The Walt Disney Company NPS & Customer Reviews | Comparably
The Walt Disney Company is
Ranked
#13
in
Global Top 100 Brands
Brand Page
The Walt Disney Company
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The Walt Disney Company is ranked #13 in Global Top 100 Brands

Awards & Recognition

  • Top 100 Brands 2021
  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021

About The Walt Disney Company's Brand

The Walt Disney Company, with its subsidiaries and affiliates, is a diversified international family entertainment and media enterpise. The Walt Disney Company’s brand is ranked #13 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of The Walt Disney Company. When compared to other organizations within the Media and Entertainment industry, The Walt Disney Company is ranked #4. Among its major competitors, The Walt Disney Company is ranked in 1st place for NPS while CBS Interactive is 2nd, and NBCUniversal is 3rd. Overall, The Walt Disney Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $343.03B

Brand at a Glance

83%
Customer Loyalty
4.1/5
Product Quality
3.7/5
Pricing
4.1/5
Customer Service

The Walt Disney Company Ranking

The Walt Disney Company NPS

The Walt Disney Company's Net Promoter Score (NPS) is a 38 with 60% Promoters, 18% Passives, and 22% Detractors. Net Promoter Score tracks whether The Walt Disney Company's customers would recommend using the product based on a scale of -100 to 100.

The Walt Disney Company Overall NPS

38
NPS
60%Promoters
18%Passives
22%Detractors
The Walt Disney Company Overall NPS

The Walt Disney Company NPS Trend

-100
-50
0
50
100
Feb 2025
37
Feb 202537
Mar 2025
36
Mar 202536
Apr 2025
36
Apr 202536
May 2025
37
May 202537
Jun 2025
37
Jun 202537
Jul 2025
37
Jul 202537
Aug 2025
37
Aug 202537
Sep 2025
36
Sep 202536
Oct 2025
36
Oct 202536
Nov 2025
36
Nov 202536
Dec 2025
38
Dec 202538
Jan 2026
38
Jan 202638

How Other Brands Compare

The Walt Disney Company is ranked first for NPS among its competitors. NBCUniversal and Six Flags come in second and third, with Comcast coming in at #4. Among those competitors, it is the most valued company.

The Walt Disney Company's Logo
The Walt Disney Company
Six Flags' Logo
Six Flags
NBCUniversal's Logo
NBCUniversal
Comcast's Logo
Comcast
Global Ranking#13#116#689#-
NPS381517-31
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNegative
Valuation Updated every 24 hours for public companies$343.03B$3.56B$167.10B$249.98B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

The Walt Disney Company NPS by Gender

Female customers rated The Walt Disney Company's NPS 17 points higher than Male customers.

Male

25

The Walt Disney Company's NPS was rated 25 by Male customers on Comparably.

55%
Promoters
15%
Passives
30%
Detractors

Female

42

The Walt Disney Company's NPS was rated 42 by Female customers on Comparably.

60%
Promoters
22%
Passives
18%
Detractors

The Walt Disney Company NPS by Ethnicity

The Walt Disney Company's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
31
Caucasian31
Hispanic or Latino
56
Hispanic or Latino56
African American/Black
34
African American/Black34
Asian or Pacific Islander
28
Asian or Pacific Islander28
Native American
20
Native American20
Other
10
Other10

The Walt Disney Company NPS by Age

The Walt Disney Company's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
63%
Passives
22%
Detractors
15%
18-2563%22%15%
Promoters
51%
Passives
28%
Detractors
21%
26-3051%28%21%
Promoters
66%
Passives
19%
Detractors
15%
31-3566%19%15%
Promoters
59%
Passives
27%
Detractors
14%
36-4059%27%14%
Promoters
66%
Passives
9%
Detractors
25%
41-4566%9%25%
Promoters
45%
Passives
15%
Detractors
40%
46-5045%15%40%
Promoters
40%
Passives
10%
Detractors
50%
51-5540%10%50%
Promoters
80%
Passives
0%
Detractors
20%
56-6080%0%20%
Promoters
38%
Passives
6%
Detractors
56%
61-6538%6%56%
Promoters
33%
Passives
14%
Detractors
53%
66+33%14%53%

The Walt Disney Company NPS by Usage

The Walt Disney Company's NPS was rated the highest by customers who have used The Walt Disney Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
22
Less than 1 Year22
1 to 2 Years
24
1 to 2 Years24
2 to 5 Years
41
2 to 5 Years41
5 to 10 Years
44
5 to 10 Years44
Over 10 Years
35
Over 10 Years35

The Walt Disney Company NPS vs. Competitors

Compared to its competitors, The Walt Disney Company's NPS is rated right above CBS Interactive.

