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Acer is
Ranked
#58
in
Consumer Goods Brands
Brand Page
Acer
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Acer is ranked #58 in Consumer Goods Brands

About Acer's Brand

Acer is a Taiwanese multinational hardware and electronics corporation. Acer’s brand is ranked #629 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Acer. When compared to other organizations within the Consumer Goods industry, Acer is ranked #58. Among its major competitors, Acer is ranked in 3rd place for NPS while ASUS is 1st, and Dell Technologies is 2nd.Their current valuation is $45.51M

Brand at a Glance

75%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service

Acer Ranking

Acer NPS

Acer's Net Promoter Score (NPS) is a 22 with 50% Promoters, 22% Passives, and 28% Detractors. Net Promoter Score tracks whether Acer's customers would recommend using the product based on a scale of -100 to 100.

Acer Overall NPS

22
NPS
50%Promoters
22%Passives
28%Detractors
Acer Overall NPS

Acer NPS Trend

-100
-50
0
50
100
Aug 2021
23
Aug 202123
Sep 2021
26
Sep 202126
Oct 2021
25
Oct 202125
Nov 2021
22
Nov 202122
Dec 2021
23
Dec 202123
Jan 2022
21
Jan 202221
Feb 2022
21
Feb 202221
Mar 2022
22
Mar 202222
Apr 2022
20
Apr 202220
May 2022
23
May 202223
Jun 2022
21
Jun 202221
Jul 2022
23
Jul 202223

How Other Brands Compare

Acer is ranked second for NPS among its competitors. Dell Technologies and Lenovo come in first and third, with HP Inc. coming in at #4. Among those competitors, it is the second most valued company behind Dell Technologies.

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Acer's Logo
Acer
Dell Technologies' Logo
Dell Technologies
HP Inc. Logo
HP Inc.
Lenovo's Logo
Lenovo
Global Ranking#629#121#180#211
NPS2229-317
Social Sentiment Calculated by analyzing social media and other online mentions-NegativeNegativeNeutral
Valuation Updated every 24 hours for public companies$45.51M$58.48B$39.95B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Acer NPS by Gender

Male customers rated Acer's NPS 28 points higher than Female customers.

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Male

33

Acer's NPS was rated 33 by Male customers on Comparably.

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53%
Promoters
27%
Passives
20%
Detractors

Female

5

Acer's NPS was rated 5 by Female customers on Comparably.

Sign Up to learn about Acer's NPS Score rated by Female customers on Comparably.
43%
Promoters
19%
Passives
38%
Detractors

Acer NPS by Ethnicity

Acer's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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-100
-50
0
50
100
Asian or Pacific Islander
25
Asian or Pacific Islander25
Other
40
Other40

Acer NPS by Age

Acer's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Acer.
0
20
40
60
80
100
Promoters
47%
Passives
24%
Detractors
29%
18-2547%24%29%
Promoters
80%
Passives
20%
Detractors
0%
26-3080%20%0%

Acer NPS by Usage

Acer's NPS was rated the highest by customers who have used Acer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-100
Less than 1 Year-100
1 to 2 Years
8
1 to 2 Years8
2 to 5 Years
60
2 to 5 Years60
5 to 10 Years
0
5 to 10 Years0

Acer NPS vs. Competitors

Compared to its competitors, Acer's NPS is rated right above Lenovo, and is preceded by Dell Technologies.

Unlock Acer NPS vs. Competitors Data

Acer's Logo
VS
ASUS' Logo
Dell Technologies' Logo
Lenovo's Logo
HEWLETT PACKARD CTRE COMPET FRANCE's Logo
HP Inc. Logo

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Acer NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Acer's NPS is rated right below Tiffany & Co.

Unlock Acer NPS vs. Companies in Consumer Goods Data

Acer's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Crocs' Logo
Red Bull's Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

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Acer Customer Reviews

Out of the 3 Acer customer reviews 2 were positive and 1 was constructive. Acer customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
thanks for asking its a great to be a customer of this great company
Review from San Francisco, CA / Male / Other / 26-30
What can this brand most improve?
I love the color display of acer
Review from San Francisco, CA / Female / Asian or Pacific Islander / 18-25
What do you value most about this brand?
The customer service and the laptop i use from them
Review from San Francisco, CA / Female / Caucasian / 18-25

Acer Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Acer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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75
75%
25
25%
Acer Customer Loyalty

Acer Customer Loyalty Score by Gender

Female customers rated Acer's Customer Loyalty score 2% higher than Male customers.

