National Geographic NPS & Customer Reviews | Comparably
National Geographic is
Ranked
#57
in
Global Top 100 Brands
Brand Page
National Geographic
Marketing or Exec? Claim Your Free Account

National Geographic is ranked #57 in Global Top 100 Brands

Awards & Recognition

  • Top 100 Brands 2021

About National Geographic's Brand

National Geographic is a magazine that contains articles and images on geography, archaeology, natural science, world culture, and history. National Geographic’s brand is ranked #57 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of National Geographic. When compared to other organizations within the Media and Entertainment industry, National Geographic is ranked #11. Among its major competitors, National Geographic is ranked in 1st place for NPS while Smithsonian Institution is 2nd, and Chimani is 3rd.Their current valuation is $932.85M

Brand at a Glance

76%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service

National Geographic Ranking

National Geographic NPS

National Geographic's Net Promoter Score (NPS) is a 39 with 61% Promoters, 17% Passives, and 22% Detractors. Net Promoter Score tracks whether National Geographic's customers would recommend using the product based on a scale of -100 to 100.

National Geographic Overall NPS

39
NPS
61%Promoters
17%Passives
22%Detractors
National Geographic Overall NPS

National Geographic NPS Trend

-100
-50
0
50
100
Jul 2024
41
Jul 202441
Aug 2024
41
Aug 202441
Sep 2024
42
Sep 202442
Oct 2024
41
Oct 202441
Nov 2024
39
Nov 202439
Dec 2024
40
Dec 202440
Jan 2025
40
Jan 202540
Feb 2025
39
Feb 202539
Apr 2025
39
Apr 202539
Sep 2025
39
Sep 202539
Nov 2025
39
Nov 202539
Dec 2025
39
Dec 202539

How Other Brands Compare

National Geographic is ranked first for NPS among its competitors. Smithsonian Institution and Chimani come in second and third, with The Photo Journal coming in at #4. Among those competitors, it is the most valued company.

National Geographic's Logo
National Geographic
Smithsonian Institution's Logo
Smithsonian Institution
Chimani's Logo
Chimani
The Photo Journal's Logo
The Photo Journal
Global Ranking#57#-#-#-
NPS390--
Valuation Updated every 24 hours for public companies$932.85M---

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

National Geographic NPS by Gender

Female customers rated National Geographic's NPS 33 points higher than Male customers.

Male

30

National Geographic's NPS was rated 30 by Male customers on Comparably.

59%
Promoters
12%
Passives
29%
Detractors

Female

63

National Geographic's NPS was rated 63 by Female customers on Comparably.

70%
Promoters
23%
Passives
7%
Detractors

National Geographic NPS by Ethnicity

National Geographic's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100
-50
0
50
100
Caucasian
20
Caucasian20
Hispanic or Latino
0
Hispanic or Latino0
African American/Black
83
African American/Black83
Asian or Pacific Islander
39
Asian or Pacific Islander39
Other
50
Other50

National Geographic NPS by Age

National Geographic's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

0
20
40
60
80
100
Promoters
74%
Passives
18%
Detractors
8%
18-2574%18%8%
Promoters
33%
Passives
23%
Detractors
44%
26-3033%23%44%
Promoters
100%
Passives
0%
Detractors
0%
31-35100%0%0%
Promoters
50%
Passives
25%
Detractors
25%
41-4550%25%25%
Promoters
50%
Passives
25%
Detractors
25%
46-5050%25%25%
Promoters
67%
Passives
33%
Detractors
0%
51-5567%33%0%
Promoters
45%
Passives
10%
Detractors
45%
66+45%10%45%

National Geographic NPS by Usage

National Geographic's NPS was rated the highest by customers who have used National Geographic's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
39
Less than 1 Year39
1 to 2 Years
37
1 to 2 Years37
2 to 5 Years
37
2 to 5 Years37
5 to 10 Years
46
5 to 10 Years46
Over 10 Years
36
Over 10 Years36

National Geographic NPS vs. Competitors

Compared to its competitors, National Geographic's NPS is rated right above Smithsonian Institution.

National Geographic NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, National Geographic's NPS is rated right above The Walt Disney Company, and is preceded by Netflix.

