-46
NPS
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Adorama
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About Adorama's Brand
Adorama is the world’s only full-service destination for photo and electronics. Among its major competitors, Adorama is ranked in 2nd place for NPS while B&H Photo is 1st, and 42nd Street Photo is 3rd.
Brand at a Glance
62%
Customer Loyalty
2.3/5
Product Quality
2.2/5
Pricing
1.8/5
Customer Service
Adorama Ranking
- #2 / 4 of its competitors
Adorama NPS
Adorama's Net Promoter Score (NPS) is a -46 with 22% Promoters, 10% Passives, and 68% Detractors. Net Promoter Score tracks whether Adorama's customers would recommend using the product based on a scale of -100 to 100.
Adorama Overall NPS
| 22% | Promoters |
|---|---|
| 10% | Passives |
| 68% | Detractors |
Adorama NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -41 | Nov 2024 | -41 |
Dec 2024 -42 | Dec 2024 | -42 |
Jan 2025 -42 | Jan 2025 | -42 |
Feb 2025 -43 | Feb 2025 | -43 |
Mar 2025 -43 | Mar 2025 | -43 |
Apr 2025 -45 | Apr 2025 | -45 |
May 2025 -44 | May 2025 | -44 |
Aug 2025 -44 | Aug 2025 | -44 |
Sep 2025 -47 | Sep 2025 | -47 |
Oct 2025 -47 | Oct 2025 | -47 |
Nov 2025 -45 | Nov 2025 | -45 |
Jan 2026 -47 | Jan 2026 | -47 |
How Other Brands Compare
Adorama is ranked second for NPS among its competitors. B&H Photo and 42nd Street Photo come in first and third, with Electric Avenue coming in at #4.
Adorama |  B&H Photo |  42nd Street Photo |  Electric Avenue | |
| Global Ranking | #- | #596 | #- | #- |
| NPS | -46 | 40 | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Adorama NPS by Gender
Male customers rated Adorama's NPS 20 points higher than Female customers.
Male
-58
Adorama's NPS was rated -58 by Male customers on Comparably.
16%
Promoters
10%
Passives
74%
Detractors
Female
-78
Adorama's NPS was rated -78 by Female customers on Comparably.
11%
Promoters
0%
Passives
89%
Detractors
Adorama NPS by Ethnicity
Adorama's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -66 | Caucasian | -66 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander -15 | Asian or Pacific Islander | -15 |
Other -80 | Other | -80 |
Adorama NPS by Age
Adorama's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Adorama NPS by Usage
Adorama's NPS was rated the highest by customers who have used Adorama's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -92 | Less than 1 Year | -92 |
1 to 2 Years -58 | 1 to 2 Years | -58 |
2 to 5 Years -83 | 2 to 5 Years | -83 |
5 to 10 Years -30 | 5 to 10 Years | -30 |
Over 10 Years -50 | Over 10 Years | -50 |
Adorama Customer Reviews
Out of the 12 Adorama customer reviews 1 was positive and 11 were constructive. Adorama customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Adorama Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Adorama users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Adorama Customer Loyalty Score by Gender
Male customers rated Adorama's Customer Loyalty score 1% higher than Female customers.
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Male
61%
Yes
Female
60%
Yes
Adorama Customer Loyalty Score by Ethnicity
Adorama's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Adorama.
70
out of 100
Caucasian
28
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
64
out of 100
Other
Adorama Customer Loyalty Score by Age
Adorama's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
26-30 70% | 26-30 | 70% |
31-35 82% | 31-35 | 82% |
36-40 33% | 36-40 | 33% |
46-50 49% | 46-50 | 49% |
51-55 55% | 51-55 | 55% |
56-60 78% | 56-60 | 78% |
66+ 67% | 66+ | 67% |
Adorama Customer Loyalty Score by Usage
Adorama's Customer Loyalty score was rated the highest by customers who have used Adorama's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Adorama Customer Loyalty Score by Industry
Adorama's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Adorama Customer Loyalty vs. Competitors
Compared to its competitors, Adorama's Customer Loyalty score is rated right below B&H Photo.
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Adorama Product Quality
2.3/5
Adorama has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Adorama Product Information
Adorama’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Adorama's product the highest. Reviewers from the Tech industry rated Adorama the lowest at 1.6.
- Website
- http://www.adorama.com
- Company Size
- 201-500 Employees
Industry
Consumer Electronics
Quick Insights into Adorama Product Quality
Adorama's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used Adorama's products/services for Less than 1 Year.
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Ranked Adorama Product Quality the Highest
Ranked Adorama Product Quality the Lowest
Adorama Product Quality Score by Gender
Male customers rated Adorama's Product Quality score 0.7 stars higher than Female customers.