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Male
76%
Yes
Female
78%
Yes

Acer Customer Loyalty Score by Ethnicity

Acer's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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78
out of 100
Asian or Pacific Islander
100
out of 100
Other

Acer Customer Loyalty Score by Age

Acer's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
74%
18-2574%
26-30
100%
26-30100%

Acer Customer Loyalty Score by Usage

Acer's Customer Loyalty score was rated the highest by customers who have used Acer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
33%
1 to 2 Years
70%
2 to 5 Years
94%
5 to 10 Years
55%

Acer Customer Loyalty Score by Industry

Acer's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
89%
Accounting
100%
Business and Consumer Services
46%
Marketing, Advertising and Research
78%

Acer Customer Loyalty vs. Competitors

Compared to its competitors, Acer's Customer Loyalty score is rated right above Lenovo, and is preceded by Dell Technologies.

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Acer's Logo
VS
ASUS' Logo
Dell Technologies' Logo
Lenovo's Logo
HP Inc. Logo
HEWLETT PACKARD CTRE COMPET FRANCE's Logo

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Acer's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.

Unlock Acer Customer Loyalty vs. Companies in Consumer Goods Data

Acer's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Bath & Body Works' Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo

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Acer Product Quality

3.9/5

Acer has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Acer Product Information

Acer’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Acer's product the highest. Reviewers from the Business and Consumer Services industry rated Acer the lowest at 3.4.

Website
http://www.acer.com
Company Size
5,001-10,000 Employees

Industry

Computer Hardware
Hardware and Devices

Quick Insights into Acer Product Quality

Acer's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Acer's products/services for Less than 1 Year.

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Ranked Acer Product Quality the Highest

Accounting
4.7
2 to 5 Years
4.4
26-30
4.4

Ranked Acer Product Quality the Lowest

Female
3.9
Business and Consumer Services
3.4
Less than 1 Year
2

Acer Product Quality Score by Gender

Male customers rated Acer's Product Quality score 0.2 stars higher than Female customers.

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Male

4.1/5

Female

3.9/5

Acer Product Quality Score by Ethnicity

Acer's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
4.1
Other4.1

Acer Product Quality Score by Age

Acer's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4.4
26-304.4

Acer Product Quality Score by Usage

Acer's Product Quality score was rated the highest by customers who have used Acer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2
1 to 2 Years
3.9
2 to 5 Years
4.4
5 to 10 Years
3.5

Acer Product Quality Score by Industry

Acer's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
4
Accounting
4.7
Business and Consumer Services
3.4
Marketing, Advertising and Research
4.5

Acer Product Quality vs. Competitors

Compared to its competitors, Acer's Product Quality score is rated right above Dell Technologies, and is preceded by ASUS.

COMPANYProduct Quality Score
ASUS4/5
Acer3.9/5
Dell Technologies3.8/5
Lenovo3.7/5
HEWLETT PACKARD CTRE COMPET FRANCE3.7/5
HP Inc.3.3/5

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Acer's Logo
VS
ASUS' Logo
Dell Technologies' Logo
Lenovo's Logo
HEWLETT PACKARD CTRE COMPET FRANCE's Logo
HP Inc. Logo

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Acer's Product Quality score is rated right below Tiffany & Co.

COMPANYProduct Quality Score
Lego Group4.5/5
Hershey Company4.4/5
Red Bull4.3/5
Colgate Palmolive4.3/5
Gucci4.2/5
Bath & Body Works4.2/5
Crocs4.1/5
Tiffany & Co4.1/5
Acer3.9/5

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Acer's Logo
VS
Lego Group's Logo
Hershey Company's Logo
Red Bull's Logo
Colgate Palmolive's Logo
Gucci's Logo
Bath & Body Works' Logo
Crocs' Logo
Tiffany & Co's Logo

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Acer Pricing

Acer ROI & Value For Money

3.7/5

Acer has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Acer Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Acer.

Quick Insights into Acer ROI

Acer's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Acer's products/services for Less than 1 Year.

