

Among its major competitors, Fortune is ranked in 9th place for NPS while Scripps Networks Interactive is 1st, and Kiplinger is 2nd.
Fortune's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Fortune's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2022 -100 | Jul 2022 | -100 |
May 2023 0 | May 2023 | 0 |
Fortune is ranked #4 for NPS among its competitors. Scripps Networks Interactive and The New York Times come in first and second, with Forbes coming in at third.
![]() Fortune | ![]() Forbes | ![]() The New York Times | ![]() Scripps Networks Interactive | |
| Global Ranking | #- | #414 | #627 | #- |
| NPS | 0 | 18 | 29 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $8.49B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Fortune's NPS is rated right below Business Insider.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Scripps Networks Interactive | 100 |
![]() | Kiplinger | 100 |
![]() | Forbes Media | 67 |
![]() | The New York Times | 29 |
![]() | Condé Nast | 24 |
![]() | Forbes | 18 |
![]() | Wall Street Journal | 7 |
![]() | Business Insider | 0 |
![]() | Fortune | 0 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Fortune users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Fortune's Customer Loyalty score is rated right above The New York Times, and is preceded by Kiplinger.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Scripps Networks Interactive | 100% |
![]() | Kiplinger | 100% |
![]() | Fortune | 100% |
![]() | The New York Times | 78% |
![]() | Forbes | 73% |
![]() | Wall Street Journal | 73% |
![]() | Business Insider | 69% |
![]() | Condé Nast | 68% |
![]() | Forbes Media | 55% |
Fortune has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Fortune’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Fortune's Product Quality score is rated right above Forbes, and is preceded by The New York Times.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Scripps Networks Interactive | 5/5 |
![]() | Kiplinger | 5/5 |
![]() | Forbes Media | 4.1/5 |
![]() | The New York Times | 4.1/5 |
![]() | Fortune | 4/5 |
![]() | Forbes | 3.9/5 |
![]() | Condé Nast | 3.8/5 |
![]() | Wall Street Journal | 3.5/5 |
![]() | Business Insider | 3.2/5 |
Fortune has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Fortune's overall ROI score rated by its users and customers.
Compared to its competitors, Fortune's ROI score is rated right below Wall Street Journal.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Scripps Networks Interactive | 5/5 |
![]() | Kiplinger | 5/5 |
![]() | Forbes Media | 4.5/5 |
![]() | Forbes | 3.9/5 |
![]() | The New York Times | 3.9/5 |
![]() | Condé Nast | 3.6/5 |
![]() | Business Insider | 3.5/5 |
![]() | Wall Street Journal | 3.2/5 |
![]() | Fortune | 3/5 |
Fortune has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Fortune's Customer Satisfaction score is rated right above The New York Times, and is preceded by Forbes Media.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Kiplinger | 100% |
![]() | Forbes Media | 100% |
![]() | Fortune | 100% |
![]() | The New York Times | 77% |
![]() | Forbes | 77% |
![]() | Condé Nast | 70% |
![]() | Business Insider | 57% |
![]() | Wall Street Journal | 53% |
![]() | Scripps Networks Interactive | 0% |
Fortune has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Fortune's overall Customer Service score rated by its users and customers.
York, NY United States of America
http://fortune.com
Compared to its competitors, Fortune's Customer Service score is rated right below Wall Street Journal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Scripps Networks Interactive | 5/5 |
![]() | Kiplinger | 5/5 |
![]() | Forbes Media | 4.7/5 |
![]() | Forbes | 3.9/5 |
![]() | The New York Times | 3.8/5 |
![]() | Business Insider | 3.6/5 |
![]() | Condé Nast | 3.5/5 |
![]() | Wall Street Journal | 3.2/5 |
![]() | Fortune | 3/5 |
Fortune has a 3.5/5 stars for its overall company culture rated by their employees

Fortune scored a 0 for Net Promoter Score and a 75 for Employee Net Promoter Score. NPS gauges how likely a customer of Fortune would recommend the brand to a friend. ENPS measures how likely Fortune employees would recommend working at Fortune to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 75% | Promoters |
|---|---|
| 25% | Passive |
| 0% | Detractors |