

The Walt Disney Company, with its subsidiaries and affiliates, is a diversified international family entertainment and media enterpise. The Walt Disney Company’s brand is ranked #13 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of The Walt Disney Company. When compared to other organizations within the Media and Entertainment industry, The Walt Disney Company is ranked #4. Among its major competitors, The Walt Disney Company is ranked in 1st place for NPS while CBS Interactive is 2nd, and NBCUniversal is 3rd. Overall, The Walt Disney Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $343.03B
The Walt Disney Company's Net Promoter Score (NPS) is a 38 with 60% Promoters, 18% Passives, and 22% Detractors. Net Promoter Score tracks whether The Walt Disney Company's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 18% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 37 | Feb 2025 | 37 |
Mar 2025 36 | Mar 2025 | 36 |
Apr 2025 36 | Apr 2025 | 36 |
May 2025 37 | May 2025 | 37 |
Jun 2025 37 | Jun 2025 | 37 |
Jul 2025 37 | Jul 2025 | 37 |
Aug 2025 37 | Aug 2025 | 37 |
Sep 2025 36 | Sep 2025 | 36 |
Oct 2025 36 | Oct 2025 | 36 |
Nov 2025 36 | Nov 2025 | 36 |
Dec 2025 38 | Dec 2025 | 38 |
Jan 2026 38 | Jan 2026 | 38 |
The Walt Disney Company is ranked first for NPS among its competitors. NBCUniversal and Six Flags come in second and third, with Comcast coming in at #4. Among those competitors, it is the most valued company.
![]() The Walt Disney Company | ![]() Six Flags | ![]() NBCUniversal | ![]() Comcast | |
| Global Ranking | #13 | #116 | #689 | #- |
| NPS | 38 | 15 | 17 | -31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Negative |
| Valuation Updated every 24 hours for public companies | $343.03B | $3.56B | $167.10B | $249.98B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated The Walt Disney Company's NPS 17 points higher than Male customers.
The Walt Disney Company's NPS was rated 25 by Male customers on Comparably.
The Walt Disney Company's NPS was rated 42 by Female customers on Comparably.
The Walt Disney Company's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 31 | Caucasian | 31 |
Hispanic or Latino 56 | Hispanic or Latino | 56 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 28 | Asian or Pacific Islander | 28 |
Native American 20 | Native American | 20 |
Other 10 | Other | 10 |
The Walt Disney Company's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
The Walt Disney Company's NPS was rated the highest by customers who have used The Walt Disney Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 22 | Less than 1 Year | 22 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years 41 | 2 to 5 Years | 41 |
5 to 10 Years 44 | 5 to 10 Years | 44 |
Over 10 Years 35 | Over 10 Years | 35 |
Compared to its competitors, The Walt Disney Company's NPS is rated right above CBS Interactive.
| COMPANY | NPS Score | |
|---|---|---|
![]() | The Walt Disney Company | 38 |
![]() | CBS Interactive | 19 |
![]() | NBCUniversal | 17 |
![]() | Six Flags | 15 |
![]() | Selectus Pty Limited | N/A |
![]() | Comcast | -31 |
In the Media and Entertainment industry, The Walt Disney Company's NPS is rated right above ROBLOX, and is preceded by Netflix.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
Out of the 99 The Walt Disney Company customer reviews 73 were positive and 26 were constructive. The Walt Disney Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of The Walt Disney Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated The Walt Disney Company's Customer Loyalty score 2% higher than Female customers.