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Ranked Acer ROI the Highest

Accounting
4.4
26-30
4.1
2 to 5 Years
3.9

Ranked Acer ROI the Lowest

Asian or Pacific Islander
3.4
Tech
3.3
Less than 1 Year
2.1

Acer ROI Score by Gender

Female customers rated Acer's ROI score 0.3 stars higher than Male customers.

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Male

3.5/5

Female

3.8/5

Acer ROI Score by Ethnicity

Acer's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Other
3.7
Other3.7

Acer ROI Score by Age

Acer's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
4.1
26-304.1

Acer ROI Score by Usage

Acer's ROI score was rated the highest by customers who have used Acer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.1
1 to 2 Years
3.6
2 to 5 Years
3.9
5 to 10 Years
3.9

Acer ROI Score by Industry

Acer's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
3.3
Accounting
4.4
Business and Consumer Services
3.9
Marketing, Advertising and Research
4

Acer Pricing vs. Competitors

Compared to its competitors, Acer's ROI score is rated right above Dell Technologies, and is preceded by ASUS.

COMPANYPricing Score
ASUS3.9/5
Acer3.7/5
Dell Technologies3.7/5
Lenovo3.6/5
HP Inc.3.1/5
HEWLETT PACKARD CTRE COMPET FRANCEN/A

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Acer's Logo
VS
ASUS' Logo
Dell Technologies' Logo
Lenovo's Logo
HP Inc. Logo
HEWLETT PACKARD CTRE COMPET FRANCE's Logo

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Acer's ROI score is rated right above Bath & Body Works, and is preceded by Gucci.

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Acer's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Bath & Body Works' Logo
Tiffany & Co's Logo

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Acer Customer Satisfaction (CSAT)

Acer Customer Satisfaction (CSAT) Score

76 / 100

Acer has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied38%
Satisfied38%
Neither Satisfied nor Dissatisfied12%
Dissatisfied3%
Very Dissatisfied9%
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Acer Customer Satisfaction

Acer's Customer Satisfaction score was rated highest by customers who have used Acer's products/services for 2 to 5 Years, and rated lowest by customers who have used Acer's products/services for 1 to 2 Years.

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Ranked Acer Customer Satisfaction the Highest

2 to 5 Years
100%
Male
75%
Asian or Pacific Islander
66%

Ranked Acer Customer Satisfaction the Lowest

Female
67%
Other
66%
1 to 2 Years
60%

Acer Customer Satisfaction Score by Gender

Male customers rated Acer's Customer Satisfaction score 8 points higher than Female customers.

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75 / 100
Male
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
67 / 100
Female
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

Acer Customer Satisfaction Score by Ethnicity

CSAT according to Asian or Pacific Islander

Acer's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100
Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied34%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Acer's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.

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66 / 100
Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied34%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%

Acer Customer Satisfaction Score by Age

Acer's Customer Satisfaction score was rated 62 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
62%
Very Satisfied
25%
Satisfied
37%
Neither Satisfied nor Dissatisfied
38%
Dissatisfied
0%
Very Dissatisfied
0%
18-2562%

Acer Customer Satisfaction Score by Usage

Acer's Customer Satisfaction score was rated the highest by customers who have used Acer's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
60
2 to 5 Years
100

Acer Customer Satisfaction Score by Industry

Acer's Customer Satisfaction score was rated 50 points by Tech industry customers.

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Tech
50

Acer Customer Satisfaction vs. Competitors

Compared to its competitors, Acer's Customer Satisfaction score is rated right above Dell Technologies, and is preceded by Lenovo.

COMPANYCustomer Satisfaction (CSAT) Score
Lenovo79%
Acer76%
Dell Technologies74%
ASUS68%
HP Inc.50%
HEWLETT PACKARD CTRE COMPET FRANCE0%

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Acer's Logo
VS
Lenovo's Logo
Dell Technologies' Logo
ASUS' Logo
HP Inc. Logo
HEWLETT PACKARD CTRE COMPET FRANCE's Logo

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Acer's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANYCustomer Satisfaction (CSAT) Score
Lego Group87%
Colgate Palmolive86%
Hershey Company85%
Red Bull82%
Bath & Body Works81%
Crocs81%
Gucci79%
Acer76%
Tiffany & Co72%

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Acer's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Red Bull's Logo
Bath & Body Works' Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo

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Acer Customer Service

3.7/5

Acer has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Acer's Customer Service

Address

333 W. San Carlos Street, San Jose, CA 95110


Website

http://www.acer.com


Phone Number

4085337222

Quick Insights into Acer Customer Service

Acer's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Acer's products/services for Less than 1 Year.