The Walt Disney Company NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, The Walt Disney Company's NPS is rated right above ROBLOX, and is preceded by Netflix.

The Walt Disney Company Customer Reviews

Out of the 99 The Walt Disney Company customer reviews 73 were positive and 26 were constructive. The Walt Disney Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Everyone should at least once in life have a Disney ecoerience
What do you value most about this brand?
This is great place to be here.
What do you value most about this brand?
I value the branding most
What do you value most about this brand?
great enjoyable fun happy exciting
What do you value most about this brand?
i like my disney movies

The Walt Disney Company Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of The Walt Disney Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83
83%
17
17%
The Walt Disney Company Customer Loyalty

The Walt Disney Company Customer Loyalty Score by Gender

Male customers rated The Walt Disney Company's Customer Loyalty score 2% higher than Female customers.

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Male
88%
Yes
Female
86%
Yes

The Walt Disney Company Customer Loyalty Score by Ethnicity

The Walt Disney Company's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

% who answered "Yes"

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89
out of 100
Caucasian
87
out of 100
Hispanic or Latino
74
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
82
out of 100
Native American
78
out of 100
Other

The Walt Disney Company Customer Loyalty Score by Age

The Walt Disney Company's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
18-25
88%
18-2588%
26-30
84%
26-3084%
31-35
86%
31-3586%
36-40
90%
36-4090%
41-45
78%
41-4578%
46-50
83%
46-5083%
51-55
94%
51-5594%
56-60
87%
56-6087%
61-65
94%
61-6594%
66+
76%
66+76%

The Walt Disney Company Customer Loyalty Score by Usage

The Walt Disney Company's Customer Loyalty score was rated the highest by customers who have used The Walt Disney Company's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
71%
1 to 2 Years
78%
2 to 5 Years
86%
5 to 10 Years
87%
Over 10 Years
89%

The Walt Disney Company Customer Loyalty Score by Industry

The Walt Disney Company's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech
89%
Accounting
88%
Aerospace and Aviation
66%
Fashion and Beauty
40%
Architecture and Planning
74%
Arts and Entertainment
91%
Automotive and Transportation
100%
Banking and Financial Services
68%
Beverage, Wine and Spirits
70%
Business and Consumer Services
87%
Business Supplies and Equipment
82%
Computer Hardware
100%
Construction
100%
Consulting
85%
Consumer Goods
78%
Consumer Services
100%
Education
100%
Events Services
100%
Government and Public Policy
51%
Healthcare, Hospitals and Medicine
91%
Hospitality
94%
Insurance
89%
Legal
72%
Travel and Hospitality
100%
Manufacturing and Machinery
100%
Marketing, Advertising and Research
83%
Mechanical, Civil or Industrial Engineering
100%
Media and Entertainment
70%
Military and Defense
100%
Energy and Manufacturing
100%
Public Relations and Communications
78%
Retail
85%

The Walt Disney Company Customer Loyalty vs. Competitors

Compared to its competitors, The Walt Disney Company's Customer Loyalty score is rated right above Six Flags.

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The Walt Disney Company's Logo
VS
Six Flags' Logo
NBCUniversal's Logo
Comcast's Logo
CBS Interactive's Logo
Selectus Pty Limited's Logo

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, The Walt Disney Company's Customer Loyalty score is rated right below Rockstar Games.

COMPANYCustomer Loyalty Score
ROBLOX89%
Nintendo89%
Netflix87%
Spotify87%
Apple86%
Instagram84%
Rockstar Games84%
The Walt Disney Company83%

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The Walt Disney Company's Logo
VS
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Apple's Logo
Instagram's Logo
Rockstar Games' Logo

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The Walt Disney Company Product Quality

4.1/5

The Walt Disney Company has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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The Walt Disney Company Product Information

The Walt Disney Company’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated The Walt Disney Company's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated The Walt Disney Company the lowest at 4.6.

Website
http://thewaltdisneycompany.com
Company Size
10,000+ Employees

Industry

Tech
Content
Media
On Demand

Quick Insights into The Walt Disney Company Product Quality

The Walt Disney Company's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers ages 61-65.