National Geographic Customer Reviews

Out of the 10 National Geographic customer reviews 8 were positive and 2 were constructive. National Geographic customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
How they can bring humans closer to nature and give us a better understanding of the world we don't see.
What do you value most about this brand?
Helping the animals getting people educated
What can this brand most improve?
Mention 'climate change' about 80% less.
What do you value most about this brand?
Good company, great history of work
What can this brand most improve?
Try being honest instead of pushing the left wing agenda.

National Geographic Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of National Geographic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76
76%
24
24%
National Geographic Customer Loyalty

National Geographic Customer Loyalty Score by Gender

Male customers rated National Geographic's Customer Loyalty score 12% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of National Geographic.
Male
85%
Yes
Female
73%
Yes

National Geographic Customer Loyalty Score by Ethnicity

National Geographic's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of National Geographic.
71
out of 100
Caucasian
70
out of 100
Hispanic or Latino
70
out of 100
African American/Black
86
out of 100
Asian or Pacific Islander
66
out of 100
Other

National Geographic Customer Loyalty Score by Age

National Geographic's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of National Geographic.
0
20%
40%
60%
80%
100%
18-25
81%
18-2581%
26-30
70%
26-3070%
31-35
100%
31-35100%
41-45
78%
41-4578%
46-50
78%
46-5078%
51-55
70%
51-5570%
66+
67%
66+67%

National Geographic Customer Loyalty Score by Usage

National Geographic's Customer Loyalty score was rated the highest by customers who have used National Geographic's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
82%
1 to 2 Years
81%
2 to 5 Years
67%
5 to 10 Years
75%
Over 10 Years
78%

National Geographic Customer Loyalty Score by Industry

National Geographic's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
100%
Aerospace and Aviation
70%
Architecture and Planning
64%
Arts and Entertainment
82%
Education
73%
Marketing, Advertising and Research
55%
Media and Entertainment
78%

National Geographic Customer Loyalty vs. Competitors

Compared to its competitors, National Geographic's Customer Loyalty score is rated right below Smithsonian Institution.

COMPANYCustomer Loyalty Score
Smithsonian Institution100%
National Geographic76%

Unlock National Geographic Customer Loyalty vs. Competitors Data

National Geographic's Logo
VS
Smithsonian Institution's Logo

Sign Up for Brand Profile PRO to get the full National Geographic Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, National Geographic's Customer Loyalty score is rated right below The Walt Disney Company.

Unlock National Geographic Customer Loyalty vs. Companies in Media and Entertainment Data

National Geographic's Logo
VS
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Apple's Logo
Instagram's Logo
Rockstar Games' Logo
The Walt Disney Company's Logo

Sign Up for Brand Profile PRO to get the full National Geographic Customer Loyalty vs. Companies in Media and Entertainment data and gain insights into your customers today.

National Geographic Product Quality

4.2/5

National Geographic has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock National Geographic's overall Product Quality score rated by its users and customers.

National Geographic Product Information

National Geographic’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated National Geographic's product the highest. Reviewers from the Aerospace and Aviation industry rated National Geographic the lowest at 2.8.

Website
http://www.nationalgeographic.com
Company Size
1,001-5,000 Employees

Industry

Consumer Services
Content
Media
Sports & Entertainment

Quick Insights into National Geographic Product Quality

National Geographic's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Aerospace and Aviation industry.

Sign Up to unlock insights into how customers have ranked National Geographic's Product Quality.

Ranked National Geographic Product Quality the Highest

31-35
5
Hispanic or Latino
5
Architecture and Planning
4.8

Ranked National Geographic Product Quality the Lowest

Other
3.7
66+
3.4
Aerospace and Aviation
2.8

National Geographic Product Quality Score by Gender

Female customers rated National Geographic's Product Quality score 0.4 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of National Geographic.

Male

4.1/5

Female

4.5/5

National Geographic Product Quality Score by Ethnicity

National Geographic's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of National Geographic.
0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
5
Hispanic or Latino5
African American/Black
4.5
African American/Black4.5
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
3.7
Other3.7

National Geographic Product Quality Score by Age

National Geographic's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of National Geographic.
0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
3.5
26-303.5
31-35
5
31-355
41-45
4.7
41-454.7
46-50
3.9
46-503.9
51-55
4.3
51-554.3
66+
3.4
66+3.4

National Geographic Product Quality Score by Usage

National Geographic's Product Quality score was rated the highest by customers who have used National Geographic's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
4.3
1 to 2 Years
4.6
2 to 5 Years
4.5
5 to 10 Years
4.2
Over 10 Years
4

National Geographic Product Quality Score by Industry

National Geographic's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4.5
Aerospace and Aviation
2.8
Architecture and Planning
4.8
Arts and Entertainment
4.8
Education
4.4
Marketing, Advertising and Research
4.5
Media and Entertainment
3.4

National Geographic Product Quality vs. Competitors

Compared to its competitors, National Geographic's Product Quality score is rated right above Smithsonian Institution.

