

National Geographic is a magazine that contains articles and images on geography, archaeology, natural science, world culture, and history. National Geographic’s brand is ranked #57 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of National Geographic. When compared to other organizations within the Media and Entertainment industry, National Geographic is ranked #11. Among its major competitors, National Geographic is ranked in 1st place for NPS while Smithsonian Institution is 2nd, and Chimani is 3rd.Their current valuation is $932.85M
National Geographic's Net Promoter Score (NPS) is a 39 with 61% Promoters, 17% Passives, and 22% Detractors. Net Promoter Score tracks whether National Geographic's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 17% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 41 | Jul 2024 | 41 |
Aug 2024 41 | Aug 2024 | 41 |
Sep 2024 42 | Sep 2024 | 42 |
Oct 2024 41 | Oct 2024 | 41 |
Nov 2024 39 | Nov 2024 | 39 |
Dec 2024 40 | Dec 2024 | 40 |
Jan 2025 40 | Jan 2025 | 40 |
Feb 2025 39 | Feb 2025 | 39 |
Apr 2025 39 | Apr 2025 | 39 |
Sep 2025 39 | Sep 2025 | 39 |
Nov 2025 39 | Nov 2025 | 39 |
Dec 2025 39 | Dec 2025 | 39 |
National Geographic is ranked first for NPS among its competitors. Smithsonian Institution and Chimani come in second and third, with The Photo Journal coming in at #4. Among those competitors, it is the most valued company.
![]() National Geographic | ![]() Smithsonian Institution | ![]() Chimani | ![]() The Photo Journal | |
| Global Ranking | #57 | #- | #- | #- |
| NPS | 39 | 0 | - | - |
| Valuation Updated every 24 hours for public companies | $932.85M | - | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated National Geographic's NPS 33 points higher than Male customers.
National Geographic's NPS was rated 30 by Male customers on Comparably.
National Geographic's NPS was rated 63 by Female customers on Comparably.
National Geographic's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 83 | African American/Black | 83 |
Asian or Pacific Islander 39 | Asian or Pacific Islander | 39 |
Other 50 | Other | 50 |
National Geographic's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
National Geographic's NPS was rated the highest by customers who have used National Geographic's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 39 | Less than 1 Year | 39 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 46 | 5 to 10 Years | 46 |
Over 10 Years 36 | Over 10 Years | 36 |
Compared to its competitors, National Geographic's NPS is rated right above Smithsonian Institution.
| COMPANY | NPS Score | |
|---|---|---|
![]() | National Geographic | 39 |
![]() | Smithsonian Institution | 0 |
In the Media and Entertainment industry, National Geographic's NPS is rated right above The Walt Disney Company, and is preceded by Netflix.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | National Geographic | 39 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
Out of the 10 National Geographic customer reviews 8 were positive and 2 were constructive. National Geographic customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of National Geographic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated National Geographic's Customer Loyalty score 12% higher than Female customers.
National Geographic's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
National Geographic's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 70% | 26-30 | 70% |
31-35 100% | 31-35 | 100% |
41-45 78% | 41-45 | 78% |
46-50 78% | 46-50 | 78% |
51-55 70% | 51-55 | 70% |
66+ 67% | 66+ | 67% |
National Geographic's Customer Loyalty score was rated the highest by customers who have used National Geographic's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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National Geographic's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, National Geographic's Customer Loyalty score is rated right below Smithsonian Institution.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Smithsonian Institution | 100% |
![]() | National Geographic | 76% |
In the Media and Entertainment industry, National Geographic's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | National Geographic | 76% |
National Geographic has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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National Geographic’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated National Geographic's product the highest. Reviewers from the Aerospace and Aviation industry rated National Geographic the lowest at 2.8.
National Geographic's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated National Geographic's Product Quality score 0.4 stars higher than Male customers.
National Geographic's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.7 | Other | 3.7 |
National Geographic's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.5 | 26-30 | 3.5 |
31-35 5 | 31-35 | 5 |
41-45 4.7 | 41-45 | 4.7 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.3 | 51-55 | 4.3 |
66+ 3.4 | 66+ | 3.4 |
National Geographic's Product Quality score was rated the highest by customers who have used National Geographic's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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National Geographic's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, National Geographic's Product Quality score is rated right above Smithsonian Institution.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | National Geographic | 4.2/5 |
![]() | Smithsonian Institution | 2.7/5 |
In the Media and Entertainment industry, National Geographic's Product Quality score is rated right above Netflix, and is preceded by Apple.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | National Geographic | 4.2/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
National Geographic has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from National Geographic.
