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Forbes is

Ranked

#48

Media and Entertainment Brands

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Forbes is ranked #48 in Media and Entertainment Brands

About Forbes' Brand

Forbes.co.il is an Israel-based website that features articles on finance, industry, investing, and marketing topics. Forbes’s brand is ranked #414 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Forbes. When compared to other organizations within the Media and Entertainment industry, Forbes is ranked #48. Among its major competitors, Forbes is ranked in 4th place for NPS while The Financial Times is 1st, and The economist is 2nd. Overall, Forbes has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

73%

Customer Loyalty

3.9/5

Product Quality

3.9/5

Pricing

3.9/5

Customer Service

Forbes CMO

Janett Haas

Forbes Ranking

^#48 in Media and Entertainment
^#4 / 4 of its competitors

Forbes NPS

Forbes's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether Forbes's customers would recommend using the product based on a scale of -100 to 100.

Forbes Overall NPS

NPS

50%	Promoters
18%	Passives
32%	Detractors

Forbes NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2023 15	Feb 2023	15
Mar 2023 14	Mar 2023	14
Apr 2023 13	Apr 2023	13
Jun 2023 14	Jun 2023	14
Jul 2023 13	Jul 2023	13
Oct 2023 16	Oct 2023	16
Nov 2023 18	Nov 2023	18
Dec 2023 15	Dec 2023	15
May 2024 17	May 2024	17
Nov 2024 17	Nov 2024	17
Dec 2024 19	Dec 2024	19
Aug 2025 18	Aug 2025	18

How Other Brands Compare

Forbes is ranked #4 for NPS among its competitors. The Financial Times and The economist come in first and second, with The New York Times coming in at third.

	Forbes	The New York Times	The Financial Times	The economist
Global Ranking	#414	#627	#-	#-
NPS	18	29	49	47
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$8.49B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Forbes NPS by Gender

Female customers rated Forbes's NPS 80 points higher than Male customers.

Male

Forbes's NPS was rated 20 by Male customers on Comparably.

40%

Promoters

40%

Passives

20%

Detractors

Female

100

Forbes's NPS was rated 100 by Female customers on Comparably.

100%

Promoters

Passives

Detractors

Forbes NPS by Ethnicity

Forbes's NPS was rated 67 points by Other customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Other 67	Other	67

Forbes NPS by Age

Forbes's NPS was rated 0 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

40%

20%

40%

Forbes NPS by Usage

Forbes's NPS was rated the highest by customers who have used Forbes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
2 to 5 Years 100	2 to 5 Years	100
Over 10 Years 0	Over 10 Years	0

Forbes NPS vs. Competitors

Compared to its competitors, Forbes's NPS is rated right above Wall Street Journal, and is preceded by The New York Times.

COMPANY		NPS Score
	The Financial Times	49
	The economist	47
	The New York Times	29
	Forbes	18
	Wall Street Journal	7
	The Fiscal Times	N/A
	Alister & Paine	-100

Forbes NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Forbes's NPS is rated right below Instagram.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21
	Forbes	18

Forbes Customer Reviews

Out of the 2 Forbes customer reviews 2 were positive and 0 were constructive. Forbes customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Forbes Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Forbes users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Forbes Customer Loyalty Score by Gender

Forbes's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

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Male

100%

Yes

Female

100%

Yes

Forbes Customer Loyalty Score by Ethnicity

Forbes's Customer Loyalty score was rated 100% by Other customers on Comparably.

% who answered "Yes"

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100

out of 100

Other

Forbes Customer Loyalty Score by Age

Forbes's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%

Forbes Customer Loyalty Score by Usage

Forbes's Customer Loyalty score was rated the highest by customers who have used Forbes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	100%
Over 10 Years	70%

Forbes Customer Loyalty Score by Industry

Forbes's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech	100%

Forbes Customer Loyalty vs. Competitors

Compared to its competitors, Forbes's Customer Loyalty score is rated right above Wall Street Journal, and is preceded by The Financial Times.

COMPANY		Customer Loyalty Score
	Alister & Paine	100%
	The economist	86%
	The New York Times	78%
	The Financial Times	73%
	Forbes	73%
	Wall Street Journal	73%
	The Fiscal Times	N/A

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Forbes's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	Forbes	73%

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Forbes Product Quality

3.9/5

Forbes has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Forbes Product Information

Forbes’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Forbes's product the highest.

