

The Coca-Cola Company and distributes coke, diet coke, and other soft drinks worldwide. The Coca-Cola Company’s brand is ranked #55 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of The Coca-Cola Company. When compared to other organizations within the Food and Beverages industry, The Coca-Cola Company is ranked #5. Among its major competitors, The Coca-Cola Company is ranked in 2nd place for NPS while Red Bull is 1st, and Monster Beverage is 3rd. Overall, The Coca-Cola Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $215.34B
The Coca-Cola Company's Net Promoter Score (NPS) is a 39 with 60% Promoters, 19% Passives, and 21% Detractors. Net Promoter Score tracks whether The Coca-Cola Company's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 19% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 39 | Feb 2025 | 39 |
Mar 2025 39 | Mar 2025 | 39 |
Apr 2025 39 | Apr 2025 | 39 |
May 2025 39 | May 2025 | 39 |
Jun 2025 39 | Jun 2025 | 39 |
Jul 2025 39 | Jul 2025 | 39 |
Aug 2025 39 | Aug 2025 | 39 |
Sep 2025 39 | Sep 2025 | 39 |
Oct 2025 39 | Oct 2025 | 39 |
Nov 2025 39 | Nov 2025 | 39 |
Dec 2025 39 | Dec 2025 | 39 |
Jan 2026 39 | Jan 2026 | 39 |
The Coca-Cola Company is ranked second for NPS among its competitors. Red Bull and Monster Beverage come in first and third, with PepsiCo coming in at #4. Among those competitors, it is the second most valued company.
![]() The Coca-Cola Company | ![]() Red Bull | ![]() PepsiCo | ![]() Monster Beverage | |
| Global Ranking | #55 | #38 | #105 | #- |
| NPS | 39 | 42 | 24 | 37 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $215.34B | - | $195.21B | $58.48B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated The Coca-Cola Company's NPS 9 points higher than Male customers.
The Coca-Cola Company's NPS was rated 40 by Male customers on Comparably.
The Coca-Cola Company's NPS was rated 49 by Female customers on Comparably.
The Coca-Cola Company's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 38 | Caucasian | 38 |
Hispanic or Latino 48 | Hispanic or Latino | 48 |
African American/Black 56 | African American/Black | 56 |
Asian or Pacific Islander 46 | Asian or Pacific Islander | 46 |
Native American 21 | Native American | 21 |
Other 45 | Other | 45 |
The Coca-Cola Company's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
The Coca-Cola Company's NPS was rated the highest by customers who have used The Coca-Cola Company's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years 41 | 2 to 5 Years | 41 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Over 10 Years 49 | Over 10 Years | 49 |
Compared to its competitors, The Coca-Cola Company's NPS is rated right above Monster Beverage , and is preceded by Red Bull.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Monster Beverage | 37 |
![]() | Keurig Dr Pepper | 34 |
![]() | Tetra Pak | 32 |
![]() | PepsiCo | 24 |
![]() | Soylent | -18 |
In the Food and Beverages industry, The Coca-Cola Company's NPS is rated right above Hershey Company, and is preceded by Red Bull.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 255 The Coca-Cola Company customer reviews 229 were positive and 26 were constructive. The Coca-Cola Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of The Coca-Cola Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Coca-Cola Company's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.
The Coca-Cola Company's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
The Coca-Cola Company's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 88% | 26-30 | 88% |
31-35 92% | 31-35 | 92% |
36-40 90% | 36-40 | 90% |
41-45 91% | 41-45 | 91% |
46-50 96% | 46-50 | 96% |
51-55 93% | 51-55 | 93% |
56-60 92% | 56-60 | 92% |
61-65 78% | 61-65 | 78% |
66+ 83% | 66+ | 83% |
The Coca-Cola Company's Customer Loyalty score was rated the highest by customers who have used The Coca-Cola Company's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Coca-Cola Company's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, The Coca-Cola Company's Customer Loyalty score is rated right above Tetra Pak, and is preceded by Monster Beverage .