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Ranked The Walt Disney Company Product Quality the Highest

Construction
5
1 to 2 Years
4.4
18-25
4.4

Ranked The Walt Disney Company Product Quality the Lowest

Other
3.6
Insurance
3
61-65
2.9

The Walt Disney Company Product Quality Score by Gender

Female customers rated The Walt Disney Company's Product Quality score 0.4 stars higher than Male customers.

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Male

3.8/5

Female

4.2/5

The Walt Disney Company Product Quality Score by Ethnicity

The Walt Disney Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Native American
3.6
Native American3.6
Other
3.6
Other3.6

The Walt Disney Company Product Quality Score by Age

The Walt Disney Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
4.2
26-304.2
31-35
4
31-354
36-40
4.4
36-404.4
41-45
4.1
41-454.1
46-50
3.7
46-503.7
51-55
3
51-553
56-60
4.2
56-604.2
61-65
2.9
61-652.9
66+
3.1
66+3.1

The Walt Disney Company Product Quality Score by Usage

The Walt Disney Company's Product Quality score was rated the highest by customers who have used The Walt Disney Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.4
2 to 5 Years
4.3
5 to 10 Years
4.1
Over 10 Years
4

The Walt Disney Company Product Quality Score by Industry

The Walt Disney Company's Product Quality score was rated the highest by Construction industry customers, and the lowest by Insurance industry customers.

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Tech
4
Accounting
4.3
Aerospace and Aviation
3.2
Fashion and Beauty
4.3
Architecture and Planning
3.7
Arts and Entertainment
4.3
Automotive and Transportation
3.5
Banking and Financial Services
4.2
Beverage, Wine and Spirits
4.6
Business and Consumer Services
4.2
Business Supplies and Equipment
4.8
Computer Hardware
4.5
Construction
5
Consulting
3.6
Consumer Goods
4
Consumer Services
4.8
Education
4.3
Events Services
5
Government and Public Policy
3.8
Healthcare, Hospitals and Medicine
4.3
Hospitality
4.2
Insurance
3
Legal
3.5
Travel and Hospitality
5
Manufacturing and Machinery
4.6
Marketing, Advertising and Research
4.3
Mechanical, Civil or Industrial Engineering
3.9
Media and Entertainment
3.8
Military and Defense
4.3
Energy and Manufacturing
4.5
Public Relations and Communications
4.7
Retail
3.5

The Walt Disney Company Product Quality vs. Competitors

Compared to its competitors, The Walt Disney Company's Product Quality score is rated right above Six Flags.

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The Walt Disney Company's Logo
VS
Six Flags' Logo
NBCUniversal's Logo
CBS Interactive's Logo
Comcast's Logo
Selectus Pty Limited's Logo

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, The Walt Disney Company's Product Quality score is rated right above Rockstar Games, and is preceded by Spotify.

COMPANYProduct Quality Score
Nintendo4.4/5
Apple4.3/5
Netflix4.2/5
Spotify4.2/5
The Walt Disney Company4.1/5
Rockstar Games4.1/5
ROBLOX4/5
Instagram3.7/5

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The Walt Disney Company's Logo
VS
Nintendo's Logo
Apple's Logo
Netflix's Logo
Spotify's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

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The Walt Disney Company Pricing

The Walt Disney Company ROI & Value For Money

3.7/5

The Walt Disney Company has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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The Walt Disney Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from The Walt Disney Company.

Quick Insights into The Walt Disney Company ROI

The Walt Disney Company's ROI score was rated highest by customers from the Consumer Services industry, and rated lowest by customers ages 61-65.

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Ranked The Walt Disney Company ROI the Highest

Consumer Services
4.8
1 to 2 Years
4.1
36-40
4

Ranked The Walt Disney Company ROI the Lowest

Other
3.2
Automotive and Transportation
2.5
61-65
1.9

The Walt Disney Company ROI Score by Gender

Female customers rated The Walt Disney Company's ROI score 0.3 stars higher than Male customers.