The Walt Disney Company's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
The Walt Disney Company's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 88% | 18-25 | 88% |
26-30 84% | 26-30 | 84% |
31-35 86% | 31-35 | 86% |
36-40 90% | 36-40 | 90% |
41-45 78% | 41-45 | 78% |
46-50 83% | 46-50 | 83% |
51-55 94% | 51-55 | 94% |
56-60 87% | 56-60 | 87% |
61-65 94% | 61-65 | 94% |
66+ 76% | 66+ | 76% |
The Walt Disney Company's Customer Loyalty score was rated the highest by customers who have used The Walt Disney Company's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Walt Disney Company's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, The Walt Disney Company's Customer Loyalty score is rated right above Six Flags.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | The Walt Disney Company | 83% |
![]() | Six Flags | 76% |
![]() | NBCUniversal | 73% |
![]() | Comcast | 72% |
![]() | CBS Interactive | 51% |
![]() | Selectus Pty Limited | N/A |
In the Media and Entertainment industry, The Walt Disney Company's Customer Loyalty score is rated right below Rockstar Games.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
The Walt Disney Company has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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The Walt Disney Company’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated The Walt Disney Company's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated The Walt Disney Company the lowest at 4.6.
The Walt Disney Company's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers ages 61-65.
Female customers rated The Walt Disney Company's Product Quality score 0.4 stars higher than Male customers.
The Walt Disney Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.6 | Native American | 3.6 |
Other 3.6 | Other | 3.6 |
The Walt Disney Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3 | 51-55 | 3 |
56-60 4.2 | 56-60 | 4.2 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3.1 | 66+ | 3.1 |
The Walt Disney Company's Product Quality score was rated the highest by customers who have used The Walt Disney Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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The Walt Disney Company's Product Quality score was rated the highest by Construction industry customers, and the lowest by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, The Walt Disney Company's Product Quality score is rated right above Six Flags.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The Walt Disney Company | 4.1/5 |
![]() | Six Flags | 3.6/5 |
![]() | NBCUniversal | 3.4/5 |
![]() | CBS Interactive | 3.4/5 |
![]() | Comcast | 2.5/5 |
![]() | Selectus Pty Limited | N/A |
In the Media and Entertainment industry, The Walt Disney Company's Product Quality score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
The Walt Disney Company has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from The Walt Disney Company.
The Walt Disney Company's ROI score was rated highest by customers from the Consumer Services industry, and rated lowest by customers ages 61-65.
Female customers rated The Walt Disney Company's ROI score 0.3 stars higher than Male customers.
The Walt Disney Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.3 | Native American | 3.3 |
Other 3.2 | Other | 3.2 |
The Walt Disney Company's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4 | 36-40 | 4 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.5 | 56-60 | 3.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.9 | 66+ | 2.9 |
The Walt Disney Company's ROI score was rated the highest by customers who have used The Walt Disney Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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The Walt Disney Company's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, The Walt Disney Company's ROI score is rated right above NBCUniversal.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Walt Disney Company | 3.7/5 |
![]() | NBCUniversal | 3.5/5 |
![]() | Six Flags | 3.3/5 |
![]() | CBS Interactive | 3.3/5 |
![]() | Comcast | 2.1/5 |
![]() | Selectus Pty Limited | N/A |
In the Media and Entertainment industry, The Walt Disney Company's ROI score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
The Walt Disney Company has an overall Customer Satisfaction score of 77 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Walt Disney Company's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Retail industry.
Female customers rated The Walt Disney Company's Customer Satisfaction score 12 points higher than Male customers.
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 8% | |
Very Dissatisfied | 12% |
Very Satisfied | 45% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 3% | |
Very Dissatisfied | 7% |
The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.
The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 69% according to African American/Black users and customers.
The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 94% according to Asian or Pacific Islander users and customers.
The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 60% according to Native American users and customers.
The Walt Disney Company's Customer Satisfaction (CSAT) score was rated 65% according to Other users and customers.
