

The New York Times’s brand is ranked #627 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of The New York Times. When compared to other organizations within the Media and Entertainment industry, The New York Times is ranked #70. Among its major competitors, The New York Times is ranked in 1st place for NPS while Wall Street Journal is 2nd, and Fortune is 3rd. Overall, The New York Times has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $8.49B

David Rubin serves as the Chief Marketing Officer of The New York Times. David started at The New York Times in November of 2018. David currently resides in the Greater New York City Area.
The New York Times's Net Promoter Score (NPS) is a 31 with 55% Promoters, 21% Passives, and 24% Detractors. Net Promoter Score tracks whether The New York Times's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 21% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 30 | Sep 2024 | 30 |
Nov 2024 30 | Nov 2024 | 30 |
Dec 2024 30 | Dec 2024 | 30 |
Feb 2025 30 | Feb 2025 | 30 |
Mar 2025 30 | Mar 2025 | 30 |
May 2025 30 | May 2025 | 30 |
Jul 2025 30 | Jul 2025 | 30 |
Aug 2025 30 | Aug 2025 | 30 |
Sep 2025 30 | Sep 2025 | 30 |
Nov 2025 29 | Nov 2025 | 29 |
Dec 2025 29 | Dec 2025 | 29 |
Jan 2026 29 | Jan 2026 | 29 |
The New York Times is ranked first for NPS among its competitors. Wall Street Journal and Fortune come in second and third, with The Washington Post coming in at #4. Among those competitors, it is the most valued company.
![]() The New York Times | ![]() The Washington Post | ![]() Wall Street Journal | ![]() Fortune | |
| Global Ranking | #627 | #- | #- | #- |
| NPS | 31 | -7 | 7 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $8.49B | $2.27B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated The New York Times's NPS 14 points higher than Male customers.
The New York Times's NPS was rated 33 by Male customers on Comparably.
The New York Times's NPS was rated 47 by Female customers on Comparably.
The New York Times's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 38 | Caucasian | 38 |
Hispanic or Latino 55 | Hispanic or Latino | 55 |
African American/Black 54 | African American/Black | 54 |
Asian or Pacific Islander 31 | Asian or Pacific Islander | 31 |
Native American 0 | Native American | 0 |
Other -13 | Other | -13 |
The New York Times's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
The New York Times's NPS was rated the highest by customers who have used The New York Times's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 22 | Less than 1 Year | 22 |
1 to 2 Years 15 | 1 to 2 Years | 15 |
2 to 5 Years 57 | 2 to 5 Years | 57 |
5 to 10 Years 58 | 5 to 10 Years | 58 |
Over 10 Years 22 | Over 10 Years | 22 |
Compared to its competitors, The New York Times's NPS is rated right above Wall Street Journal.
| COMPANY | NPS Score | |
|---|---|---|
![]() | The New York Times | 31 |
![]() | Wall Street Journal | 7 |
![]() | Fortune | 0 |
![]() | Sullivan | N/A |
![]() | The Washington Post | -7 |
In the Media and Entertainment industry, The New York Times's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | The New York Times | 31 |
![]() | 21 | |
Out of the 24 The New York Times customer reviews 20 were positive and 4 were constructive. The New York Times customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of The New York Times users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated The New York Times's Customer Loyalty score 8% higher than Male customers.
The New York Times's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
The New York Times's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 89% | 26-30 | 89% |
31-35 80% | 31-35 | 80% |
36-40 85% | 36-40 | 85% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 66% | 51-55 | 66% |
56-60 55% | 56-60 | 55% |
61-65 82% | 61-65 | 82% |
66+ 96% | 66+ | 96% |
The New York Times's Customer Loyalty score was rated the highest by customers who have used The New York Times's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The New York Times's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, The New York Times's Customer Loyalty score is rated right above The Washington Post, and is preceded by Fortune.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fortune | 100% |
![]() | The New York Times | 78% |
![]() | The Washington Post | 75% |
![]() | Wall Street Journal | 73% |
![]() | Sullivan | N/A |
In the Media and Entertainment industry, The New York Times's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | The New York Times | 78% |
The New York Times has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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The New York Times’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated The New York Times's product the highest. Reviewers from the Legal industry rated The New York Times the lowest at 3.6.
The New York Times's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated The New York Times's Product Quality score 0.3 stars higher than Male customers.
The New York Times's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.6 | Native American | 4.6 |
Other 3 | Other | 3 |
The New York Times's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.2 | 56-60 | 3.2 |
61-65 4.3 | 61-65 | 4.3 |
66+ 3.7 | 66+ | 3.7 |
The New York Times's Product Quality score was rated the highest by customers who have used The New York Times's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
The New York Times's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, The New York Times's Product Quality score is rated right above Fortune.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The New York Times | 4.1/5 |
![]() | Fortune | 4/5 |
![]() | Wall Street Journal | 3.5/5 |
![]() | The Washington Post | 3.5/5 |
![]() | Sullivan | N/A |
In the Media and Entertainment industry, The New York Times's Product Quality score is rated right above ROBLOX, and is preceded by Rockstar Games.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | The New York Times | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
The New York Times has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from The New York Times.
The New York Times's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated The New York Times's ROI score 0.3 stars higher than Male customers.
The New York Times's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.8 | Native American | 3.8 |
Other 2.6 | Other | 2.6 |
The New York Times's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.6 | 61-65 | 3.6 |
66+ 3.5 | 66+ | 3.5 |
The New York Times's ROI score was rated the highest by customers who have used The New York Times's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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The New York Times's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, The New York Times's ROI score is rated right above Wall Street Journal.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The New York Times | 3.9/5 |
![]() | Wall Street Journal | 3.2/5 |
![]() | The Washington Post | 3.2/5 |
![]() | Fortune | 3/5 |
![]() | Sullivan | N/A |
In the Media and Entertainment industry, The New York Times's ROI score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | The New York Times | 3.9/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
The New York Times has an overall Customer Satisfaction score of 77 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The New York Times's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated The New York Times's Customer Satisfaction score 7 points higher than Male customers.
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 4% | |
Very Dissatisfied | 4% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 7% | |
Very Dissatisfied | 5% |
The New York Times' Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
The New York Times' Customer Satisfaction (CSAT) score was rated 91% according to Hispanic or Latino users and customers.
The New York Times' Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.
The New York Times' Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
The New York Times' Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
The New York Times's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 91% | |||||||||||||||
| 26-30 | 90% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 61-65 | 75% | |||||||||||||||
| 66+ | 63% |
The New York Times's Customer Satisfaction score was rated the highest by customers who have used The New York Times's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
The New York Times's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
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}Compared to its competitors, The New York Times's Customer Satisfaction score is rated right above Wall Street Journal, and is preceded by Fortune.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Fortune | 100% |
![]() | The New York Times | 77% |
![]() | Wall Street Journal | 53% |
![]() | The Washington Post | 53% |
![]() | Sullivan | 0% |
In the Media and Entertainment industry, The New York Times's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The New York Times | 77% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
The New York Times has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock The New York Times' overall Customer Service score rated by its users and customers.
620 8th Ave, 10018
http://www.nytimes.com/
(800) 591-9233
The New York Times's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated The New York Times's Customer Service score 0.1 stars higher than Male customers.
The New York Times's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 2.8 | Native American | 2.8 |
Other 2.8 | Other | 2.8 |
The New York Times's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.3 | 51-55 | 3.3 |
56-60 2.6 | 56-60 | 2.6 |
61-65 4 | 61-65 | 4 |
66+ 3.2 | 66+ | 3.2 |
The New York Times's Customer Service score was rated the highest by customers who have used The New York Times's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
The New York Times's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, The New York Times's Customer Service score is rated right above Wall Street Journal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The New York Times | 3.8/5 |
![]() | Wall Street Journal | 3.2/5 |
![]() | Fortune | 3/5 |
![]() | The Washington Post | 2.9/5 |
![]() | Sullivan | N/A |
In the Media and Entertainment industry, The New York Times's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | The New York Times | 3.8/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
The New York Times has a 4.8/5 stars for its overall company culture rated by their employees