National Geographic's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated National Geographic's ROI score 0.3 stars higher than Male customers.
National Geographic's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
National Geographic's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.3 | 26-30 | 3.3 |
31-35 5 | 31-35 | 5 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 4 | 51-55 | 4 |
66+ 3 | 66+ | 3 |
National Geographic's ROI score was rated the highest by customers who have used National Geographic's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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National Geographic's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, National Geographic's ROI score is rated right above Smithsonian Institution.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | National Geographic | 3.9/5 |
![]() | Smithsonian Institution | 1.5/5 |
In the Media and Entertainment industry, National Geographic's ROI score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | National Geographic | 3.9/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
National Geographic has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
National Geographic's Customer Satisfaction score was rated highest by customers who have used National Geographic's products/services for 2 to 5 Years, and rated lowest by customers ages 66+.
Male customers rated National Geographic's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
National Geographic's Customer Satisfaction (CSAT) score was rated 95% according to Caucasian users and customers.
National Geographic's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
National Geographic's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
National Geographic's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
National Geographic's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 96% | |||||||||||||||
| 26-30 | 58% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 66+ | 50% |
National Geographic's Customer Satisfaction score was rated the highest by customers who have used National Geographic's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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National Geographic's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, National Geographic's Customer Satisfaction score is rated right above Smithsonian Institution.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | National Geographic | 79% |
![]() | Smithsonian Institution | 50% |
In the Media and Entertainment industry, National Geographic's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | National Geographic | 79% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
National Geographic has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Washington, DC
http://www.nationalgeographic.com
National Geographic's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated National Geographic's Customer Service score 0.4 stars higher than Male customers.
National Geographic's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.9 | Other | 3.9 |
National Geographic's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 5 | 31-35 | 5 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 4.1 | 51-55 | 4.1 |
66+ 2.9 | 66+ | 2.9 |
National Geographic's Customer Service score was rated the highest by customers who have used National Geographic's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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National Geographic's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, National Geographic's Customer Service score is rated right above Smithsonian Institution.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | National Geographic | 4/5 |
![]() | Smithsonian Institution | 1.5/5 |
In the Media and Entertainment industry, National Geographic's Customer Service score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | National Geographic | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
National Geographic has a 4.1/5 stars for its overall company culture rated by their employees

National Geographic scored a 39 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of National Geographic would recommend the brand to a friend. ENPS measures how likely National Geographic employees would recommend working at National Geographic to a friend.
| 61% | Promoters |
|---|---|
| 17% | Passive |
| 22% | Detractors |
| 55% | Promoters |
|---|---|
| 15% | Passive |
| 30% | Detractors |
National Geographic is ranked #57 in the Global Top 100 Brands. It ranks just behind Rooster Teeth and just ahead of adidas.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
55 | ![]() | The Coca-Cola Company | ![]() | James Quincey | Food and Beverages |
56 | ![]() | Rooster Teeth | ![]() | Jordan Levin | Media and Entertainment |
57 | ![]() | National Geographic | ![]() | Courteney Monroe | Media and Entertainment |
58 | ![]() | adidas | ![]() | Kasper Rorsted | Fashion and Beauty |
59 | ![]() | SEPHORA | ![]() | Jean-Andre Rougeot | Retail |
60 | ![]() | HBO | ![]() | Media and Entertainment | |
61 | ![]() | Mars | ![]() | Grant Reid | Food and Beverages |
National Geographic is ranked #11 in the Media and Entertainment Industry. It ranks just behind Rooster Teeth and just ahead of HBO.
| RANK | COMPANY | Location | |
|---|---|---|---|
9 | ![]() | PlayStation | San Mateo, CA |
10 | ![]() | Rooster Teeth | Austin, TX |
11 | ![]() | National Geographic | Washington, DC |
12 | ![]() | HBO | New York City, NY |
13 | ![]() | Bungie | Bellevue, WA |
14 | ![]() | YouTube | San Bruno, CA |
15 | ![]() | Riot Games | Los Angeles, CA |