Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

ASUS is

Ranked

#55

Consumer Goods Brands

Brand Page

ASUS

Marketing or Exec? Claim Your Free Account

ASUS

Rate this Brand

ASUS is ranked #55 in Consumer Goods Brands

About ASUS' Brand

ASUSTeK Computer Inc., usually referred to as ASUS is a Taiwanese multinational computer hardware and electronics ASUS’s brand is ranked #597 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ASUS. When compared to other organizations within the Consumer Goods industry, ASUS is ranked #55. Among its major competitors, ASUS is ranked in 2nd place for NPS while EVGA is 1st, and NETGEAR is 3rd.Their current market cap is $322.31M

Brand at a Glance

80%

Customer Loyalty

3.7/5

Product Quality

3.6/5

Pricing

3.4/5

Customer Service

ASUS Ranking

^#597 in Global Best Brands
^#55 in Consumer Goods
^#2 / 4 of its competitors

ASUS NPS

ASUS's Net Promoter Score (NPS) is a 14 with 46% Promoters, 22% Passives, and 32% Detractors. Net Promoter Score tracks whether ASUS's customers would recommend using the product based on a scale of -100 to 100.

ASUS Overall NPS

NPS

46%	Promoters
22%	Passives
32%	Detractors

ASUS NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 14	Oct 2024	14
Nov 2024 14	Nov 2024	14
Dec 2024 14	Dec 2024	14
Jan 2025 12	Jan 2025	12
Feb 2025 14	Feb 2025	14
May 2025 12	May 2025	12
Jun 2025 12	Jun 2025	12
Jul 2025 12	Jul 2025	12
Aug 2025 12	Aug 2025	12
Oct 2025 14	Oct 2025	14
Nov 2025 14	Nov 2025	14
Dec 2025 14	Dec 2025	14

How Other Brands Compare

ASUS is ranked second for NPS among its competitors. EVGA and NETGEAR come in first and third, with Purism coming in at #4. Among those competitors, it is the third most valued company behind NETGEAR.

	ASUS	NETGEAR	EVGA	Purism
Global Ranking	#597	#-	#-	#-
NPS	14	-24	44	-100
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$322.31M	$1.32B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ASUS NPS by Gender

Male customers rated ASUS's NPS 20 points higher than Female customers.

Male

ASUS's NPS was rated 6 by Male customers on Comparably.

46%

Promoters

14%

Passives

40%

Detractors

Female

-14

ASUS's NPS was rated -14 by Female customers on Comparably.

24%

Promoters

38%

Passives

38%

Detractors

ASUS NPS by Ethnicity

ASUS's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -43	Caucasian	-43
Hispanic or Latino 0	Hispanic or Latino	0
African American/Black 10	African American/Black	10
Asian or Pacific Islander 22	Asian or Pacific Islander	22
Other -25	Other	-25

ASUS NPS by Age

ASUS's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

46%

31%

23%

26-30

58%

16%

26%

31-35

37%

13%

50%

36-40

50%

41-45

24%

13%

63%

46-50

100%

51-55

67%

33%

61-65

25%

75%

66+

11%

78%

ASUS NPS by Usage

ASUS's NPS was rated the highest by customers who have used ASUS's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -18	Less than 1 Year	-18
1 to 2 Years -11	1 to 2 Years	-11
2 to 5 Years 33	2 to 5 Years	33
5 to 10 Years 42	5 to 10 Years	42
Over 10 Years -37	Over 10 Years	-37

ASUS NPS vs. Competitors

Compared to its competitors, ASUS's NPS is rated right above NETGEAR, and is preceded by EVGA.

COMPANY		NPS Score
	EVGA	44
	ASUS	14
	NETGEAR	-24
	Purism	-100

ASUS NPS vs Companies in Consumer Goods

In the Consumer Goods industry, ASUS's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	ASUS	14

ASUS Customer Reviews

Out of the 19 ASUS customer reviews 9 were positive and 10 were constructive. ASUS customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

ASUS Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of ASUS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

ASUS Customer Loyalty Score by Gender

Male customers rated ASUS's Customer Loyalty score 13% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of ASUS.