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Monster Beverage | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | Tetra Pak | 83% |
![]() | Keurig Dr Pepper | 82% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Soylent | 58% |
In the Food and Beverages industry, The Coca-Cola Company's Customer Loyalty score is rated right above PepsiCo, and is preceded by Chick-fil-A.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
The Coca-Cola Company has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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The Coca-Cola Company’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Military and Defense industry rated The Coca-Cola Company's product the highest. Reviewers from the Consumer Services industry rated The Coca-Cola Company the lowest at 4.6.
The Coca-Cola Company's Product Quality score was rated highest by customers from the Military and Defense industry, and rated lowest by customers from the International Affairs industry.
Female customers rated The Coca-Cola Company's Product Quality score 0.1 stars higher than Male customers.
The Coca-Cola Company's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4 | Native American | 4 |
Other 4.3 | Other | 4.3 |
The Coca-Cola Company's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.6 | 66+ | 3.6 |
The Coca-Cola Company's Product Quality score was rated the highest by customers who have used The Coca-Cola Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Coca-Cola Company's Product Quality score was rated the highest by Military and Defense industry customers, and the lowest by International Affairs industry customers.
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Compared to its competitors, The Coca-Cola Company's Product Quality score is rated right above Monster Beverage .
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Monster Beverage | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Tetra Pak | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | Keurig Dr Pepper | 3.9/5 |
![]() | Soylent | 3.7/5 |
In the Food and Beverages industry, The Coca-Cola Company's Product Quality score is rated right above Red Bull, and is preceded by Chick-fil-A.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
The Coca-Cola Company has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Military and Defense industry. The users from the International Affairs industry think that they had the lowest ROI from The Coca-Cola Company.
The Coca-Cola Company's ROI score was rated highest by customers from the Military and Defense industry, and rated lowest by customers from the International Affairs industry.
Female customers rated The Coca-Cola Company's ROI score 0.1 stars higher than Male customers.
The Coca-Cola Company's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.8 | Native American | 3.8 |
Other 4 | Other | 4 |
The Coca-Cola Company's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4 | 36-40 | 4 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4 | 51-55 | 4 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.3 | 66+ | 3.3 |
The Coca-Cola Company's ROI score was rated the highest by customers who have used The Coca-Cola Company's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Coca-Cola Company's ROI score was rated the highest by Military and Defense industry customers, and the lowest by International Affairs industry customers.
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Compared to its competitors, The Coca-Cola Company's ROI score is rated right above Red Bull, and is preceded by Tetra Pak.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Tetra Pak | 4/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Monster Beverage | 3.8/5 |
![]() | Keurig Dr Pepper | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Soylent | 3.4/5 |
In the Food and Beverages industry, The Coca-Cola Company's ROI score is rated right above Hershey Company, and is preceded by Chick-fil-A.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
The Coca-Cola Company has an overall Customer Satisfaction score of 87 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Coca-Cola Company's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Real Estate industry.
Female customers rated The Coca-Cola Company's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 2% | |
Very Dissatisfied | 4% |
Very Satisfied | 53% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 1% | |
Very Dissatisfied | 3% |
The Coca-Cola Company's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
The Coca-Cola Company's Customer Satisfaction (CSAT) score was rated 91% according to Hispanic or Latino users and customers.
The Coca-Cola Company's Customer Satisfaction (CSAT) score was rated 91% according to African American/Black users and customers.
The Coca-Cola Company's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
The Coca-Cola Company's Customer Satisfaction (CSAT) score was rated 70% according to Native American users and customers.
The Coca-Cola Company's Customer Satisfaction (CSAT) score was rated 91% according to Other users and customers.
The Coca-Cola Company's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 91% | |||||||||||||||
| 26-30 | 90% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 86% | |||||||||||||||
| 41-45 | 88% | |||||||||||||||
| 46-50 | 91% | |||||||||||||||
| 51-55 | 90% | |||||||||||||||
| 56-60 | 77% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 70% |
The Coca-Cola Company's Customer Satisfaction score was rated the highest by customers who have used The Coca-Cola Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Coca-Cola Company's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, The Coca-Cola Company's Customer Satisfaction score is rated right above Red Bull, and is preceded by Monster Beverage .
