

NBCUniversal’s brand is ranked #689 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of NBCUniversal. When compared to other organizations within the Media and Entertainment industry, NBCUniversal is ranked #84. Among its major competitors, NBCUniversal is ranked in 1st place for NPS while Mashable is 2nd, and Dish Network is 3rd. Overall, NBCUniversal has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $167.10B

Jennifer Storms serves as the Chief Marketing Officer, NBC Sports Group of NBCUniversal Media, LLC. Jennifer started at NBCUniversal Media, LLC in October of 2015. Jennifer currently resides in the Greater New York City Area.
NBCUniversal's Net Promoter Score (NPS) is a 17 with 52% Promoters, 13% Passives, and 35% Detractors. Net Promoter Score tracks whether NBCUniversal's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 13% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 22 | Jul 2024 | 22 |
Sep 2024 20 | Sep 2024 | 20 |
Oct 2024 19 | Oct 2024 | 19 |
Nov 2024 19 | Nov 2024 | 19 |
Dec 2024 20 | Dec 2024 | 20 |
Jan 2025 19 | Jan 2025 | 19 |
Feb 2025 19 | Feb 2025 | 19 |
May 2025 17 | May 2025 | 17 |
Aug 2025 17 | Aug 2025 | 17 |
Sep 2025 17 | Sep 2025 | 17 |
Oct 2025 17 | Oct 2025 | 17 |
Nov 2025 17 | Nov 2025 | 17 |
NBCUniversal is ranked first for NPS among its competitors. Mashable and Dish Network come in second and third, with Salon Media Group coming in at #4. Among those competitors, it is the most valued company.
![]() NBCUniversal | ![]() Dish Network | ![]() Mashable | ![]() Salon Media Group | |
| Global Ranking | #689 | #- | #- | #- |
| NPS | 17 | -42 | 0 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $167.10B | $17.71B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated NBCUniversal's NPS 26 points higher than Female customers.
NBCUniversal's NPS was rated 9 by Male customers on Comparably.
NBCUniversal's NPS was rated -17 by Female customers on Comparably.
NBCUniversal's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -7 | Caucasian | -7 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
Other -50 | Other | -50 |
NBCUniversal's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
NBCUniversal's NPS was rated the highest by customers who have used NBCUniversal's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years -14 | 1 to 2 Years | -14 |
2 to 5 Years 30 | 2 to 5 Years | 30 |
5 to 10 Years 46 | 5 to 10 Years | 46 |
Over 10 Years -34 | Over 10 Years | -34 |
Compared to its competitors, NBCUniversal's NPS is rated right above Mashable.
| COMPANY | NPS Score | |
|---|---|---|
![]() | NBCUniversal | 17 |
![]() | Mashable | 0 |
![]() | Salon Media Group | N/A |
![]() | Mic | N/A |
![]() | Dish Network | -42 |
In the Media and Entertainment industry, NBCUniversal's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
![]() | NBCUniversal | 17 |
Out of the 10 NBCUniversal customer reviews 6 were positive and 4 were constructive. NBCUniversal customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of NBCUniversal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated NBCUniversal's Customer Loyalty score 6% higher than Male customers.
NBCUniversal's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
NBCUniversal's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 74% | 26-30 | 74% |
31-35 100% | 31-35 | 100% |
36-40 89% | 36-40 | 89% |
41-45 72% | 41-45 | 72% |
46-50 40% | 46-50 | 40% |
51-55 100% | 51-55 | 100% |
56-60 40% | 56-60 | 40% |
61-65 55% | 61-65 | 55% |
66+ 66% | 66+ | 66% |
NBCUniversal's Customer Loyalty score was rated the highest by customers who have used NBCUniversal's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
NBCUniversal's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, NBCUniversal's Customer Loyalty score is rated right above Mashable, and is preceded by Dish Network.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dish Network | 78% |
![]() | NBCUniversal | 73% |
![]() | Mashable | 47% |
![]() | Salon Media Group | N/A |
![]() | Mic | N/A |
In the Media and Entertainment industry, NBCUniversal's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | NBCUniversal | 73% |
NBCUniversal has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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NBCUniversal’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated NBCUniversal's product the highest. Reviewers from the Aerospace and Aviation industry rated NBCUniversal the lowest at 2.6.
NBCUniversal's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
Male customers rated NBCUniversal's Product Quality score 0.3 stars higher than Female customers.
NBCUniversal's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.3 | Other | 2.3 |
NBCUniversal's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3 | 36-40 | 3 |
41-45 3.2 | 41-45 | 3.2 |
46-50 2 | 46-50 | 2 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.1 | 56-60 | 3.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
NBCUniversal's Product Quality score was rated the highest by customers who have used NBCUniversal's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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NBCUniversal's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, NBCUniversal's Product Quality score is rated right above Mashable.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | NBCUniversal | 3.4/5 |
![]() | Mashable | 3.3/5 |
![]() | Dish Network | 2.6/5 |
![]() | Salon Media Group | N/A |
![]() | Mic | N/A |
In the Media and Entertainment industry, NBCUniversal's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 | |
![]() | NBCUniversal | 3.4/5 |
NBCUniversal has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock NBCUniversal's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Tech industry think that they had the lowest ROI from NBCUniversal.
NBCUniversal's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
Male customers rated NBCUniversal's ROI score 0.3 stars higher than Female customers.
NBCUniversal's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.5 | Other | 2.5 |
NBCUniversal's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.5 | 31-35 | 4.5 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2 | 46-50 | 2 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.3 | 56-60 | 3.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
NBCUniversal's ROI score was rated the highest by customers who have used NBCUniversal's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
NBCUniversal's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, NBCUniversal's ROI score is rated right above Mashable.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | NBCUniversal | 3.5/5 |
![]() | Mashable | 3.2/5 |
![]() | Dish Network | 2.2/5 |
![]() | Salon Media Group | N/A |
![]() | Mic | N/A |
In the Media and Entertainment industry, NBCUniversal's ROI score is rated right above Instagram, and is preceded by The Walt Disney Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | NBCUniversal | 3.5/5 |
![]() | 3.5/5 |
NBCUniversal has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NBCUniversal's Customer Satisfaction score was rated highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and rated lowest by customers ages 66+.
Female customers rated NBCUniversal's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 4% | |
Very Dissatisfied | 25% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 3% | |
Very Dissatisfied | 30% |
NBCUniversal's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
NBCUniversal's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
NBCUniversal's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
NBCUniversal's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
NBCUniversal's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
NBCUniversal's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 66% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
NBCUniversal's Customer Satisfaction score was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
NBCUniversal's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, NBCUniversal's Customer Satisfaction score is rated right above Dish Network, and is preceded by Mashable.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Mashable | 67% |
![]() | NBCUniversal | 61% |
![]() | Dish Network | 31% |
![]() | Salon Media Group | 0% |
![]() | Mic | 0% |
In the Media and Entertainment industry, NBCUniversal's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | NBCUniversal | 61% |
![]() | 61% |
NBCUniversal has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock NBCUniversal's overall Customer Service score rated by its users and customers.
Los Angeles, CA
http://www.nbcuniversal.com/
<<not-applicable>>
NBCUniversal's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
Male customers rated NBCUniversal's Customer Service score 0.1 stars higher than Female customers.
NBCUniversal's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.4 | Other | 2.4 |
NBCUniversal's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 2.7 | 36-40 | 2.7 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2 | 46-50 | 2 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.3 | 56-60 | 3.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
NBCUniversal's Customer Service score was rated the highest by customers who have used NBCUniversal's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
NBCUniversal's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, NBCUniversal's Customer Service score is rated right above Mashable.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | NBCUniversal | 3.4/5 |
![]() | Mashable | 3.4/5 |
![]() | Dish Network | 2.4/5 |
![]() | Salon Media Group | N/A |
![]() | Mic | N/A |
In the Media and Entertainment industry, NBCUniversal's Customer Service score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | NBCUniversal | 3.4/5 |
![]() | 3.3/5 |
NBCUniversal has a 4.1/5 stars for its overall company culture rated by their employees

