44
NPS
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Ranked
#13
Global Top 100 Brands
Brand Page
The Walt Disney Company
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The Walt Disney Company is ranked #13 in Global Top 100 BrandsAwards & Recognition
The Walt Disney Company is ranked #13 in Global Top 100 Brands
Awards & Recognition
About The Walt Disney Company's Brand
The Walt Disney Company, with its subsidiaries and affiliates, is a diversified international family entertainment and media enterpise. The Walt Disney Company’s brand is ranked #13 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of The Walt Disney Company. When compared to other organizations within the Media and Entertainment industry, The Walt Disney Company is ranked #4. Among its major competitors, The Walt Disney Company is ranked in 1st place for NPS while NBCUniversal is 2nd, and Six Flags is 3rd. Overall, The Walt Disney Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $343.03B
Brand at a Glance
83%
Customer Loyalty
4.2/5
Product Quality
3.8/5
Pricing
4.2/5
Customer Service
The Walt Disney Company Ranking
- #13 / 100 in Global Best Brands
- #38 in Top Brands for Millennials
- #24 in Top Brands for Gen Z
- #4 in Media and Entertainment
- #1 / 4 of its competitors
The Walt Disney Company NPS
The Walt Disney Company's Net Promoter Score (NPS) is a 44 with 63% Promoters, 18% Passives, and 19% Detractors. Net Promoter Score tracks whether The Walt Disney Company's customers would recommend using the product based on a scale of -100 to 100.
The Walt Disney Company Overall NPS
| 63% | Promoters |
|---|---|
| 18% | Passives |
| 19% | Detractors |
The Walt Disney Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 52 | Jun 2021 | 52 |
Jul 2021 52 | Jul 2021 | 52 |
Aug 2021 49 | Aug 2021 | 49 |
Sep 2021 49 | Sep 2021 | 49 |
Oct 2021 48 | Oct 2021 | 48 |
Nov 2021 49 | Nov 2021 | 49 |
Dec 2021 48 | Dec 2021 | 48 |
Jan 2022 47 | Jan 2022 | 47 |
Feb 2022 47 | Feb 2022 | 47 |
Mar 2022 47 | Mar 2022 | 47 |
Apr 2022 44 | Apr 2022 | 44 |
May 2022 45 | May 2022 | 45 |
How Other Brands Compare
The Walt Disney Company is ranked first for NPS among its competitors. NBCUniversal and Six Flags come in second and third, with Comcast coming in at #4. Among those competitors, it is the most valued company.
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The Walt Disney Company |  Six Flags |  NBCUniversal |  Comcast | |
| Global Ranking | #13 | #116 | #689 | #- |
| NPS | 44 | 24 | 40 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Negative |
| Valuation Updated every 24 hours for public companies | $343.03B | $3.56B | $195.41B | $249.98B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Walt Disney Company NPS by Gender
Female customers rated The Walt Disney Company's NPS 26 points higher than Male customers.
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Male
25
The Walt Disney Company's NPS was rated 25 by Male customers on Comparably.
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55%
Promoters
15%
Passives
30%
Detractors
Female
51
The Walt Disney Company's NPS was rated 51 by Female customers on Comparably.
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65%
Promoters
21%
Passives
14%
Detractors
The Walt Disney Company NPS by Ethnicity
The Walt Disney Company's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Hispanic or Latino 65 | Hispanic or Latino | 65 |
African American/Black 56 | African American/Black | 56 |
Asian or Pacific Islander 58 | Asian or Pacific Islander | 58 |
Other 10 | Other | 10 |
The Walt Disney Company NPS by Age
The Walt Disney Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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The Walt Disney Company NPS by Usage
The Walt Disney Company's NPS was rated the highest by customers who have used The Walt Disney Company's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 45 | Less than 1 Year | 45 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 73 | 2 to 5 Years | 73 |
5 to 10 Years 38 | 5 to 10 Years | 38 |
Over 10 Years 39 | Over 10 Years | 39 |
The Walt Disney Company NPS vs. Competitors
Compared to its competitors, The Walt Disney Company's NPS is rated right above NBCUniversal.
| COMPANY | NPS Score | |
|---|---|---|
| The Walt Disney Company | 44 |
| NBCUniversal | 40 |
| Six Flags | 24 |
 | CBS Interactive | -7 |
| Comcast | -16 |
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The Walt Disney Company NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, The Walt Disney Company's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 59 |
 | Spotify | 56 |
 | Apple | 54 |
 | Netflix | 53 |
 | ROBLOX | 46 |
 | Rockstar Games | 46 |
| The Walt Disney Company | 44 |
 | 41 | |
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The Walt Disney Company Customer Reviews
Out of the 47 The Walt Disney Company customer reviews 32 were positive and 15 were constructive. The Walt Disney Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Walt Disney Company Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of The Walt Disney Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Walt Disney Company Customer Loyalty Score by Gender
Male customers rated The Walt Disney Company's Customer Loyalty score 2% higher than Female customers.
