
We focus on enhancing quality of life and contributing to a healthier future. Nestle USA’s brand is ranked #141 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nestle USA. When compared to other organizations within the Food and Beverages industry, Nestle USA is ranked #12. Among its major competitors, Nestle USA is ranked in 4th place for NPS while pladis Global is 1st, and Mars is 2nd. Overall, Nestle USA has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $315.74B

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Nestle USA's Net Promoter Score (NPS) is a 22 with 51% Promoters, 20% Passives, and 29% Detractors. Net Promoter Score tracks whether Nestle USA's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 20% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 21 | Jan 2025 | 21 |
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 21 | Mar 2025 | 21 |
Apr 2025 21 | Apr 2025 | 21 |
May 2025 21 | May 2025 | 21 |
Jun 2025 21 | Jun 2025 | 21 |
Jul 2025 23 | Jul 2025 | 23 |
Sep 2025 20 | Sep 2025 | 20 |
Nov 2025 20 | Nov 2025 | 20 |
Dec 2025 20 | Dec 2025 | 20 |
Jan 2026 20 | Jan 2026 | 20 |
Nestle USA is ranked third for NPS among its competitors. Mars and PepsiCo come in first and second, with The Kraft Heinz Company coming in at #4. Among those competitors, it is the most valued company.
![]() Nestle USA | ![]() Mars | ![]() PepsiCo | ![]() The Kraft Heinz Company | |
| Global Ranking | #141 | #61 | #105 | #203 |
| NPS | 22 | 27 | 24 | 13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $315.74B | $31.60M | $195.21B | $48.93B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Nestle USA's NPS 39 points higher than Male customers.
Nestle USA's NPS was rated 4 by Male customers on Comparably.
Nestle USA's NPS was rated 43 by Female customers on Comparably.
Nestle USA's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 31 | Caucasian | 31 |
Hispanic or Latino 58 | Hispanic or Latino | 58 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 28 | Asian or Pacific Islander | 28 |
Native American -20 | Native American | -20 |
Other 7 | Other | 7 |
Nestle USA's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Nestle USA's NPS was rated the highest by customers who have used Nestle USA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 39 | Over 10 Years | 39 |
Compared to its competitors, Nestle USA's NPS is rated right above The Kraft Heinz Company, and is preceded by PepsiCo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | pladis Global | 100 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | Nestle USA | 22 |
![]() | The Kraft Heinz Company | 13 |
In the Food and Beverages industry, Nestle USA's NPS is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | Nestle USA | 22 |
![]() | McDonald's | 19 |
Out of the 24 Nestle USA customer reviews 16 were positive and 8 were constructive. Nestle USA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Nestle USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Nestle USA's Customer Loyalty score 2% higher than Female customers.
Nestle USA's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.
% who answered "Yes"
Nestle USA's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 75% | 26-30 | 75% |
31-35 93% | 31-35 | 93% |
36-40 86% | 36-40 | 86% |
41-45 85% | 41-45 | 85% |
46-50 92% | 46-50 | 92% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 89% | 66+ | 89% |
Nestle USA's Customer Loyalty score was rated the highest by customers who have used Nestle USA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nestle USA's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Nestle USA's Customer Loyalty score is rated right above Mars, and is preceded by PepsiCo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | pladis Global | 100% |
![]() | PepsiCo | 82% |
![]() | Nestle USA | 79% |
![]() | Mars | 78% |
![]() | The Kraft Heinz Company | 74% |
In the Food and Beverages industry, Nestle USA's Customer Loyalty score is rated right above McDonald's, and is preceded by Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Nestle USA | 79% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Nestle USA has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Nestle USA’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Nestle USA's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated Nestle USA the lowest at 3.9.
Nestle USA's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Aerospace and Aviation industry.
Nestle USA's Product Quality score was rated 3.9 by both Female and Male customers on Comparably.
Nestle USA's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 2.5 | Native American | 2.5 |
Other 3.8 | Other | 3.8 |
Nestle USA's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.1 | 56-60 | 3.1 |
61-65 4.2 | 61-65 | 4.2 |
66+ 4.3 | 66+ | 4.3 |
Nestle USA's Product Quality score was rated the highest by customers who have used Nestle USA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nestle USA's Product Quality score was rated the highest by Education industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Nestle USA's Product Quality score is rated right above The Kraft Heinz Company, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | pladis Global | 5/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | Nestle USA | 3.9/5 |
![]() | The Kraft Heinz Company | 3.8/5 |
In the Food and Beverages industry, Nestle USA's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | Nestle USA | 3.9/5 |
![]() | McDonald's | 3.7/5 |
Nestle USA has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Nestle USA.
Nestle USA's ROI score was rated highest by customers ages 51-55, and rated lowest by customers ages 56-60.
Female customers rated Nestle USA's ROI score 0.3 stars higher than Male customers.