The Walt Disney Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 87% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 84% | |||||||||||||||
| 41-45 | 76% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 39% | |||||||||||||||
| 56-60 | 65% | |||||||||||||||
| 61-65 | 39% | |||||||||||||||
| 66+ | 58% |
The Walt Disney Company's Customer Satisfaction score was rated the highest by customers who have used The Walt Disney Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
The Walt Disney Company's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 511,
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"groupId": 513,
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"groupId": 515,
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"groupId": 517,
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"groupId": 521,
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}Compared to its competitors, The Walt Disney Company's Customer Satisfaction score is rated right above Six Flags.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Walt Disney Company | 77% |
![]() | Six Flags | 68% |
![]() | CBS Interactive | 65% |
![]() | NBCUniversal | 61% |
![]() | Comcast | 27% |
![]() | Selectus Pty Limited | 0% |
In the Media and Entertainment industry, The Walt Disney Company's Customer Satisfaction score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Spotify | 85% |
![]() | Apple | 84% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
The Walt Disney Company has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock The Walt Disney Company's overall Customer Service score rated by its users and customers.
500 S. Buena Vista St., Burbank, CA 91521
http://thewaltdisneycompany.com
(818) 460-7477
The Walt Disney Company's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by customers ages 61-65.
Female customers rated The Walt Disney Company's Customer Service score 0.4 stars higher than Male customers.
The Walt Disney Company's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.5 | Native American | 3.5 |
Other 3.6 | Other | 3.6 |
The Walt Disney Company's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3 | 51-55 | 3 |
56-60 4 | 56-60 | 4 |
61-65 2.7 | 61-65 | 2.7 |
66+ 3.3 | 66+ | 3.3 |
The Walt Disney Company's Customer Service score was rated the highest by customers who have used The Walt Disney Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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The Walt Disney Company's Customer Service score was rated the highest by Construction industry customers, and the lowest by Insurance industry customers.
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Compared to its competitors, The Walt Disney Company's Customer Service score is rated right above CBS Interactive.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Walt Disney Company | 4.1/5 |
![]() | CBS Interactive | 3.6/5 |
![]() | Six Flags | 3.5/5 |
![]() | NBCUniversal | 3.4/5 |
![]() | Comcast | 2.2/5 |
![]() | Selectus Pty Limited | N/A |
In the Media and Entertainment industry, The Walt Disney Company's Customer Service score is rated right above Nintendo, and is preceded by Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
The Walt Disney Company has a 4.0/5 stars for its overall company culture rated by their employees

The Walt Disney Company scored a 38 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of The Walt Disney Company would recommend the brand to a friend. ENPS measures how likely The Walt Disney Company employees would recommend working at The Walt Disney Company to a friend.
| 60% | Promoters |
|---|---|
| 18% | Passive |
| 22% | Detractors |
| 45% | Promoters |
|---|---|
| 25% | Passive |
| 30% | Detractors |
The Walt Disney Company is ranked #13 in the Global Top 100 Brands. It ranks just behind Zoom Video Communications and just ahead of ROBLOX.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
11 | ![]() | Trader Joe's | ![]() | Bryan Palbaum | Retail |
12 | ![]() | Zoom Video Communications | ![]() | Eric Yuan | Tech |
13 | ![]() | The Walt Disney Company | ![]() | Bob Chapek | Media and Entertainment |
14 | ![]() | ROBLOX | ![]() | David Baszucki | Media and Entertainment |
15 | ![]() | In-N-Out Burger | ![]() | Lynsi Snyder | Travel and Hospitality |
16 | ![]() | Vans | ![]() | Doug Palladini | Fashion and Beauty |
17 | ![]() | Nintendo | ![]() | Shuntaro Furukawa | Media and Entertainment |
The Walt Disney Company is ranked #4 in the Media and Entertainment Industry. It ranks just behind Spotify and just ahead of ROBLOX.
| RANK | COMPANY | Location | |
|---|---|---|---|
2 | ![]() | Apple | Cupertino, CA |
3 | ![]() | Spotify | New York |
4 | ![]() | The Walt Disney Company | Burbank, CA |
5 | ![]() | ROBLOX | San Mateo, CA |
6 | ![]() | Nintendo | Redmond, WA |
7 | ![]() | Menlo Park, CA | |
8 | ![]() | Rockstar Games | New York City, NY |