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Male
93%
Yes
Female
91%
Yes
The Walt Disney Company Customer Loyalty Score by Ethnicity
The Walt Disney Company's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
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92
out of 100
Caucasian
91
out of 100
Hispanic or Latino
70
out of 100
African American/Black
93
out of 100
Asian or Pacific Islander
80
out of 100
Other
The Walt Disney Company Customer Loyalty Score by Age
The Walt Disney Company's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 89% | 26-30 | 89% |
31-35 80% | 31-35 | 80% |
36-40 91% | 36-40 | 91% |
41-45 91% | 41-45 | 91% |
46-50 80% | 46-50 | 80% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 85% | 66+ | 85% |
The Walt Disney Company Customer Loyalty Score by Usage
The Walt Disney Company's Customer Loyalty score was rated the highest by customers who have used The Walt Disney Company's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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The Walt Disney Company Customer Loyalty Score by Industry
The Walt Disney Company's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consumer Goods industry customers.
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The Walt Disney Company Customer Loyalty vs. Competitors
Compared to its competitors, The Walt Disney Company's Customer Loyalty score is rated right above NBCUniversal.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Walt Disney Company | 83% |
| NBCUniversal | 79% |
| Six Flags | 76% |
| Comcast | 74% |
| CBS Interactive | 45% |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, The Walt Disney Company's Customer Loyalty score is rated right below Rockstar Games.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 90% |
| Nintendo | 90% |
| Netflix | 88% |
| Apple | 87% |
| Spotify | 87% |
| 86% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
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The Walt Disney Company Product Quality
4.2/5
The Walt Disney Company has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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The Walt Disney Company Product Information
The Walt Disney Company’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Events Services industry rated The Walt Disney Company's product the highest. Reviewers from the Aerospace and Aviation industry rated The Walt Disney Company the lowest at 4.4.
- Company Size
- 10,000+ Employees
Industry
Tech
Content
Media
On Demand
Quick Insights into The Walt Disney Company Product Quality
The Walt Disney Company's Product Quality score was rated highest by customers from the Events Services industry, and rated lowest by customers ages 61-65.
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Ranked The Walt Disney Company Product Quality the Highest
Ranked The Walt Disney Company Product Quality the Lowest
The Walt Disney Company Product Quality Score by Gender
Female customers rated The Walt Disney Company's Product Quality score 0.3 stars higher than Male customers.
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Male
4/5
Female
4.3/5
The Walt Disney Company Product Quality Score by Ethnicity
The Walt Disney Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.2 | Other | 3.2 |
The Walt Disney Company Product Quality Score by Age
The Walt Disney Company's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.6 | 66+ | 2.6 |
The Walt Disney Company Product Quality Score by Usage
The Walt Disney Company's Product Quality score was rated the highest by customers who have used The Walt Disney Company's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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The Walt Disney Company Product Quality Score by Industry
The Walt Disney Company's Product Quality score was rated the highest by Events Services industry customers, and the lowest by Automotive and Transportation industry customers.
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The Walt Disney Company Product Quality vs. Competitors
Compared to its competitors, The Walt Disney Company's Product Quality score is rated right above Six Flags.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Walt Disney Company | 4.2/5 |
| Six Flags | 3.8/5 |
| NBCUniversal | 3.7/5 |
| CBS Interactive | 3/5 |
| Comcast | 2.9/5 |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, The Walt Disney Company's Product Quality score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.5/5 |
| Apple | 4.4/5 |
| Netflix | 4.3/5 |
| Spotify | 4.3/5 |
| The Walt Disney Company | 4.2/5 |
| Rockstar Games | 4.2/5 |
| ROBLOX | 4.1/5 |
| 4/5 |
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The Walt Disney Company Pricing
The Walt Disney Company ROI & Value For Money
3.8/5
The Walt Disney Company has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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The Walt Disney Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Events Services industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from The Walt Disney Company.
Quick Insights into The Walt Disney Company ROI
The Walt Disney Company's ROI score was rated highest by customers from the Events Services industry, and rated lowest by customers ages 61-65.
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Ranked The Walt Disney Company ROI the Highest
Ranked The Walt Disney Company ROI the Lowest
The Walt Disney Company ROI Score by Gender
Female customers rated The Walt Disney Company's ROI score 0.5 stars higher than Male customers.