Male

81%

Yes

Female

68%

Yes

ASUS Customer Loyalty Score by Ethnicity

ASUS's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ASUS.

out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

ASUS Customer Loyalty Score by Age

ASUS's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ASUS.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 83%	18-25	83%
26-30 81%	26-30	81%
31-35 78%	31-35	78%
36-40 66%	36-40	66%
41-45 66%	41-45	66%
46-50 70%	46-50	70%
51-55 70%	51-55	70%
61-65 55%	61-65	55%
66+ 70%	66+	70%

ASUS Customer Loyalty Score by Usage

ASUS's Customer Loyalty score was rated the highest by customers who have used ASUS's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	66%
1 to 2 Years	67%
2 to 5 Years	83%
5 to 10 Years	86%
Over 10 Years	84%

ASUS Customer Loyalty Score by Industry

ASUS's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	80%
Accounting	87%
Aerospace and Aviation	64%
Architecture and Planning	49%
Arts and Entertainment	49%
Banking and Financial Services	78%
Business and Consumer Services	100%
Computer Hardware	82%
Education	100%
Marketing, Advertising and Research	100%

ASUS Customer Loyalty vs. Competitors

Compared to its competitors, ASUS's Customer Loyalty score is rated right above NETGEAR, and is preceded by EVGA.

COMPANY		Customer Loyalty Score
	EVGA	82%
	ASUS	80%
	NETGEAR	65%
	Purism	10%

Unlock ASUS Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ASUS Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, ASUS's Customer Loyalty score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	ASUS	80%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

Unlock ASUS Customer Loyalty vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full ASUS Customer Loyalty vs. Companies in Consumer Goods data and gain insights into your customers today.

ASUS Product Quality

3.7/5

ASUS has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock ASUS' overall Product Quality score rated by its users and customers.

ASUS Product Information

ASUS’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated ASUS's product the highest. Reviewers from the Arts and Entertainment industry rated ASUS the lowest at 3.

Website: http://www.asus.com/us/

Company Size: 10,000+ Employees

Industry

Tech

Hardware and Devices

Mobile App

SaaS

Quick Insights into ASUS Product Quality

ASUS's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 61-65.

Sign Up to unlock insights into how customers have ranked ASUS' Product Quality.

Ranked ASUS Product Quality the Highest

Business and Consumer Services	4.7
18-25	4.1
2 to 5 Years	4.1

Ranked ASUS Product Quality the Lowest

Less than 1 Year	2.5
Caucasian	2.4
61-65	1.5

ASUS Product Quality Score by Gender

ASUS's Product Quality score was rated 3.3 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of ASUS.

Male

3.3/5

Female

3.3/5

ASUS Product Quality Score by Ethnicity

ASUS's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ASUS.

Summary	Ethnicity	Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 3.1	Other	3.1

ASUS Product Quality Score by Age

ASUS's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ASUS.

Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.5	26-30	3.5
31-35 3	31-35	3
36-40 3	36-40	3
41-45 2.5	41-45	2.5
46-50 1.5	46-50	1.5
51-55 3.1	51-55	3.1
61-65 1.5	61-65	1.5
66+ 2.1	66+	2.1

ASUS Product Quality Score by Usage

ASUS's Product Quality score was rated the highest by customers who have used ASUS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	2.5
1 to 2 Years	3.5
2 to 5 Years	4.1
5 to 10 Years	3.8
Over 10 Years	2.6

ASUS Product Quality Score by Industry

ASUS's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.6
Accounting	4.4
Aerospace and Aviation	2.7
Architecture and Planning	2.5
Arts and Entertainment	3
Banking and Financial Services	3.6
Business and Consumer Services	4.7
Computer Hardware	3.4
Education	3.6
Marketing, Advertising and Research	4.6

ASUS Product Quality vs. Competitors

Compared to its competitors, ASUS's Product Quality score is rated right above NETGEAR, and is preceded by EVGA.

COMPANY		Product Quality Score
	EVGA	4.4/5
	ASUS	3.7/5
	NETGEAR	2.6/5
	Purism	1.5/5

Unlock ASUS Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ASUS Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, ASUS's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	ASUS	3.7/5

Unlock ASUS Product Quality vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full ASUS Product Quality vs. Companies in Consumer Goods data and gain insights into your customers today.

ASUS Pricing

ASUS ROI & Value For Money

3.6/5

ASUS has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock ASUS' overall ROI score rated by its users and customers.

ASUS Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from ASUS.

Quick Insights into ASUS ROI

ASUS's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 46-50.

Sign Up to unlock insights into how customers have ranked ASUS' ROI score.

Ranked ASUS ROI the Highest

Marketing, Advertising and Research	4.3
2 to 5 Years	3.8
African American/Black	3.7

Ranked ASUS ROI the Lowest

Caucasian	2.5
Over 10 Years	2.5
46-50	1.5

ASUS ROI Score by Gender

Female customers rated ASUS's ROI score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of ASUS.

Male

3.2/5

Female

3.3/5

ASUS ROI Score by Ethnicity

ASUS's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ASUS.

Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
Hispanic or Latino 2.8	Hispanic or Latino	2.8
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 2.6	Other	2.6

ASUS ROI Score by Age

ASUS's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full ROI by Age data of ASUS.

Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 3.5	26-30	3.5
31-35 3.2	31-35	3.2
36-40 3.5	36-40	3.5
41-45 2.6	41-45	2.6
46-50 1.5	46-50	1.5
51-55 2.8	51-55	2.8
61-65 2.2	61-65	2.2
66+ 2	66+	2

ASUS ROI Score by Usage

ASUS's ROI score was rated the highest by customers who have used ASUS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	2.9
1 to 2 Years	3
2 to 5 Years	3.8
5 to 10 Years	3.7
Over 10 Years	2.5

ASUS ROI Score by Industry

ASUS's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.5
Accounting	4.1
Aerospace and Aviation	2.5
Architecture and Planning	3
Arts and Entertainment	2.8
Banking and Financial Services	3.4
Business and Consumer Services	4
Computer Hardware	3.1
Education	3.7
Marketing, Advertising and Research	4.3

ASUS Pricing vs. Competitors

Compared to its competitors, ASUS's ROI score is rated right above NETGEAR, and is preceded by EVGA.

COMPANY		Pricing Score
	EVGA	4.1/5
	ASUS	3.6/5
	NETGEAR	2.5/5
	Purism	1.5/5

Unlock ASUS ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ASUS ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Consumer Goods Brands

In the Consumer Goods industry, ASUS's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	ASUS	3.6/5

Unlock ASUS ROI vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full ASUS ROI vs. Companies in Consumer Goods data and gain insights into your customers today.

ASUS Customer Satisfaction (CSAT)

ASUS Customer Satisfaction (CSAT) Score

64 / 100

ASUS has an overall Customer Satisfaction score of 64 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	35%
Satisfied	29%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	3%
Very Dissatisfied	22%

Very Satisfied

35%

Satisfied

29%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

22%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into ASUS Customer Satisfaction

ASUS's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.

Sign Up to unlock insights into how customers have ranked ASUS' Customer Satisfaction.

Ranked ASUS Customer Satisfaction the Highest

African American/Black	78%
5 to 10 Years	75%
18-25	74%

Ranked ASUS Customer Satisfaction the Lowest

Over 10 Years	26%
Architecture and Planning	20%
61-65	0%

ASUS Customer Satisfaction Score by Gender

Female customers rated ASUS's Customer Satisfaction score 1 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ASUS.

54 / 100

Male

	Very Satisfied	30%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	5%
	Very Dissatisfied	33%

55 / 100

Female

	Very Satisfied	27%
	Satisfied	28%
	Neither Satisfied nor Dissatisfied	27%
	Dissatisfied	0%
	Very Dissatisfied	18%

ASUS Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

ASUS' Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ASUS.

32 / 100

Very Satisfied	21%
Satisfied	11%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	7%
Very Dissatisfied	50%

Very Satisfied

21%

Satisfied

11%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

50%

CSAT according to African American/Black

ASUS' Customer Satisfaction (CSAT) score was rated 78% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ASUS.

78 / 100

Very Satisfied	33%
Satisfied	45%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	11%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

45%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

11%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

ASUS' Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ASUS.

71 / 100

Very Satisfied	32%
Satisfied	39%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	4%
Very Dissatisfied	14%

Very Satisfied

32%

Satisfied

39%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

14%

CSAT according to Other

ASUS' Customer Satisfaction (CSAT) score was rated 48% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ASUS.

48 / 100

Very Satisfied	37%
Satisfied	11%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	32%

Very Satisfied

37%

Satisfied

11%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

32%

ASUS Customer Satisfaction Score by Age

ASUS's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ASUS.

100

Breakdown

Age

Score

18-25

74%

26-30

54%

31-35

51%

36-40

60%

41-45

40%

46-50

61-65

66+

34%

ASUS Customer Satisfaction Score by Usage

ASUS's Customer Satisfaction score was rated the highest by customers who have used ASUS's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	43
1 to 2 Years	48
2 to 5 Years	72
5 to 10 Years	75
Over 10 Years	26

ASUS Customer Satisfaction Score by Industry

ASUS's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "ASUS Customer Satisfaction Score by Industry",
	"text": "ASUS's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "ASUS's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 67
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "ASUS's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "ASUS's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "ASUS's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "ASUS's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 67
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "ASUS's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "ASUS's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 67
		}
	]
}

Tech	67
Aerospace and Aviation	50
Architecture and Planning	20
Arts and Entertainment	43
Banking and Financial Services	67
Computer Hardware	60
Education	67

ASUS Customer Satisfaction vs. Competitors

Compared to its competitors, ASUS's Customer Satisfaction score is rated right above NETGEAR, and is preceded by EVGA.

