Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

CNN is

Ranked

#49

Media and Entertainment Brands

Brand Page

CNN

Marketing or Exec? Claim Your Free Account

CNN

Rate this Brand

CNN is ranked #49 in Media and Entertainment Brands

About CNN's Brand

CNN’s brand is ranked #415 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of CNN. When compared to other organizations within the Media and Entertainment industry, CNN is ranked #49. Among its major competitors, CNN is ranked in 5th place for NPS while BBC is 1st, and Wall Street Journal is 2nd.

Brand at a Glance

55%

Customer Loyalty

2.7/5

Product Quality

2.7/5

Pricing

2.7/5

Customer Service

CNN Ranking

CNN NPS

CNN's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether CNN's customers would recommend using the product based on a scale of -100 to 100.

CNN Overall NPS

-50

NPS

0%	Promoters
50%	Passives
50%	Detractors

CNN NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2023 0	Mar 2023	0
Jan 2024 -50	Jan 2024	-50

How Other Brands Compare

CNN is ranked #4 for NPS among its competitors. BBC and Wall Street Journal come in first and second, with MSNBC coming in at third.

	CNN	BBC	MSNBC	Wall Street Journal
Global Ranking	#415	#973	#-	#-
NPS	-50	46	-24	7
Valuation Updated every 24 hours for public companies	-	$48.47M	$45.25B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CNN NPS vs. Competitors

Compared to its competitors, CNN's NPS is rated right above The Huffington Post, and is preceded by MSNBC.

COMPANY		NPS Score
	BBC	46
	Wall Street Journal	7
	The Associated Press	-14
	MSNBC	-24
	CNN	-50
	The Huffington Post	-57

CNN NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, CNN's NPS is rated right below Instagram.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21
	CNN	-50

CNN Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of CNN users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

55%

45%

CNN Customer Loyalty vs. Competitors

Compared to its competitors, CNN's Customer Loyalty score is rated right above The Huffington Post, and is preceded by The Associated Press.

COMPANY		Customer Loyalty Score
	BBC	85%
	Wall Street Journal	73%
	MSNBC	67%
	The Associated Press	58%
	CNN	55%
	The Huffington Post	42%

Unlock CNN Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CNN Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNN's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	CNN	55%

Unlock CNN Customer Loyalty vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full CNN Customer Loyalty vs. Companies in Media and Entertainment data and gain insights into your customers today.

CNN Product Quality

2.7/5

CNN has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

Sign Up to unlock CNN's overall Product Quality score rated by its users and customers.

CNN Product Information

CNN’s product quality score is a 2.7 out of 5 as rated by its users and customers.

Website: http://www.cnn.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Banking and Financial Services

Consumer Services

Education

Insurance

Logistics and Supply Chain

Manufacturing and Machinery

Philanthropy

CNN Product Quality vs. Competitors

Compared to its competitors, CNN's Product Quality score is rated right above MSNBC, and is preceded by The Associated Press.

COMPANY		Product Quality Score
	BBC	4/5
	Wall Street Journal	3.5/5
	The Associated Press	3.2/5
	CNN	2.7/5
	MSNBC	2.6/5
	The Huffington Post	2.5/5

Unlock CNN Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CNN Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNN's Product Quality score is rated right below Instagram.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5
	CNN	2.7/5

Unlock CNN Product Quality vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full CNN Product Quality vs. Companies in Media and Entertainment data and gain insights into your customers today.

CNN Pricing

CNN ROI & Value For Money

2.7/5

CNN has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

Sign Up to unlock CNN's overall ROI score rated by its users and customers.

CNN Pricing vs. Competitors

Compared to its competitors, CNN's ROI score is rated right above MSNBC, and is preceded by The Associated Press.

COMPANY		Pricing Score
	BBC	3.9/5
	Wall Street Journal	3.2/5
	The Associated Press	3.2/5
	CNN	2.7/5
	MSNBC	2.4/5
	The Huffington Post	2.2/5

Unlock CNN ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CNN ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNN's ROI score is rated right below Instagram.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5
	CNN	2.7/5

Unlock CNN ROI vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full CNN ROI vs. Companies in Media and Entertainment data and gain insights into your customers today.

CNN Customer Satisfaction (CSAT)

CNN Customer Satisfaction (CSAT) Score

50 / 100

CNN has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	0%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	50%

Very Satisfied

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

50%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

CNN Customer Satisfaction vs. Competitors

Compared to its competitors, CNN's Customer Satisfaction score is rated right above The Huffington Post, and is preceded by Wall Street Journal.