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Monster Beverage | 100% |
![]() | The Coca-Cola Company | 86% |
![]() | Red Bull | 83% |
![]() | Tetra Pak | 82% |
![]() | PepsiCo | 79% |
![]() | Keurig Dr Pepper | 74% |
![]() | Soylent | 50% |
In the Food and Beverages industry, The Coca-Cola Company's Customer Satisfaction score is rated right above Starbucks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 86% |
![]() | Starbucks | 84% |
![]() | Red Bull | 83% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
The Coca-Cola Company has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Coca-Cola Company's overall Customer Service score rated by its users and customers.
1 Coca Cola Plz NW, Atlanta, GA 30313
http://coca-colacompany.com
(800)438-2653
The Coca-Cola Company's Customer Service score was rated highest by customers from the Military and Defense industry, and rated lowest by customers from the International Affairs industry.
Female customers rated The Coca-Cola Company's Customer Service score 0.1 stars higher than Male customers.
The Coca-Cola Company's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4 | Native American | 4 |
Other 4.1 | Other | 4.1 |
The Coca-Cola Company's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.3 | 46-50 | 4.3 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3 | 61-65 | 3 |
66+ 3.3 | 66+ | 3.3 |
The Coca-Cola Company's Customer Service score was rated the highest by customers who have used The Coca-Cola Company's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
The Coca-Cola Company's Customer Service score was rated the highest by Military and Defense industry customers, and the lowest by International Affairs industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, The Coca-Cola Company's Customer Service score is rated right above Red Bull, and is preceded by Monster Beverage .
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Monster Beverage | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Tetra Pak | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Keurig Dr Pepper | 3.8/5 |
![]() | Soylent | 3.7/5 |
In the Food and Beverages industry, The Coca-Cola Company's Customer Service score is rated right above Red Bull, and is preceded by Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
The Coca-Cola Company has a 3.7/5 stars for its overall company culture rated by their employees

The Coca-Cola Company scored a 39 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of The Coca-Cola Company would recommend the brand to a friend. ENPS measures how likely The Coca-Cola Company employees would recommend working at The Coca-Cola Company to a friend.
| 60% | Promoters |
|---|---|
| 19% | Passive |
| 21% | Detractors |
| 46% | Promoters |
|---|---|
| 16% | Passive |
| 38% | Detractors |
The Coca-Cola Company is ranked #55 in the Global Top 100 Brands. It ranks just behind Tiffany & Co and just ahead of Rooster Teeth.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
53 | ![]() | AMD | ![]() | Lisa Su | Tech |
54 | ![]() | Tiffany & Co | ![]() | Anthony Ledru | Fashion and Beauty |
55 | ![]() | The Coca-Cola Company | ![]() | James Quincey | Food and Beverages |
56 | ![]() | Rooster Teeth | ![]() | Jordan Levin | Media and Entertainment |
57 | ![]() | National Geographic | ![]() | Courteney Monroe | Media and Entertainment |
58 | ![]() | adidas | ![]() | Kasper Rorsted | Fashion and Beauty |
59 | ![]() | SEPHORA | ![]() | Jean-Andre Rougeot | Retail |
The Coca-Cola Company is ranked #5 in the Food and Beverages Industry. It ranks just behind Hershey Company and just ahead of Mars.
| RANK | COMPANY | Location | |
|---|---|---|---|
3 | ![]() | Red Bull | Santa Monica, CA |
4 | ![]() | Hershey Company | Hershey, PA |
5 | ![]() | The Coca-Cola Company | Atlanta, GA |
6 | ![]() | Mars | Mclean, VA |
7 | ![]() | McDonald's | Chicago, IL |
8 | ![]() | PepsiCo | Purchase, NY |
9 | ![]() | AB InBev | York, NY |