COMPANYProduct Quality Score
National Geographic4.2/5
Smithsonian Institution2.7/5

Unlock National Geographic Product Quality vs. Competitors Data

National Geographic's Logo
VS
Smithsonian Institution's Logo

Sign Up for Brand Profile PRO to get the full National Geographic Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, National Geographic's Product Quality score is rated right above Netflix, and is preceded by Apple.

COMPANYProduct Quality Score
Nintendo4.4/5
Apple4.3/5
National Geographic4.2/5
Netflix4.2/5
Spotify4.2/5
The Walt Disney Company4.1/5
Rockstar Games4.1/5
ROBLOX4/5
Instagram3.7/5

Unlock National Geographic Product Quality vs. Companies in Media and Entertainment Data

National Geographic's Logo
VS
Nintendo's Logo
Apple's Logo
Netflix's Logo
Spotify's Logo
The Walt Disney Company's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

Sign Up for Brand Profile PRO to get the full National Geographic Product Quality vs. Companies in Media and Entertainment data and gain insights into your customers today.

National Geographic Pricing

National Geographic ROI & Value For Money

3.9/5

National Geographic has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock National Geographic's overall ROI score rated by its users and customers.

National Geographic Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from National Geographic.

Quick Insights into National Geographic ROI

National Geographic's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Aerospace and Aviation industry.

Sign Up to unlock insights into how customers have ranked National Geographic's ROI score.

Ranked National Geographic ROI the Highest

31-35
5
Tech
4.4
2 to 5 Years
4.1

Ranked National Geographic ROI the Lowest

Caucasian
3.6
66+
3
Aerospace and Aviation
1.8

National Geographic ROI Score by Gender

Female customers rated National Geographic's ROI score 0.3 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of National Geographic.

Male

3.8/5

Female

4.1/5

National Geographic ROI Score by Ethnicity

National Geographic's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of National Geographic.
0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
Hispanic or Latino
3.8
Hispanic or Latino3.8
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
3.9
Other3.9

National Geographic ROI Score by Age

National Geographic's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of National Geographic.
0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
3.3
26-303.3
31-35
5
31-355
41-45
4.4
41-454.4
46-50
3.2
46-503.2
51-55
4
51-554
66+
3
66+3

National Geographic ROI Score by Usage

National Geographic's ROI score was rated the highest by customers who have used National Geographic's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.8
1 to 2 Years
4
2 to 5 Years
4.1
5 to 10 Years
3.8
Over 10 Years
3.9

National Geographic ROI Score by Industry

National Geographic's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.4
Aerospace and Aviation
1.8
Architecture and Planning
4
Arts and Entertainment
4.3
Education
4.1
Marketing, Advertising and Research
3.5
Media and Entertainment
2.9

National Geographic Pricing vs. Competitors

Compared to its competitors, National Geographic's ROI score is rated right above Smithsonian Institution.

COMPANYPricing Score
National Geographic3.9/5
Smithsonian Institution1.5/5

Unlock National Geographic ROI vs. Competitors Data

National Geographic's Logo
VS
Smithsonian Institution's Logo

Sign Up for Brand Profile PRO to get the full National Geographic ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, National Geographic's ROI score is rated right above Rockstar Games, and is preceded by Apple.

Unlock National Geographic ROI vs. Companies in Media and Entertainment Data

National Geographic's Logo
VS
Spotify's Logo
Nintendo's Logo
Netflix's Logo
Apple's Logo
Rockstar Games' Logo
ROBLOX's Logo
The Walt Disney Company's Logo
Instagram's Logo

Sign Up for Brand Profile PRO to get the full National Geographic ROI vs. Companies in Media and Entertainment data and gain insights into your customers today.