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Male

3.4/5

Female

3.7/5

The Walt Disney Company ROI Score by Ethnicity

The Walt Disney Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
3.7
Hispanic or Latino3.7
African American/Black
3.6
African American/Black3.6
Asian or Pacific Islander
4
Asian or Pacific Islander4
Native American
3.3
Native American3.3
Other
3.2
Other3.2

The Walt Disney Company ROI Score by Age

The Walt Disney Company's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
3.8
26-303.8
31-35
3.6
31-353.6
36-40
4
36-404
41-45
3.7
41-453.7
46-50
3.1
46-503.1
51-55
2.6
51-552.6
56-60
3.5
56-603.5
61-65
1.9
61-651.9
66+
2.9
66+2.9

The Walt Disney Company ROI Score by Usage

The Walt Disney Company's ROI score was rated the highest by customers who have used The Walt Disney Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
4.1
2 to 5 Years
4
5 to 10 Years
3.8
Over 10 Years
3.4

The Walt Disney Company ROI Score by Industry

The Walt Disney Company's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech
3.5
Accounting
3.9
Aerospace and Aviation
3.1
Fashion and Beauty
4.5
Architecture and Planning
3.7
Arts and Entertainment
3.7
Automotive and Transportation
2.5
Banking and Financial Services
3.7
Beverage, Wine and Spirits
3.6
Business and Consumer Services
3.6
Business Supplies and Equipment
4.3
Computer Hardware
4.7
Construction
4.6
Consulting
3.3
Consumer Goods
3.8
Consumer Services
4.8
Education
3.7
Events Services
4.3
Government and Public Policy
3.5
Healthcare, Hospitals and Medicine
3.4
Hospitality
3.8
Insurance
2.9
Legal
2.8
Travel and Hospitality
4.6
Manufacturing and Machinery
3.5
Marketing, Advertising and Research
3.6
Mechanical, Civil or Industrial Engineering
3.5
Media and Entertainment
3.1
Military and Defense
3
Energy and Manufacturing
4.1
Public Relations and Communications
4
Retail
3.3

The Walt Disney Company Pricing vs. Competitors

Compared to its competitors, The Walt Disney Company's ROI score is rated right above NBCUniversal.

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The Walt Disney Company's Logo
VS
NBCUniversal's Logo
Six Flags' Logo
CBS Interactive's Logo
Comcast's Logo
Selectus Pty Limited's Logo

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, The Walt Disney Company's ROI score is rated right above Instagram, and is preceded by ROBLOX.

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The Walt Disney Company's Logo
VS
Spotify's Logo
Nintendo's Logo
Netflix's Logo
Apple's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

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The Walt Disney Company Customer Satisfaction (CSAT)

The Walt Disney Company Customer Satisfaction (CSAT) Score

77 / 100

The Walt Disney Company has an overall Customer Satisfaction score of 77 rated by its users and customers.

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Very Satisfied46%
Satisfied31%
Neither Satisfied nor Dissatisfied10%
Dissatisfied4%
Very Dissatisfied9%
Very Satisfied
46%
Satisfied
31%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into The Walt Disney Company Customer Satisfaction

The Walt Disney Company's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Retail industry.

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Ranked The Walt Disney Company Customer Satisfaction the Highest

Business Supplies and Equipment
100%
Asian or Pacific Islander
94%
2 to 5 Years
88%

Ranked The Walt Disney Company Customer Satisfaction the Lowest

Native American
60%
61-65
39%
Retail
33%

The Walt Disney Company Customer Satisfaction Score by Gender

Female customers rated The Walt Disney Company's Customer Satisfaction score 12 points higher than Male customers.

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69 / 100
Male
Very Satisfied
46%
Satisfied
23%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
12%
81 / 100
Female
Very Satisfied
45%
Satisfied
36%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
7%

The Walt Disney Company Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.

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72 / 100
Very Satisfied46%
Satisfied26%
Neither Satisfied nor Dissatisfied11%
Dissatisfied8%
Very Dissatisfied9%
Very Satisfied
46%
Satisfied
26%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
9%

CSAT according to Hispanic or Latino

The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.

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82 / 100
Very Satisfied55%
Satisfied27%
Neither Satisfied nor Dissatisfied7%
Dissatisfied0%
Very Dissatisfied11%
Very Satisfied
55%
Satisfied
27%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
11%

CSAT according to African American/Black

The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 69% according to African American/Black users and customers.

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69 / 100
Very Satisfied48%
Satisfied21%
Neither Satisfied nor Dissatisfied15%
Dissatisfied0%
Very Dissatisfied16%
Very Satisfied
48%
Satisfied
21%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
16%

CSAT according to Asian or Pacific Islander

The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 94% according to Asian or Pacific Islander users and customers.

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94 / 100
Very Satisfied50%
Satisfied44%
Neither Satisfied nor Dissatisfied4%
Dissatisfied2%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
44%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
2%
Very Dissatisfied
0%

CSAT according to Native American

The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 60% according to Native American users and customers.

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60 / 100
Very Satisfied60%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied40%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%

CSAT according to Other

The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 65% according to Other users and customers.

