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Nickelodeon is

Ranked

#50

Media and Entertainment Brands

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Nickelodeon

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Nickelodeon

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Nickelodeon is ranked #50 in Media and Entertainment Brands

About Nickelodeon's Brand

Nickelodeon, a cable and satellite television network, features animated shows, movies, comedies, and programs aimed at children. Nickelodeon’s brand is ranked #417 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nickelodeon. When compared to other organizations within the Media and Entertainment industry, Nickelodeon is ranked #50. Among its major competitors, Nickelodeon is ranked in 2nd place for NPS while Pixar Animation Studios is 1st, and Netflix is 3rd.

Brand at a Glance

79%

Customer Loyalty

4.3/5

Product Quality

4.2/5

Pricing

4.2/5

Customer Service

Nickelodeon CMO

Pam Kaufman

Nickelodeon Ranking

Nickelodeon NPS

Nickelodeon's Net Promoter Score (NPS) is a 44 with 66% Promoters, 12% Passives, and 22% Detractors. Net Promoter Score tracks whether Nickelodeon's customers would recommend using the product based on a scale of -100 to 100.

Nickelodeon Overall NPS

NPS

66%	Promoters
12%	Passives
22%	Detractors

Nickelodeon NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2023 50	Nov 2023	50
Dec 2023 50	Dec 2023	50
Jan 2024 52	Jan 2024	52
Feb 2024 49	Feb 2024	49
Mar 2024 51	Mar 2024	51
Apr 2024 49	Apr 2024	49
Aug 2024 49	Aug 2024	49
Oct 2024 47	Oct 2024	47
Nov 2024 49	Nov 2024	49
Dec 2024 49	Dec 2024	49
Mar 2025 47	Mar 2025	47
Oct 2025 45	Oct 2025	45

How Other Brands Compare

Nickelodeon is ranked second for NPS among its competitors. Pixar Animation Studios and Netflix come in first and third, with The Walt Disney Company coming in at #4.

	Nickelodeon	Netflix	The Walt Disney Company	Pixar Animation Studios
Global Ranking	#417	#4	#13	#137
NPS	44	43	38	48
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$230.47B	$343.03B	$343.03B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Nickelodeon NPS by Gender

Male customers rated Nickelodeon's NPS 6 points higher than Female customers.

Male

Nickelodeon's NPS was rated 86 by Male customers on Comparably.

86%

Promoters

14%

Passives

Detractors

Female

Nickelodeon's NPS was rated 80 by Female customers on Comparably.

80%

Promoters

20%

Passives

Detractors

Nickelodeon NPS by Ethnicity

Nickelodeon's NPS was rated 75 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 75	Caucasian	75

Nickelodeon NPS by Age

Nickelodeon's NPS was rated 70 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

70%

30%

Nickelodeon NPS by Usage

Nickelodeon's NPS was rated 87 points by customers who have used Nickelodeon's products/services for Over 10 Years.

-100

-50

100

Summary	Usage	Score
Over 10 Years 87	Over 10 Years	87

Nickelodeon NPS vs. Competitors

Compared to its competitors, Nickelodeon's NPS is rated right above Netflix, and is preceded by Pixar Animation Studios.

COMPANY		NPS Score
	Pixar Animation Studios	48
	Nickelodeon	44
	Netflix	43
	The Walt Disney Company	38
	Sesame Workshop	28

Nickelodeon NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Nickelodeon's NPS is rated right above Netflix, and is preceded by Apple.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Nickelodeon	44
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21

Nickelodeon Customer Reviews

Out of the 6 Nickelodeon customer reviews 6 were positive and 0 were constructive. Nickelodeon customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Nickelodeon Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Nickelodeon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Nickelodeon Customer Loyalty Score by Gender

Nickelodeon's Customer Loyalty score was rated 81 by Male customers on Comparably.

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Male

81%

Yes

Female

N/A

Yes

Nickelodeon Customer Loyalty Score by Ethnicity

Nickelodeon's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Nickelodeon Customer Loyalty Score by Age

Nickelodeon's Customer Loyalty score was rated 80% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 80%	18-25	80%

Nickelodeon Customer Loyalty Score by Usage

Nickelodeon's Customer Loyalty score was rated 94% by customers who have used Nickelodeon's products/services for Over 10 Years.

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Over 10 Years	94%

Nickelodeon Customer Loyalty Score by Industry

Nickelodeon's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech	100%

Nickelodeon Customer Loyalty vs. Competitors

Compared to its competitors, Nickelodeon's Customer Loyalty score is rated right above Sesame Workshop, and is preceded by The Walt Disney Company.