National Geographic Customer Satisfaction (CSAT)

National Geographic Customer Satisfaction (CSAT) Score

79 / 100

National Geographic has an overall Customer Satisfaction score of 79 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied47%
Satisfied32%
Neither Satisfied nor Dissatisfied10%
Dissatisfied2%
Very Dissatisfied9%
Very Satisfied
47%
Satisfied
32%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
2%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into National Geographic Customer Satisfaction

National Geographic's Customer Satisfaction score was rated highest by customers who have used National Geographic's products/services for 2 to 5 Years, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked National Geographic's Customer Satisfaction.

Ranked National Geographic Customer Satisfaction the Highest

2 to 5 Years
100%
Architecture and Planning
100%
18-25
96%

Ranked National Geographic Customer Satisfaction the Lowest

Tech
67%
African American/Black
60%
66+
50%

National Geographic Customer Satisfaction Score by Gender

Male customers rated National Geographic's Customer Satisfaction score 4 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of National Geographic.
88 / 100
Male
Very Satisfied
46%
Satisfied
42%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
12%
84 / 100
Female
Very Satisfied
42%
Satisfied
42%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
5%

National Geographic Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

National Geographic's Customer Satisfaction (CSAT) score was rated 95% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of National Geographic.
95 / 100
Very Satisfied42%
Satisfied53%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied5%
Very Satisfied
42%
Satisfied
53%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
5%

CSAT according to African American/Black

National Geographic's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of National Geographic.
60 / 100
Very Satisfied20%
Satisfied40%
Neither Satisfied nor Dissatisfied40%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

National Geographic's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of National Geographic.
77 / 100
Very Satisfied46%
Satisfied31%
Neither Satisfied nor Dissatisfied15%
Dissatisfied0%
Very Dissatisfied8%
Very Satisfied
46%
Satisfied
31%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
8%

CSAT according to Other

National Geographic's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of National Geographic.
67 / 100
Very Satisfied67%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

National Geographic Customer Satisfaction Score by Age

National Geographic's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of National Geographic.
0
20
40
60
80
100
18-25 CSAT Score
96%
Very Satisfied
52%
Satisfied
44%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
0%
18-2596%
26-30 CSAT Score
58%
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
13%
26-3058%
46-50 CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
46-5067%
66+ CSAT Score
50%
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
66+50%

National Geographic Customer Satisfaction Score by Usage

National Geographic's Customer Satisfaction score was rated the highest by customers who have used National Geographic's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
86
1 to 2 Years
80
2 to 5 Years
100
5 to 10 Years
88
Over 10 Years
75

National Geographic Customer Satisfaction Score by Industry

National Geographic's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
67
Architecture and Planning
100
Arts and Entertainment
100
Education
75
Marketing, Advertising and Research
100

National Geographic Customer Satisfaction vs. Competitors

Compared to its competitors, National Geographic's Customer Satisfaction score is rated right above Smithsonian Institution.

COMPANYCustomer Satisfaction (CSAT) Score
National Geographic79%
Smithsonian Institution50%

Unlock National Geographic Customer Satisfaction vs. Competitors Data

National Geographic's Logo
VS
Smithsonian Institution's Logo

Sign Up for Brand Profile PRO to get the full National Geographic Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, National Geographic's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo88%
Netflix85%
Apple85%
Spotify85%
National Geographic79%
The Walt Disney Company77%
Rockstar Games76%
ROBLOX73%
Instagram61%

Unlock National Geographic Customer Satisfaction vs. Companies in Media and Entertainment Data

National Geographic's Logo
VS
Nintendo's Logo
Netflix's Logo
Apple's Logo
Spotify's Logo
The Walt Disney Company's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

Sign Up for Brand Profile PRO to get the full National Geographic Customer Satisfaction vs. Companies in Media and Entertainment data and gain insights into your customers today.

National Geographic Customer Service

4/5

National Geographic has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock National Geographic's overall Customer Service score rated by its users and customers.

About National Geographic's Customer Service

Address

Washington, DC


Website

http://www.nationalgeographic.com

Quick Insights into National Geographic Customer Service

National Geographic's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Aerospace and Aviation industry.

Sign Up to unlock insights into how customers have ranked National Geographic's Customer Service score.