COMPANY		Customer Satisfaction (CSAT) Score
	BBC	79%
	The Associated Press	54%
	Wall Street Journal	53%
	CNN	50%
	The Huffington Post	50%
	MSNBC	44%

Unlock CNN Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CNN Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNN's Customer Satisfaction score is rated right below Instagram.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%
	CNN	50%

Unlock CNN Customer Satisfaction vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full CNN Customer Satisfaction vs. Companies in Media and Entertainment data and gain insights into your customers today.

CNN Customer Service

2.7/5

CNN has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

Sign Up to unlock CNN's overall Customer Service score rated by its users and customers.

About CNN's Customer Service

Address

3779 Silver Star Rd, Atlanta, GA 30303

Website

http://www.cnn.com

Phone Number

407-770-1585

CNN Customer Service vs. Competitors

Compared to its competitors, CNN's Customer Service score is rated right above The Huffington Post, and is preceded by The Associated Press.

COMPANY		Customer Service Score
	BBC	3.8/5
	Wall Street Journal	3.2/5
	The Associated Press	3/5
	CNN	2.7/5
	The Huffington Post	2.6/5
	MSNBC	2.4/5

Unlock CNN Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CNN Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNN's Customer Service score is rated right below Instagram.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5
	CNN	2.7/5

Unlock CNN Customer Service vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full CNN Customer Service vs. Companies in Media and Entertainment data and gain insights into your customers today.

Consumer vs. Employees

CNN scored a -50 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of CNN would recommend the brand to a friend. ENPS measures how likely CNN employees would recommend working at CNN to a friend.

Net Promoter Score

-50

NPS Score

0%	Promoters
50%	Passive
50%	Detractors

Employee Net Promoter Score

100

eNPS Score

100%	Promoters
0%	Passive
0%	Detractors

Global Ranking Snapshot

CNN is ranked #415 in the Global Top 100 Brands. It ranks just behind Forbes and just ahead of Ralph Lauren Corporation.

RANK			INDUSTRY
413	Calvin Klein	Steven Shiffman	Fashion and Beauty
414	Forbes	Michael Federle	Media and Entertainment
415	CNN	Jeff Zuckler	Media and Entertainment
416	Ralph Lauren Corporation	Patrice Louvet	Fashion and Beauty
417	Nickelodeon	Brian Robbins	Media and Entertainment
418	Lockheed Martin	Jim Taiclet	Automotive and Transportation
419	ABB Ltd	Ulrich Spiesshofer	Tech

Media and Entertainment Ranking Snapshot

CNN is ranked #49 in the Media and Entertainment Industry. It ranks just behind Forbes and just ahead of Nickelodeon.

RANK		Location
47	Care.com	Waltham, MA
48	Forbes	New York City, NY
49	CNN	Atlanta, GA
50	Nickelodeon
51	KAYAK	Stamford, CT
52	Warner Music Group	New York City, NY
53	HarperCollins	New York City, NY

CNN is ranked #49 in Media and Entertainment Brands

About CNN's Brand

Brand at a Glance

CNN Ranking

CNN NPS

CNN Overall NPS

CNN NPS Trend

How Other Brands Compare

What is NPS

CNN NPS vs. Competitors

CNN NPS vs Companies in Media and Entertainment

CNN Customer Loyalty

CNN Customer Loyalty vs. Competitors

Unlock CNN Customer Loyalty vs. Competitors Data

Customer Loyalty for Other Media and Entertainment Brands

Unlock CNN Customer Loyalty vs. Companies in Media and Entertainment Data

CNN Product Quality

CNN Product Information

Industry

CNN Product Quality vs. Competitors

Unlock CNN Product Quality vs. Competitors Data

Product Quality for Other Media and Entertainment Brands

Unlock CNN Product Quality vs. Companies in Media and Entertainment Data

CNN Pricing

CNN ROI & Value For Money

CNN Pricing vs. Competitors

Unlock CNN ROI vs. Competitors Data

ROI for Other Media and Entertainment Brands

Unlock CNN ROI vs. Companies in Media and Entertainment Data

CNN Customer Satisfaction (CSAT)

CNN Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

CNN Customer Satisfaction vs. Competitors

Unlock CNN Customer Satisfaction vs. Competitors Data

Customer Satisfaction for Other Media and Entertainment Brands

Unlock CNN Customer Satisfaction vs. Companies in Media and Entertainment Data

CNN Customer Service

About CNN's Customer Service

Address

Website

Phone Number

CNN Customer Service vs. Competitors

Unlock CNN Customer Service vs. Competitors Data

Customer Service for Other Media and Entertainment Brands

Unlock CNN Customer Service vs. Companies in Media and Entertainment Data

Consumer vs. Employees

Net Promoter Score

Employee Net Promoter Score

Global Ranking Snapshot

Media and Entertainment Ranking Snapshot

Popular Brands in the Industry

Other Best Brands Lists