COMPANY		Customer Loyalty Score
	Netflix	87%
	Pixar Animation Studios	83%
	The Walt Disney Company	83%
	Nickelodeon	79%
	Sesame Workshop	45%

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nickelodeon's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	Nickelodeon	79%

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Nickelodeon Product Quality

4.3/5

Nickelodeon has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Nickelodeon Product Information

Nickelodeon’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Nickelodeon's product the highest.

Website: http://www.nick.com/

Company Size: 51-200 Employees

Industry

AdTech

Business Services

Content

Media

Sports & Entertainment

Quick Insights into Nickelodeon Product Quality

Nickelodeon's Product Quality score was rated highest by customers who have used Nickelodeon's products/services for Over 10 Years, and rated lowest by Male customers.

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Ranked Nickelodeon Product Quality the Highest

Over 10 Years	4.8
Tech	4.8
18-25	4.6

Ranked Nickelodeon Product Quality the Lowest

Male	4.6

Nickelodeon Product Quality Score by Gender

Nickelodeon's Product Quality score was rated 4.6 by both Female and Male customers on Comparably.

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Male

4.6/5

Female

4.6/5

Nickelodeon Product Quality Score by Ethnicity

Nickelodeon's Product Quality score was rated 4.5 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.5	Caucasian	4.5

Nickelodeon Product Quality Score by Age

Nickelodeon's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.6	18-25	4.6

Nickelodeon Product Quality Score by Usage

Nickelodeon's Product Quality score was rated 4.8 stars by customers who have used Nickelodeon's products/services for Over 10 Years.

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Over 10 Years	4.8

Nickelodeon Product Quality Score by Industry

Nickelodeon's Product Quality score was rated 4.8 stars by Tech industry customers.

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Tech	4.8

Nickelodeon Product Quality vs. Competitors

Compared to its competitors, Nickelodeon's Product Quality score is rated right above Netflix, and is preceded by Pixar Animation Studios.

COMPANY		Product Quality Score
	Pixar Animation Studios	4.4/5
	Nickelodeon	4.3/5
	Netflix	4.2/5
	The Walt Disney Company	4.1/5
	Sesame Workshop	3.7/5

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nickelodeon's Product Quality score is rated right above Netflix, and is preceded by Apple.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Nickelodeon	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5

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Nickelodeon Pricing

Nickelodeon ROI & Value For Money

4.2/5

Nickelodeon has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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Nickelodeon Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Nickelodeon ROI

Nickelodeon's ROI score was rated highest by customers who have used Nickelodeon's products/services for Over 10 Years, and rated lowest by Male customers.

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Ranked Nickelodeon ROI the Highest

Over 10 Years	4.8
Tech	4.8
Caucasian	4.7

Ranked Nickelodeon ROI the Lowest

Male	4.7

Nickelodeon ROI Score by Gender

Nickelodeon's ROI score was rated 4.7 by both Female and Male customers on Comparably.

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Male

4.7/5

Female

4.7/5

Nickelodeon ROI Score by Ethnicity

Nickelodeon's ROI score was rated 4.7 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.7	Caucasian	4.7

Nickelodeon ROI Score by Age

Nickelodeon's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.5	18-25	4.5

Nickelodeon ROI Score by Usage

Nickelodeon's ROI score was rated 4.8 stars by customers who have used Nickelodeon's products/services for Over 10 Years.

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Over 10 Years	4.8

Nickelodeon ROI Score by Industry

Nickelodeon's ROI score was rated 4.8 stars by Tech industry customers.

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Tech	4.8

Nickelodeon Pricing vs. Competitors

Compared to its competitors, Nickelodeon's ROI score is rated right above Pixar Animation Studios.

COMPANY		Pricing Score
	Nickelodeon	4.2/5
	Pixar Animation Studios	4.2/5
	Netflix	4/5
	The Walt Disney Company	3.7/5
	Sesame Workshop	3.6/5

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nickelodeon's ROI score is rated right above Spotify.

COMPANY		Pricing Score
	Nickelodeon	4.2/5
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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Nickelodeon Customer Satisfaction (CSAT)

Nickelodeon Customer Satisfaction (CSAT) Score

82 / 100

Nickelodeon has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied	52%
Satisfied	30%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	1%
Very Dissatisfied	4%

Very Satisfied

52%

Satisfied

30%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Nickelodeon Customer Satisfaction

Nickelodeon's Customer Satisfaction score was rated highest by customers ages 18-25.