The New York Times scored a 31 for Net Promoter Score and a 53 for Employee Net Promoter Score. NPS gauges how likely a customer of The New York Times would recommend the brand to a friend. ENPS measures how likely The New York Times employees would recommend working at The New York Times to a friend.
| 55% | Promoters |
|---|---|
| 21% | Passive |
| 24% | Detractors |
| 72% | Promoters |
|---|---|
| 9% | Passive |
| 19% | Detractors |
The New York Times is ranked #627 in the Global Top 100 Brands. It ranks just behind The Hartford and just ahead of Red Robin.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
625 | ![]() | Barstool Sports | ![]() | Erika Nardini | Media and Entertainment |
626 | ![]() | The Hartford | ![]() | Christopher Swift | Banking and Financial Services |
627 | ![]() | The New York Times | ![]() | Mark Thompson | Media and Entertainment |
628 | ![]() | Red Robin | ![]() | GJ Hart | Food and Beverages |
629 | ![]() | Acer | ![]() | Jason Chen | Consumer Goods |
630 | ![]() | AECOM | ![]() | Michael Burke | Business and Consumer Services |
631 | ![]() | Anytime Fitness | ![]() | Chuck Runyon | Health and Wellness |
The New York Times is ranked #70 in the Media and Entertainment Industry. It ranks just behind Barstool Sports and just ahead of Anytime Fitness.
| RANK | COMPANY | Location | |
|---|---|---|---|
68 | ![]() | Wattpad | Toronto, KS |
69 | ![]() | Barstool Sports | Milton, MA |
70 | ![]() | The New York Times | |
71 | ![]() | Anytime Fitness | Hastings, NE |
72 | ![]() | Yext | New York City, NY |
73 | ![]() | VICE Media | |
74 | ![]() | Zwift | Long Beach, CA |