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Male
3.3/5
Female
3.8/5
The Walt Disney Company ROI Score by Ethnicity
The Walt Disney Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.1 | Other | 3.1 |
The Walt Disney Company ROI Score by Age
The Walt Disney Company's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.6 | 56-60 | 3.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
The Walt Disney Company ROI Score by Usage
The Walt Disney Company's ROI score was rated the highest by customers who have used The Walt Disney Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Walt Disney Company ROI Score by Industry
The Walt Disney Company's ROI score was rated the highest by Events Services industry customers, and the lowest by Automotive and Transportation industry customers.
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The Walt Disney Company Pricing vs. Competitors
Compared to its competitors, The Walt Disney Company's ROI score is rated right above Six Flags, and is preceded by NBCUniversal.
| COMPANY | Pricing Score | |
|---|---|---|
| NBCUniversal | 4/5 |
| The Walt Disney Company | 3.8/5 |
| Six Flags | 3.7/5 |
| CBS Interactive | 2.9/5 |
| Comcast | 2.6/5 |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, The Walt Disney Company's ROI score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Apple | 4.1/5 |
| Netflix | 4/5 |
| Rockstar Games | 4/5 |
| ROBLOX | 3.9/5 |
| The Walt Disney Company | 3.8/5 |
| 3.8/5 |
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The Walt Disney Company Customer Service
4.2/5
The Walt Disney Company has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About The Walt Disney Company's Customer Service
Address
500 S. Buena Vista St., Burbank, CA 91521
Website
http://thewaltdisneycompany.com
Phone Number
(818) 460-7477
The Walt Disney Company's Social Links
Quick Insights into The Walt Disney Company Customer Service
The Walt Disney Company's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 61-65.
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Ranked The Walt Disney Company Customer Service the Highest
Ranked The Walt Disney Company Customer Service the Lowest
The Walt Disney Company Customer Service Score by Gender
Female customers rated The Walt Disney Company's Customer Service score 0.4 stars higher than Male customers.
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Male
3.9/5
Female
4.3/5
The Walt Disney Company Customer Service Score by Ethnicity
The Walt Disney Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.4 | Other | 3.4 |
The Walt Disney Company Customer Service Score by Age
The Walt Disney Company's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3 | 66+ | 3 |
The Walt Disney Company Customer Service Score by Usage
The Walt Disney Company's Customer Service score was rated the highest by customers who have used The Walt Disney Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Walt Disney Company Customer Service Score by Industry
The Walt Disney Company's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Automotive and Transportation industry customers.
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The Walt Disney Company Customer Service vs. Competitors
Compared to its competitors, The Walt Disney Company's Customer Service score is rated right above NBCUniversal.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Walt Disney Company | 4.2/5 |
| NBCUniversal | 3.9/5 |
| Six Flags | 3.7/5 |
| CBS Interactive | 3.2/5 |
| Comcast | 2.6/5 |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, The Walt Disney Company's Customer Service score is rated right above Netflix, and is preceded by Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.2/5 |
| Netflix | 4.1/5 |
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Rockstar Games | 3.9/5 |
| ROBLOX | 3.7/5 |
| 3.6/5 |
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The Walt Disney Company as an Employer
4.0/5
The Walt Disney Company has a 4.0/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
The Walt Disney Company scored a 44 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of The Walt Disney Company would recommend the brand to a friend. ENPS measures how likely The Walt Disney Company employees would recommend working at The Walt Disney Company to a friend.
Net Promoter Score
44
NPS Score
| 63% | Promoters |
|---|---|
| 18% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 47% | Promoters |
|---|---|
| 26% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
The Walt Disney Company is ranked #13 in the Global Top 100 Brands. It ranks just behind Zoom Video Communications and just ahead of ROBLOX.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
11 |  | Trader Joe's |  | Dan Bane | Retail |
12 |  | Zoom Video Communications |  | Eric Yuan | Tech |
13 | | The Walt Disney Company | | Bob Chapek | Media and Entertainment |
14 | | ROBLOX |  | David Baszucki | Media and Entertainment |
15 |  | In-N-Out Burger |  | Lynsi Snyder | Travel and Hospitality |
16 |  | Vans |  | Doug Palladini | Fashion and Beauty |
17 | | Nintendo |  | Shuntaro Furukawa | Media and Entertainment |
Media and Entertainment Ranking Snapshot
The Walt Disney Company is ranked #4 in the Media and Entertainment Industry. It ranks just behind Spotify and just ahead of ROBLOX.
| RANK | COMPANY | Location | |
|---|---|---|---|
2 | | Apple | Cupertino, CA |
3 | | Spotify | New York |
4 | | The Walt Disney Company | Burbank, CA |
5 | | ROBLOX | San Mateo, CA |
6 | | Nintendo | Redmond, WA |
7 | | Menlo Park, CA | |
8 | | Rockstar Games | New York City, NY |
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