-24
NPS
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MSNBC
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About MSNBC's Brand
MSNBC is an American basic cable and satellite channel that provides news coverage and political opinions on current events.
Brand at a Glance
67%
Customer Loyalty
2.6/5
Product Quality
2.4/5
Pricing
2.4/5
Customer Service
MSNBC NPS
MSNBC's Net Promoter Score (NPS) is a -24 with 34% Promoters, 8% Passives, and 58% Detractors. Net Promoter Score tracks whether MSNBC's customers would recommend using the product based on a scale of -100 to 100.
MSNBC Overall NPS
| 34% | Promoters |
|---|---|
| 8% | Passives |
| 58% | Detractors |
MSNBC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 -19 | Jan 2025 | -19 |
Feb 2025 -26 | Feb 2025 | -26 |
Mar 2025 -25 | Mar 2025 | -25 |
Apr 2025 -25 | Apr 2025 | -25 |
May 2025 -25 | May 2025 | -25 |
Jun 2025 -24 | Jun 2025 | -24 |
Jul 2025 -26 | Jul 2025 | -26 |
Sep 2025 -24 | Sep 2025 | -24 |
Oct 2025 -26 | Oct 2025 | -26 |
Nov 2025 -24 | Nov 2025 | -24 |
Dec 2025 -24 | Dec 2025 | -24 |
Jan 2026 -24 | Jan 2026 | -24 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MSNBC NPS by Gender
Female customers rated MSNBC's NPS 5 points higher than Male customers.
Male
-44
MSNBC's NPS was rated -44 by Male customers on Comparably.
26%
Promoters
4%
Passives
70%
Detractors
Female
-39
MSNBC's NPS was rated -39 by Female customers on Comparably.
24%
Promoters
13%
Passives
63%
Detractors
MSNBC NPS by Ethnicity
MSNBC's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
Other -80 | Other | -80 |
MSNBC NPS by Age
MSNBC's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
MSNBC NPS by Usage
MSNBC's NPS was rated the highest by customers who have used MSNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years -39 | Over 10 Years | -39 |
MSNBC Customer Reviews
Out of the 9 MSNBC customer reviews 6 were positive and 3 were constructive. MSNBC customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
MSNBC Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of MSNBC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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MSNBC Customer Loyalty Score by Gender
Female customers rated MSNBC's Customer Loyalty score 15% higher than Male customers.
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Male
57%
Yes
Female
72%
Yes
MSNBC Customer Loyalty Score by Ethnicity
MSNBC's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of MSNBC.
66
out of 100
Caucasian
70
out of 100
Hispanic or Latino
46
out of 100
Other
MSNBC Customer Loyalty Score by Age
MSNBC's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 40% | 31-35 | 40% |
41-45 55% | 41-45 | 55% |
51-55 70% | 51-55 | 70% |
56-60 33% | 56-60 | 33% |
61-65 46% | 61-65 | 46% |
66+ 79% | 66+ | 79% |
MSNBC Customer Loyalty Score by Usage
MSNBC's Customer Loyalty score was rated the highest by customers who have used MSNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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MSNBC Customer Loyalty Score by Industry
MSNBC's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
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MSNBC Product Quality
2.6/5
MSNBC has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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MSNBC Product Information
MSNBC’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated MSNBC's product the highest. Reviewers from the Business and Consumer Services industry rated MSNBC the lowest at 1.5.
- Website
- http://www.msnbc.com/
- Company Size
- 501-1,000 Employees
Industry
Content
Quick Insights into MSNBC Product Quality
MSNBC's Product Quality score was rated highest by customers from the Education industry, and rated lowest by Other customers.
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Ranked MSNBC Product Quality the Highest
Ranked MSNBC Product Quality the Lowest
MSNBC Product Quality Score by Gender
Female customers rated MSNBC's Product Quality score 0.1 stars higher than Male customers.
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Male
2.1/5
Female
2.2/5
MSNBC Product Quality Score by Ethnicity
MSNBC's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of MSNBC.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Other 1.5 | Other | 1.5 |
MSNBC Product Quality Score by Age
MSNBC's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of MSNBC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
41-45 1.5 | 41-45 | 1.5 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3 | 66+ | 3 |
MSNBC Product Quality Score by Usage
MSNBC's Product Quality score was rated the highest by customers who have used MSNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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MSNBC Product Quality Score by Industry
MSNBC's Product Quality score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
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MSNBC Pricing
MSNBC ROI & Value For Money
2.4/5
MSNBC has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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MSNBC Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from MSNBC.