COMPANY		Customer Satisfaction (CSAT) Score
	EVGA	81%
	ASUS	64%
	NETGEAR	39%
	Purism	0%

Unlock ASUS Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ASUS Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, ASUS's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	ASUS	64%

Unlock ASUS Customer Satisfaction vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full ASUS Customer Satisfaction vs. Companies in Consumer Goods data and gain insights into your customers today.

ASUS Customer Service

3.4/5

ASUS has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock ASUS' overall Customer Service score rated by its users and customers.

About ASUS's Customer Service

Address

The Lakes, NV

Website

http://www.asus.com/us/

Phone Number

1(888)678-3688

Quick Insights into ASUS Customer Service

ASUS's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.

Sign Up to unlock insights into how customers have ranked ASUS' Customer Service score.

Ranked ASUS Customer Service the Highest

African American/Black	4.6
Business and Consumer Services	4.4
18-25	3.7

Ranked ASUS Customer Service the Lowest

Over 10 Years	2.1
Caucasian	2
61-65	1.5

ASUS Customer Service Score by Gender

Female customers rated ASUS's Customer Service score 0.3 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of ASUS.

Male

2.9/5

Female

3.2/5

ASUS Customer Service Score by Ethnicity

ASUS's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ASUS.

100

Summary	Ethnicity	Customer Service Score
Caucasian 2	Caucasian	2
Hispanic or Latino 2.3	Hispanic or Latino	2.3
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 3.3	Asian or Pacific Islander	3.3
Other 2.5	Other	2.5

ASUS Customer Service Score by Age

ASUS's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ASUS.

100

Summary	Age	Customer Service Score
18-25 3.7	18-25	3.7
26-30 2.9	26-30	2.9
31-35 3.2	31-35	3.2
36-40 2.9	36-40	2.9
41-45 2.7	41-45	2.7
46-50 1.5	46-50	1.5
51-55 2.5	51-55	2.5
61-65 1.5	61-65	1.5
66+ 1.8	66+	1.8

ASUS Customer Service Score by Usage

ASUS's Customer Service score was rated the highest by customers who have used ASUS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3
1 to 2 Years	3.2
2 to 5 Years	3.7
5 to 10 Years	3.4
Over 10 Years	2.1

ASUS Customer Service Score by Industry

ASUS's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.1
Accounting	4.1
Aerospace and Aviation	3
Architecture and Planning	2.7
Arts and Entertainment	3.3
Banking and Financial Services	3.6
Business and Consumer Services	4.4
Computer Hardware	3.3
Education	3.6
Marketing, Advertising and Research	4.3

ASUS Customer Service vs. Competitors

Compared to its competitors, ASUS's Customer Service score is rated right above NETGEAR, and is preceded by EVGA.

COMPANY		Customer Service Score
	EVGA	4.2/5
	ASUS	3.4/5
	NETGEAR	2.3/5
	Purism	1.5/5

Unlock ASUS Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ASUS Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, ASUS's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	ASUS	3.4/5

Unlock ASUS Customer Service vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full ASUS Customer Service vs. Companies in Consumer Goods data and gain insights into your customers today.

ASUS as an Employer

3.7/5

ASUS has a 3.7/5 stars for its overall company culture rated by their employees

top

25%

CEO of ASUS

Jerry Shen

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ASUS scored a 14 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of ASUS would recommend the brand to a friend. ENPS measures how likely ASUS employees would recommend working at ASUS to a friend.

Net Promoter Score

NPS Score

46%	Promoters
22%	Passive
32%	Detractors

Employee Net Promoter Score

-11

eNPS Score

36%	Promoters
17%	Passive
47%	Detractors

Global Ranking Snapshot

ASUS is ranked #597 in the Global Top 100 Brands. It ranks just behind B&H Photo and just ahead of BuzzFeed.

RANK			INDUSTRY
595	ESPN	James Pitaro	Media and Entertainment
596	B&H Photo		Retail
597	ASUS	Jerry Shen	Consumer Goods
598	BuzzFeed	Jonah Peretti	Media and Entertainment
599	Novartis Pharmaceuticals	Vas Narasimhan	Health and Wellness
600	Clean Harbors	Alan McKim	Energy and Manufacturing
601	Builders FirstSource	Peter Jackson	Energy and Manufacturing

Consumer Goods Ranking Snapshot

ASUS is ranked #55 in the Consumer Goods Industry. It ranks just behind Hormel Foods and just ahead of Clif Bar.

RANK		Location
53	Garmin International
54	Hormel Foods	Austin, MN
55	ASUS	The Lakes, NV
56	Clif Bar	Emeryville, CA
57	Altria	Richmond, VA
58	Acer	San Jose, CA
59	Belkin International	Los Angeles, CA