Website: http://www.forbes.com

Company Size: 501-1,000 Employees

Industry

Business Services

Content

Enterprise

Media

SaaS

Sports & Entertainment

Quick Insights into Forbes Product Quality

Forbes's Product Quality score was rated highest by customers who have used Forbes's products/services for 2 to 5 Years, and rated lowest by customers who have used Forbes's products/services for Over 10 Years.

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Ranked Forbes Product Quality the Highest

2 to 5 Years	5
Female	5
Tech	5

Ranked Forbes Product Quality the Lowest

Male	4.8
Over 10 Years	3.8

Forbes Product Quality Score by Gender

Female customers rated Forbes's Product Quality score 0.2 stars higher than Male customers.

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Male

4.8/5

Female

5/5

Forbes Product Quality Score by Ethnicity

Forbes's Product Quality score was rated 4.6 stars by Other customers on Comparably.

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Summary	Ethnicity	Score
Other 4.6	Other	4.6

Forbes Product Quality Score by Age

Forbes's Product Quality score was rated 4.1 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.1	18-25	4.1

Forbes Product Quality Score by Usage

Forbes's Product Quality score was rated the highest by customers who have used Forbes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	5
Over 10 Years	3.8

Forbes Product Quality Score by Industry

Forbes's Product Quality score was rated 5 stars by Tech industry customers.

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Tech	5

Forbes Product Quality vs. Competitors

Compared to its competitors, Forbes's Product Quality score is rated right above Wall Street Journal, and is preceded by The Financial Times.

COMPANY		Product Quality Score
	The New York Times	4.1/5
	The economist	4/5
	The Financial Times	4/5
	Forbes	3.9/5
	Wall Street Journal	3.5/5
	Alister & Paine	2.2/5
	The Fiscal Times	N/A

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Forbes's Product Quality score is rated right above Instagram, and is preceded by ROBLOX.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Forbes	3.9/5
	Instagram	3.7/5

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Forbes Pricing

Forbes ROI & Value For Money

3.9/5

Forbes has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Forbes Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Forbes ROI

Forbes's ROI score was rated highest by customers who have used Forbes's products/services for 2 to 5 Years, and rated lowest by customers who have used Forbes's products/services for Over 10 Years.

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Ranked Forbes ROI the Highest

2 to 5 Years	4.8
Tech	4.8
Female	4.6

Ranked Forbes ROI the Lowest

Male	4.1
Over 10 Years	3.6

Forbes ROI Score by Gender

Female customers rated Forbes's ROI score 0.5 stars higher than Male customers.

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Male

4.1/5

Female

4.6/5

Forbes ROI Score by Ethnicity

Forbes's ROI score was rated 4.5 stars by Other customers on Comparably.

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Summary	Ethnicity	Score
Other 4.5	Other	4.5

Forbes ROI Score by Age

Forbes's ROI score was rated 3.5 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.5	18-25	3.5

Forbes ROI Score by Usage

Forbes's ROI score was rated the highest by customers who have used Forbes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	4.8
Over 10 Years	3.6

Forbes ROI Score by Industry

Forbes's ROI score was rated 4.8 stars by Tech industry customers.

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Tech	4.8

Forbes Pricing vs. Competitors

Compared to its competitors, Forbes's ROI score is rated right above The Financial Times, and is preceded by The economist.

COMPANY		Pricing Score
	The economist	4/5
	Forbes	3.9/5
	The Financial Times	3.9/5
	The New York Times	3.9/5
	Wall Street Journal	3.2/5
	Alister & Paine	1.5/5
	The Fiscal Times	N/A

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Forbes's ROI score is rated right above Rockstar Games, and is preceded by Apple.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Forbes	3.9/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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Forbes Customer Satisfaction (CSAT)

Forbes Customer Satisfaction (CSAT) Score

77 / 100

Forbes has an overall Customer Satisfaction score of 77 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	40%
Satisfied	37%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	3%
Very Dissatisfied	6%

Very Satisfied

40%

Satisfied

37%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Forbes Customer Satisfaction

Forbes's Customer Satisfaction score was rated highest by Male customers.