Quick Insights into MSNBC ROI
MSNBC's ROI score was rated highest by customers from the Education industry, and rated lowest by Other customers.
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Ranked MSNBC ROI the Highest
Ranked MSNBC ROI the Lowest
MSNBC ROI Score by Gender
MSNBC's ROI score was rated 2 by both Female and Male customers on Comparably.
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Male
2/5
Female
2/5
MSNBC ROI Score by Ethnicity
MSNBC's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of MSNBC.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Other 1.5 | Other | 1.5 |
MSNBC ROI Score by Age
MSNBC's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of MSNBC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.8 | 31-35 | 1.8 |
41-45 1.5 | 41-45 | 1.5 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.7 | 66+ | 2.7 |
MSNBC ROI Score by Usage
MSNBC's ROI score was rated the highest by customers who have used MSNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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MSNBC ROI Score by Industry
MSNBC's ROI score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
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MSNBC Customer Satisfaction (CSAT)
MSNBC Customer Satisfaction (CSAT) Score
44 / 100
MSNBC has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
17%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
6%
Very Dissatisfied
35%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into MSNBC Customer Satisfaction
MSNBC's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers who have used MSNBC's products/services for Less than 1 Year.
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Ranked MSNBC Customer Satisfaction the Highest
Ranked MSNBC Customer Satisfaction the Lowest
MSNBC Customer Satisfaction Score by Gender
Female customers rated MSNBC's Customer Satisfaction score 4 points higher than Male customers.
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34 / 100
MaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 7% | |
Very Dissatisfied | 44% |
38 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 56% |
MSNBC Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
MSNBC's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
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45 / 100
Very Satisfied
21%
Satisfied
24%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
42%
CSAT according to Hispanic or Latino
MSNBC's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
CSAT according to Other
MSNBC's Customer Satisfaction (CSAT) score was rated 10% according to Other users and customers.
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10 / 100
Very Satisfied
10%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
70%
MSNBC Customer Satisfaction Score by Age
MSNBC's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of MSNBC.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 57% |
MSNBC Customer Satisfaction Score by Usage
MSNBC's Customer Satisfaction score was rated the highest by customers who have used MSNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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MSNBC Customer Satisfaction Score by Industry
MSNBC's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "MSNBC Customer Satisfaction Score by Industry",
"text": "MSNBC's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 57,
"stars": 0,
"csatScore": 57,
"text": "MSNBC's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 57
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "MSNBC's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "MSNBC's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "MSNBC's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "MSNBC's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
}
]
}MSNBC Customer Service
2.4/5
MSNBC has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock MSNBC's overall Customer Service score rated by its users and customers.
About MSNBC's Customer Service
Address
Secaucus, NJ
Website
http://www.msnbc.com/
Phone Number
201-583-5000
Quick Insights into MSNBC Customer Service
MSNBC's Customer Service score was rated highest by customers from the Education industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked MSNBC's Customer Service score.
Ranked MSNBC Customer Service the Highest
Ranked MSNBC Customer Service the Lowest
MSNBC Customer Service Score by Gender
Female customers rated MSNBC's Customer Service score 0.2 stars higher than Male customers.
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Male
2/5
Female
2.2/5
MSNBC Customer Service Score by Ethnicity
MSNBC's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of MSNBC.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
Other 1.5 | Other | 1.5 |
MSNBC Customer Service Score by Age
MSNBC's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of MSNBC.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.6 | 31-35 | 2.6 |
41-45 1.5 | 41-45 | 1.5 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.6 | 66+ | 2.6 |
MSNBC Customer Service Score by Usage
MSNBC's Customer Service score was rated the highest by customers who have used MSNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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MSNBC Customer Service Score by Industry
MSNBC's Customer Service score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
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MSNBC as an Employer
Consumer vs. Employees
MSNBC scored a -24 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of MSNBC would recommend the brand to a friend. ENPS measures how likely MSNBC employees would recommend working at MSNBC to a friend.
Net Promoter Score
-24
NPS Score
| 34% | Promoters |
|---|---|
| 8% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 30% | Promoters |
|---|---|
| 40% | Passive |
| 30% | Detractors |