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65 / 100
Very Satisfied22%
Satisfied43%
Neither Satisfied nor Dissatisfied14%
Dissatisfied6%
Very Dissatisfied15%
Very Satisfied
22%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
6%
Very Dissatisfied
15%

The Walt Disney Company Customer Satisfaction Score by Age

The Walt Disney Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
84%
Very Satisfied
44%
Satisfied
40%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
5%
18-2584%
26-30 CSAT Score
87%
Very Satisfied
47%
Satisfied
40%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
2%
26-3087%
31-35 CSAT Score
77%
Very Satisfied
47%
Satisfied
30%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
12%
31-3577%
36-40 CSAT Score
84%
Very Satisfied
57%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
7%
36-4084%
41-45 CSAT Score
76%
Very Satisfied
55%
Satisfied
21%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
6%
41-4576%
46-50 CSAT Score
60%
Very Satisfied
46%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
11%
Very Dissatisfied
15%
46-5060%
51-55 CSAT Score
39%
Very Satisfied
9%
Satisfied
30%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
27%
51-5539%
56-60 CSAT Score
65%
Very Satisfied
65%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
29%
56-6065%
61-65 CSAT Score
39%
Very Satisfied
31%
Satisfied
8%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
15%
Very Dissatisfied
23%
61-6539%
66+ CSAT Score
58%
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
14%
Very Dissatisfied
21%
66+58%

The Walt Disney Company Customer Satisfaction Score by Usage

The Walt Disney Company's Customer Satisfaction score was rated the highest by customers who have used The Walt Disney Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
74
1 to 2 Years
82
2 to 5 Years
88
5 to 10 Years
74
Over 10 Years
72

The Walt Disney Company Customer Satisfaction Score by Industry

The Walt Disney Company's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Retail industry customers.

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Tech
83
Accounting
61
Aerospace and Aviation
42
Fashion and Beauty
100
Architecture and Planning
88
Arts and Entertainment
72
Automotive and Transportation
60
Banking and Financial Services
80
Business and Consumer Services
80
Business Supplies and Equipment
100
Computer Hardware
100
Construction
100
Consulting
67
Consumer Goods
86
Consumer Services
100
Education
84
Events Services
100
Government and Public Policy
43
Healthcare, Hospitals and Medicine
85
Hospitality
85
Insurance
40
Legal
33
Travel and Hospitality
100
Marketing, Advertising and Research
73
Mechanical, Civil or Industrial Engineering
100
Military and Defense
100
Energy and Manufacturing
100
Public Relations and Communications
100
Retail
33

The Walt Disney Company Customer Satisfaction vs. Competitors

Compared to its competitors, The Walt Disney Company's Customer Satisfaction score is rated right above Six Flags.

COMPANYCustomer Satisfaction (CSAT) Score
The Walt Disney Company77%
Six Flags68%
CBS Interactive65%
NBCUniversal61%
Comcast27%
Selectus Pty Limited0%

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Six Flags' Logo
CBS Interactive's Logo
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Selectus Pty Limited's Logo

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, The Walt Disney Company's Customer Satisfaction score is rated right above Rockstar Games, and is preceded by Apple.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo88%
Netflix85%
Spotify85%
Apple84%
The Walt Disney Company77%
Rockstar Games76%
ROBLOX73%
Instagram61%

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Nintendo's Logo
Netflix's Logo
Spotify's Logo
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Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

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The Walt Disney Company Customer Service

4.1/5

The Walt Disney Company has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About The Walt Disney Company's Customer Service

Address

500 S. Buena Vista St., Burbank, CA 91521


Website

http://thewaltdisneycompany.com


Phone Number

(818) 460-7477

Quick Insights into The Walt Disney Company Customer Service

The Walt Disney Company's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by customers ages 61-65.

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Ranked The Walt Disney Company Customer Service the Highest

Construction
5
36-40
4.4
1 to 2 Years
4.2

Ranked The Walt Disney Company Customer Service the Lowest

Native American
3.5
Insurance
3.1
61-65
2.7

The Walt Disney Company Customer Service Score by Gender

Female customers rated The Walt Disney Company's Customer Service score 0.4 stars higher than Male customers.