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Ranked Forbes Customer Satisfaction the Highest

Male	100%
Other	100%
18-25	67%

Forbes Customer Satisfaction Score by Gender

Forbes's Customer Satisfaction score was rated 100 by Male customers on Comparably.

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100 / 100

Male

	Very Satisfied	67%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Forbes Customer Satisfaction Score by Ethnicity

Other
100%

CSAT according to Other

Forbes' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Forbes Customer Satisfaction Score by Age

Forbes's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

67%

Forbes Customer Satisfaction vs. Competitors

Compared to its competitors, Forbes's Customer Satisfaction score is rated right above Wall Street Journal, and is preceded by The New York Times.

COMPANY		Customer Satisfaction (CSAT) Score
	The Financial Times	100%
	The economist	81%
	The New York Times	77%
	Forbes	77%
	Wall Street Journal	53%
	Alister & Paine	50%
	The Fiscal Times	0%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Forbes's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Forbes	77%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%

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Forbes Customer Service

3.9/5

Forbes has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Forbes's Customer Service

Address

60 5th Avenue, New York City, NY 10011

Website

http://www.forbes.com

Phone Number

(800) 295-0893

Quick Insights into Forbes Customer Service

Forbes's Customer Service score was rated highest by customers who have used Forbes's products/services for 2 to 5 Years, and rated lowest by customers who have used Forbes's products/services for Over 10 Years.

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Ranked Forbes Customer Service the Highest

2 to 5 Years	4.8
Tech	4.8
Female	4.6

Ranked Forbes Customer Service the Lowest

Male	4.6
Over 10 Years	3.5

Forbes Customer Service Score by Gender

Forbes's Customer Service score was rated 4.6 by both Female and Male customers on Comparably.

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Male

4.6/5

Female

4.6/5

Forbes Customer Service Score by Ethnicity

Forbes's Customer Service score was rated 4.5 stars by Other customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Other 4.5	Other	4.5

Forbes Customer Service Score by Age

Forbes's Customer Service score was rated 3.9 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9

Forbes Customer Service Score by Usage

Forbes's Customer Service score was rated the highest by customers who have used Forbes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	4.8
Over 10 Years	3.5

Forbes Customer Service Score by Industry

Forbes's Customer Service score was rated 4.8 stars by Tech industry customers.

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Tech	4.8

Forbes Customer Service vs. Competitors

Compared to its competitors, Forbes's Customer Service score is rated right above The Financial Times, and is preceded by The economist.

COMPANY		Customer Service Score
	Alister & Paine	4.5/5
	The economist	4.1/5
	Forbes	3.9/5
	The Financial Times	3.9/5
	The New York Times	3.8/5
	Wall Street Journal	3.2/5
	The Fiscal Times	N/A

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Forbes's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Forbes	3.9/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Forbes as an Employer

4.5/5

Forbes has a 4.5/5 stars for its overall company culture rated by their employees

top

15%

CEO of Forbes

Michael Federle

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Forbes scored a 18 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Forbes would recommend the brand to a friend. ENPS measures how likely Forbes employees would recommend working at Forbes to a friend.

Net Promoter Score

NPS Score

50%	Promoters
18%	Passive
32%	Detractors

Employee Net Promoter Score

eNPS Score

45%	Promoters
25%	Passive
30%	Detractors

Global Ranking Snapshot

Forbes is ranked #414 in the Global Top 100 Brands. It ranks just behind Calvin Klein and just ahead of CNN.

RANK			INDUSTRY
412	Zenefits	Jay Fulcher	Tech
413	Calvin Klein	Steven Shiffman	Fashion and Beauty
414	Forbes	Michael Federle	Media and Entertainment
415	CNN	Jeff Zuckler	Media and Entertainment
416	Ralph Lauren Corporation	Patrice Louvet	Fashion and Beauty
417	Nickelodeon	Brian Robbins	Media and Entertainment
418	Lockheed Martin	Jim Taiclet	Automotive and Transportation

Media and Entertainment Ranking Snapshot

Forbes is ranked #48 in the Media and Entertainment Industry. It ranks just behind Care.com and just ahead of CNN.

RANK		Location
46	Valve	Bellevue, WA
47	Care.com	Waltham, MA
48	Forbes	New York City, NY
49	CNN	Atlanta, GA
50	Nickelodeon
51	KAYAK	Stamford, CT
52	Warner Music Group	New York City, NY