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NPS
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Smithsonian Institution
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About Smithsonian Institution's Brand
Smithsonian is a monthly magazine that features in-depth analysis of various topics. Among its major competitors, Smithsonian Institution is ranked in 3rd place for NPS while Apache Corporation is 1st, and National Geographic is 2nd.
Brand at a Glance
100%
Customer Loyalty
2.7/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
Smithsonian Institution Ranking
- #3 / 3 of its competitors
Smithsonian Institution NPS
Smithsonian Institution's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Smithsonian Institution's customers would recommend using the product based on a scale of -100 to 100.
Smithsonian Institution Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
Smithsonian Institution NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2025 -100 | Aug 2025 | -100 |
Dec 2025 0 | Dec 2025 | 0 |
How Other Brands Compare
Smithsonian Institution is ranked third for NPS among its competitors. Apache Corporation and National Geographic come in first and second.
Smithsonian Institution |  National Geographic |  Apache Corporation | |
| Global Ranking | #- | #57 | #- |
| NPS | 0 | 39 | 46 |
| Valuation Updated every 24 hours for public companies | - | $932.85M | $10.40B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Smithsonian Institution NPS vs. Competitors
Compared to its competitors, Smithsonian Institution's NPS is rated right below National Geographic.
| COMPANY | NPS Score | |
|---|---|---|
| Apache Corporation | 46 |
| National Geographic | 39 |
| Smithsonian Institution | 0 |
Smithsonian Institution Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Smithsonian Institution users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Smithsonian Institution Customer Loyalty vs. Competitors
Compared to its competitors, Smithsonian Institution's Customer Loyalty score is rated right above National Geographic.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Smithsonian Institution | 100% |
| National Geographic | 76% |
| Apache Corporation | 66% |
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Smithsonian Institution Product Quality
2.7/5
Smithsonian Institution has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Smithsonian Institution Product Information
Smithsonian Institution’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Company Size
- 51-200 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Smithsonian Institution Product Quality vs. Competitors
Compared to its competitors, Smithsonian Institution's Product Quality score is rated right below Apache Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
| National Geographic | 4.2/5 |
| Apache Corporation | 3.6/5 |
| Smithsonian Institution | 2.7/5 |
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Smithsonian Institution Pricing
Smithsonian Institution ROI & Value For Money
1.5/5
Smithsonian Institution has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Smithsonian Institution Pricing vs. Competitors
Compared to its competitors, Smithsonian Institution's ROI score is rated right below National Geographic.
| COMPANY | Pricing Score | |
|---|---|---|
| Apache Corporation | 3.9/5 |
| National Geographic | 3.9/5 |
| Smithsonian Institution | 1.5/5 |
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Smithsonian Institution Customer Satisfaction (CSAT)
Smithsonian Institution Customer Satisfaction (CSAT) Score
50 / 100
Smithsonian Institution has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Smithsonian Institution Customer Satisfaction vs. Competitors
Compared to its competitors, Smithsonian Institution's Customer Satisfaction score is rated right below Apache Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| National Geographic | 79% |
| Apache Corporation | 60% |
| Smithsonian Institution | 50% |
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Smithsonian Institution Customer Service
1.5/5
Smithsonian Institution has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Smithsonian Institution's Customer Service
Address
1000 Jefferson Dr SW, Washington, DC
Website
http://www.smithsonianmag.com
Phone Number
(202) 633-1000
Smithsonian Institution Customer Service vs. Competitors
Compared to its competitors, Smithsonian Institution's Customer Service score is rated right below Apache Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| National Geographic | 4/5 |
| Apache Corporation | 3.6/5 |
| Smithsonian Institution | 1.5/5 |
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Smithsonian Institution as an Employer
3.8/5
Smithsonian Institution has a 3.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Smithsonian Institution scored a 0 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Smithsonian Institution would recommend the brand to a friend. ENPS measures how likely Smithsonian Institution employees would recommend working at Smithsonian Institution to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 29% | Promoters |
|---|---|
| 57% | Passive |
| 14% | Detractors |