Nestle USA's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.8 | Native American | 3.8 |
Other 3.5 | Other | 3.5 |
Nestle USA's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4.5 | 51-55 | 4.5 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.7 | 66+ | 3.7 |
Nestle USA's ROI score was rated the highest by customers who have used Nestle USA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Nestle USA's ROI score was rated the highest by Education industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Nestle USA's ROI score is rated right above The Kraft Heinz Company, and is preceded by PepsiCo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | pladis Global | 5/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Nestle USA | 3.7/5 |
![]() | The Kraft Heinz Company | 3.6/5 |
In the Food and Beverages industry, Nestle USA's ROI score is rated right above Starbucks, and is preceded by PepsiCo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Nestle USA | 3.7/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Nestle USA has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nestle USA's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Nestle USA's Customer Satisfaction score 1 points higher than Female customers.
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 4% | |
Very Dissatisfied | 8% |
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 5% | |
Very Dissatisfied | 7% |
Nestle USA's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
Nestle USA's Customer Satisfaction (CSAT) score was rated 94% according to Hispanic or Latino users and customers.
Nestle USA's Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.
Nestle USA's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
Nestle USA's Customer Satisfaction (CSAT) score was rated 20% according to Native American users and customers.
Nestle USA's Customer Satisfaction (CSAT) score was rated 77% according to Other users and customers.
Nestle USA's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 61% | |||||||||||||||
| 31-35 | 92% | |||||||||||||||
| 36-40 | 69% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 89% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 83% | |||||||||||||||
| 66+ | 57% |
Nestle USA's Customer Satisfaction score was rated the highest by customers who have used Nestle USA's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Nestle USA's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Nestle USA Customer Satisfaction Score by Industry",
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"groupId": 499,
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"scoreClassName": "",
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"label": "Beverage, Wine and Spirits",
"groupId": 502,
"score": 75,
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"groupId": 504,
"score": 100,
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"groupId": 513,
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{
"label": "Education",
"groupId": 515,
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"stars": 0,
"csatScore": 100,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 72,
"stars": 0,
"csatScore": 72,
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"scoreClassName": "",
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},
{
"label": "Hospitality",
"groupId": 523,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
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}Compared to its competitors, Nestle USA's Customer Satisfaction score is rated right below The Kraft Heinz Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | pladis Global | 100% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | The Kraft Heinz Company | 74% |
![]() | Nestle USA | 73% |
In the Food and Beverages industry, Nestle USA's Customer Satisfaction score is rated right above McDonald's, and is preceded by Mars.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | Nestle USA | 73% |
![]() | McDonald's | 72% |
Nestle USA has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Nestle USA's overall Customer Service score rated by its users and customers.
1812 N Moore St, Arlington, VA 22209
http://www.nestleusa.com
Nestle USA's Customer Service score was rated highest by customers ages 61-65, and rated lowest by customers from the Hospitality industry.
Female customers rated Nestle USA's Customer Service score 0.2 stars higher than Male customers.
Nestle USA's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.9 | Native American | 3.9 |
Other 3.3 | Other | 3.3 |
Nestle USA's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.9 | 56-60 | 2.9 |
61-65 4.7 | 61-65 | 4.7 |
66+ 3.6 | 66+ | 3.6 |
Nestle USA's Customer Service score was rated the highest by customers who have used Nestle USA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Nestle USA's Customer Service score was rated the highest by Education industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Nestle USA's Customer Service score is rated right above PepsiCo, and is preceded by Mars.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | pladis Global | 5/5 |
![]() | Mars | 3.9/5 |
![]() | Nestle USA | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | The Kraft Heinz Company | 3.6/5 |
In the Food and Beverages industry, Nestle USA's Customer Service score is rated right above Hershey Company, and is preceded by Red Bull.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Nestle USA | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Nestle USA has a 4.1/5 stars for its overall company culture rated by their employees

Nestle USA scored a 22 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Nestle USA would recommend the brand to a friend. ENPS measures how likely Nestle USA employees would recommend working at Nestle USA to a friend.
| 51% | Promoters |
|---|---|
| 20% | Passive |
| 29% | Detractors |
| 51% | Promoters |
|---|---|
| 18% | Passive |
| 31% | Detractors |
Nestle USA is ranked #141 in the Global Top 100 Brands. It ranks just behind General Motors and just ahead of JetBlue Airways.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
139 | ![]() | Wells Fargo | ![]() | Charles Scharf | Banking and Financial Services |
140 | ![]() | General Motors | ![]() | Mary Barra | Automotive and Transportation |
141 | ![]() | Nestle USA | ![]() | Steve Presley | Food and Beverages |
142 | ![]() | JetBlue Airways | ![]() | Robin Hayes | Automotive and Transportation |
143 | ![]() | Taco Bell | ![]() | Mark King | Travel and Hospitality |
144 | ![]() | United Airlines | ![]() | Scott Kirby | Travel and Hospitality |
145 | ![]() | Goldman Sachs | ![]() | David M. Solomon | Banking and Financial Services |
Nestle USA is ranked #12 in the Food and Beverages Industry. It ranks just behind Yum! Brands and just ahead of Sysco.
| RANK | COMPANY | Location | |
|---|---|---|---|
10 | ![]() | KFC | Louisville, KY |
11 | ![]() | Yum! Brands | Louisville, KY |
12 | ![]() | Nestle USA | Arlington, VA |
13 | ![]() | Sysco | Houston, TX |
14 | ![]() | Kroger | Cincinnati, OH |
15 | ![]() | Pizza Hut | Plano, TX |
16 | ![]() | Tyson Foods | Springdale, AR |