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Ranked Acer Customer Service the Highest

Accounting
4.5
26-30
4.3
2 to 5 Years
4.1

Ranked Acer Customer Service the Lowest

Asian or Pacific Islander
3.5
Business and Consumer Services
3.5
Less than 1 Year
2.7

Acer Customer Service Score by Gender

Female customers rated Acer's Customer Service score 0.3 stars higher than Male customers.

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Male

3.6/5

Female

3.9/5

Acer Customer Service Score by Ethnicity

Acer's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
20
40
60
80
100
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
3.9
Other3.9

Acer Customer Service Score by Age

Acer's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25
3.6
18-253.6
26-30
4.3
26-304.3

Acer Customer Service Score by Usage

Acer's Customer Service score was rated the highest by customers who have used Acer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.7
1 to 2 Years
3.4
2 to 5 Years
4.1
5 to 10 Years
3.7

Acer Customer Service Score by Industry

Acer's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
3.8
Accounting
4.5
Business and Consumer Services
3.5
Marketing, Advertising and Research
3.6

Acer Customer Service vs. Competitors

Compared to its competitors, Acer's Customer Service score is rated right above Dell Technologies, and is preceded by ASUS.

COMPANYCustomer Service Score
ASUS3.8/5
Acer3.7/5
Dell Technologies3.7/5
Lenovo3.4/5
HP Inc.3/5
HEWLETT PACKARD CTRE COMPET FRANCEN/A

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Acer's Logo
VS
ASUS' Logo
Dell Technologies' Logo
Lenovo's Logo
HP Inc. Logo
HEWLETT PACKARD CTRE COMPET FRANCE's Logo

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Acer's Customer Service score is rated right below Crocs.

COMPANYCustomer Service Score
Lego Group4.2/5
Colgate Palmolive4.1/5
Gucci4.1/5
Hershey Company4/5
Red Bull4/5
Bath & Body Works3.9/5
Tiffany & Co3.9/5
Crocs3.9/5
Acer3.7/5

Unlock Acer Customer Service vs. Companies in Consumer Goods Data

Acer's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Gucci's Logo
Hershey Company's Logo
Red Bull's Logo
Bath & Body Works' Logo
Tiffany & Co's Logo
Crocs' Logo

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Acer as an Employer

4.5/5

Acer has a 4.5/5 stars for its overall company culture rated by their employees

  Acer CEO
top
5%
CEO of Acer

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Acer scored a 22 for Net Promoter Score and a 55 for Employee Net Promoter Score. NPS gauges how likely a customer of Acer would recommend the brand to a friend. ENPS measures how likely Acer employees would recommend working at Acer to a friend.

Net Promoter Score

22
NPS Score
50%Promoters
22%Passive
28%Detractors

Employee Net Promoter Score

55
eNPS Score
55%Promoters
45%Passive
0%Detractors

Global Ranking Snapshot

Acer is ranked #629 in the Global Top 100 Brands. It ranks just behind Red Robin and just ahead of AECOM.

RANKCOMPANYCEOINDUSTRY
627
The New York Times  The New York Times CEO
Mark Thompson
Media and Entertainment
628
Red Robin  Red Robin CEO
Denny Post
Food and Beverages
629
Acer  Acer CEO
Jason Chen
Consumer Goods
630
AECOM  AECOM CEO
Michael Burke
Business and Consumer Services
631
Anytime Fitness  Anytime Fitness CEO
Chuck Runyon
Health and Wellness
632
The Trade Desk, Inc.  The Trade Desk, Inc. CEO
Jeff Green
Tech
633
Wegmans  Wegmans CEO
Colleen Wegman
Retail

Consumer Goods Ranking Snapshot

Acer is ranked #58 in the Consumer Goods Industry. It ranks just behind Altria and just ahead of Belkin International.

RANKCOMPANYLocation
56
Clif Bar
Emeryville, CA
57
Altria
Richmond, VA
58
Acer
San Jose, CA
59
Belkin International
Los Angeles, CA
60
Henkel
61
Corsair Components, Inc
Fremont, CA
62
Herbalife
Los Angeles, CA