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Ranked Nickelodeon Customer Satisfaction the Highest

18-25	100%
Caucasian	100%
Male	100%

Nickelodeon Customer Satisfaction Score by Gender

Nickelodeon's Customer Satisfaction score was rated 100 by Male customers on Comparably.

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100 / 100

Male

	Very Satisfied	58%
	Satisfied	42%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Nickelodeon Customer Satisfaction Score by Ethnicity

Caucasian
100%

CSAT according to Caucasian

Nickelodeon's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Nickelodeon Customer Satisfaction Score by Age

Nickelodeon's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

Nickelodeon Customer Satisfaction Score by Usage

Nickelodeon's Customer Satisfaction score was rated 100 points by customers who have used Nickelodeon's products/services for Over 10 Years.

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Over 10 Years	100

Nickelodeon Customer Satisfaction vs. Competitors

Compared to its competitors, Nickelodeon's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Pixar Animation Studios.

COMPANY		Customer Satisfaction (CSAT) Score
	Netflix	85%
	Pixar Animation Studios	84%
	Nickelodeon	82%
	The Walt Disney Company	77%
	Sesame Workshop	76%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nickelodeon's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Nickelodeon	82%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%

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Nickelodeon Customer Service

4.2/5

Nickelodeon has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Nickelodeon's Customer Service

Address

NW1 8TT

Website

http://www.nick.com/

Quick Insights into Nickelodeon Customer Service

Nickelodeon's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked Nickelodeon Customer Service the Highest

Female	4.8
Caucasian	4.7
Tech	4.7

Ranked Nickelodeon Customer Service the Lowest

Male	4.5

Nickelodeon Customer Service Score by Gender

Female customers rated Nickelodeon's Customer Service score 0.3 stars higher than Male customers.

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Male

4.5/5

Female

4.8/5

Nickelodeon Customer Service Score by Ethnicity

Nickelodeon's Customer Service score was rated 4.7 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.7	Caucasian	4.7

Nickelodeon Customer Service Score by Age

Nickelodeon's Customer Service score was rated 4.3 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3

Nickelodeon Customer Service Score by Usage

Nickelodeon's Customer Service score was rated 4.6 stars by customers who have used Nickelodeon's products/services for Over 10 Years.

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Over 10 Years	4.6

Nickelodeon Customer Service Score by Industry

Nickelodeon's Customer Service score was rated 4.7 stars by Tech industry customers.

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Tech	4.7

Nickelodeon Customer Service vs. Competitors

Compared to its competitors, Nickelodeon's Customer Service score is rated right above Pixar Animation Studios.

COMPANY		Customer Service Score
	Nickelodeon	4.2/5
	Pixar Animation Studios	4.1/5
	The Walt Disney Company	4.1/5
	Netflix	4/5
	Sesame Workshop	3.5/5

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nickelodeon's Customer Service score is rated right above Apple.

COMPANY		Customer Service Score
	Nickelodeon	4.2/5
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Nickelodeon as an Employer

3.8/5

Nickelodeon has a 3.8/5 stars for its overall company culture rated by their employees

top

20%

CEO of Nickelodeon

Brian Robbins

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Nickelodeon scored a 44 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Nickelodeon would recommend the brand to a friend. ENPS measures how likely Nickelodeon employees would recommend working at Nickelodeon to a friend.

Net Promoter Score

NPS Score

66%	Promoters
12%	Passive
22%	Detractors

Employee Net Promoter Score

eNPS Score

63%	Promoters
11%	Passive
26%	Detractors

Global Ranking Snapshot

Nickelodeon is ranked #417 in the Global Top 100 Brands. It ranks just behind Ralph Lauren Corporation and just ahead of Lockheed Martin.

RANK			INDUSTRY
415	CNN	Jeff Zuckler	Media and Entertainment
416	Ralph Lauren Corporation	Patrice Louvet	Fashion and Beauty
417	Nickelodeon	Brian Robbins	Media and Entertainment
418	Lockheed Martin	Jim Taiclet	Automotive and Transportation
419	ABB Ltd	Ulrich Spiesshofer	Tech
420	Cadillac	Johan de Nysschen	Automotive and Transportation
421	Kohl's	Michelle Gass	Retail

Media and Entertainment Ranking Snapshot

Nickelodeon is ranked #50 in the Media and Entertainment Industry. It ranks just behind CNN and just ahead of KAYAK.

RANK		Location
48	Forbes	New York City, NY
49	CNN	Atlanta, GA
50	Nickelodeon
51	KAYAK	Stamford, CT
52	Warner Music Group	New York City, NY
53	HarperCollins	New York City, NY
54	Wiley	Hoboken, NJ