quality

B&H Photo's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 26-30.

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Ranked B&H Photo Product Quality the Highest

46-50	5
5 to 10 Years	4.8
Caucasian	4.2

Ranked B&H Photo Product Quality the Lowest

2 to 5 Years	2.9
Tech	2.9
26-30	1.7

B&H Photo Product Quality Score by Gender

Male customers rated B&H Photo's Product Quality score 0.2 stars higher than Female customers.

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Male

3.7/5

Female

3.5/5

B&H Photo Product Quality Score by Ethnicity

B&H Photo's Product Quality score was rated 4.2 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2

B&H Photo Product Quality Score by Age

B&H Photo's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.

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Summary	Age	Score
26-30 1.7	26-30	1.7
41-45 3	41-45	3
46-50 5	46-50	5
66+ 4.7	66+	4.7

B&H Photo Product Quality Score by Usage

B&H Photo's Product Quality score was rated the highest by customers who have used B&H Photo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.1
2 to 5 Years	2.9
5 to 10 Years	4.8
Over 10 Years	3.7

B&H Photo Product Quality Score by Industry

B&H Photo's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	2.9
Arts and Entertainment	3.5

B&H Photo Product Quality vs. Competitors

Compared to its competitors, B&H Photo's Product Quality score is rated right above Fry's Electronics, and is preceded by Lomography.

COMPANY		Product Quality Score
	Sweetwater	4.5/5
	Lomography	4/5
	B&H Photo	3.9/5
	Fry's Electronics	3/5
	Adorama	2.3/5
	Ritz & Wolf Camera & Image	N/A

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Product Quality for Other Retail Brands

In the Retail industry, B&H Photo's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	B&H Photo	3.9/5
	Chipotle	3.8/5

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B&H Photo Pricing

B&H Photo ROI & Value For Money

4/5

B&H Photo has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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B&H Photo Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from B&H Photo.

Quick Insights into B&H Photo ROI

B&H Photo's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 26-30.

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Ranked B&H Photo ROI the Highest

46-50	4.9
5 to 10 Years	4.6
Caucasian	4.3

Ranked B&H Photo ROI the Lowest

Tech	3
2 to 5 Years	2.5
26-30	1.6

B&H Photo ROI Score by Gender

Male customers rated B&H Photo's ROI score 0.4 stars higher than Female customers.

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Male

3.9/5

Female

3.5/5

B&H Photo ROI Score by Ethnicity

B&H Photo's ROI score was rated 4.3 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3

B&H Photo ROI Score by Age

B&H Photo's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.

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Summary	Age	Score
26-30 1.6	26-30	1.6
41-45 3.6	41-45	3.6
46-50 4.9	46-50	4.9
66+ 4.6	66+	4.6

B&H Photo ROI Score by Usage

B&H Photo's ROI score was rated the highest by customers who have used B&H Photo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.2
2 to 5 Years	2.5
5 to 10 Years	4.6
Over 10 Years	3.9

B&H Photo ROI Score by Industry

B&H Photo's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	3
Arts and Entertainment	3.6

B&H Photo Pricing vs. Competitors

Compared to its competitors, B&H Photo's ROI score is rated right above Fry's Electronics, and is preceded by Sweetwater.

COMPANY		Pricing Score
	Lomography	4.5/5
	Sweetwater	4.4/5
	B&H Photo	4/5
	Fry's Electronics	3.3/5
	Adorama	2.2/5
	Ritz & Wolf Camera & Image	N/A

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ROI for Other Retail Brands

In the Retail industry, B&H Photo's ROI score is rated right above Trader Joe's, and is preceded by REI.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	B&H Photo	4/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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B&H Photo Customer Satisfaction (CSAT)

B&H Photo Customer Satisfaction (CSAT) Score

80 / 100

B&H Photo has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied	57%
Satisfied	23%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	3%
Very Dissatisfied	11%

Very Satisfied

57%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into B&H Photo Customer Satisfaction

B&H Photo's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.

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Ranked B&H Photo Customer Satisfaction the Highest

46-50	100%
5 to 10 Years	100%
Caucasian	84%

Ranked B&H Photo Customer Satisfaction the Lowest

1 to 2 Years	75%
41-45	67%

B&H Photo Customer Satisfaction Score by Gender

B&H Photo's Customer Satisfaction score was rated 77 by Male customers on Comparably.

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77 / 100

Male

	Very Satisfied	59%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	6%
	Very Dissatisfied	11%

B&H Photo Customer Satisfaction Score by Ethnicity

Caucasian
84%

CSAT according to Caucasian

B&H Photo's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.