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Male

3.8/5

Female

4.2/5

The Walt Disney Company Customer Service Score by Ethnicity

The Walt Disney Company's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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0
20
40
60
80
100
Caucasian
3.9
Caucasian3.9
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
3.5
Native American3.5
Other
3.6
Other3.6

The Walt Disney Company Customer Service Score by Age

The Walt Disney Company's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
4.3
18-254.3
26-30
4.2
26-304.2
31-35
3.9
31-353.9
36-40
4.4
36-404.4
41-45
4.3
41-454.3
46-50
3.5
46-503.5
51-55
3
51-553
56-60
4
56-604
61-65
2.7
61-652.7
66+
3.3
66+3.3

The Walt Disney Company Customer Service Score by Usage

The Walt Disney Company's Customer Service score was rated the highest by customers who have used The Walt Disney Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
4.2
2 to 5 Years
4.2
5 to 10 Years
4.1
Over 10 Years
3.9

The Walt Disney Company Customer Service Score by Industry

The Walt Disney Company's Customer Service score was rated the highest by Construction industry customers, and the lowest by Insurance industry customers.

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Tech
3.9
Accounting
4
Aerospace and Aviation
3.5
Fashion and Beauty
4.5
Architecture and Planning
3.8
Arts and Entertainment
4.2
Automotive and Transportation
3.3
Banking and Financial Services
3.8
Beverage, Wine and Spirits
3.8
Business and Consumer Services
4.3
Business Supplies and Equipment
4.9
Computer Hardware
4.7
Construction
5
Consulting
3.5
Consumer Goods
4.2
Consumer Services
5
Education
4
Events Services
4.8
Government and Public Policy
3.8
Healthcare, Hospitals and Medicine
4.3
Hospitality
4.2
Insurance
3.1
Legal
3.6
Travel and Hospitality
5
Manufacturing and Machinery
4.8
Marketing, Advertising and Research
4.1
Mechanical, Civil or Industrial Engineering
4.1
Media and Entertainment
4
Military and Defense
3.3
Energy and Manufacturing
4.8
Public Relations and Communications
4.2
Retail
4

The Walt Disney Company Customer Service vs. Competitors

Compared to its competitors, The Walt Disney Company's Customer Service score is rated right above CBS Interactive.

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The Walt Disney Company's Logo
VS
CBS Interactive's Logo
Six Flags' Logo
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Selectus Pty Limited's Logo

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, The Walt Disney Company's Customer Service score is rated right above Nintendo, and is preceded by Apple.

COMPANYCustomer Service Score
Apple4.2/5
The Walt Disney Company4.1/5
Nintendo4/5
Netflix4/5
Spotify4/5
Rockstar Games3.7/5
ROBLOX3.6/5
Instagram3.3/5

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VS
Apple's Logo
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

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The Walt Disney Company as an Employer

4.0/5

The Walt Disney Company has a 4.0/5 stars for its overall company culture rated by their employees

  The Walt Disney Company CEO
bottom
45%
CEO of The Walt Disney Company

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

The Walt Disney Company scored a 38 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of The Walt Disney Company would recommend the brand to a friend. ENPS measures how likely The Walt Disney Company employees would recommend working at The Walt Disney Company to a friend.

Net Promoter Score

38
NPS Score
60%Promoters
18%Passive
22%Detractors

Employee Net Promoter Score

15
eNPS Score
45%Promoters
25%Passive
30%Detractors

Global Ranking Snapshot

The Walt Disney Company is ranked #13 in the Global Top 100 Brands. It ranks just behind Zoom Video Communications and just ahead of ROBLOX.

RANKCOMPANYCEOINDUSTRY
11
Trader Joe's  Trader Joe's CEO
Bryan Palbaum
Retail
12
Zoom Video Communications  Zoom Video Communications CEO
Eric Yuan
Tech
13
The Walt Disney Company  The Walt Disney Company CEO
Bob Chapek
Media and Entertainment
14
ROBLOX  ROBLOX CEO
David Baszucki
Media and Entertainment
15
In-N-Out Burger  In-N-Out Burger CEO
Lynsi Snyder
Travel and Hospitality
16
Vans  Vans CEO
Doug Palladini
Fashion and Beauty
17
Nintendo  Nintendo CEO
Shuntaro Furukawa
Media and Entertainment

Media and Entertainment Ranking Snapshot

The Walt Disney Company is ranked #4 in the Media and Entertainment Industry. It ranks just behind Spotify and just ahead of ROBLOX.

RANKCOMPANYLocation
2
Apple
Cupertino, CA
3
Spotify
New York
4
The Walt Disney Company
Burbank, CA
5
ROBLOX
San Mateo, CA
6
Nintendo
Redmond, WA
7
Instagram
Menlo Park, CA
8
Rockstar Games
New York City, NY