Ranked National Geographic Customer Service the Highest

31-35
5
Tech
4.4
1 to 2 Years
4.2

Ranked National Geographic Customer Service the Lowest

2 to 5 Years
3.5
66+
2.9
Aerospace and Aviation
2.1

National Geographic Customer Service Score by Gender

Female customers rated National Geographic's Customer Service score 0.4 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of National Geographic.

Male

3.8/5

Female

4.2/5

National Geographic Customer Service Score by Ethnicity

National Geographic's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of National Geographic.
0
20
40
60
80
100
Caucasian
3.7
Caucasian3.7
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
3.9
Other3.9

National Geographic Customer Service Score by Age

National Geographic's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of National Geographic.
0
20
40
60
80
100
18-25
4.3
18-254.3
26-30
3.6
26-303.6
31-35
5
31-355
41-45
4.4
41-454.4
46-50
3.2
46-503.2
51-55
4.1
51-554.1
66+
2.9
66+2.9

National Geographic Customer Service Score by Usage

National Geographic's Customer Service score was rated the highest by customers who have used National Geographic's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
3.8
1 to 2 Years
4.2
2 to 5 Years
3.5
5 to 10 Years
4.1
Over 10 Years
3.8

National Geographic Customer Service Score by Industry

National Geographic's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
4.4
Aerospace and Aviation
2.1
Architecture and Planning
4.1
Arts and Entertainment
4
Education
3.8
Marketing, Advertising and Research
3.6
Media and Entertainment
2.9

National Geographic Customer Service vs. Competitors

Compared to its competitors, National Geographic's Customer Service score is rated right above Smithsonian Institution.

COMPANYCustomer Service Score
National Geographic4/5
Smithsonian Institution1.5/5

Unlock National Geographic Customer Service vs. Competitors Data

National Geographic's Logo
VS
Smithsonian Institution's Logo

Sign Up for Brand Profile PRO to get the full National Geographic Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, National Geographic's Customer Service score is rated right above Netflix, and is preceded by Nintendo.

COMPANYCustomer Service Score
Apple4.2/5
The Walt Disney Company4.1/5
Nintendo4/5
National Geographic4/5
Netflix4/5
Spotify4/5
Rockstar Games3.7/5
ROBLOX3.6/5
Instagram3.3/5

Unlock National Geographic Customer Service vs. Companies in Media and Entertainment Data

National Geographic's Logo
VS
Apple's Logo
The Walt Disney Company's Logo
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

Sign Up for Brand Profile PRO to get the full National Geographic Customer Service vs. Companies in Media and Entertainment data and gain insights into your customers today.

National Geographic as an Employer

4.1/5

National Geographic has a 4.1/5 stars for its overall company culture rated by their employees

  National Geographic CEO
top
40%
CEO of National Geographic

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

National Geographic scored a 39 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of National Geographic would recommend the brand to a friend. ENPS measures how likely National Geographic employees would recommend working at National Geographic to a friend.

Net Promoter Score

39
NPS Score
61%Promoters
17%Passive
22%Detractors

Employee Net Promoter Score

25
eNPS Score
55%Promoters
15%Passive
30%Detractors

Global Ranking Snapshot

National Geographic is ranked #57 in the Global Top 100 Brands. It ranks just behind Rooster Teeth and just ahead of adidas.

RANKCOMPANYCEOINDUSTRY
55
The Coca-Cola Company  The Coca-Cola Company CEO
James Quincey
Food and Beverages
56
Rooster Teeth  Rooster Teeth CEO
Jordan Levin
Media and Entertainment
57
National Geographic  National Geographic CEO
Courteney Monroe
Media and Entertainment
58
adidas  adidas CEO
Kasper Rorsted
Fashion and Beauty
59
SEPHORA  SEPHORA CEO
Jean-Andre Rougeot
Retail
60
HBO  HBO CEO
Media and Entertainment
61
Mars  Mars CEO
Grant Reid
Food and Beverages

Media and Entertainment Ranking Snapshot

National Geographic is ranked #11 in the Media and Entertainment Industry. It ranks just behind Rooster Teeth and just ahead of HBO.

RANKCOMPANYLocation
9
PlayStation
San Mateo, CA
10
Rooster Teeth
Austin, TX
11
National Geographic
Washington, DC
12
HBO
New York City, NY
13
Bungie
Bellevue, WA
14
YouTube
San Bruno, CA
15
Riot Games
Los Angeles, CA