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84 / 100

Very Satisfied	59%
Satisfied	25%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	8%
Very Dissatisfied	0%

Very Satisfied

59%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

B&H Photo Customer Satisfaction Score by Age

B&H Photo's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

41-45

67%

46-50

100%

66+

100%

B&H Photo Customer Satisfaction Score by Usage

B&H Photo's Customer Satisfaction score was rated the highest by customers who have used B&H Photo's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	75
5 to 10 Years	100
Over 10 Years	80

B&H Photo Customer Satisfaction Score by Industry

B&H Photo's Customer Satisfaction score was rated 67 points by Arts and Entertainment industry customers.

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{
	"title": "B&H Photo Customer Satisfaction Score by Industry",
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	"bars": [
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 67,
			"stars": 0,
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			"text": "B&H Photo's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
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Arts and Entertainment	67

B&H Photo Customer Satisfaction vs. Competitors

Compared to its competitors, B&H Photo's Customer Satisfaction score is rated right above Fry's Electronics, and is preceded by Sweetwater.

COMPANY		Customer Satisfaction (CSAT) Score
	Lomography	100%
	Sweetwater	92%
	B&H Photo	80%
	Fry's Electronics	60%
	Adorama	32%
	Ritz & Wolf Camera & Image	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, B&H Photo's Customer Satisfaction score is rated right above Target, and is preceded by Bath & Body Works.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	B&H Photo	80%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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B&H Photo Customer Service

3.9/5

B&H Photo has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About B&H Photo's Customer Service

Address

420 9th Ave, New York City, NY

Website

http://www.bhphotovideo.com

Phone Number

(800)221-5743

Quick Insights into B&H Photo Customer Service

B&H Photo's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 26-30.

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Ranked B&H Photo Customer Service the Highest

46-50	4.9
5 to 10 Years	4.6
Caucasian	3.9

Ranked B&H Photo Customer Service the Lowest

Arts and Entertainment	3
2 to 5 Years	2.6
26-30	1.7

B&H Photo Customer Service Score by Gender

B&H Photo's Customer Service score was rated 3.5 by both Female and Male customers on Comparably.

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Male

3.5/5

Female

3.5/5

B&H Photo Customer Service Score by Ethnicity

B&H Photo's Customer Service score was rated 3.9 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9

B&H Photo Customer Service Score by Age

B&H Photo's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.

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100

Summary	Age	Customer Service Score
26-30 1.7	26-30	1.7
41-45 3.7	41-45	3.7
46-50 4.9	46-50	4.9
66+ 4	66+	4

B&H Photo Customer Service Score by Usage

B&H Photo's Customer Service score was rated the highest by customers who have used B&H Photo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.2
2 to 5 Years	2.6
5 to 10 Years	4.6
Over 10 Years	3.3

B&H Photo Customer Service Score by Industry

B&H Photo's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.1
Arts and Entertainment	3

B&H Photo Customer Service vs. Competitors

Compared to its competitors, B&H Photo's Customer Service score is rated right above Fry's Electronics, and is preceded by Lomography.

COMPANY		Customer Service Score
	Sweetwater	4.4/5
	Lomography	4/5
	B&H Photo	3.9/5
	Fry's Electronics	3.1/5
	Adorama	1.8/5
	Ritz & Wolf Camera & Image	N/A

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Customer Service for Other Retail Brands

In the Retail industry, B&H Photo's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	B&H Photo	3.9/5
	Chipotle	3.6/5

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B&H Photo as an Employer

3.8/5

B&H Photo has a 3.8/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of B&H Photo

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

B&H Photo scored a 40 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of B&H Photo would recommend the brand to a friend. ENPS measures how likely B&H Photo employees would recommend working at B&H Photo to a friend.

Net Promoter Score

NPS Score

62%	Promoters
16%	Passive
22%	Detractors

Employee Net Promoter Score

-11

eNPS Score

32%	Promoters
25%	Passive
43%	Detractors

Global Ranking Snapshot

B&H Photo is ranked #596 in the Global Top 100 Brands. It ranks just behind ESPN and just ahead of ASUS.

RANK			INDUSTRY
594	GitLab	Bill Staples	Tech
595	ESPN	James Pitaro	Media and Entertainment
596	B&H Photo		Retail
597	ASUS	Jerry Shen	Consumer Goods
598	BuzzFeed	Jonah Peretti	Media and Entertainment
599	Novartis Pharmaceuticals	Vas Narasimhan	Health and Wellness
600	Clean Harbors	Alan McKim	Energy and Manufacturing

Retail Ranking Snapshot

B&H Photo is ranked #96 in the Retail Industry. It ranks just behind Hobby Lobby and just ahead of Wegmans.

RANK		Location
94	Specialized Bicycle Components
95	Hobby Lobby	Oklahoma City, OK
96	B&H Photo	New York City, NY
97	Wegmans	Rochester, NY
98	Wawa, Inc.
99	Sally Beauty	Denton, TX
100	Boxed	Edison, NJ