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Male
2.2/5
Female
1.5/5
Adorama Product Quality Score by Ethnicity
Adorama's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 1.7 | Other | 1.7 |
Adorama Product Quality Score by Age
Adorama's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2.1 | 36-40 | 2.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
66+ 2.3 | 66+ | 2.3 |
Adorama Product Quality Score by Usage
Adorama's Product Quality score was rated the highest by customers who have used Adorama's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Adorama Product Quality Score by Industry
Adorama's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Adorama Product Quality vs. Competitors
Compared to its competitors, Adorama's Product Quality score is rated right below B&H Photo.
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Adorama Pricing
Adorama ROI & Value For Money
2.2/5
Adorama has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Adorama Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Adorama.
Quick Insights into Adorama ROI
Adorama's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
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Ranked Adorama ROI the Highest
Ranked Adorama ROI the Lowest
Adorama ROI Score by Gender
Male customers rated Adorama's ROI score 0.5 stars higher than Female customers.
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Male
2/5
Female
1.5/5
Adorama ROI Score by Ethnicity
Adorama's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Adorama.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 1.5 | Other | 1.5 |
Adorama ROI Score by Age
Adorama's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.4 | 18-25 | 2.4 |
26-30 4.8 | 26-30 | 4.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2.7 | 36-40 | 2.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.9 | 56-60 | 1.9 |
66+ 1.8 | 66+ | 1.8 |
Adorama ROI Score by Usage
Adorama's ROI score was rated the highest by customers who have used Adorama's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Adorama ROI Score by Industry
Adorama's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Adorama Pricing vs. Competitors
Compared to its competitors, Adorama's ROI score is rated right below B&H Photo.
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Adorama Customer Satisfaction (CSAT)
Adorama Customer Satisfaction (CSAT) Score
32 / 100
Adorama has an overall Customer Satisfaction score of 32 rated by its users and customers.
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Very Satisfied
25%
Satisfied
7%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
8%
Very Dissatisfied
57%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Adorama Customer Satisfaction
Adorama's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Adorama's products/services for Less than 1 Year.
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Ranked Adorama Customer Satisfaction the Highest
Ranked Adorama Customer Satisfaction the Lowest
Adorama Customer Satisfaction Score by Gender
Male customers rated Adorama's Customer Satisfaction score 15 points higher than Female customers.
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28 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 8% | |
Very Dissatisfied | 61% |
13 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 75% |
Adorama Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Adorama's Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
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18 / 100
Very Satisfied
14%
Satisfied
4%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
77%
CSAT according to African American/Black
Adorama's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
CSAT according to Asian or Pacific Islander
Adorama's Customer Satisfaction (CSAT) score was rated 57% according to Asian or Pacific Islander users and customers.
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57 / 100
Very Satisfied
29%
Satisfied
28%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
29%
CSAT according to Other
Adorama's Customer Satisfaction (CSAT) score was rated 11% according to Other users and customers.
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11 / 100
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
22%
Very Dissatisfied
67%
Adorama Customer Satisfaction Score by Age
Adorama's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 34% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 34% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 66+ | 30% |
Adorama Customer Satisfaction Score by Usage
Adorama's Customer Satisfaction score was rated the highest by customers who have used Adorama's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Adorama Customer Satisfaction Score by Industry
Adorama's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Adorama Customer Satisfaction Score by Industry",
"text": "Adorama's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
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"scoreClassName": "",
"scoreLabel": 18
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Adorama's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
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"groupId": 535,
"score": 67,
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"scoreClassName": "max",
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}Adorama Customer Satisfaction vs. Competitors
Compared to its competitors, Adorama's Customer Satisfaction score is rated right below B&H Photo.
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Adorama Customer Service
1.8/5
Adorama has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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About Adorama's Customer Service
Address
42 W 18th St, New York City, NY 10011
Website
http://www.adorama.com
Phone Number
(800) 815-0702
Quick Insights into Adorama Customer Service
Adorama's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
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Ranked Adorama Customer Service the Highest
Ranked Adorama Customer Service the Lowest
Adorama Customer Service Score by Gender
Male customers rated Adorama's Customer Service score 0.2 stars higher than Female customers.
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Male
1.7/5
Female
1.5/5
Adorama Customer Service Score by Ethnicity
Adorama's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Adorama.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 1.5 | Other | 1.5 |
Adorama Customer Service Score by Age
Adorama's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Adorama.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.6 | 18-25 | 1.6 |
26-30 4.3 | 26-30 | 4.3 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.1 | 36-40 | 2.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Adorama Customer Service Score by Usage
Adorama's Customer Service score was rated the highest by customers who have used Adorama's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Adorama Customer Service Score by Industry
Adorama's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Adorama Customer Service vs. Competitors
Compared to its competitors, Adorama's Customer Service score is rated right below B&H Photo.
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Adorama as an Employer
2.5/5
Adorama has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Adorama scored a -46 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Adorama would recommend the brand to a friend. ENPS measures how likely Adorama employees would recommend working at Adorama to a friend.
Net Promoter Score
-46
NPS Score
| 22% | Promoters |
|---|---|
| 10% | Passive |
| 68% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 31% | Promoters |
|---|---|
| 15% | Passive |
| 54% | Detractors |