NBCUniversal scored a 17 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of NBCUniversal would recommend the brand to a friend. ENPS measures how likely NBCUniversal employees would recommend working at NBCUniversal to a friend.
| 52% | Promoters |
|---|---|
| 13% | Passive |
| 35% | Detractors |
| 48% | Promoters |
|---|---|
| 23% | Passive |
| 29% | Detractors |
NBCUniversal is ranked #689 in the Global Top 100 Brands. It ranks just behind Flex and just ahead of Vox Media, Inc..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
687 | ![]() | Simon and Schuster | ![]() | Carolyn Reidy | Media and Entertainment |
688 | ![]() | Flex | ![]() | Revathi Advaithi | Energy and Manufacturing |
689 | ![]() | NBCUniversal | ![]() | Stephen Burke | Media and Entertainment |
690 | ![]() | Vox Media, Inc. | ![]() | Jim Bankoff | Media and Entertainment |
691 | ![]() | Giant Eagle | ![]() | Laura Karet | Food and Beverages |
692 | ![]() | Scripps Health | ![]() | Chris Gorder | Health and Wellness |
693 | ![]() | PNC | ![]() | William Demchak | Banking and Financial Services |
NBCUniversal is ranked #84 in the Media and Entertainment Industry. It ranks just behind Simon and Schuster and just ahead of Vox Media, Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
82 | ![]() | AMC Networks | New York City, NY |
83 | ![]() | Simon and Schuster | New York City, NY |
84 | ![]() | NBCUniversal | Los Angeles, CA |
85 | ![]() | Vox Media, Inc. | Washington, DC |
86 | ![]() | SoundCloud | Berlin, MD |
87 | ![]() | NPR | Washington, DC |
88 | ![]() | BTS | Stockholm, ME |