37
NPS
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Monster Beverage
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About Monster Beverage's Brand
Among its major competitors, Monster Beverage is ranked in 3rd place for NPS while Red Bull is 1st, and The Coca-Cola Company is 2nd.Their current market cap is $58.48B
Brand at a Glance
87%
Customer Loyalty
4.2/5
Product Quality
3.8/5
Pricing
4.1/5
Customer Service
Monster Beverage Ranking
- #3 / 4 of its competitors
Monster Beverage NPS
Monster Beverage 's Net Promoter Score (NPS) is a 37 with 62% Promoters, 13% Passives, and 25% Detractors. Net Promoter Score tracks whether Monster Beverage 's customers would recommend using the product based on a scale of -100 to 100.
Monster Beverage Overall NPS
| 62% | Promoters |
|---|---|
| 13% | Passives |
| 25% | Detractors |
Monster Beverage NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 -100 | May 2022 | -100 |
Mar 2023 0 | Mar 2023 | 0 |
May 2023 33 | May 2023 | 33 |
Apr 2024 50 | Apr 2024 | 50 |
Aug 2024 20 | Aug 2024 | 20 |
Nov 2024 17 | Nov 2024 | 17 |
Feb 2025 29 | Feb 2025 | 29 |
Sep 2025 37 | Sep 2025 | 37 |
How Other Brands Compare
Monster Beverage is ranked third for NPS among its competitors. Red Bull and The Coca-Cola Company come in first and second, with PepsiCo coming in at #4. Among those competitors, it is the lowest valued company behind The Coca-Cola Company.
Monster Beverage |  Red Bull |  The Coca-Cola Company |  PepsiCo | |
| Global Ranking | #- | #38 | #55 | #105 |
| NPS | 37 | 42 | 39 | 24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $58.48B | - | $215.34B | $195.21B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Monster Beverage NPS vs. Competitors
Compared to its competitors, Monster Beverage 's NPS is rated right above PepsiCo, and is preceded by The Coca-Cola Company.
| COMPANY | NPS Score | |
|---|---|---|
| Red Bull | 42 |
| The Coca-Cola Company | 39 |
| Monster Beverage | 37 |
| PepsiCo | 24 |
Monster Beverage Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Monster Beverage users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Monster Beverage Customer Loyalty vs. Competitors
Compared to its competitors, Monster Beverage 's Customer Loyalty score is rated right above The Coca-Cola Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Monster Beverage | 87% |
| The Coca-Cola Company | 85% |
| PepsiCo | 82% |
| Red Bull | 81% |
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Monster Beverage Product Quality
4.2/5
Monster Beverage has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Monster Beverage Product Information
Monster Beverage ’s product quality score is a 4.2 out of 5 as rated by its users and customers.
Monster Beverage Product Quality vs. Competitors
Compared to its competitors, Monster Beverage 's Product Quality score is rated right above Red Bull, and is preceded by The Coca-Cola Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Coca-Cola Company | 4.2/5 |
| Monster Beverage | 4.2/5 |
| Red Bull | 4.2/5 |
| PepsiCo | 4/5 |
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Monster Beverage Pricing
Monster Beverage ROI & Value For Money
3.8/5
Monster Beverage has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Monster Beverage Pricing vs. Competitors
Compared to its competitors, Monster Beverage 's ROI score is rated right above PepsiCo, and is preceded by Red Bull.
| COMPANY | Pricing Score | |
|---|---|---|
| The Coca-Cola Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Monster Beverage | 3.8/5 |
| PepsiCo | 3.8/5 |
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Monster Beverage Customer Satisfaction (CSAT)
Monster Beverage Customer Satisfaction (CSAT) Score
100 / 100
Monster Beverage has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Monster Beverage Customer Satisfaction vs. Competitors
Compared to its competitors, Monster Beverage 's Customer Satisfaction score is rated right above The Coca-Cola Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Monster Beverage | 100% |
| The Coca-Cola Company | 87% |
| Red Bull | 82% |
| PepsiCo | 79% |
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Monster Beverage Customer Service
4.1/5
Monster Beverage has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Monster Beverage 's Customer Service
Address
1 Monster Way, Corona, CA 92879
Website
https://www.monsterbevcorp.com/
Monster Beverage Customer Service vs. Competitors
Compared to its competitors, Monster Beverage 's Customer Service score is rated right above The Coca-Cola Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Monster Beverage | 4.1/5 |
| The Coca-Cola Company | 4/5 |
| Red Bull | 4/5 |
| PepsiCo | 3.8/5 |
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Monster Beverage as an Employer
2.5/5
Monster Beverage has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
CEO of Monster Beverage
In the Bottom 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Monster Beverage scored a 37 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Monster Beverage would recommend the brand to a friend. ENPS measures how likely Monster Beverage employees would recommend working at Monster Beverage to a friend.
Net Promoter Score
37
NPS Score
| 62% | Promoters |
|---|---|
| 13% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
